The President’s Dairies – Nestlé

Even after 600.000 Brazilians deceased from Covid, the anti-science president, Jair Bolsonaro, still speaks against vaccines. So Nestlé introduced a new line of his beloved condensed milk, with three new options named after the primary vaccines in Brazil: Pfizer, AstraZeneca and Coronavac.

Because who knows, maybe if you mix just a little bit of science in Bolsonaro’s favourite thing, it’s suddenly not so hard for him to swallow.

Credits
Advertising School: Miami Ad School Europe, Hamburg, Germany
Campaign: The President’s Dairies
Copywriter: Yago Guimaraes
Art Director: Yani Gabriel

The video was produced in support of nonprofit Path Forward to help empower moms to restart their careers.

In The Mother of All Reviews, six unsuspecting working moms show up to their scheduled performance reviews, only to be brought to tears when they realize the reviews are from their families–not their colleagues. Their children and partners pre-recorded their feedback–messages of love and appreciation ranging from: “She was truly our Pandemic Czar” and “the matriarch of our entire team” to “She never gives up on achieving her goals.” The moms were captured on a hidden camera reacting with astonishment and tears of joy.

To help celebrate the amazing contributions of working moms and all moms, the feel-good three-minute production ends by encouraging viewers to pay tribute to the moms in their lives. It also directs mothers, who may have put their careers on hold to care for their families during the pandemic and are looking to restart their careers, to visit PathForward.org.

Credits
Agency: Klick Health
Brand: Path Forward
Campaign: The Mother of All Reviews

Tags: Mother’s Day Campaigns, Mother’s Day Ads, Creative Campaigns, Klick Health, Digital Video, Outdoor Campaign

Lifebuoy – Jump Pump

India’s mid-day meal scheme feeds millions of hungry school children every day. But eating with unclean hands spreads diseases like diarrhea. Children must wash their hands with soap before eating. Access to soap is easy. But, unfortunately, old & heavy hand-operated pumps are the only way to access water in rural schools. Young children find these pumps almost impossible to operate, thus staying away from washing hands. Our challenge was to make these hand-pumps easier to use. We decided to transform these hand-pumps into a fun activity. A specially crafted rocking horse was installed onto the handles of these hand pumps in schools — turning them into “Jump Pumps”.

Dettol – The Social Distancing Prayer Mat

To help keep Muslims praying in mosques safe from the spread of coronavirus, designers in Pakistan and the UAE have introduced an innovative modification in the ubiquitous personal prayer mat to encourage social distancing.

Traditional prayer mats – or the jaanemaz – are about 70cm wide and used in mosques where Muslims pray next to each other with their shoulders practically touching. To build social distancing, this newly designed prayer mat is 180cm wide with a message imprinted amongst its motif that reminds worshippers to maintain a safe distance.

The newly designed mat, printed on sustainable and cost-efficient non-tearable paper, has been used across Pakistan in some of its largest mosques.

Colgate – Pocket Dentist

‘Pocket Dentist,’ a mobile ring-back service providing dental care information access in rural India, received multiple honors at the India Digital Media Awards (IDMA). Launched by Colgate-Palmolive and Red Fuse Communications and backed by the Indian Dental Association, ‘Pocket Dentist detects multiple dialects and responds to the 30 most common oral health questions to address 91% of rural dwellers’ oral health problems. ‘Pocket Dentist’ is proof of Colgate’s commitment that a healthy smile is the right of every Indian.

Vicks – Care Lives On #TouchOfCare

The past year has been challenging for many, and it is our Doctors who have given the touch of care by selflessly caring for our loved ones and us. This film takes viewers on the inspiring journey of Dr. Bhosale, who left no stone unturned to ensure many less fortunate children received life-saving medical attention before and during the pandemic. Gone too soon, Dr. Bhosale left behind his wife, kids, and dreams of building his pediatric hospital. The film is a solemn reminder that, like Dr. Bhosale, hundreds of doctors lost their lives during the pandemic, leaving their dreams behind.

Omnigel – The unsung heroes of Magh Mela

Geometry Encompass, India’s largest experiential marketing agency and a part of WPP Group, has conceptualized a one-of-a-kind on-ground activation for Omnigel – India’s no.1 pain recovery gel from the House of Cipla Health. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain.

Tags: Integrated Campaign, Health, Dettol, BBDO, Pakistan, CIPLA Health, Healthcare Campaigns, Healthcare Ads, Best Healthcare Ads, Geometry Encompass, Publicis, India, Best Health Campaigns, Red Fuse Communications, Best Public Health Campaigns, Public health Ads, Best Healthcare Marketing Campaigns, Advertising Campaign

Since the COVID-19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression; it’s a way of standing up and dealing with the adversities of life.

