The film celebrates the ‘never give up’ spirit by commemorating some of the most challenging times of the veteran cricketer’s career and subsequent triumphs. Being an Education platform, Unacademy drives a message with the film that failures must be looked upon as stepping stones to success.
The film starts with the audience cheering on Master Blaster as he walks out onto the field, and former pace bowler Shoaib Akhtar gets ready to bowl. A few frames later, Akhtar is seen hurtling down the pitch in his trademark style as Sachin takes guard. The film then cuts to Sachin’s ODI debut in 1989, when he was dismissed on a duck on the second ball he faced.
 

 
The film depicts Sachin’s most notable dismissals, including the ‘shoulder before wicket’ incident against Australia at Adelaide in 1999 and former umpire Steve Bucknor’s erroneous dismissal of the cricketer at Gabba in 2003. The disappointment of the fans and the consternation on Sachin’s face is palpable as the film progresses till it reaches a crescendo and the screen changes to read, ‘Failure. The fuel of champions.’
Thereon, the narrative changes as the film journeys through some of Sachin’s most momentous comebacks that made him one of the greatest cricketers in the history of the game, earning him the sobriquet, ‘God of Cricket.’

Within hours of its release, the film shattered viewership records, garnering over 2 million views across social media and digital platforms. This is the second major viral campaign for the EdTech major, whose IPL film titled ‘Cracking the Game’, won several awards and received an equally stellar response last November.

Credits
Agency: Lowe Lintas
Campaign: The Greatest Lesson
Tags: Unacademy The Greatest Lesson, Digital Film

 
As an official partner and sponsor of the ICC Men’s World Cup 2019, Uber is cashing in on the ongoing excitement around cricket by launching a digital-first campaign, #ParksNotParking, supported by exciting on-ground activations across Mumbai, Delhi, and Bengaluru. Sustainability and the idea of rethinking urban planning and spaces is the inspiration behind their new campaign, which launched on 20th June 2019.

The campaign aims to raise awareness about the ills of growing congestion and pollution in cities, turning many of them into giant parking lots, thereby underscoring the urgent need to utilize better urban spaces for building parks. Besides providing much-needed oxygen, parks will also provide residents and sports enthusiasts with space to play.

Rapidly rising urban populations and increasing private car ownership have restricted green and playing spaces. The much loved “gully” cricket, which has enabled millions of Indian children to enjoy the game and helped build India’s cricketing prowess, is losing popularity. Through the #ParksNotParking campaign, Uber hopes to shape a movement to restrict parking and reignite the passion for gully cricket.
Cricket nets will be set up in high footfall areas in Regal cinemas in Mumbai, South Extension in Delhi, and Phoenix Market City in Bangalore to encourage residents to play the game and rethink how, more importantly, to rethink how we can build more sustainable cities.

Tags: Uber Ads, Parks Not Parking, Awareness Campaign, On-ground activation, Brand activation, On-ground Marketing, Uber News

Tags:
Cricket, Sports, Indian Cricket Team, India, Film, International Cricket Council, Tribute to MS Dhoni

Yuvraj turned into a married man in the year 2016 and may have plans of starting a new family in the near future. As far as his old family is concerned, he will always be remembered as the formidable batsman who knocked the ball out of the boundary line for 6 six consecutive times. The perfect over for a batsman will always be referred to alongside Yuvraj Singh’s name in history books as well as sports magazines.

After an aggregate of 1,778 runs, 8701 ODI runs, 1900 Test-Match runs, 1117 T-20I runs, and 111 ODI wickets, Yuvraj Singh’s era has come to a close. However, his achievements will always stay with him, and his association with the game is one bound to last a lifetime.

We wish Yuvi luck for all his future endeavours and thank him for his contribution to elevating team India’s name in the world of Cricket.

What a fantastic career you have had Yuvi.
You have come out as a true champ everytime the team needed you. The fight you put up through all the ups & downs on & off the field is just amazing. Best of luck for your 2nd innings & thanks for all that you have done for ???????? Cricket.???? pic.twitter.com/J9YlPs87fv

— Sachin Tendulkar (@sachin_rt) 10 June 2019

Congratulations on a wonderful career playing for the country paji. You gave us so many memories and victories and I wish you the best for life and everything ahead. Absolute champion. @YUVSTRONG12 pic.twitter.com/LXSWNSQXog

— Virat Kohli (@imVkohli) 10 June 2019

One of the greatest match-winners in the history of the game,a fighter who built an extraordinary career through difficult challenges & came out a winner every time-We all are so proud of you #YuvrajSingh , u can be very proud of what u have you done for our country @YUVSTRONG12 pic.twitter.com/w4wUe31De0

