Tackling Water Scarcity in Colombia and Beyond.

Initially developed to address the critical need for clean water among four million Colombians, the Filter Cap is poised to make a global impact. The device’s universal PCO 28mm thread fitting ensures compatibility with virtually all plastic bottles, making it accessible to a broad audience. At a production cost of just $5.89, the Filter Cap’s affordability is matched by its sustainability. Each unit is 3D-printed using a cornstarch-based resin, which is fully compostable at the end of its life cycle. This eco-conscious approach highlights the device’s dual focus on addressing water scarcity and reducing environmental impact.

An Award-Winning Design for Effortless Use.

Recognized with a Gold award at the Cannes Lions for Sustainable Development Goals, the Filter Cap is celebrated for its simplicity and efficiency. To use the device, users simply fill a plastic bottle with non-potable water, attach the Filter Cap, and connect a second empty bottle on top. Once inverted, the water filtration process begins, with water passing through multiple layers of minerals, metals, and natural substrates. This process balances pH levels, purifies the water, and removes 90% of heavy metals while reducing cloudiness by 70%.

Reaching Remote Communities.

The compact and lightweight design of the Filter Cap enables it to reach areas that lack the infrastructure necessary for traditional water purification systems. Ogilvy Colombia, in partnership with the Colombian Red Cross and the Baylor International non-profit foundation, has already distributed 1,000 Filter Caps to Indigenous communities. Plans are underway to expand distribution globally, further amplifying its impact.

A Model for Simple, Effective Solutions.

The Filter Cap exemplifies how straightforward yet innovative design can address complex global challenges. Much like the Guardian Toad initiative by VML, this product showcases the power of minimalism in tackling large-scale problems. For those interested in exploring additional water treatment innovations, resources such as “Adapting to a Changing Climate 21: Product Design” offer valuable insights.

In a world where access to clean water is a growing concern, the Filter Cap stands out as a beacon of hope. By merging affordability, sustainability, and functionality, it represents a tangible step toward a future where safe drinking water is accessible to all.

This campaign is about
Portable Water Filtration, Accessible Clean Water, Water Filtration, Global Water Scarcity, Ogilvy’s Filter Cap, Award winning campaign, Safe Drinking water.

Thousands of Central American migrants leave their countries searching for a better future, even during the COVID-19 pandemic. Through the language of “Social Distancing”, Amnesty International show the parallel between the distance that saves some people’s lives and how two meters are not enough for the migrant population of Central America.

Credits
Advertising Agency: VMLY&R, Colombia
Brand: Amnesty International
Campaign: Safety Distance
CEO: Catalina Sánchez
CCO: Santiago Cuesta
Creative Director: Cristian Forero Yusti
Art Directors: Andrés Gómez, Jéssica Gómez
Copywriter: Sara Vega Mateus
Illustrator: Mateo Aguirre

That question is the one that we are trying to solve just when the information that surfs the networks is exposed to manipulation by private corporations and governments, and the truth loses more and more weight. Imagine for a second that Planet Earth reaches us and tells its truth about the damages of climate change that’s been jeopardizing its health. This is why we are convinced that the only one that could tell us with certainty how it feels, what is happening to it, and its suffering is the earth itself.

This initiative, supported by Greenpeace Colombia, seeks to give a voice – to planet earth. It attends and understands first-hand what the earth has to tell us. To make this a reality, climate monitors around the world that provide us with real-time information on forest fires, pollution, climate warming and CO2 levels, among other indicators, are synchronized with a platform based on Machine Learning that classifies and converts the information received into a Tweet. Each tweet is published automatically – without human intervention – and in real-time from the earth’s own Twitter account (@earthissaying) created to bring its voice to life while targeting the incumbent recipients that could and should do something to help, and we are all there to witness and amplify the call.

“After 4.543 billion years, the earth has its own voice. As its inhabitants, we must listen carefully, regardless of our country of origin, to take the necessary measures to care for it and preserve it before it’s too late. That’s the goal of this idea” Sebastián Benitez, General Creative Director of Grey Colombia

Join this initiative by following the Twitter account @earthissaying, listen to end echo what earth has to say.

Credits
Advertiser: Greenpeace
Agency: Grey
Campaign: Earth is Saying

While Colombia sought to reactivate its economy to avoid a much more visible enemy such as an economic collapse, Colombian workers, far from positions that allowed remote work, were forced again to leave the safety of their home to the uncertainty of the city.​

The problem was while COVID-19 cases kept going up, so did personal protective equipment prices, with items such as face shields rising to average market prices around 20USD. The higher these prices went, the fewer families could afford them in a country with a 1.50 USD average household daily income.

Postobón found out most face shields in the market were made of plastic, just like their PET bottles. To provide an accessible and immediate solution, they redesigned their average family-size bottles into a four-step design to upcycle their 9M bottles, already in the market, into low-cost face shields worth around 0.5 USD.

