Tetley Green Tea Immune, a popular green tea brand in India, has recently launched a new brand campaign called #everyBODYcan. This campaign aims to challenge the stereotypes that are often associated with a person’s fitness based on their body type. The campaign emphasizes that a person’s external appearance is not necessarily an indicator of their fitness and that one should look beyond surface-level fitness and embrace their body type while working on staying fit both inside and out.

The campaign showcases real women of different ages and body types surprising the judging eyes of onlookers with their capabilities. Through their experiences, the film leaves viewers empowered with the belief that they too can do more than what people around them may perceive they are capable of. The campaign closes with a powerful message that challenges the stereotypes associated with various body types – “My Body Can, Your Body Can, Every Body Can”.

The brand aims to challenge inherent biases and body-related stereotypes that impair one’s judgement about others and can often lead to body shaming. Through this campaign, Tetley is taking a step towards helping women realize their inner potential while promoting the importance of internal as well as external fitness.

Credits
Agency: Lowe Lintas, Bangalore
Campaign: #everyBODYcan

Production Credits:
Production House: Crazy Few Films
Director: Sharat Kumar

If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected as the strongest in the country’s festivals.

Each festival is unique and gives people a special reason to come together in celebration. And the unique thing about buying a car is that it invokes the same kind of festive spirit by encouraging everyone to look forward to new beginnings, happiness, and joyous journeys.

That’s exactly what Maruti Suzuki, India’s leading automotive manufacturer, wants to highlight with its new festival season-specific campaign – Ghar Aaya Tyohar. All while bringing together the entire range of cars offered by MSIL’s new and transformed channel, Maruti Suzuki Arena.

The campaign showcases a range of vibrant, colourful festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds.

Maruti Suzuki Arena – #GharAayaTyohar

Commenting on the campaign, Shashank Srivastava, Executive Director – Marketing and Sales, Maruti Suzuki India said, “Festivals are a high point in the life of people. India is diverse; people are diverse and so are the festivals and the occasions to celebrate. Every festival is celebrated in its beautiful way. However, a few things always remain common like celebration, happiness and bringing home a Maruti Suzuki. With our new Ghar Aaya Tyohar commercial, we intend to strengthen the same thought and provide people with the same happiness and pride of owning a Maruti Suzuki car, which we have delivered for decades.”

Speaking about the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact, said, “India is a nation described by diversity, just like its festivals. But one festival that binds everyone together is the joy of buying a new car. After all, it gives different people different reasons to celebrate. For a young person it’s a celebration of the coming of age, for a woman it’s a celebration of freedom, for a family it is a celebration of togetherness. We believe Maruti Suzuki is that one name which can do complete justice to the feeling of Ghar Aaya Tyohar because as a brand, it has touched many lives.’’

Amit Wadhwa, President, Dentsu Impact, said, “Ghar Aaya Tyohar is an idea that works possibly only for Maruti Suzuki. In a country that has numerous festivals and each festival celebrated with such fervor, no other car brand can own this idea as well. This to me is giving the festival a beautiful new dimension which both us as well as our client partners are equally excited about.”

Credits
Client: Maruti Suzuki India Limited
Campaign: #GharAayaTyohar
Agency: Dentsu Impact Pvt Ltd
President: Amit Wadhwa
Chief Creative Officer: Soumitra Karnik
National Creative Director: Anupama Ramaswamy
Senior Copywriter: Ansh Agarwal
Account Management: Karun Arora, Arjan Soni, Himanshu Wahi
Films: Dawa Lama
Production House: Crazy Few Films
Director: Sharat Kumar
Producer: Urfi Kazmi, Viraj Gawas
DOP: Tapan
Music Director: Abhishek Arora
Singer: Romy
Editor: Aman Shukla

Tags:
Diwali Campaigns 2019, Happy Diwali, Diwali Ads, Best Tv Ads, TVC, Maruti Suzuki, Dentsu Impact, #GharAayaTyohar

After the launch of the new model last year with the campaign #BeLimitless, MSIL was looking to take Swift’s legacy of performance forward. The objective of the campaign was to help people connect; not just physically but also emotionally with the concept of being ‘Limitless’.

A Banker Who Scaled Mount Everest | Vikas Dimri

Mother Of 2, Inspiration Of Millions! | Mary Kom

Sprinting To Glory With Just One Leg | Bhupendra Sharma

Commenting on the campaign, Shashank Srivastava, executive director-marketing and sales, Maruti Suzuki India said, “We want to engage with our target group (TG) in a more meaningful way. The #SwiftLimitlessStories is a way to build a higher level of brand salience to associate with performance but in an emotional way. It is also going to be our long-term strategy. These stories celebrate individuals who keep challenging themselves to become their better version. We wish to associate Maruti Suzuki with visual dynamism and pursuit for excellence. We also have a separate campaign for sales promotion for Swift. This campaign does not push for immediate sales. It, however, is meant to build brand salience.”

Brought to life by Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, the Swift Limitless Stories campaign celebrates three individuals who have overcome immense challenges in their lives while in their pursuit of greatness – Olympic and World Champion Mary Kom, Para-athlete Bhupendra Sharma, and a corporate banker Vikas Dimri, who conquered Mt. Everest and the Ironman Race the same year.

Speaking about the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact said, “Swift has always celebrated performance. And the ‘Swift Limitless Stories’ campaign has been created to do exactly that, with one difference – it takes the ‘Be Limitless’ philosophy beyond just the car. It salutes the undying spirit of certain special achievers who never accept things as they are and keep pushing past all limits to achieve their dreams. These stories have been carefully selected, because we felt they strongly connect with our consumer’s ‘nothing-is-impossible’ attitude.”

The campaign relies on storytelling and celebrating the limitless heroes without consciously integrating the car. Reason being that the vision of this campaign is to personify the philosophy of ‘Be Limitless’ by highlighting the strength, passion and relentless determination of certain out-of-the-ordinary individuals.

Swift Limitless Stories has been created to engage specifically with audiences on social media, Maruti Suzuki’s content hub, as well as the individual social media handles of these heroes.

Hindol Purkayastha, Senior Vice President, Dentsu Impact said, “Swift has been an iconic brand which has been loved by multiple generations. Our latest campaign focuses on the digital

audience and with compelling storytelling it will truly allow us to inspire millions of followers and get newer younger audience. With performance at the core of the brand, it was time to shift the conversation to individuals from the product. Thus, the concept of #BeLimitless campaign was used as a trigger to invite more stories of individual achievements. With this, we continue to own the space of performance.”

With the Limitless Stories campaign, MSIL is not just sharing inspiring stories, but is also creating a platform for its audience to share their own journey with the world.

The films have been directed by Sharat Sharma – Crazy Few Films.

Credits
President: Amit Wadhwa
Account Management: Hindol Purkayastha, Karun Arora, Arjan Soni, Arjun Shankar, Medini Pateria
Digital Account Management: Binodan KD Sarma, Dilpreet Singh, Varsha Bhatnagar
National Creative Director: Anupama Ramaswamy
Creative: Monish Gupta
Films Head: Suprotim Day
Production House – Crazy Few Films
Director – Sharat Kumar
Producers – Urfi Kazmi/Viraj Gawas
Associate Producer – Sunny Shah