In a bold move to combat the alarming issue of plastic pollution in the Pacific Ocean around Mexico, the iconic beer brand Corona hosted a groundbreaking event. With an annual influx of 750 million plastic containers into the ocean, the Plastic Fishing Tournament aimed to shed light on the severity of the problem and inspire meaningful change.

 
Event Highlights:
The Plastic Fishing Tournament, a brainchild of Corona in collaboration with New York agency We Believers, took place on June 12 in Mazatlán, a picturesque resort town in the state of Sinaloa. Local fishermen, in partnership with recycling company México Recicla and environmental organization MazConCiencia, enthusiastically participated in the event. Their mission: to retrieve plastic from the Pacific Ocean and turn the tide against the growing pollution crisis.

Results:
Over a span of four hours, more than 60 fishermen on 30 boats collectively removed an astounding 2.9 tonnes of plastic from the channel between Isla de la Piedra and the Urías estuary. This specific area had been significantly impacted by the waste left behind by tourists, as reported by the Mexican newspaper El Economista.

Recognition and Rewards:
To incentivize the participants, Corona and its partners offered generous cash prizes for the top plastic collectors. The boat that gathered the most plastic, a staggering 319kg, was awarded MX$15,000 (US$750). Second and third places received MX$10,000 (US$500) and MX$5,000 (US$250), respectively. All participating fishermen were recognized with medals, along with vouchers for utilities and utensils crafted from recycled materials, showcasing the potential for ocean cleanup to be a sustainable source of income for local communities.

Environmental Impact:
The collected ocean plastic will undergo recycling thanks to México Recicla, situated in Ecatepec – a municipality grappling with a high rate of femicides. Empowering women through economic independence, around 60% of México Recicla’s workforce comprises women. Since December 2020, the partnership between Corona and México Recicla has successfully collected over 5 million kg of plastic, further contributing to the fight against environmental degradation.

Empowering Local Communities:
Gustavo Lauria, co-founder of We Believers, emphasized the critical impact of plastic pollution and overfishing on small local fishing communities in Mexico. By encouraging fishermen to shift their focus from catching fish to collecting plastic, the initiative aims to create a new and sustainable source of income for these communities, illustrating the interconnectedness of environmental conservation and economic empowerment.

Conclusion:
Corona’s Plastic Fishing Tournament stands as a testament to the brand’s unwavering commitment to environmental stewardship. Beyond raising awareness, the event exemplifies a practical and impactful approach to addressing the plastic pollution crisis, offering a glimmer of hope for the ocean and the communities that depend on it. As we celebrate these efforts, it becomes evident that collective action is the key to preserving our oceans and securing a cleaner, more sustainable future.

Credits
Agency: We Believers, New York
Client: AB InBev
Campaign: Plastic Fishing Tournament
Production Company: Primo, We Doers

This campaigns is about:
Plastic Fishing Tournament, Ocean Pollution, Plastic Waste, Environmental Conservation, Sustainable Initiatives, Fishing Communities, Recycling, Eco-Friendly, Environmental Impact, Women Empowerment, Ocean Cleanup, Beer, Corona, Pacific Ocean, Plastic Containers, Eco-Conscious Events, Plastic Pollution Awareness, Community Engagement, Economic Independence, Environmental Stewardship, Plastic Collection, Creative Solutions, Marine Conservation, Green Initiatives, Plastic Recycling, Environmental Partnership, Social Responsibility, Tourism Impact, Ocean Sustainability.

Credits
Client: Good Mask Company
Advertising Agency: Boys+Girls, Ireland
Chief Relationship Officer, Boys +Girls: Pat Stephenson
Chief Creative Officer, Boys +Girls: Rory Hamilton
Creative Director, Boys +Girls: Kris Clarkin
Creative Director, Boys +Girls: Laurence O’Byrne
Copy: Nigel Roberts
Art Direction: Paul Belford
Head of Digital, Boys +Girls: Shane Casey
Account Manager, Boys +Girls: Hannah Heweston
Designer, Boys +Girls: Maxi McDonnell
Photographer: Alex Telfer
Retoucher: Jon Lloyd

About AB InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium.

