Vicks has been part of every family. We have literally grown up with Vicks product by our side at the times of cold, flu and any other common diseases. This particular viral video launched on March 29, 2017, tells the story of how everyone needs comfort and a touch of care and why everyone deserves to get one through the life story of Gauri Sawant and her orphaned child Gayatri.

Gauri Sawant is just like any other person except that she is a transgender. Because of this, she had to face lots of difficulties. Even adopting and raising a child for her was a great struggle. This would not have been the case if she could have got a touch of care of our society as any other men and women get. Every person deserves the touch of care.

Directed by Neeraj Ghaywan along with the creative advertising agencies Publicis Singapore team, Vicks came up with a creative campaign, which resonates with the company’s motto. Throughout the decades, Vicks has dedicated its service and product in order to make it possible to provide the same comfort and relieve at the time of pain to all the people whether they are rich or poor, or men or women. The message that it wants to deliver to the public is well received among masses especially internet user.

Many ads come and many ads go away and so also are true in the world of the campaign in India. But only few one gets stitched in our hearts. Through this video, Vicks has achieved its hope to raise the voice for unequal treatment that exists in our country and our responsibility to look after this issue. Let us join in this campaign and be a part of the change.

Credits-
Brand: Procter & Gamble
Product: Vicks
Agency: Publicis Singapore
Chief Creative Officer: Ajay Thrivikraman
Creative team: Jocelyn Chabanis & Eugene Pua
Account management: Floriane Tripolino & Prachi Partagalkar
Account Planning: Ed Booty
Production house: SeeOn
Director (film): Neeraj Ghaywan
Producer: Deepa Limaye
Director of photography: Manoj Kumar Khatoi

Key highlights of the ad campaign:
• The ad campaign is a satire about something that happens every day on the streets of India.
• The aim of the advertisement is to make people more sensitive to the harsh reality that is a result of mere carelessness.
• The initiative taken by Ola is commendable because it tries to touch the hearts of people in a very moving way.
• By showing a satirical happy “ending”, it speaks volumes about the pain that one can have upon losing a loved one.
• With great subtlety, it highlights the fact that, this is just an advertisement and in real life, such miracles don’t happen.

According to the statistics, thousands of people in India have to give up their lives only because their ambulance doesn’t reach the hospital on time.

It is a great initiative by Ola to spread awareness about this cause and is a clear example of creative advertising and design by Indian advertising services.

Credits:
Campaign: Ola Give Way Give Life
Agency: Happy mcgarrybowen
Chief Executive Officer: Kartik Iyer
Managing Director: Praveen Das
Chief Operating Officer: Siddhartha Roy
Senior Creative Director: Naren Kaushik
Associate Creative Director: Varun Khullar
Art Director: Viraj Nandivadekar
Director – Strategic Planning: Ravi Bhat
Digital Content Planner: Ashwin Dravid
Client Services Director: Ameya Lokhande
Group Account Manager: P N Keshav
Account Executive: Ankita Baishya

Production House
Production House: Earlyman Film
Director: Bhavesh Karkera
Executive Producer: Anand Menon
Producer: Amarjeet Phukan
Associate Producer: Alok Potnis