Sometimes the only way to beat your critics is to run. To run as fast as your feet will take you. Tata Salt Lite with 15% less sodium is proud to be associated with Colors Pinkathon and encourages every woman to not just stand on her own feet, but to run with them. So go healthy. #GoActive

Tata Salt Lite – ‘Don’t Listen’ in association with Colors Pinkathon

Anirban Roy, Senior Vice President – Planning, Ogilvy Mumbai: Running is a metaphor for life: no matter how you run, where you run, when you run and from what you run, we believe our work will inspire women to adopt an active lifestyle. In an age when most brands struggle to get past her attention wall, it is an honest effort by a brand that has been championing societal health and well-being for decades.

Namrata Keswani, Head of Digital Domain, Ogilvy Mumbai: Even today, the woman of the house gives her own self the least priority…Without realising that if she doesn’t focus on herself, she will not be able to give her best to her home and family. This work is a noble effort to make her go active and remain healthy.

Sagar Boke, Head–Marketing, Consumer Products Business, Tata Chemicals: A healthy family, a healthy nation and a healthy world begins with women. The first step in empowerment is taking control of one’s own health and nurturing oneself. By virtue of associating with Pinkathon, Tata Salt Lite seeks to motivate women to run for their health, regardless of what society dictates. Tata Salt Lite, a low sodium salt, is ideal for people who seek an active lifestyle. With the Pinkathon association, we not only hope to strengthen the brands Health credentials but also create a strong emotional connect with its consumers.

This Article is related to:
Colors, Bajaj Electricals, Tata Salt Lite, Colors Pinkathon, Milind Soman, Empowering Women, fitness, health, V Wash Plus, Reebok, Apollo Foundation, Red FM, Bisleri, Marathon, Running, empowerment, inspiring film, Inspirational campaigns, #GoActive, Pinkathon 2017