Credits
Client: AB InBev
Campaign: Responsible Billboard
Chief Creative Officer: Sergio Gordilho
Copywriter: Pedro Bullos
Art Director: Erico Braga
Designer: Yllo Pedra
Director: Pedro de La Fuente
Corazon Filmes
Category: Food & Beverage

This campaign is about:
Best alcohol campaign, Best drinking campaign, Best beer campaigns, Best OOH campaigns, Outdoor, Corona, Stella Artois, Budweiser, Lipton, Pepsi

Many global brands have recently changed their logos by separating logo elements to promote social distancing. Senim-Meirim has rearranged logos of those brands and took the initiative to a whole new level: encouraging people to adopt pets from the shelter. After all social distancing concerns only humans, while pets need our support and we all do need a real friend in those challenging times.

Credits
Advertising Agency: GForce/Grey, Almaty, Kazakhstan
Animal Shelter Employee: Inna Obukhovskaya
Strategic Director: Alua Imangaziyeva
Copywriter: Timofey Pozdeev
Art Director: Sanzhar Kozzhanov
Creative Director: Yevgeniy Kostylev

Tags:
Senim-Meirim, Animal lover, COVID 19, Corona, Coronavirus, Print Advertising, Poster Design, Awareness Campaign, Public Interest, Kazakhstan, Pets

Credits
Advertising Agency: BRID, Tbilisi, Georgia
Creative Director: Ia Darakhvelidze
Art Director: Ia Darakhvelidze
Copywriter: Natali Burduli
Junior Art Director: Mariam Tevzadze
Graphic Design: Mariam Tevzadze
3D Artist: Iva Beriashvili

Tags:
Print Advertising, Print Advert, Coronavirus, COVID 19, Corona, Public Interest, BRID

All in all, influential entities in the digital space are taking a responsible stance, and playing a crucial role in the global battle against COVID-19.

Nike: COVID-19 – Now is your chance

Mc Donalds – #DeliveringHappinessSafely

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There’s no distancing from your favourite food! It’s why we’ve taken every measure to ensure that your favourite food reaches you in a safe and contactless manner. Download the McDelivery app and order now! #DeliveringHappinessSafely

A post shared by McDonald's India (@mcdonalds_india) on Mar 21, 2020 at 2:24am PDT

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Namaste! Just as warm, and so much safer. #SocialDistancing

A post shared by McDonald's India (@mcdonalds_india) on Mar 21, 2020 at 6:01am PDT

Dunzo

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We're gana get through this. For now, let's geet used to it.???? Tell us your thoughts about working from home in the comments below! Stay in, and stay safe. #Wfh #WorkFromHome #JanataCurfew #workingfromhome

A post shared by Dunzo (@dunzo_it) on Mar 21, 2020 at 12:21am PDT

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Wrap up your hunger by ordering in and we'll roll to your door in a jiffy. Shawarmao mat, just Dunzo it! ???? #Dunzo #Dunzoit . . #JustGetItDun #Dunzo #DunzoIt #Grocery #PetFood #Food #OrganicFood #Books #Sports #Electronics #Stationery #Medicines #Delivery #HomeDelivery #GetitDun #Dunzo

A post shared by Dunzo (@dunzo_it) on Mar 10, 2020 at 5:48am PDT

Burger King

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let us take care of you while you take care of yourself. order ahead through the BK app and pick up via drive thru or get free delivery. (at part. U.S. restaurants. see app for details.)

A post shared by Burger King (@burgerking) on Mar 17, 2020 at 2:23pm PDT

Elite Confectionery

Swiggy

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Stay saaf, stay safe. We can do this. It’s just about staying home for a while.