— Mohammad Kaif (@MohammadKaif) 10 June 2019

Always a champion ???? #YuvrajSingh pic.twitter.com/Vvex6KTGJN

— Zomato India (@ZomatoIN) 10 June 2019

Legends never retire @YUVSTRONG12 #Legend #TeamIndia #YuvrajSingh pic.twitter.com/CI2Qp9aoxc

— IndiGo (@IndiGo6E) 10 June 2019

We'll miss U V much! @YUVSTRONG12 #PranJaayeParPulseNajaaye #YuvrajSingh pic.twitter.com/t7ZtcYIXyf

— Pulse (@PassPass_Pulse) 10 June 2019

Yuvi can. Yuvi did. Always.

Thank you, champion. International Cricket will miss a match winner like you ????????????#OneFamily #CricketMeriJaan #SteppingOut #YuvrajSingh @YUVSTRONG12 pic.twitter.com/xetSR10fE7

— Mumbai Indians (@mipaltan) 10 June 2019

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The finest of men leave an unforgettable trail behind them. To the cricket legend, #YuvrajSingh, who stood tall against every obstacle with power and style. #JeepLife #OIIIIIIIO

A post shared by Jeep India (@jeepindia) on Jun 10, 2019 at 6:17am PDT

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We’ll Singh your praises for years to come. May you continue to live strong.???????? . . #JustGetItDun #Dunzo #DunzoIt #Grocery #PetFood #Food #OrganicFood #Books #Sports #Electronics #Stationery #Medicines #Delivery #HomeDelivery #GetitDun #Dunzo #YuvrajSingh #Yuvi #YuvrajSinghRetires

A post shared by Dunzo (@dunzo_it) on Jun 10, 2019 at 5:59am PDT

Limited edition????. They don't make 'em like this anymore. #YuvrajSingh @YUVSTRONG12 pic.twitter.com/tiPCnlpnDr

— PUMA Cricket (@pumacricket) 11 June 2019

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We will miss you @yuvisofficial. Tell us your favourite Yuvraj Singh moments! #IAmUnder25 #Under25Dictionary #WordOfTheDay #Meaning #MillenialLingo #Word #letters #write #lingo #millennial #streettalk #streetlingo #street #Yuvi #SteppingOut #YuvrajSingh #ThankYou

A post shared by Under 25 Dictionary (@under25dictionary) on Jun 10, 2019 at 4:51am PDT

Thank you for 18 years of awesomeness.#SixerKing #Yuvi #YuvrajSingh pic.twitter.com/om4cFsXNha

— nearbuy.com (@nearbuy) 10 June 2019

Thank you for the countless memories. YuVill be missed on the cricket pitch.#YuvrajSingh #Yuvi #Yuvstrong pic.twitter.com/QKVdyBqezE

— Godrej Cinthol (@GodrejCinthol) 10 June 2019

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Thank you Yuvi 😉 @yuvisofficial • • #YuvrajSingh #Yuvraj #Yuvi #YuvrajRetirement #YuvrajSinghRetirement #YuvrajSinghFans #YuviForever #Cricket #Cricketer #Legend #TeamIndia #IndianCricketTeam #IndianCricket

A post shared by Tata Sky (@tataskyofficial) on Jun 10, 2019 at 9:39am PDT

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Yuvraj, would certainly bend the rules of poker as well!

A post shared by TheSpartanPoker (@thespartanonlinegaming) on Jun 10, 2019 at 10:51pm PDT

11,778 runs. 19 years. 1 legend.#YuvrajSingh #YuviRetires pic.twitter.com/cupiBs2sBq

— Truebil (@mytruebil) 10 June 2019

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Thanks for creating FANtastic memories !! #AbsoluteChampion

A post shared by CandymanFantastikOfficial (@candymanfantastikofficial) on Jun 10, 2019 at 8:05am PDT

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400 matches, 25 years, one man who taught us to never give up. #happyretirement #yuvrajsingh

A post shared by Social – Café / Co Working (@socialoffline) on Jun 10, 2019 at 7:10am PDT

The man who won battles both on and off the field, YUVI'll be missed.#YuvrajSingh #ThankYouYuvi pic.twitter.com/BgqrfAgaZ7