Postobón launch the Bottled Masks design in the natural platform for DYI tutorials; YouTube, implementing the video at their brand’s channels and with the support of several recognized sustainability influencer channels with 34K followers each, who showed the step-by-step process or invited to download the printable guideline sheet from a supporting lading page. A sustained effort in parallel to social media posts, stories, printed posters and placements in local newspapers.

Credits
Brand: Postobón
Campaign: Bottled Masks
Advertising Agency: Sancho BBDO, Bogota, Colombia

2021 arrives, and just after the pandemic has made us much more aware of the value and importance of money, Mercado Libre, seeking to strengthen ties of trust with its customers and show them how important they are to move the economy starting the year, it launches this campaign where it is easy to change or return any product purchased on the platform without waiting forever, just like a boomerang would.

In a statement, the agency highlighted: “The big problem with online shopping in Colombia is that people have to wait an eternity when they ask for a product change or money refund, and even more so now when we are starting this new year, full of illusion and economic activation.” For this reason, as it was emerging from the pandemic, Mercado Libre counted on us to directly face this barrier, showing people how easy it is to change a product or receive a refund without many processes or time standby.

In this way, Mercado Libre will continue to support the reactivation of the economy, demonstrating its specific benefits to generate long-term relationships with current customers, thinking about their comfort, and confirming that the best way to connect with people is through the trust of them.

Credits
Campaign: Durex Uninvited
Advertising School: Nogma, Bogotá, Colombia
Copywriter: Camila Ordóñez Bozzi
Copywriter: Sebastián Suárez Gnecco
Copywriter: Valeria Silva
Art Director: Michael Martínez

This campaign is about:
Digital campaign, Colombia, Health, Personal Accessories, Durex, Nogma, Netflix, sexual transmission diseases

Credits
Advertising School: Brother Escuela de Creativos, Bogotá, Colombia
Art Director: Javier Cáceres
Copywriter: Aura Moreno

Tags:
Print, Marketing, Brand War, Colombia, Food, Burger King, Brother Escuela de Creativos, Print Advertising, Print Campaign, McDonalds, Friendly Grill

Kingo is introducing state-of-the-art technology to the most remote locations of the planet, and is using solar energy to unlock worldwide access to clean power and development.

Kingo’s smart energy systems provide access to lighting and electronic appliances. Users pay for daily, weekly, or monthly codes, and can request free system installs and upgrades.

Credits
Agency Network: Ogilvy & Mather
Holding Company: WPP Group
Production Company: Ogilvy Guatemala & Ogilvy Colombia
Advertiser Brand: Kingo Energy
Entrant Company: Ogilvy Guatemala & Ogilvy Colombia
Public Relations Agency: Powell Communications
Production Company (additional): Meatspace Films
Production Company (additional): 911 Producciones
Production Company (additional): Los Notarios
Production Company (additional): David Studio
Production Company (additional): Sky Mubs
General Manager: Juan Fermín Rodríguez
Chief Financial Officer: Juan José Estrada
President and General Manager: Juan Mauricio Wurmser
VP Creative Services: Ramiro Eduardo
Strategic Planning Director: María Andrea Salvadó
Account Supervisor: Alejandra Polanco
Chief Executive Officer: Mauricio Barriga
Chief Creative Officer LATAM: John Raúl Forero
VP Creative Services: Juan Pablo Álvarez
ECD: Iván Rivera
Head of Art: Camilo Ruano
Head of Digital Ritesh Patel
Director: Juan Pablo Caballero
Assistant Brand Manager: Antonio Heinemann
Chief Executive Officer: Jesse Allan
Production Assistant: Ernesto Abrego
General Manager: Eddie López

Tags:
D&AD Awards, Clio Awards 2018, The One Club, The One Show, Digital Marketing, Innovation, Technology, Environment, Planet, Solar Energy, Electricity, Ogilvy, Colombia, Kingo, D&AD 2019, Ogilvy & Mather, WPP Group, Kingo Energy

Credits:
Client: Red Bull, Colombia
Campaigns: Legend from A to Z
Advertising Agency: Ariadna Communications Group, Bogotá, Colombia
General Creative Head: Mario Silva
Creative Director: Juan Diego Rivera
Art Director: Daniela Pereira
Designers: Wilson Vela, Camilo Silva
Account Director: Diana Díaz

Tags:
Cliff Diving, Colombia, Legend from A to Z, Orlando Duque, Print Campaign, Print Advertising, Creative Print Ads

Credits
Brand: Grupo Exito / Magia Salvaje
Campaign: Endangered Costumes
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Executive Creative Directors: Mario Lagos, Juan David Jaramillo, Diego Almanza
Creative Director, Copywriter: Andrés Luque
Creative Director, Head of Art: Daniel Delgado
Copywriters: Alejandro Arango, Jerónimo Zapata, Tamara Mujica
Art Directors: Tatiana Rico, Elkin Hernandez, Marcela Zapata
Motion graphics & Editor: Cristian Sánchez
VP Business: Natalia Pérez
Account Executive: Camila Patiño
Account Executive: Katalina Espinel

Tags:
TV Campaign, TVC, Awareness Campaign, Endangered Costumes, Public Interest, NGO, Colombia, BBDO

The agency and brand have taken the symbol with which the LGBT community identifies itself, building that same flag with the colours of iconic places that LATAM flies to, without retouching, without a filter, in nature.