Credits
Brand: Colgate
Campaign: Smiles Always Find a Way
Advertising Agency: VMLY&R / Red Fuse, Paris, France
Managing Director: Peter Harrison
Global Chief Creative Officer: Fred Saldanha
Chief Creative Officer: Dimitri Guerassimov
Creative Director: Vitor Menezes
Creative Director: Ricardo Dolla
Art Director: Vitor Menezes
Art Director: Melanie Forster
Copywriter: David Dominguez
Business Director: Bruno Toporovschi
Account Director: Sindy Ng
Head Of Strategy: Elizabeth Foord
Producer: Barbara Safarova
Photographer: Mathieu Membré
Retoucher: Julien Paris

The Live2020 Collection is a collection of “Venue T-shirts” instead of band T-shirts. Everyone already has a favourite band shirt, but today more than ever, also our live clubs need their fans. The clubs – and everyone working there to facilitate live music – have been hit hard. They are currently struggling to survive the second lockdown. With the Live2020 Collection, the creative sector needs to raise additional resources for the Live2020 Fund to increase support for live venues and clubs. The collection of T-shirts are absolute collector’s items. Each of the T-shirts’ artwork was done by a leading Belgian designer or visual artist – and there truly are some big names among them.

Mosaert (Stromae’s fashion label), for example, was responsible for the print that adorns the AB’s T-shirt; world-famous fashion photographer Willy Vanderperre provided the artwork for Antwerp club Trix’ T-shirt; well-known street artist Bué the Warrior designed for Democrazy Ghent and collage artist Sammy Slabbinck did the same for L’Entrepôt in Arlon.

The proceeds from the sale of the unique T-shirt collection will go entirely to the Live2020 Fund, which raises money for those who make live music possible in the clubs and are now struggling financially (from backliners to stagehands, from musicians to booking agents, from DJs to stage builders, from sound engineers to roadies). When you buy a T-shirt, you instantly help the most severely affected in the Belgian live scene.

For the Live2020 Collection campaign, several young Belgian musicians acted as models, including Tessa Dixson, Glints, Faisal and Meyy. They were directed by Sidney Van Wichelen, and photographed by Ines Vansteenkiste-Muylle, with the help of an enthusiastic crew of stylists, sound engineers, cameramen and other collaborators, all volunteering to help the ailing live sector. Both the film and the posters can be seen around Belgium from today.

Live2020 has been raising money since the start of the corona crisis. Early November, the fund released the first instalment of EUR 179,022 in emergency aid for various private individuals and projects within the live music sector. However, this amount is far from enough to save the ailing live music industry. Hopefully, the sale of “Venue T-shirts” will provide welcome extra support. But, to help the industry recover, an extra financial lifebuoy of tens of millions of euros is needed from the various governments. This creative industry initiative wants to point this out as well.

Credits
Chief Creative Officer – Geoffrey Hantson Creative Director – Katrien Bottez
Concept Provider – Tom Berth
Concept Provider – Joris Van der Plaetsen Concept Provider – Geert De Rocker
Account Manager – Lukas Das
Strategic Planner – Wesley Roeland
Content Provider – Jil Dockx
Content Provider – Lina Corrigan
Head of Motion – Remke Faber
Head of Design – Dries Lauwers
Designer – Arno Wynant
Designer – Victor Destrebecq
DTP – Romaine Dhainaut
Project manager Webshop – Kris Van Wallendael Project manager Webshop – Joni Allaert Project manager Webshop – Stef Cuypers Head of Production – Bart Vande Maele Print Producer – Pascal Delfosse
Production – VANSI PRODUCTION
Production
VANSI PRODUCTION
Agency – Happiness Brussels
Film Director – Sidney Van Wichelen
DOP – Virgil Leclercq
1 AC – Patrick Nishimwe
2 AC – Sara Van Acoleyen
Steadycammer – Charly Vandendrick
Gaffer – Ken Sodyum
Elektro – Rhomi Martens
Sound Department – Chez Freddy
Sound Engineer – Eli Sundermann
Music – Gert Malfliet & Eli Sundermann Art Department – Javor Malehounov
Editors – Sidney Van Wichelen
Editors – Jasper Flikschuh
Photographer – Ines Vansteenkiste-Muylle
Photographer Assistant – Syntyche Boda
Photographer Assistant – Louis Kerckhof
MUA – Gladys Ferro
Styling – Eveline Briand
Styling assistant – Joe Nekcans

Credits
Brand: Nissan
Campaign: A safety Driven Lifestyle
Advertising Agency: AB\TBWA, Cairo, Egypt
Creative Director: Hany Atef Samwel
Art Director: Hany Atef
Copywriter: Ziad waleed, Ziad Osama
Account Director: Yasmin Rasekh, Fady el Safty
Account Manager: Donia Yousef

This campaign is about:
Print Advertising, Public interest, COVID, Pandemic, Corona virus, Print Ad