— droom (@letsdroom) 11 June 2019

Tags:
Yuvraj Singh, Yuvraj Singh retirement, Cricket, India, Indian Cricket player, Latest News, Viral Campaign, Cricket World Cup 2019, Yuvi, Indigo, Fevicol, Zomato, Pulse Candy, Mumbai Indians, Jeep, Dunzo, Puma, Under 25 Dictionary, Nearbuy, Godrej Cinthol, Tata Sky, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Yuvraj Singh announces retirement

“The beauty of Dunzo’s platform is that it cuts across categories and brings almost anything a user could possibly want and that a merchant can offer, online. Our endeavour at Dunzo is to save consumers time by helping them find and get whatever they’re looking for, locally. Whether it’s Puma’s limited edition One8 gold spikes or the blue fan jerseys, users don’t have to wait for game day gear anymore. It’s there when and where you want it with Dunzo,” says Kabeer Biswas, CEO & Co-Founder

Whether its sports gear or party snacks, Dunzo is fuelling the cricket fever across India. Collaborations with brands like Puma India put Dunzo at the heart of brand & consumer conversations, bringing them both closer, faster.

“We are redefining the retail experience by partnering with a hyperlocal delivery start-up in India. For the first time, consumers can shop PUMA at the tap of a button on the Dunzo app. Celebrating Virat’s sportsmanship and the culture of cricket beyond the sport itself, we launched the SOCKTHEM campaign to help fans cheer for the Captain and his team. We are also creating multiple touch points to interact with and cater to their needs across platforms. From the limited-edition of Puma One8 Spike Gold Shoes to fan tees, consumers can now enjoy the ease of real-time delivery of their favourite merchandise where and when they need it.,” says Abhishek Ganguly, Managing Director, PUMA India.

Dunzo’s 3-sided platform comprised of merchants, partners, and users, makes it an ideal tool for brands to reach their consumers. In the last 18 months, Dunzo has grown 30x and is expecting to do upwards of 2M orders per month by June’19. Dunzo has a repeat user rate of 80% and a transaction frequency of 5 orders per month per user. The company aims to get micro-market profitable at an order level in the next quarter. The company aims to be the logistical layer of the top 10 cities in the country.

About the Company:
Dunzo is an Indian technology company co-founded by Kabeer Biswas (CEO), Mukund Jha (CTO), Dalvir Suri and Ankur Aggarwal. Dunzo operates as the logistical layer of a city, providing delivery services in Bengaluru, Delhi, Gurgaon, Pune, Chennai, and Hyderabad. It’s a full stack service that allows it to move food, groceries, packages, and people. The company also operates a Bike Taxi service in Gurgaon. It is headquartered in Bengaluru, India. In 2017, it was funded by Google.

In India, Cricket isn’t just a game, it’s a religion. Not much unites people like cricket. The enthusiasm and excitement only get bigger when it’s time for the World Cup. Ariel- the premium detergent brand from the house of P&G is out with an extremely emotional, appealing and nostalgic campaign around the upcoming World Cup re-enforcing the faith in Team India that we can repeat the 2011 victory.

Every cricket fan in India cheers for the country, irrespective of gender, religion, social status or location. Each one contributes in their own small way, to take the nation towards its win by cheering, praying, believing and bringing in their bit of luck to the cricket fervour. Overall these years, they hold the match-winning jerseys very close to them, and so is the case with the 2011 world cup jersey, wearing which they witnessed the World Cup coming home after 28 years! The campaign captures the moments of India’s victory in 2011 and states that its time for everyone to keep their lucky jerseys ready and wear it again while cheering for India and hope that its magic will rub off this year too.

Ariel #2011Dobara takes viewers down memory lane when India won the World cup in 2011. It makes them relive the anxiety, hope, fear, cheer, joy, pride and celebration that all Indians experienced during the final match that was played on 2nd April 2011, after which Team India lifted the Cricket World Cup after 28 years. The ad film touches the sentiment that we as Indians are superstitious by nature and consider things/tokens/people to be lucky for the team/match. Ariel’s new campaign hopes to repeat the magic of 2011 win and at the centre of all this is the lucky jersey that people hold so close to them. This lucky jersey needs to rework its charm but before that, it needs to be washed with Ariel to remove the stains that followed the win- stains of cake, cold drink, wine, sweat etc. Ariel truly believes that if everyone brings with them a little luck with their lucky jersey, India might just bring back the World Cup. In this journey, Ariel ensures clean and stain free jerseys (ready to cheer) as it gives the best stain removal in one wash.

The ad that went live on June 8th has resonated with famous names from the Cricket fraternity and Bollywood alike. The ad film was shared on social media by eminent names like Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, Ravichandran Ashwin, Sagarika Ghatge, Geeta Basra, Piyush Chawla, Mayanti Langer etc.

