PKU also know as Phenylketonuria, is a rare & hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, milk, or egg, must be eaten in extremely small quantities and with great precision. A wrong amount could cause irreversible brain damage.

Fundación PKU needed to raise funds to finance the design and development of a biosensor to help PKU patients calculate how much they can eat to guarantee that they eat in a safe, non-hazardous manner.

Fundación PKU found the perfect explanation of the disease in its name ( PKU = Protein Kills Us) and created a very impactful campaign with a disruptive and different approach that completely changed the communication codes of the Foundation and the Spanish fundraising and advocacy market.

Credits
Campaign: Protein Kills Us
Category: Print Advertising
Advertising Agency: VMLY&Rx, Madrid/Barcelona, Spain

About Brand:
Kraft Singles is an American brand of processed cheese product that is manufactured and sold by Kraft Foods

Credits
Brand: Kraft Singles
Campaign: #CheesePullChallenge | Cheese Pull Challenge
Advertising School: Chicago Portfolio School, Chicago, United States of America
Art Director: Blake Pleasant
Copywriter: Caroline Martin
Cooper Brannigan: Art Director

Awards:
D&AD Graphite Pencil in Print
Cannes Lions Shortlist in Print
WAVE Silver in Print
EL SOL Silver Award in Print
One Show Merit in Magazine Campaign

Credits
Client: The Womanity Foundation
Campaign: Don’t Blame The Clothes
Advertising Agency: J. Walter Thompson, Brazil
Chief Creative Officers: Rodrigo Grau, Ricardo John
Executive Creative Director: Humberto Fernandez
Creative Directors: Mariana Borga, Erico Braga
Art Director: Gabriella Marcatto
Copywriters: Mariana Borga, Eveline Farina, Mariana Carvalho
Account: Thiago Galdi, Caroline Amaral, Enrico Cavallari, Luisa Tofeti
Media: Camila Bertoli, João Dabbur, Gabriela Amato, Nathalia Silva
RTV Director: Márcia Lacaze
RTV Producer: Patrícia Motta
Photographer: Gabriel de Moura
Production: PICT Estúdio
Client Approval: Tiana Vilar Lins

This campaign is about:
Award winning print campaign, Print ad, Awareness campaign, JWT, Creative Advert, Creative Campaign, Creative Advertising

Credits:
Brand: Hyundai Original Parts
Campaign: Censorship
Advertising Agency: Jotabequ Grey, San Jose, Costa Rica
Creative Director: Nicolas Schumacher, Ronny Villalobos, Allan Jiménez
Art Director: Duncan Campbell, Cristina Gonzales, Jeffrey Fernandez, Javier Araya
Copywriter: Allan Jiménez, Rafael Rivera Villanueva

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert

We took the much-loved ornaments that decorate Christmas trees and hand-rendered the audience for each of Mathrubhumi’s verticals using a unique illustration style, ensuring every page of this eight ad series truly stands out. It culminated in a layout with all eight ornaments – showcasing the enormity and reach of the Mathrubhumi Group. This was followed by a double spread print innovation featuring the Advent calendar with OR codes below each flap that link to surprise gift for the reader and one lucky friend from each vertical on specified dates.
With the support of digital extensions including web banners, emailers, and a customised gifting portal, this massive campaign spreads the joy of Christmas like never before, leaving recipients from across the country pleasantly surprised.

Speaking about the campaign M V Shreyams Kumar, Jt Managing Director, Mathrubhumi Group said “This year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, breaking away from stereotypical pattern, we wanted to convey the message on how mathrubhumi as a group can deliver results in line with the festive objectives of clients”.

Francis Thomas, Creative Director, Maitri Advertising Works said “This Christmas; we didn’t want to talk about Mathrubhumi’s cross-platform abilities – we wanted Planners across the country to experience it. We wanted to challenge perceptions of what a print ad can be in 2019. The campaign use of clever copy and custom illustrations to land on an interactive double-spread that Planners will keep coming back to throughout the festive season is exactly the kind of work that you can expect from Kerala’s most innovative media house”.

