creative ad – Campaigns of the World

Fine Hygienic Holding: Waste Can Mask Our Future

YWwV268TPqrxQUV5 — Mon, 27 Sep 2021 08:00:40 +0000

Hundreds of thousands of face masks are disposed of around the world every day, and they don’t degrade. If we don’t start to protect our planet today, there will be nothing left to return to.

Fine Hygienic Holding campaign ‘Waste Can Mask Our Future’

Credits
Client: Fine Hygienic Holding
Advertising Agency: Horizon FCB, Dubai, United Arab Emirates

Burger King: It’s Better Delivered

YWwV268TPqrxQUV5 — Thu, 03 Jun 2021 15:38:35 +0000

Burger King: Flame Grilled? It’s Better Delivered

Traditionally Italians enjoy Easter holidays flame grilling with family and friends in the park. But for the second year in a row, this was not possible due to Covid-19 restrictions.

Grilling at home seemed to be the only solution. However, we know home BBQs don’t always plan and even result in newsworthy disasters, with several cases have been photographed and reported by Italian newspapers.

Burger King turned real pieces of news into billboard ads to communicate the Burger King delivery service. Only incidents that did not involve people or cause particular damage to homes were used as irreverent reminders to all that sometimes, it’s better to leave the grilling to those who know best.

Credits
Campaign: It’s Better Delivered
Client: Burger King
Advertising Agency: Wunderman Thompson Italy, Milan, Italy
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Creative Supervisor Copy: Federica Rebuzzini
Senior Art Director: Fabio Pistoia
Account Supervisor: Claudia Longo
Motion Designer: Morgan Storti

News_Paper by New York Post

YWwV268TPqrxQUV5 — Mon, 08 Feb 2021 16:41:51 +0000

The newspaper industry is on its way out, threatening local journalism. So how will locals stay informed about their communities? ‘News_Paper’ – New York Post answered this by reimagining the newspaper and putting it on a different kind of paper we use every day. Receipts.

Credits
Client: New York Post
Campaign: News_Paper
Art Director: Yunxuan Wu
Copywriter: Ozzie Nunez

Oxypura face mask: The Great Warriors of Oxypura

YWwV268TPqrxQUV5 — Wed, 11 Nov 2020 14:44:38 +0000

Oxypura face mask is a product of Puritas, a 100% Sri Lankan owned and operated company. Having produced face masks for decades, the brand has perfected the science of creating masks that provide maximum protection to its wearer.

In this current pandemic, when the usage of face masks is mandatory, Oxypura suddenly found a heap of competition, primarily Chinese and Korean masks that had invaded the market. Also, consumers generally feel that anything ‘imported’ is of higher quality, even though Oxypura masks were similar to these imports or better in its efficacy.

Oxypura decided to turn its ‘localness’ to its advantage. These masks are designed by Sri Lankans for Sri Lankans to fight the foreign virus. And, with four layers of impenetrable defence.

Digging deep into Sri Lanka’s history, we came across noble warriors known for their bravery and fearlessness. These would resonate well with all Sri Lankans, but how did they look?

After consulting with local historians, we brought four warriors to life. Breaking down the strengths of each layer of the mask, we matched it with the strengths of these four warriors – from their appearance to the weapons and accessories they wielded, each warrior and therefore each layer, got its own protection identity.

Credits:
Client: Puritas
Product: Oxypura face mask
Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Executive Creative Officer: Rajiv R. Menon
Creative Director: Anusha Wijeyaratne
Senior Art Director: Rogger Kenneth Schales
Creative Writer: Pansilu Sannasgala
Account Executive: Buneshka Perera
Illustrator: Sudeepa Thanapathy
Commercial Retoucher: Roshan Mallawaarachchi

This campaign is about:
Ranashura Oxypura, The Great Warriors of Oxypura, Print Advertising, Creative Ad

Widex – Hear The Difference

YWwV268TPqrxQUV5 — Tue, 06 Oct 2020 06:53:27 +0000

Widex helps you hear the difference between chaos and clarity literally.

Credits:
Campaign title: Hear The Difference
School: Miami Ad School, NY
Samruddhi Pawar – Copywriter
Gabs Samame – Art Director

This campaign is about:
Print advertising, Print campaign, Print Ad, Marketing, Creative Ad, Best Digital Hearing Aids

Titan Eye Plus: Buri nazar wale chashma lagale

YWwV268TPqrxQUV5 — Fri, 04 Sep 2020 07:22:17 +0000

Titan Eye Plus created print ad ‘Buri nazar wale chashma lagale’

Problem: Most people take their eyesight for granted and even tend to postpone their visit to the optometrist. These people while driving on the road cause a huge risk both for others and for themselves.

The Task: Titan wanted to get the message of good eyesight and Titan Eye Plus on the spot, to these people, while they were driving on the road.

