Cyclists – Campaigns of the World

Migdal: E-bike Insurance

COTW — Tue, 08 Dec 2020 17:11:28 +0000

In Israel there are many people who ride electric bikes and inevitably many accidents. Electric bicycles are vehicles for everything and as such require insurance. When Migdal, the leading insurance company in Israel, came out with the new product – E-bike Insurance – they raised this awareness campaign to explain the importance of insurance for the cyclists.

Credits
Campaign: E-bike Insurance
Advertising Agency: brukner yaar levi, tel aviv, Israel
Client Manager: Noya David
Client Supervisor: Gal Bar
Client Director: Michal Naim
Art Dirctor: Dan Pundak
Copiwriter: Dror Lavi
Creative Director: Dror Nachumi
Chief Creative Director: Yoram Levi

This campaign is about:
Insurance company, Creative Insurance Ads, Best Print Ads, Migdal Insurance

AXA Smartbell: An innovative bicycle bell which turns into radio transmitter

COTW — Sun, 21 May 2017 07:19:56 +0000

FCB Warsaw and AXA, one of Europe’s leading insurance firms, created AXA Smartbell with RDS technology to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.

#Smartbell from FCB Warsaw.

Credits:
Brand: AXA
Country: Poland
Advertising Agency: FCB Warsaw
Chief Creative Officer: Luis Dias
Creative Director: Gosia Drozdowska, Agnieszka Klimczak
Copywriter: Mikolaj Stefanski
Art Director: Kaja Dobrzańska
Account Director: Monika Sosnowska
Account Manager: Marlena Mikina
Agency Producer: Robert Wawszczyk
Product Constructor: Szymon Peplinski
Product Designer: Adrian Dutkowski

Tags: Europe, Cyclists, FCB, FCB Warsaw, AXA, Smartbell, Road Safety, Road Accidents, Poland, Technology, Innovative vehicle safety, Europe Road accidents, Cyclists in Poland, radio transmitter, Cyclists safety, RDS Technology, Car Radio, Financial Services in Europe, Road Accidents in Poland, Vehicle Technology, Innovative vehicle safety, Road Safety Campaign, Innovative vehicle safety campaign, Innovative bicycle bell, bike insurance, Europe’s leading insurance firms

Volvo XC90 has a safety system that detects pedestrians and cyclists

COTW — Tue, 24 May 2016 05:33:35 +0000

Volvo is recognized not just for the design and power of its cars, but, mainly, for its concern with car safety, which is not limited just to Volvo drivers and passengers. The company’s top of the line model the XC90, has a safety system that detects pedestrians and cyclists, alerting the driver and braking the car to avoid collisions, keeping those inside and outside of the car safe. We put posters in Volvo dealerships to promote the car and its incredible new feature.

Watch Review and Road Test – 2016 Volvo XC90

Advertising Agency: Grey, Sao Paulo, Brazil
Chief Creative Officer: Rodrigo Jatene
Executive Creative Director:Adriano Matos
Art Directors:Felipe Petroni. Victor Bustani, Leone Damiao
Copywriters: Daniel Xavier, Saulo Filho
Production Team: Robinson Silva
Chief Executive Officer:Sérgio Prandini
Chief Operating Officer:Marcia Esteves
Account team:Caroline Conrado
Media Team: Felipe Santos, Barbara Fontes
Production: Estúdio Icarus CI

Go Together – Sharing the road with bicycle riders

COTW — Fri, 04 Mar 2016 10:05:41 +0000

Cyclists and motorists have the same rights and responsibilities when using the road. Cyclists are legitimate road users and have the right to be treated with courtesy and care by other road users.

In turn, cyclists must obey the bicycle road rules. Cyclists who break the law are now subject to the same penalties as motorists according to NSW (New South Wales) Government.

From 1 March 2016, drivers will need to give bicycle riders at least 1 metre of space when passing. Watch this animation to understand how the new rules affect you, and how you can help ensure that we all Go Together safely on our roads.