About Mathrubhumi Group
Mathrubhumi has successfully straddled tradition and technology in assimilating change from 1923 to our social media era. The evolution from letterpress to frontier advances in media has been made without sacrificing human values bequeathed us by our founders who fought in the Indian Independence movement and championed pioneering social reforms. Nine decades on and into the 21st century, we enrich the lives of millions of Malayalam readers. We cater to them with 16 editions, including from Dubai & Qatar, a books division, and 11 periodicals running the gamut from culture to entertainment. Built on strong journalistic ethics and great aesthetic outlook offering multi-platform, multigenerational experiences. Mathrubhumi is not only a fast-growing publishing house of repute but also a corporate entity in the mass media industry. It has struck deep roots in the hearts of every Malayalee household through various engaged communication platforms mainly Print( daily), Radio (Club FM), Television (Mathrubhumi News & Kappa TV), Online (Mathrbhumi.com) For more info log on to www.mathrubhumi.com

Tags:
Mathrubhumi Christmas Campaign, Christmas Ads, Maitri Advertising Works, Festive Campaign, Kerala, Mathrubhumi Group, Illustration, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Mathrubhumi Advent Calendar

Credits
Advertising Agency: DDB Mozambique, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Director: Giuseppe Lira
Copywriters: Sérgio Aires, Zeca de Oliveira
Illustrator: Silvio Pondja
Photographers: João Costa Funcho, Alexandre Marques
Retouch: Camaleão Art
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, Print, Mozambique, Public Interest, NGO, Instituto Criança Nosso Futuro, DDB, DDB Mozambique, Human Trafficking

More than 100,000 marine animals die each year from trash dumped into our planet’s oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country’s vast coastline, mainly on beaches and especially during the holiday season.

December 4 was World Wildlife Conservation Day and in order to draw society’s attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers.

The Initiative wasn’t just live on digital. Also offline, the event’s catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.

Credits:
Client: Vodacom Mozambique Fashion Week
Campaign: Unwanted Fashion
Agency: DDB Mozambique
Country: Mozambique
Creative Director: Christiano Vendramine, Albachir Muinde
Art Director: João Lucas Roque, Curgy Junior
Copywriter: Gonzaga Neto
Creative Supervisor: Ivo Alves

Tags:
Mozambique Fashion Week, Unwanted Fashion, World Wildlife Conservation Day, DDB Mozambique, Fashion Week, Public Interest, Awareness Campaign, Wildlife, Print advertising, Creative Print Ads, Print campaign, Creative Advert

Tags:
United Kingdom, Public Interest, NGO, #SaveOurOceans, Havas, Print advertising, Creative Print Ads, Print campaign, Creative Advert, The Very Hungry Whale, Plastic Pollution, Ocean Pollution

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Credits:
Campaign: Turning lives around
Category: Charities & appeals
Client: Lifeline
Agency: The Brand Agency
Country: Australia

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, The Brand Agency, Suicide Campaign, Suicide Helpline

Monterey Bay Aquarium launches a new media campaign today recognizing residents of the Monterey Bay region who exemplify its mission to inspire conservation of the ocean. In a series of “Ocean Heroes” profiles, the aquarium spotlights extraordinary ocean conservation efforts by everyday citizens and community leaders in Monterey, Santa Cruz and San Benito counties. The profiles will appear across a variety of media – from the sides of MST buses to television, radio, online and in movie theaters – from July through December of 2018.

The nonprofit Monterey Bay Aquarium’s “Ocean Heroes” campaign highlights residents who have contributed to the region’s social well-being. They’ve championed issues from ocean plastic pollution reduction and sustainable seafood, to climate change action and marine ecosystem health. In addition to celebrating these community members, the aquarium also hopes to inspire others to take action for the ocean by demonstrating how individuals and grassroots movements can have a positive impact in the community.

“Sustainability is not just about what we do today, but about preserving the planet and our food for the days to come.” – Soerke Peters

Read Full Story Here

Credits
Advertising Agency: Monterey Bay Aquarium Marketing Department, Monterey bay, United States of America
Kremer Johnson: Neil Kremer, Cory Johnson

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, United States, Public Interest, NGO, Monterey Bay Aquarium, Be an Ocean Hero

WLM offers a range of services designed not only help get homeless people off the streets and into permanent accommodation and employment but through counselling, workshops and advice help them lead more fulfilling lives.