A post shared by Swiggy (@swiggyindia) on Mar 17, 2020 at 8:24am PDT

Harvest Gold

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Get together can wait! Health and safety comes first. . #DooriyanHainZaroori . #socialdistancing #StayHomeStaySafe #IndiaFightsCorona #quarantine

A post shared by Harvest Gold (@harvestgoldindia) on Mar 30, 2020 at 12:01am PDT

Mad Over Donuts

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Because nothing should stop you from getting your favourite donuts!????‍♂ . . #MadOverDonuts #LoveAtFirstBite #CoronaVirus #SafetyMeasures

A post shared by Mad Over Donuts (@madoverdonuts) on Mar 16, 2020 at 11:14am PDT

Red Chillies Entertainment

A little caution today can give us a healthier tomorrow!
Maintain #SocialDistancing and stay safe. #Coronavirus #COVID19 #CoronavirusPandemic pic.twitter.com/NlV2HREOxa

— Red Chillies Entertainment (@RedChilliesEnt) March 18, 2020

Treize Communications

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As the coronavirus outbreak grows, companies asking their employees to work from home for their safety and work efficiency. Here are some tips for making work from home easy and fun. #WorkFromHome #RemoteWorking #SocialDistancing #Covid19 #CovidWorklife #Pandemic #AgencyLife #TreizeCommunications #TreizePR #PRwithTreize #TeamTreize #Treize2020 #PublicRelations

A post shared by Treize Communications (@treizecommunications) on Mar 17, 2020 at 10:31pm PDT

Viviana Mall

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Spread information, not panic! We have collated a few important tips to protect yourself and others from Coronavirus (COVID-19). Share this to get the word out; stay safe, stay protected. . . . #StaySafe #SafetyFirst #Coronavirus #COVID19 #Corona #SafetyTips #VivianaMall #HealthyLifestyle #Safe #SocialDistancing #HealthyLiving #HealthTips

A post shared by Viviana Mall (@vivianamall) on Mar 17, 2020 at 6:48am PDT

Tags:
BBR Saatchi & Saatchi, Coronavirus, Corona, COVID 19, Coronavirus Ads, Coronavirus Campaigns, Coronavirus social distancing Ads, Social Distancing

Credits:
Advertising School: ACC Grannot, Tel Aviv, United States of America
Copywriter: Tamar Zinger
Copywriter: Bnaya Moshe
Art Director: Roni Hillel

Tags:
Coronavirus (COVID-19) Ads, Social Distancing, Corona, Hershey Kisses, Print Advertising, Print Advert, Print Marketing

The agency collected data about pollution from each beach in Mexico and made it visible in our packaging. Each can come with a specific beach name and its level of contamination.

The more contaminated water on each of the beaches, the less blue in the cans. Our call to action was simple, we must recover the blue of the seas using less plastic.

That’s way, when people took our beer they also took away conscience about the situation happening in our beaches.

Credits
Brand: Corona
Campaign: Losing Blue
Agency: Leo Burnett Mexico
Leo Burnett Worldwide Chief Creative Officer: Mark Tutssel
Leo Burnett Mexico Chief Executive Officer: Horacio Navarro
Leo Burnett Mexico Chief Creative Officer: Federico Russi
Leo Burnett México General Creative Director: Diego Ortiz
Leo Burnett Australia Creative Director: Jim Walsh
Leo Burnett Australia Creative Director: Blair Kimber
Leo Burnett Australia Copywriter: Ellie Dunn
Leo Burnett Australia Art Director: Stacy Karayannis
Leo Burnett Mexico Art Director: Raquel Jauregui
Leo Burnett Mexico Art Director: Alejandro Castro
Leo Burnett Australia Planner: Andrea Nelson
Leo Burnett Mexico Producer Director: Roberto Collazo
Leo Burnett Mexico Producer: Liliana Valdespino
Leo Burnett Mexico – Account Director: Hugo Rivapalacio
Production House: Bionica TV

Tags:
Cannes Lions International Festival of Creativity, Leo Burnett Mexico, Losing Blue, Corona, Beer, Leo Burnett Worldwide, Mexican beaches, Integrated Campaign, Mexico, Alcoholic Drinks, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads