“These kids are always on their phones. They’re so disconnected.”

Egg Films’ Slim directed #ConnectYourWay, 1886’s vibrant new Cell C ad that celebrates all the ways the youth are actually more connected than ever.

Exposure’s Rory O’Grady shot the ad, which was art directed by Keenan McAdam and edited by Joe de Ornelas at Left, with Wondermerk adding all the quirky filters and effects you’d expect from a cellphone ad. Nola Williams had fun with the wardrobe, which was sponsored by adidas.

About Slim
After a graphic design degree and a decorated career in the advertising world, Slim made the leap to directing commercials. He has a strong visual signature, often employing unique solutions to technically complicated boards. His engaging performance pieces – ranging from the heartfelt to the peculiar – make for an unusually rounded body of work. True to his conceptual beginnings, Slim believes the concept should always dictate the style of the commercial.

About Egg Films
The top-ranked production company at the 2017 Loerie Awards, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Kyle Lewis, Lebogang Rasethaba, Slim, Sunu and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit eggfilms.tv.

Credits:
Title: Summer (Dis)Connected
Client: Cell C
Brand website
Agency: 1886 FCB Johannesburg
City & country: Joburg
agency producer: Caroline Crowther
Chief creative officer: Brett Morris
Executive creative director: Stuart Stobbs
Creative director: Toni Hughes / Gareth Lessing
Art director: Mark Livni / Kerryn-Lee Tyser

Director: Slim
Director of photography: Rory O’Grady
Production co producer: Nicci Cox
Executive producer: Nicci Cox

Post production co: Wondermerk
Editing company: Left
Post Editor: Joe de Ornelas

Art director (production) Keenan McAdam
final mix: Lorens Persson / Sterling Sound

This video is related to:
#ConnectYourWay, FCB, 1886, Slim, Cell C, Egg Films, short film on youth, digital films, best advertising, advertising world, best ads, creative ads, latest brand campaigns, brand commercials