Virender Sehwag shared the video on Twitter and commented, “This 2011 World Cup is etched so fondly in my memory, the day #TeamIndia made our nation proud. After watching this film by @ArielIndia, I can’t wait to feel the same way again. Kyunki is baar hoga #2011Dobara.”

Yuvraj Singh commented as he posted the ad film on his Instagram handle, “My 2011 World Cup Jersey is one of those that I treasure immensely. It’s what I wore when I brought home the cup for #TeamIndia in 2011…. after 28 years! And I have a feeling, iss baar bhi hoga #2011Dobara. Thank you @ariel.india, this film reminds me of every moment of the 2011 World Cup!

Harbhajan Singh also took to Instagram and shared the #2011Dobara film. He wrote in the post, “This @ariel.india film brings back all the 2011 World Cup memories to life, like when we lifted the trophy we felt like we were on top of the world. We made the entire nation proud. And to this day, I keep my winning jersey close to me. I am all set to wear my lucky jersey and cheer to see #2011Dobara.”

More and more fans are getting inspired to don their Ariel washed lucky jerseys and cheer for Team India ever since Ariel #2011Dobara film went on air. Fairly so, after all the ad campaign brings the nation together through a common element and that is the lucky jersey wearing which they had witnessed and celebrated India’s win in 2011.

Tag:
Ariel #2011Dobara, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, World Cup 2019

With fun digital films and a high decibel media campaign on Facebook and Hotstar, the brand managed to kick off with a bang!

Brocode No.1

Brocode No.2

Brocode No.3

About HalaPlay:
Founded in 2017, HalaPlay was started by BITS Pilani alumni with the first product in the fantasy sports segment focused on casual and serious sports fans. The platform currently covers kabaddi leagues, football, and cricket, and is looking to venture into other sports.

Tags:
Facebook, Hotstar, Hardik Pandya, Krunal Pandya, media campaign, HalaPlay TV, L&K Saatchi and Saatchi, Publicis Groupe, integrated communications agency, strategic communication, creative solutions, social media & SEO, branded content, web technology, brand building, shopper activation, film production, live creativity, digital solutions, media planning, BITS Pilani, kabaddi league, football, cricket, fantasy cricket platform, Bro Code campaign, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, digital campaign

International Day of Persons with Disabilities is celebrated worldwide on December 3, since 1992. The day aims to promote the rights and well-being of persons with disabilities in all spheres of society and development and to increase awareness of the situation of persons with disabilities.

The story of Harikrishna – A father, a husband, a dedicated and hardworking human being! He works as an Associate at an Amazon India fulfilment centre and is passionate about cricket. This is the story about how he shaped his future and came out as a winner even in the face of economic adversities and disabilities that plagued his life.

Our series with Amazon – Fulfilling Dreams, showcases many such stories about Amazon’s Fulfilment centre associates with hearing disabilities, highlighting their big and small achievements and how each one of them has defied disabilities to never let anything come in the way of making their dreams come true!

Source

A survey conducted by leading travel marketplace ixigo reveals that out of the 95% people who are IPL fans, 93% check scores while they travel. With network connection and internet speed being a major concern during train or road journeys, 83% believed it would be a boon to have a travel app that shows live match scores even with low speed internet.

Keeping this in mind, ixigo has leveraged its ability to work seamlessly even in low network connections and added an IPL scorecard to the home screen of the ixigo Trains App. Travellers can now check live scores while they are on the go, with ease.

Commenting on this, Rajnish Kumar, CTO & Co-Founder, ixigo said, “At ixigo, our aim is to keep solving traveller pain points. With the IPL season at its peak, we thought it would be great to know how we could help our travellers enjoy their favourite sport, even when they are on the move. This survey helped us figure out what they wanted, and we delivered! Checking live match scores while travelling was never simpler. What’s more is that ixigo Trains App users can subscribe to notifications for their preferred match in order to receive live score updates. The best part is that our trains app is optimized to perform seamlessly, even with low network connections.”

It was also interesting to know that about 46% cricket fans have travelled to another city to watch their favourite team play and 57% Indians support a team that doesn’t belong to their home city. Chennai proved to be the favourite team and Eden Gardens the most popular cricket stadium. This survey was conducted among 2000+ cricket lovers across the nation.

This Article is related to:
IPL 2018, ixigo Trains App, Traveller, Cricket, live IPL score, IPL Live score

It shows two groups of boys with one group dressed up in a Muslim stereotypical attire and the other group dressed in a Hindu Stereotypical attire. They are all shown to walk towards each other with aggression. People around them and even the viewers of the advertisement are made to think that there would be some sort of riot or feud between them. But in the end, they are shown to play cricket in an amicable fashion. Cricket unites them all. It is a United India, united by play.