The Solution: Most trucks in India have a quirky slogan painted on their rear. A common one being – “Buri nazar wale tera mooh kala.” Which loosely translates as You with the evil eye, may your face turn black.’ These words are usually accompanied by a colourful, scary-looking face of a demon. The word for evil eye in Hindi is ‘Buri Nazar’ which also translates as bad eyesight. This piece borrows this pun and the colorful art that’s commonly seen behind Indian trucks to interestingly promote Titan Eye Plus eye wear.

The Copy: Buri nazar wale chashma lagale. Translation: People with bad eyesight, wear glasses.

The Result: Enquiries for Titan Eye Plus spectacles range has been on a significant rise since the launch of the campaign.

Credits
Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya

Tags:
Print Advert, Print Campaign, Print Advertising, Creativity, Creative Ad, Advertising

Trampled Upon – Print Advertising by TBWA on World Population Day 2020

YWwV268TPqrxQUV5 — Wed, 12 Aug 2020 15:18:40 +0000

To mark the world population day, which had the theme of “how to safeguard the health and rights of women and girls amid the pandemic”. TBWA decided to be empathetic about the plight of women, knowing that as the population grows she is either trampled upon or totally ignored.

Credits
Agency: TBWA\ Concept
Lead Copywriter: Gift Ukwadinamor
Lead Art Director: Kelechi Nwuke
Copywriter: Obomanu Stellamaris
Art Director: Augustus Okwara
Credits: Osibajo Abiodun
Digital / Social Media Manager: Isichei Biose Falade Dotun
Copy manager: Chinwendu Onuoha
Group Head (Art): Yusuf Adejumo
DCD: Oyindamola Fakile
ECD: Ranti Atunwa

Tags:
Women Rights, Awareness Campaign, Print Ad, Creative Ad

No lock on violence during lockdown – Stand together and fight Domestic violence

YWwV268TPqrxQUV5 — Wed, 08 Jul 2020 11:54:41 +0000

Fight against Domestic violence. This is a small step in raising awareness for all those souls currently suffering in silence.

The data from the National Legal Services Authority (NALSA) has suggested that the nation wide lockdown has led to a rapid increase in the cases of domestic violence. While there is an increase in cases in India, the lockdown has brought the world to stay inside closed doors.

When there is violence, there is anger, when there is violence, there is frustration and when there is violence, people who are subjected to it keep quiet due to intimidation, fear or just because you don’t want to speak up against your partner.

We want to tell you, that there maybe a lockdown, but there is no lock on violence, the door maybe closed, but speak up and unlock your voice as the world will stand with you and win against this violence together.

Credits
Vishal Bhandari
Paridhi bhatiya
Joshua Menezes

Tags:
Lockdown, Covid-19, Awareness Campaign, Print Ads, Creative Ad, Advertising, Public Interest, Help, Violence, Domestic violence Helpline

Mashreq Bank: The World is Tricky

YWwV268TPqrxQUV5 — Sun, 05 Jul 2020 08:15:44 +0000

Mashreq Bank: The World is Tricky, In case your luggage goes to the wrong one. Free baggage loss insurance with your Mashreq credit card.

Home to two of the globe’s most visited airports and renowned airlines, the UAE has established its reputation of being one of the most connected travel hubs in the world. With traveling comes luggage, loads of it, and airlines mislay 25 million of those per year (BBC News, 2019). With so many flights departing from UAE airports, the risk of offloading and losing luggage is at an even higher risk. Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.

Credits
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates

Tags:
Mashreq credit card, Luggage, Insurance, Travel, Airport, Print Advertisement, Print Advertising, Print Ad, Creative Ad, Travel Ads

Humble Digital Agency: Coronavirus, This is something we don’t want to go viral

YWwV268TPqrxQUV5 — Sun, 14 Jun 2020 04:21:17 +0000

Humble as part of its social responsibility initiative, announced today that employees who use public transportation to work will work remotely for the next days. Also, based on the news regarding health safety, in the coming days, all Humble employees may work remotely. In addition, Humble Digital Agency supports the crowdfunding campaign to support Greek hospitals. The idea: Humble always aims for viral ads but #coronavirus is something we DON’T want to go viral.

Credits
Brand: Humble Digital Agency
Agency: Humble Digital Agency, Athens, Greece

Tag
Print Advertising, Creative Ad, Coronavirus ad, advertising, advertisement, adverts

Truth Initiative Twinkle Twinkle Little Dick – Smoking prevention Ad

YWwV268TPqrxQUV5 — Thu, 13 Dec 2018 14:29:02 +0000

Smoking cigarettes are bad. Young people know this because they have been told again, again, and again. And then one more time for good measure. But it’s still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. Truth Initiative deliver the facts and truth about smoking in a way that makes them urgent and relevant to young adults (Twinkle Twinkle Little Dick). Our focus is on smoking prevention. We target young adults, ages 18-24, who are open to the possibility of trying or experimenting with tobacco.

