Copywriting – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 04 Jun 2016 04:36:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Copywriting – Campaigns of the World https://campaignsoftheworld.com 32 32 Gollo: Breast Cancer Uncensored, by McCann San José https://campaignsoftheworld.com/digital-campaigns/gollo-breast-cancer-uncensored-by-mccann-san-jose/ https://campaignsoftheworld.com/digital-campaigns/gollo-breast-cancer-uncensored-by-mccann-san-jose/#respond Fri, 27 May 2016 13:46:39 +0000 https://campaignsoftheworld.com/?p=9071 Images of shirtless women are usually censored from TV and social media broadcast, even when the message is aimed to prevent breast cancer. To dodge censorship and care for its female customers, Gollo, the biggest home appliance and retail chain in Costa Rica, aired a self-exam tutorial video in its 130 stores during Breast Cancer Awareness month, in October 2015.

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Source: Cancer Uncensored

Brand: Gollo, Cancer Uncensored
Media: Online
Category: Retail Services
Geo: Costa Rica
Advertising Agency: McCann, San José, Costa Rica
General creative director: Brian Maynard
Creative director: Huelander Escalante
Copywriter: Kevin Brenes
Art director: Juan José Ulate
Design artist: Bryan Bertozzi
Producer: Lucía Salas
Post Production: Omar Moreno

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Credit:
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