DDB Argentina – Campaigns of the World

McDonald’s McCafé: A good coffee keep us awake and stay alert

YWwV268TPqrxQUV5 — Mon, 17 Jun 2019 04:26:57 +0000

McDonald’s – McCafé, Sometimes we need to be awake at hours that we would usually be resting. When we study, work at night, or had to stay making extra hours, a good coffee keep us awake and stay alert, turning night into day.

Credits
Campaign name: Awaken
Media: Print/Outdoor
Industry: Food
Published: June, 2019
Market: Buenos Aires, Argentina
Language: Spanish
Agency: DDB, Buenos Aires, Argentina
Advertiser: McDonald’s
Brand: McCafé
Chief Creative Officer: Adrián Piattoni / Facundo Varela
Executive Creative Director: Adrián Piattoni / Facundo Varela
Creative Director: Ariel Di Nardo / Norma Pappano
Art Director: Ezequiel Irureta
Copywriter: Marcela Pacheco
Retouch: Dante Rodriguez
Print Production: Dante Rodriguez
Account Supervisor: Javier Ballve
Account Manager: Paula Lazzaro

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, Food, Argentina, McCafé, McDonald’s

Volkswagen: Total Mess, There are some places in the world where driving is really complicated

YWwV268TPqrxQUV5 — Tue, 28 May 2019 02:43:08 +0000

There are some places in the world where driving is really complicated. No traffic lights, no signs, no pedestrian crossings, a total mess. Luckily Volkswagen has a different driver assistance feature for these situations, and they show them all in Volkswagen: Total Mess ads.

Volkswagen Argentina wanted to bring forward all the technological features that the brand and its models are offering. But sometimes, most of the times, innovation in features it´s shown individually and in very futuristic and not down to earth way. Argentinian audience needs to be defied and they needed to find a human way of making the target pay attention to us. They did that by showing a situation anyone with a car can be related to. Our thinking was that when you are driving many features are involved that´s why they decided to portrait a chaotic traffic situation where they can show most of the driver’s assistance features.

Credits
Advertised brand: Volkswagen
Advert title(s): Total Mess (Bolivia – India – Nigeria)
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Adrián Piattoni – Facundo Varela
Creative Director: Juan Mesz – Fernando Zagales
Art Director: Matias Irigoytia
Copywriter: Nicolás Cortese

Additional credits:
Retouch: Dante Rodriguez
Head of Production: Norberto Bodello (300 Dpi)
Advertiser Supervisor: Ralph Beckmann (Volkswagen)
Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)
Production Company: 300 Dpi, Buenos Aires

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, DDB Argentina, Volkswagen Total Mess, Buenos Aires, Bolivia, India, Nigeria, Driver Assistance feature

Volkswagen came up with its very own branded beer – VW Beer | A Beverage for Drivers

YWwV268TPqrxQUV5 — Mon, 11 Jun 2018 06:37:59 +0000

Volkswagen Group, a multinational automobile manufacturer with its roots in Germany, recently came up with a product that goes against everything car companies hold sacred. Well, the brand came up with its very own branded beer i.e. Volkswagen Beer (VW Beer). But, before you start drafting your criticism, you should know that there’s a catch. The whole campaign was as an exercise in road safety awareness. You may ask, how?

The brand, in synergy with the advertising agency, DDB Argentina, partnered with some popular bars in Buenos Aires and served VW Beer to people who arrived by car. However, the beverage contained 0.0% alcohol content. Therefore, VW Beer encouraged responsible drivers to avoid drinking alcohol.

The brand partnered with the local brewery Barba Roja to make the drink. One of the challenges was to get a pure 0.0% alcohol, since all non-alcoholic beers still carry a little. After three attempts, they came up with the right flavor. A surprising way to make drivers aware by encouraging them to drink your beer.

Instead of going the traditional way, Volkswagen’s efforts have created an impact by being the first automotive company to concoct a beer. We happen to believe that this well-crafted initiative puts an interesting spin on drunk driving; a spin that sits well with the drivers of today.

Credits-
Campaign: VW Beer
Brand: Volkswagen
Advertising Agency: DDB Argentina
Chief Creative Officers: Adrián Piattoni, Facundo Varela
Creative Team: Adrian Piattoni, Facundo Varela, Hernan Jauregui, Beto Cocito
Producer: Claudio Migliardo
Group Account Director: Graciela Combal
Production Company: Gloria Films
Executive Producer: Fabian Zayat
Producer: Sebastian Suarez
Director: Martin Piñeiro
Client: Manuel González Quesnel
Designer: Lucas Gagliote

This Ad Campaign is about:
Volkswagen, DDB, Beverages, Non-alcoholic beverages, VW Beer

#StopTrashPlant- An awareness campaign to empower people become organ donor

YWwV268TPqrxQUV5 — Tue, 16 May 2017 04:50:48 +0000

#StopTrashPlant- Do not waste life, become a Organ donor
The organs recreated in this Print Advertisement is to spread the awareness of Donate Organ

To celebrate the upcoming National Organ Donation Day, Fundación Argentina de Trasplante and advertising agency DDB joined efforts to come up with a campaign that took place on the streets of Buenos Aires. The campaign had two main objectives: to raise awareness about organ donation and to let people express their willingness to become organ donors.

The FATH (Argentinian Foundation of Liver Transplant) along with DDB Argentina, created an awareness campaign to empower people become organ donors.
(FATH) Argentinian Foundation of Liver Transplant: #StopTrashPlant by DDB Argentina

CREDITS:
Advertising Agency: DDB, Argentina
Creative General Directors: Adrián Piattoni / Facundo Varela
Creative Directors: Ignacio Ruarte / Santiago Salas
Plastic Artist: Melina Villellas
Photo: Ignacio Cángelo
Graphic Production: Dante Rodríguez
Retouch: Walter Becker

Keywords: marketing and advertising, best campaign of the day, National Day, how digital marketing is changing