In the United States, 78% of 18-24 year-olds are on Snapchat. Known for its disappearing messages and risque content, it was the perfect platform to hit them with our Dick-centric story.

The math was simple. Young people like sex. You can’t have sex if your penis doesn’t work. Cigarettes can make your penis stop working.

By connecting the hard (or not hard) truth about smoking to young people’s romantic desire, we’d cut through the bullshit to shift their perceptions around tobacco.

Credits
Advertising Agency: 72andSunny, Los Angeles, USA
Production Company: HECHO EN 72
Media Agency: Assembly
Music/Sound Company: Butter
Creative Director: Garrett Jones
Designer: Ben Ng
Copywriter: Samantha Mintz
Senior Strategist: Thomas Steiner
Brand Director: Danielle Gard
Brand Coordinator: Monica Lynn
Producer: Ann Parker
Partnerships and Legal Director: Amy Jacobsen
Partnerships and Legal Manager: Hector Olguin
Partnerships and Legal Jr. Manager: Michelle Fink
Vocals: Jesse Herrera
Illustrator: Raghav Arumugam
Chief Executive Officer: Robin Koval
Chief Marketing Officer: Eric Asche
Senior Vice President, Marketing: Nicole Dorrler
Managing Director, Marketing: Jasmin Malone
Manager, Marketing: Cas Marburger
Copywriter: Kate Stevens
Graphic Designer: Matt Liptak
Vice President, Group Director Integrated Communications: David Pinto-Carpenter
Associate Director, Paid Social: Shir Samari
Associate Director, Integrated Communications: Will Flohr

Tags:
Film, United States, Public Interest, NGO, Truth Initiative, 72andSunny, Illustration, Cartoon, Awareness Ads, Creative Ad, Digital Campaign, Assembly, Media Agency, Truth Initiative, Tobacco

Condomi ‘Tastes like real fruit’ print ad by Draftfcb

YWwV268TPqrxQUV5 — Tue, 10 Jan 2017 12:15:00 +0000

Condomi Print ad campaign ‘Tastes like real fruit’

Credits:
Client: Condomi
Campaign: Tastes like real fruit
Advertising Agency: Draftfcb Kobza, Vienna, Austria
Creative Directors: Andreas Gesierich
Art Directors: Andreas Gesierich, Daniel Senitschnig
Photographer: Werner Linsberger
Copywriter: Florian Schwab

Tiket.com – Book anytime, go everywhere

YWwV268TPqrxQUV5 — Tue, 05 Jul 2016 04:52:36 +0000

In this print campaign the idea from Hakuhodo Indonesia is to show how easy it is to book a ticket through tiket.com. It’s like a quick escape to your favorite destination from your stressful environment.

Brand: Tiket.Com
Advertising Agency:Hakuhodo, Jakarta, Indonesia
Executive Creative Director:Woon Hoh
Group Cd:Constantine Chew
Art Director:Constantine Chew, Nicolas Kosasih
Creative Director:Lucy Novita Prasmono
Copywriter:Lucy Novita Prasmono, Anton Jaya
Associate Cd:Anton Jaya
Creative Group Head:Nicolas Kosasih
Senior Art Director:Wahyu Santoso
Account Director:Rafiga Tjahjadi
Agency Producer:Tiara Pohan
Photographer:Bayu Muharam
Print Producer:Suryo Guritno
Account Manager:Moza Sukandar
Location : Indonesia

Nextel – Never loose sight of your business

YWwV268TPqrxQUV5 — Sat, 18 Jun 2016 14:51:06 +0000

This is a work made for a Telephone Company that want to highlight an important attribute that Nextel has to offer to it’s users; te ability of being in several places at the same time with something as simple as a radio message. “Never loose sight of your business”.

Credits
Client: Nextel
Product: Institucional
Agency: Don
Title: Omnipresentes
CEO: Papon Ricciarelli
Chief Executive Officer: Gabriel Huici
Art Director: Diego Fernández Posada
Copywriter: Pedro Botello
General Director: Rodrigo Luque
Strategy Planner: Verónica Mauri
Account Director: Carolina Anelli
Account: Sol Matellán
3D Studio: Reino
Graphic Producer for Agency: Hernán Mouriño
General Coordinator: Mariano Ricciarelli
Responsible for the client: Fiorela Polito

Listerine – Where’s your mouth been

YWwV268TPqrxQUV5 — Thu, 16 Jun 2016 07:04:34 +0000

Campaign: Where’s your mouth been
Brand: Listerine
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Christiano Neves, Paul Rizzello
Creative / Art Director: Christiano Neves
Creative / Copywriter: Paul Rizzello
Art Buyer: Sue Clifford
Board Account Director: Rafael Freitas
Creative Producer: Laurie Carter
Photographer: Matt Holyoak / Matt Holyoak Photography
Retouching: Shoemakers Elves London

Published: June 2016