Domex India makes people plunge into the problem of open defecation

COTW — Tue, 13 Dec 2016 09:40:48 +0000

How does it feel to defecate in public? Taking this as the basis of their advertising campaign, the advertising agency of Hindustan Unilever’s Domex brand came up with a creative outdoor campaign. It is a clear representation of creative advertising ideas because they actually go to a mall and build a toilet that is equivalent to open defecation. The crew asks people walking around in the mall to use it.

Indian advertising agency have taken a revolutionary step by involving real people walking in their advertising campaigns. This makes it more real and engaging for the viewers. Also, it helps in arousing empathy amongst people who have not experienced such problems in their real life.

In the beginning, the advertisement might feel atrocious by attacking people’s private space but a deeper understanding of the ad actually helps in forming a perspective about one of the biggest problems in India. Almost 50% of the Indians are forced to defecate in the open because of a lack of access to toilets which is equivalent to a human right abuse. Domex, being committed to the cause, has built nearly 70,000 toilets since 2015. But is this enough? No, it is also important to generate compassion among people who do not face this problem so that everyone can come together and fight it. Therefore, this can be considered one of the best outdoor campaigns of current times setting an example for everyone around.

#DomexIndia #SeeThroughToilet

Savlon promotes healthy India by making hygiene easily attainable | Healthy Hands Chalk Sticks

COTW — Sun, 20 Nov 2016 01:24:21 +0000

The latest advertising campaign by Savlon called “Savlon Swasth India Mission” is a creative outdoor campaign that beautifully provides a lucid solution to one of the biggest problems in India – the problem of hygiene. Children in schools usually don’t have a habit of washing hands with soap before eating. This leads to the problem of illness and school drop-outs. Savlon solves this problem by adding soap to their chalk sticks that they use for writing on slate-board (Healthy Hands Chalk Sticks). They use these chalk sticks to write on their slate boards when in class but when they wash their hands after class, it becomes a soap. So, the children have clean hands without even noticing.

• The advertisement is made in the natural setting of school which makes it more appealing.
• The ad campaign shows both technicalities of making it in a lab as well as the practicality of using it with kids.
• Savlon lives up to its tagline of “Savlon Swasth India” or “Savlon Healthy India” by showing children effortlessly washing their hands before having lunch.

The advertisement is a clear example of creative advertising in India because it has been very successful in bringing about the message of promoting a healthy India. The subtlety with which it highlights a big problem is commendable. Along with the narration, they use a black board that says “At Lunch Break, Hunger Wins Against Hygiene” in the first few seconds of the advertisements and then end it with the most creative solution to fight this problem. Hence, it makes this advertisement a brilliant one.

#SwachhBharatMission #SwachhIndia #SwachhBharatAbhiyan
Credits
Client: Savlon, ITC
Agency: Ogilvy, India
Executive Creative Director: Kainaz Karmakar & Harshad Rajadhyaksha
Senior Creative Director: Ramakrishnan Hariharan
Creative Director Art: Nishant Jethi
Creative Team: Mahesh Ambaliya, Vinay Pawaskar, Ashok Karkala, Nirav Khant, Vikrant Rajan
Executive Vice President: Ajay Menon
Senior Vice President Planning: Ganapathy Balagopalan
Client Services Director: Roshni Mohan
Group Account Manager: Neha Agarwal
Assistant Account Executive: Maitree Lonare
Production House: Good Morning Films
Director: Afshan Hussain Shaikh
Producer: Doris George

Tags:
Savlon Healthy Hands Chalk Sticks, Savlon Healthy Hands, Savlon, ITC, Ogilvy, India, Sanitation, ITC Campaigns, Savlon Campaigns, Savlon Ads, Awareness Ads, Best Awareness Campaigns, Best online marketing strategies, best digital campaigns

creative outdoor campaign – Campaigns of the World

Domex India makes people plunge into the problem of open defecation

Savlon promotes healthy India by making hygiene easily attainable | Healthy Hands Chalk Sticks