United Colors of Benetton: #OneFaith #UnitedByPlay

Underlying features of the Ad campaign

● It is not necessary that two different faith will always have an aggressive relationship.
● We need to find ways to unite different faiths.
● Faiths can be different but in the end, they all teach us to live in peace.
● It is time to break all stereotypes.

The advertisement gives us a mirror to look deep inside our cliched outlook and gives us a reality check to our pigeon­hole thinking. It is time for us to come together and stand together against the hate­mongers. It’s time to have an open­minded outlook and not indulge in the same age­old differences amongst different communities. It is time to have mutual respect and agree to disagree sometimes.

Credits
Advertising Agency: Terribly Tiny Talkies, Mumbai, India
Director: Karan B. Shetty
Production Company: Fingerprint Films
Producers: Madhukar Kotian, Vijay Carvalho
Copywriter: Kumail Changezi

The ad shows how houses painted with other exterior paints are unable to withstand the menacing
impacts by cricket balls struck by Raina and other players. The TVC opens with hard-hitting cricketing shots by Brendon McCullum and Jadeja striking the walls of houses, much to the fright and panic of the house owners. Suddenly, you see the houses being driven away. You see the cricketers thoroughly enjoying themselves as they see all this. We see the houses scurrying and hiding behind a beautifully painted house. Just then, we see the owner of the house sipping coffee on the balcony of this beautifully painted house, unaffected by all the commotion. The unique product window goes on to explain that this house has been painted with Excel Mica Marble which has the strength to withstand even the powerful shots of these world class cricketers.

Speaking about the campaign, Mr. Anuj Jain, Director Decorative Paints at Kansai Nerolac Paints Limited says, “Nerolac has been pioneering innovative and break through products in India and Excel Mica Marble is one such unique product. A part of Nerolac’s Excel range of exterior products, it provides a unique blend of long lasting toughness and smooth finish for home exteriors, a first in India.
Our homes offer us shelter and protection and we in turn do our best to ensure our home is safeguarded against external elements and weather damage. Mica lends toughness and is an excellent barrier reducing the reach and impact of water molecules on the surface of exterior walls. Marble used extensively for its beauty and elegance contributes a smooth and shiny finish. This product is sure to stand out amongst the external emulsions currently available in the market.

The TVC brief hence was to create an entertaining commercial that underlines the superior performance of the product. We decided to leverage our association with cricket to highlight the product benefits as nothing there is nothing better than sports to showcase the performance of a tough product. The Mica Marble TVC is different from the typical home exterior ads, much like the product!”

Bobby Pawar, Managing Director, Publicis Communications, South Asia says “The communication challenge before us was very interesting. How can we launch a new innovation in paints while leveraging Nerolac’s sponsorship of the Gujarat Lions? How do we do justice to both, the benefit of the product (i.e. the strength of Mica and the gloss of marble) and the celebrity value of the cricketers? The answer came in the form of a simple idea. Pit the strength of the cricketers against the strength of the Nerolac Excel Mica Marble in an interesting way.

Jigar Fernandes, Executive Creative Director, Publicis Ambience says “When your house is in danger, you have to suffer in silence as you can’t really move your house to a safer place. Or can you?? This simple ridiculous question was taken seriously. And then one thing led to another. It’s essentially a demo film. Unlike a demo film.”

Credentials:
Managing Director and Chief Creative Officer, South Asia – Bobby Pawar
Chief Operating Officer – Paritosh Srivastava
Executive Creative Director – Jigar Fernandes
Creatives: Jigar Fernandes, Avinash Jakhalekar
Account Management: Chandan Jha, Darrell Fernandes, Jiten Painter
Films: Jignesh Maru, Sagar Bhanushali
Production Company: Eeksaurus Films
Director: E Suresh

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Keep feeling the love and using the hate – in the end it’s the #game that matters #FeelLoveUseHate pic.twitter.com/x1uuuKucqc

— adidas Cricket (@adidascricket) March 18, 2016

Love is the fuel, hate is a driver.
Love picks a side, hate picks on a side.
Love keeps you interested, hate keeps you invested.
Love keeps no scores, hate settles scores.
Love gives all, hate takes everything.
Love puts you in their hearts, hate gets you in their face.
Love spreads, hate focuses.
Love conquers, hate destroys.
#FeelLoveUseHate

Brand: Adidas