Cossette – Campaigns of the World

Write for Rights campaign by Amnesty International

YWwV268TPqrxQUV5 — Sun, 14 Nov 2021 07:51:55 +0000

Amnesty International once again reminds people that the pen is mightier than the sword, as it marks International Human Rights Day with the Write for Rights campaign.

Every year, Amnesty supporters send letters to convince government officials around the globe to end human rights abuses like imprisoning people for expressing their opinion or the use of torture. As part of a campaign to support this year’s writing marathon within French Canada, Cossette created posters that aim to communicate that these letters have an impact on both individuals and governments, alongside messages such as “write to be heard,” “write to rewrite the law,” and “write to overthrow power.”

Credits
Campaign: Write for Rights campaign
Advertiser: Amnesty International
Advertising Agency: Cossette, Montréal, Canada
Category: Public Interest Campaigns
Medium: Print Advertisement
Illustration: Sébastien Thibault, Anna Goodson
Creatives: Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Dorian Coureau, François-Julien Rainville, Thibaut Delelis

Amnesty International: Write for Rights

YWwV268TPqrxQUV5 — Sat, 13 Feb 2021 06:42:48 +0000

Write for Rights is shining a light on prisoners of conscience’s plights whose most fundamental rights were violated—from the right to protest and live in safety to the right to a fair trial and freedom of the press. The campaign tells the real-life stories of Melike Balkan, Özgür Gür, The El Hiblu Three, Khaled Drareni, and Nassima al-Sada.
The concept is based on the universal symbol of a pencil and was applied to several visuals and three radio spots echoing specific cases targeted by this year’s write-a-thon. Each piece serves as a reminder that even the smallest gesture can have a huge impact—it can change lives.

Each year, Amnesty International uses the power of words to help free people who are unjustly imprisoned by inviting millions of people to write letters demanding action. Over the last 20 years, 127 of the 169 individuals targeted by Amnesty’s campaigns were set free—that’s a 75% success rate.

This vision was made possible by the valuable collaboration between Cossette and Owen Gent, a world-renowned illustrator based in the UK whose aesthetic is similar to painting. His drawings are luminous, vibrant and emotionally charged.

Credits
Brand: Amnesty International
Campaign: Write for Rights
Advertising Agency: Cossette, Montréal, Canada

‘Uncertain Terms’ – A campaign to prevent sexual exploitation and human trafficking of children

YWwV268TPqrxQUV5 — Fri, 17 Mar 2017 05:29:55 +0000

When you send someone a naked photo you don’t always know the terms and conditions. Once a photo is sent you can be pressured for more compromising images and be threatened to have your photo sent out to those you know.

Canada’s Children of the Street Society, an organization that is dedicated to preventing the sexual exploitation and human trafficking of children, has rolled out a campaign to warn young people about the dangers of sexting.

The Campaign focuses on the issue of sextortion, or the use of sexual images to blackmail for further images, videos or sexual favours. It features a series of three teens who receive warning messages as they are about to send an explicit photo. These “Uncertain Terms” are not always provided in real life and serve as a warning to others about the dangers of images sharing and sexual extortion.

Watch Video from Children of the Street Society – Uncertain Terms

Credits:
Brand: Children of the Street Society
Campaign: Uncertain Terms
Advertising Agency: Cossette, Canada
Art Director: Jake Hope
Copywriter: Cameron Spires
Executive Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Account Executive: Ryan Scholz
Agency Producer: Philippa Groom
Director: Michael Milardo
Post Production: Cycle
Sound: Vapor

Canadian Olympic Committee – #NowOrNever

YWwV268TPqrxQUV5 — Tue, 16 Jun 2015 05:59:54 +0000

Canada’s top athletes competing at home this summer, TO2015 is #NowOrNever.

Credits:
Campaign: Canadian Olympic Committee: #NowOrNever
Advertising Agency: Cossette, Toronto, Canada
Chief Marketing Officer: Derek Kent
Brand Connections / Digital Strategy Director: Todd Denis
Brand Marketing Director: Kim Astley
Executive Creative Director: Glen Hunt
Associate Creative Directors: Yusong Zhang, Dhaval Blatt
Art Director: Dave Laing
Copywriter: Heather Kinoshita
Group Account Director: Erin O’Connor
Brand Supervisor: Jamie Artkin
Producer: Barb Gibson
Strategists: Jason Chaney, Kevin McHugh
Technology Strategist: Joe Dee
Director: Mark Zibert / Sons and Daughters, Jordan Dashner / Descendants TV
Executive Producer: Jeff Darragh / Sons and Daughters
Photographer: Andy Ferreira
Typographer: Ben Weeks
Editor: Michelle Czukar
Executive Producer: Sam McLaren
Colourist: Roslyn Di Sisto / Smith
On-line Artist: James Andrews / Smith
Producer: Emma Wojick / Smith
Creative Director: Daenen Bramberger / Apollo Studios
Executive Producer: Tom Hutch / Apollo Studios