Near Miss Memorials – Campaign by KiwiRail & Tracksafe to reduce Level Crossing Accidents

COTW — Thu, 11 Feb 2021 14:26:15 +0000

KiwiRail, along with Tracksafe NZ, launched the Near Miss Memorials campaign at the parliament of New Zealand during Rail safety week. The campaign is being run with the help of DDB. There is an astonishingly high number of near misses happening with train drivers at level crossings due to car drivers and pedestrians’ carelessness. Many times these incidents turn out to be Fatal.

Half Crosses are being installed at all the level crossings where near misses have occurred. The crosses are provided with a QR, which everyone can scan to see videos of real Near miss incidents that happened at that particular place. Those who cannot view these half crosses can visit the nearmisses.co.nz website to watch the same videos with an interactive 3d rail journey.

This campaign acts as an eye-opening visual for New Zealand residents to be careful while crossing level crossings, highlighting the importance of their life and the train drivers’ problems.

Credits
Brand: KiwiRail & TrackSAFE NZ
Product: Rail Safety
Campaign: Near Miss Memorials
Agency: DDB

Tonic Worldwide & ‘Animal Matters to Me’ launches #TurnOnTheWoofer as therapy for Dogs this Diwali

COTW — Tue, 17 Oct 2017 23:13:21 +0000

Tonic Worldwide & Animal Matters to Me launches #TurnOnTheWoofer this Diwali as therapy for Dogs.
Introducing Woofer- therapeutic music specifically composed for dogs by renowned composer Siddharth Basrur.

You see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on Social Media every year. But still, nothing changes!
Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. We launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low-level beats and rhythm that has a soothing effect on Dogs.

Celebrating a stress free Diwali for our furry friends!

Campaign Website:

“Diwali is the most difficult time of the year for dogs and especially strays. I have seen them getting anxiety attacks and palpitations. They turn very restless and have no other option than to just bear the mental torture. It often takes weeks for them to come out of this trauma. So when this idea came up, I was elated to bring about some solution to help them. We played this music with over 150 dogs in our facility and it seemed to have a calming effect on most of them. Even some of the most hyperactive dogs became calm after listening to the music. We’ve started playing the music every day in our rehab center and it has shown us great results.” Said Ganesh Nayak, founder of ‘Animals Matter To Me’

“With the insight that music has healing powers, we came about with this solution of specially composed music for our furry friends” said Unmisha Bhatt, Chief Strategy Officer at Tonic Worldwide “This campaign is a great example of how good intent, music, insights and technology can come together to create magic. The power of digital will be used to make this music accessible to anyone and everyone who cares about dogs and this cause”

Ashwin Dutt, Creative Director at Tonic Worldwide said, “The idea was to create something that not just helps dogs during Diwali but also during other occasions. I’m an animal-lover and I’ve seen dogs suffering from separation anxiety or situations such as bad weather. The music can also be used to calm down hyperactive dogs and whimpering puppies. We have also made the music freely available for everyone to download from here www.turnonthewoofer.com.”

About Animal Matters To Me

An NGO working for the welfare of strays & abandoned pets. All species are accepted for emergencies and care. AMTM caters to all speechless animal, birds or reptiles. For more information visit website

About Tonic Worldwide

Tonic Worldwide is one of the most awarded independent digital agencies in India with offices in India and the Middle East. Tonic believes in digital experiences for people and has been recognized for work that stays true to its human-centric philosophy and is effective at the same time. With over a decade of experience, Tonic has worked with brands across verticals that includes Sony Pictures
Network, Aditya Birla Group, Blackstone Private Equity, Zydus, Radio Mirchi, Dubai
Maritime City Authority, Sennheiser Middle East, Dainik Bhaskar, Paypal,
Sony PlayStation, Tata Value Homes amongst others.
For more information, visit www.tonicworldwide.com

Credits:
Advertising Agency: Tonic Worldwide, India, Mumbai
Chief Executive Officer: Chetan Asher
Chief Operating Officer: Samir Asher
Chief Strategy Officer: Unmisha Bhatt
Business Director: Sudish Balan
Creative Director: Ashwin Dutt
Senior Manager / New Initiatives and Strategy: Pratik Hatankar
Manager / New Initiative and Strategy: Avni Kanakia
Account Director: Sneha Keni
Creative Strategist: Vaishali Sharma
Group Account Manager: Priyanka Kumblekar
Creative Supervisor: Parth Joshi
Art Director: Deepak Shinde
Art Supervisor: Shaikh Shamshulakh
Head – Films: Snehal Sakpal
Creative Associate – Films: Pravin Singh
Creative Editor – Films: Ryan P Dsouza
Senior Project Manager: Rahul Singh
Senior Frontend Developers: Arunraj Tamilselvan, Nilesh Pandya
Frontend Developer: Nilesh Chachle
Senior Backened Developer: Pankaj Rajput
Social Outreach: Ruhi Patel

The Article is related to:
Digital agencies in India, tonic worldwide, Animal Matters to Me, #TurnOnTheWoofer, Diwali Campaign, Diwali Ads, Social Media campaign, Sony Mix, Music, Siddharth Basrur, Dogs, Ganesh Nayak, rehab center, Creative Director, NGO, abandoned pets, digital experiences, therapeutic music, Pets, Animals, Creative website, Dog Lovers, Pet lovers, Advertising, Technology, Diwali campaigns 2017, Best use of technology, Innovative technology, Future Innovation

Hamari Pari – An effort to specifically empower the women of tomorrow.

COTW — Thu, 29 Oct 2015 08:48:20 +0000

Hamari Pari – A Hero MotoCorp CSR initiative.

An effort to specifically empower the women of tomorrow – a concentrated initiative targeted to the girl child from the age of 6+ from the underprivileged sections of society to help them in their holistic development and support them. #HamariPari

Website Credits:
Advertising Agency: BC Web Wise
Account Director: Yuvraj Tandon
Creative Director: Mangesh Bhayde
Associate Creative Director: Aman Dhingra
Animation: Prachi Karekar, Shailendra More
Illustrator: Santosh Pujari
Copy Writer: Anthony Padayachi, Kundan Pandey
Development: Amit Vishe, Sagar Salvi
Client: Hero MotoCorp
Website: Hamari Pari

Video Credits:
Agency: Onions Creative
Music: Laadki by Coke Studio
Singer: Sachin – Jigar