The new campaign – the charity’s first – is intended to encourage more people to take positive action by making homelessness more relatable.

Credits
Advertising Agency: AMV BBDO, UK
Creative Directors: Jamie Starbuck, Prabhu Wignarajah, Olga Pope, Gina Kelly
Creative Team: Lily Kn, Oneikeh Campbell
Strategist: Michael Alhadeff
Project Manager: Sarah Hoile
Account Team: Harry Buggé, Amy Tippen
WLM Client: Panos Balalas, Roger Clark
Print Production: EG++

Tags:
United Kingdom, Public Interest, NGO, West London Mission, BBDO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Homeless People, AMV BBDO

Camisa 10 took advantage of photographer Eric Pickersgill’s “Removed” essay to create for its client, the Delete Institute (formed by researchers from UFRJ, pioneers in the treatment of abuse and addiction to digital technologies), an awareness campaign on the growing digital addiction. in the world. The photos, which have become famous around the world, show people close to being unrelated to fiddling with their phones, with one difference that makes situations even more disturbing: no handsets. In addition to reinforcing this issue, the concept: “Digital addiction. Only you don’t see it, ”questions the common sense that we always think that others are addicted. And never ourselves. Something to watch out for. The pieces will be broadcast on digital media, in addition to the social networks of the Delete Institute itself.

About Project

“The joining of people to devices has been rapid and unalterable. The application of the personal device in daily life has made tasks take less time. Far away places and people feel closer than ever before. Despite the obvious benefits that these advances in technology have contributed to society, the social and physical implications are slowly revealing themselves. In similar ways that photography transformed the lived experience into the photographable, performable, and reproducible experience, personal devices are shifting behaviors while simultaneously blending into the landscape by taking form as being one with the body. This phantom limb is used as a way of signaling busyness and unapproachability to strangers while existing as an addictive force that promotes the splitting of attention between those who are physically with you and those who are not.

The work began as I sat in a café’ one morning. This is what I wrote about my observation:

Family sitting next to me at Illium café in Troy, NY is so disconnected from one another. Not much talking. Father and two daughters have their own phones out. Mom doesn’t have one or chooses to leave it put away. She stares out the window, sad and alone in the company of her closest family. Dad looks up every so often to announce some obscure piece of info he found online. Twice he goes on about a large fish that was caught. No one replies. I am saddened by the use of technology for interaction in exchange for not interacting. This has never happened before and I doubt we have scratched the surface of the social impact of this new experience. Mom has her phone out now.

The image of that family, the mother’s face, the teenage girls’ and their father’s posture and focus on the palm of their own hands has been burned in my mind. It was one of those moments where you see something so amazingly common that it startles you into consciousness of what’s actually happening and it is impossible to forget. I see this family at the grocery store, in classrooms, on the side of the highway and in my own bed as I fall asleep next to my wife. We rest back to back on our sides coddling our small, cold, illuminated devices every night.

The large format portraits are of individuals who appear to be holding personal devices although the devices have been physically removed from the sitter’s hand. They are asked to hold their stare and posture as I remove their device and then I make the exposure. The photographs represent reenactments of scenes that I experience daily. We have learned to read the expression of the body while someone is consuming a device and when those signifiers are activated it is as if the device can be seen taking physical form without the object being present.”

Eric Pickersgill: The Smartphone Effect

About Eric Pickersgill
Eric Pickersgill is a full time artist, husband, and father working in North Carolina. He received a Master of Fine Arts degree at The University of North Carolina at Chapel Hill in 2015. He was born in Homestead, Florida in 1986 and spent his teenage years in Charlotte, North Carolina. Eric received a Bachelor of Fine Arts degree with a concentration in Fine Art Photography from Columbia College Chicago in 2011. Between 2011 and 2013 Eric taught high school in Charlotte, NC via Teach for America.

