The artist has been nothing short of a trailblazer since her debut album Invasion of Privacy released in 2017. Her musical accolades include the woman with the most simultaneous Hot 100 entries, while her resume and influence go well beyond the music. In other words, she nails it.

Reebok x Cardi B | Nails | Commercial 2019 | #SportTheUnexpected

Shop Club C Shoes: https://www.reebok.com/us/club_c

Client: Reebok
Title: Sport the Unexpected
Agency: Venables Bell & Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Byron Del Rosario
Art Director: Victor Roa
Copywriter: Sam Bauer
Director Of Integrated Production: Hilary Coate
Producer: Melanie Fedunok
Production Assistant: Mandy Tripp
Account Director: Kristin Obi
Account Supervisor: Jessica Zou
Account Manager: Patrice Boswell
Business Affairs Manager: Sametta Gbilia

Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director of Photography: Alexis Zabe
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Grace Bodie
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Production Designer: Alexis Ross

Editorial Company: Cut+Run
Editor: Ben Campbell
Assistant: Ramon DeSouza
Producer: Jess Manning
Executive Producer: Deanne Mehling
VFX: The Mill
Creative Director: Phil Crowe, John Leonti, Wes
Executive Producer: Anastasia Von Rahl
Producer: Katie Buckley, James Beck, Melanie Roy
Production Coord: Sean Tomek
2D Lead: Martin Karlsson
3D Lead: Jason Mortimer, Jorge Montiel
Colorist: Greg Reese
Color Producer: Liza Kerlin

Sound Design/Mix/Music: Barking Owl
Track: Original ‘Nails Did’
Composer: Jacob Plasse
Mixers: Mike Franklin, AJ Murillo

Tags:
#SportTheUnexpected, TV, Sport, Biscuit Filmworks, Cut+Run, Barking Owl, Reebok Sport the Unexpected, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Cardi B Stars

Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth.

The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal.

The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year.

Credits-
Client: Jared
Campaign: Dare To Be Devoted

VP, Marketing: Alan Gravely
Executive Director of Print and Advertising: Chris Dralle
Director, Client Services: Shelly Morton

Agency: McKinney
Chief Creative Officer: Jonathan Cude
Group Creative Directors: Jenny Nicholson, Will Dean
Art Director: Kathryn Moffitt
Group Account Director: Gretchen Walsh
Account Director: Lindsley Laham
Account Supervisor: Melanie Wallace
EVP, Director Content: Regina Brizzolara
SVP, Executive Producer: Josh Eggleston
Print producer: Carolyn Petty

Production Company: Golden Heart Films
Global President of Commercials & Branded: Davud Karbassioun
Executive Producer: Hillary Rogers
Director: Ryan Booth
Producer: Jennifer Haberstock
Director Of Photography: Natalie Kingston

Editorial: Cut+Run
Editor: Sean Fazende
Senior Producer: Marcia Wigley
Managing Director: Lauren Hertzberg

Post FX: MPC
Executive Producer: Mathew Loranger
Producer: Anna Kravtsov

Tags:
Jewellery, Digital campaign, Brand Commercial, Golden Heart Films, Love, Jared Ads, Jared Commercials, Jared campaign