L’Oréal: Unbelieva’brow an influencer campaign

COTW — Wed, 06 Nov 2019 04:57:11 +0000

To launch L’Oréal Unbelieva’brow makeup line in Italy, Brand produced an influencer campaign raising eyebrows and awareness. Known for its outspoken beauty and fashion culture, they needed a compelling approach to captivate critical Italian consumers. They achieved this by working closely together with L’Oréal and local influencers to create story-driven content optimised for Instagram, YouTube and Facebook. They asked four beauty influencers to test products during a day in their life using specific lightening, framing and camera settings. By ensuring a consistent look in keeping with L’Oréal’s guidelines, they created a fantastic-looking campaign full of original content.

You may also like reading this:
The Future of Influencer Marketing

Tags:
Influencer campaign, Digital, L’Oréal Unbelieva’brow, Beauty, Cosmetic, Skincare, Digital Campaign, Social Media, Awareness Campaign, L’Oréal Paris, MediaMonks

FACES Canada #12ZodiacFaces campaign portrays different personalities through different shades of make-up

COTW — Tue, 20 Feb 2018 12:01:20 +0000

WATConsult and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces. Zodiac inspired looks.

Recently launched, Faces Canada’s, ‘Zodiac Inspired Campaign’ showcases different Zodiac inspired looks using Faces products with 12 known fashion bloggers in the beauty and lifestyle space, being the muse. The looks have personalized content for lips, eyes, face and nails. The brand has not only used interesting formats of content to reach out to make up enthusiasts but also are trying to drive engagement with ‘Make up Predictions’ via a collaboration with Woodstock Witch.

WATConsult and FACES Canada launch #12ZodiacFaces
The campaign portrays different personalities through different shades of make-up.

Speaking on the same Rajiv Dingra, Founder and CEO, WATConsult said, “Millennials nowadays are very particular about their look and personality, and with this campaign we wanted to show different ways in which they do so. We are sure the campaign will reach out to maximum people and get them to try the product.”

Sharmili Rajput, CEO, FACES Canada said, “With an aim to start 2018 with a twist and go different we created a campaign inspired from the star signs. The objective was to establish that makeup is a tool of self-expression for all kinds of women and by curating customised looks for 12 different zodiac signs, we tried to establish that the portfolios have an offering for women of all different personalities – from subtle Librans to edgy Taureans.”

This Article is related to:
Make Up, Rajiv Dingra, WATConsult, Millennials, FACES Canada, #12ZodiacFaces, Make-Up, Fashion Bloggers, Digital, Social Media Agency, Dentsu Aegis Network, Zodiac signs, Women, Make up Predictions, Make Up Artists, Zodiac inspired looks, Cosmetic

Cosmetic – Campaigns of the World

L’Oréal: Unbelieva’brow an influencer campaign

FACES Canada #12ZodiacFaces campaign portrays different personalities through different shades of make-up