His passion for teaching and image making allows him to see the connections that the two share. The work Eric makes is often about photography as he explores the psychological and social effects that cameras and their artifacts have on individuals and societies as a whole. Eric has exhibited and presented his work internationally at institutions, galleries, and art fairs such as The North Carolina Museum of Art, Pantheon-Sorbonne University, The Ackland Art Museum, Rick Wester Fine Art, Pulse Art Fair Miami, AIPAD, and many more.

Credits
Cliente: Instituto Delete
Diretor de Criação: Bruno Richter e Victor Vicente
Redator: Victor Vicente, Bruno Castor e Igor Pontes
Diretor de Arte: Arthur Villas Bôas e Bruno Richter
Atendimento: Bruno Richter
Fotos: Eric Pickersgill
Aprovação: Eduardo Guedes

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, Print, Brazil, Public Interest, NGO, Delete Institute, Camisa 10, Digital Addiction, Delete Institute, Eric Pickersgill

Credits
Brand: Vizoo Magazine
Campaign: Bullying
Advertising Agency: Camisa 10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Directors: William Moura, Bruno Richter
Copywriter: Victor Vicente
Photographer: Rafael Magalhães
Illustrator: Felipe Moreira
Retouch: Ed Mesquita

Tags:
Brazil, Media, Vizoo Magazine, Camisa 10, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Bullying, Advertising, Awareness Campaign, Stop Bullying

Tony Waissmann, CCO of the agency commented, “It´s a campaign that I love because its one of those jobs that causes a great body identification with what we are seeing. It shows the immediate reaction that the Amarok V6 has. When we see the executions, we all know what they are talking about, because we go through those situations, because we know what it feels like, and because we know mainly how we react and how fast we are. With typical real-life situations, I think we can clearly tell the benefit of our product ”

Karina Aiello, CEO of Geometry, added, “It’s a brand we know a lot, it’s always a pleasure to work together and that’s why we have jobs we really want to show. We are proud of the work we have been generating together and we hope there are many more.”

Credits
Agency: Geometry Argentina
CEO: Karina Aiello
CCO: Tony Waissmann
DGC: Claudio Giovanelli Zaia
DC: María Luján Donaire / Hernán Damilano
Editor: Paula Carboni
Art Direction: Santiago Castro
General Account Director: Georgina Roccatagliata
Producer: Rolando Lambert
Photo Studio: Wallace
Photographer: Eduardo Wallace
Responsible for Client: Nicolás Matavos / Máximo Miguens / Gonzalo Fernández Funes

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, Volkswagen Amarok V6

“The automotive industry is still failing to responsibly source cobalt, a mineral that is critical for their batteries. Not only eco-conscious customers are entitled to know whether their new cars are as ethical as the adverts claim.

This is why in 2017 we wrote to seven leading electric vehicle companies, Daimler, Renault, Volkswagen, General Motors, Tesla, BMW, and Fiat-Chrysler, asking whether they verified their material sources and the miners’ human rights in this context. Only two companies disclosed their sources of cobalt: BMW identified its metallurgy and refinery product suppliers, and Renault identified its suppliers of cobalt.

Despite some progress over the course of 2018, Amnesty International found that none of the carmakers has taken sufficient action to ensure that their potential customers can verify whether or not their cobalt supply chains are free from slavery and other forms of abuse. On a recent visit to the mining town of Kolwezi in the south of the DRC, an Amnesty researcher saw that the workers’ situation has not improved at all.

The government of the DRC has promised to improve the workers’ conditions and eliminate child labour by 2025. Therefore, carmakers must do more than before. They need to take responsibility for their own supply chains and take remedial action if human rights abuse occurs at any point in their supply chain. They owe it to their customers as well as to the local miners and, most importantly, children who suffer to make their products.”

Credits
Advertiser: Amnesty International
Campaign: Electric Slaves
Advertising Agency: Havas, Prague, Czechia
Creative Director / Art Director: Jakub Kolarik
Creative Director / Copywriter: Petr Cech
Art Director: Pavel Slovacek
Copywriter: Zdenek Buchtela
Photographer: Gwenn Dubourthoumieu
Agency Producer: Tereza Letfusova
Account Manager: Martina Figurova

Tags:
Czechia, Public Interest, NGO, Amnesty International, Havas, Print advertising, Creative Print Ads, Print campaign, Creative Advert