Brand: LATAM Airlines
Website: https://www.latam.com/en_un/
Client Lead: Camilo Prieto
Creative Agency: McCann Colombia
Art Director: Miguel Ángel Jiménez Vásquez
Planner: Cristian Ángel
Creative Director: Andrés González, Andrés Salamanca, Juan Gómez, Andrés González
Account Executive: Catalina Arjona
Senior Copywriter: Diego Puentes

Tags:
Human Rights Campaign, LGBTQ+. LGBT campaigns, McCann, Colombia, The world is for everyone, LGBT community, Transport, Tourism, Chilean airline, Equality, South America, Print advertising, Creative Print Ads, Print campaign, Creative Advert

The digital advertisement for the campaign was materialized by Colombia-based marketing firm called Sancho BBDO. It showcased the developmental stages of the initiative, and also shared snippets of its positive results. One simple idea generated an impact that was soon acknowledged by the biggest media sources in the country. The most influential news channels covered the phenomenon of Faceblood and pushed the cause even further.

We feel that Cruz Roja Faceblood is a bright example of the collective greatness that communities are capable of achieving. Furthermore, the amalgamation of social media and healthcare opens doors for countless innovations in the future.

Credits
Brand: Cruz Roja
Campaign: Faceblood
Advertising Agency: Sancho BBDO, Colombia
Chief Creative Officers: Hugo Corredor, Giovanni Martinez
Executive Creative Director: Diego Forero
Copywriter: Adriana Coronado
Art Director: Fabio Uribe
Account Executive: Adriana Zapata
Community Manager: Lady Pedraza
PR Executive: Nayith Triana

Tags:
Digital, Colombia, Public Interest, NGO, Cruz Roja, BBDO, Faceblood, Cruz Roja Faceblood, Digital Advertisement, Sancho BBDO, Blood bank

Throughout its history, Pepsi Light have highlighted feminine curves; those linear figures that, at least conceptually, stablished the light spirit of our drink: thin, curvy women who freshened themselves with zero sugar and zero calories. But today the brand is going further. It’s inviting consumers to be more active, to break out of their routine; to fly, to row, to get into the deepest; to feel lighter in front of the everyday challenges, to feel liberated of stereotypes. And it’s here where our curves, those that we have strengthened for more than 125 years, are going from something merely aesthetic to something really meaningful.

Credits
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Daniel Alvarez, Juan David Pardo, Fabian López
Art Directors: Juan David Pardo, Tatiana Serpa, Sebastian Hernandez
Copywriters: Fabian López, Camilo Torres
Illustrators: Tatiana Serpa, Juan Pardo

This Print Ad is about:
Sancho BBDO, Print Campaign, Print Ad, Print Advertising, Pepsi, Pepsi Light, Pepsi Feel Light, Colombia, Sports, Minimal Ad, Minimalist print ad

We can summarise everything in two relevant dates. March 31, International Day of Transgender Visibility and June 28, International LGBT Pride Day.

The past 28th of June Cliniderma a dermatology Clinic in Colombia, who´s main focus is laser hair removal, celebrated the International Day for LGBT Pride. An important date after the 31st of March they had decided to support transgender women by making them noticeable.

The campaign invited all transgender women to dare and make the decision to leave the man inside them, and commence their new journey to as the woman they´ve hidden for years.

Doctors initiative – Dermatologist´s Claudia Carvajal and Mauricio Gamboa, in collaboration with the renowned photographer, Hernán Puentes; supported a social inclusion for this particular group of people who have suffered violence, discrimination and bullying, even within the same LGBTI group, (an acronym that collectively unifies the Lesbian, Gay, Bisexual, Transgender and Intersexual community).

This discrimination transcends to all social fields and in 99.9% of cases, it is the main cause for rejection of medical assistance, job openings or even professional, due to the fact there is still an opposition for acceptance and sexual diversity.

Barbara, Catalina, Sabrina and Stefania, women who celebrate the trans community and whom empower themselves with photos and videos that illustrate their lives. Women who seek confront and acceptance while dealing with exclusion. These are the women, who after these experiences, are willing to stablish themselves as defenders and promoters for their own human rights.

The sooner the better can this society realize that these transgender or transsexual women are people who willingly want to live freely, feel liberally and like everyone else, deserve respect.

Credits:
Brand: Cliniderma
Campaign name: Transgender Pride
Media: Print
Industry: Beauty & Health
Chief Creative Officer: Andrés Norato
Creative Director: Albrecht Bake, Paola Barrero
Art Director: Gabriel Perdomo Motta
Copywriter: Andrés Riaño Martínez
Photography: Hernán Puentes
Planner: Felipe Sánchez

This Ad Campaign is about:
Transgender, LGBT Pride Day, International LGBT Pride Day, Transsexual, Cliniderma, Colombia, J. Walter Thompson, Transgender Pride, JWT

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.