The film showcases the passion of business owners, who continue to support every household, business, and service while grappling with their uncertainties. The stories are inspired by real-life heroes the company has come across over the past several months. The entrepreneurs who have innovated their business practice, ideated new ways of working, went beyond the call of duty to support the society and ensured to spread their positivity and never-say-die attitude along the way.
Talking about the newly launched campaign Jayati Singh, Global Head of Marketing at Tally Solutions, said, “We have been assisting and getting inspired by MSMEs for over three decades. However, over the last 15 months, we came across several entrepreneurs who have evolved and adapted to the current circumstances, gone out of their way to support their customers, neighbours and society. These are the people who have stood tall in the face of an adversity and lead the way. Through this campaign, we aim to honour and celebrate their sustained efforts, their achievements, the diversity of their contribution and most importantly thank them for being the ray of hope in these times of despair.”

Heroes Hamesha garnered positive traction across all social media assets of Tally Solutions. The film is the extension of the multiple initiatives the company is taking to celebrate International MSME Day and honor the MSMEs across various categories.

The campaign has been ideated and executed by DDB Mudra South, the integrated creative solutions agency. Tally wanted to recognize these heroes’ efforts and undying spirit as a brand that has always supported small and medium businesses. “The Pandemic has strengthened our belief in humanity, way more than before. We’re seeing heroes around us, going out of their way to help each other. Who, through their little gestures and acts of kindness, keep the nation and society running. And that’s what makes them our heroes, always”, said Saritha Rajagopal, Creative Director.

Credits
Campaign: Heroes Hamesha
Client: Tally
Agency: DDB Mudra South
Regional Creative Head: Vishnu Srivatsav
Senior Creative Director: Jaffer Vemmully
Creative Director: Saritha Rajagopal
Sr. Copywriter: Paavni Wadhawan
President and Managing Partner – DDB Mudra South: Ranji Cherian
Account Management: Navin DS, Lavin Mullackal, Pavithra Paul
Planning: Phalgun Polam
Production company: Eyelevel Cinemas
Director: Bibartan Ghosh
Executive Producer: Srushti Jain
Producer: Sumantra Talukdar
DOP: Abhimanyu Sengupta
Music: Anand Bajpai
Associate Director: Diptanshu Chakravarty
Creative Producer: Sreya Bose
Directors Assistant: Dipannita Das Sharma

 
About Mahindra Rise:
A technology & innovation-led, a global federation of companies, that provides a wide range of products, services & possibilities, enabling people to Rise.
 
Credits
Brand: Mahindra Group
Campaign: Women In Science
Creative: Vivek Bhatia, Srishti Singh, Sunny Jha, Varshabh Iyer, Shruti Parulekar, Gaurangi Gokhale, Bhavisha Kantaria, Debashish Ghosh
Business: Gaurav Magotra, Sapna Singh, Chitra Jalan, Naina Jaiswal
Production House: Mothership Productions

Their current campaign, which was released in the form of a digital film on March 18, is in line with their previous campaign titled ‘Tum Nahi Samjhoge’. The ad film showcases the backlashes that a person, who is obsessed with fitness and sports, has to face and how even today such careers don’t receive their due credit and respect. But people who want to follow the path of planned fitness regimes and regular exercises don’t give a heed to those who oppose them and remain set on their mission. The narration in the background is strongly worded and feels powerful and inspirational at the same time. They have beautifully placed their products in the midst of such an intense scenario.

Medulla India, the agency behind the previous campaign and DDB Mudra which has handled the digital mandate of MuscleBlaze in November last year, have collectively done an impressive work on the campaign as a whole. Fitness and gyming are often seen as glamorous fields but this ad film gives an emotional appeal to the whole issue at hand. Not only this, the film also goes an extra mile to break stereotypes related to gender, physical ability, religion, culture and backgrounds by showcasing that fields like sports and fitness don’t discriminate on the basis of any factor.

This will be the second big digital initiative for MuscleBlaze, after ‘Tum Nahi Samjhoge’. It is amazing to see a fresh outlook on this sphere of fitness. These campaigns are sure to broaden horizons and open the minds of people towards people who want to pursue such fields. Not only this, it will also help fitness and sports enthusiasts not give up in the face of adversity.

This article is related to:
#ziddihoonmain, #muscleblaze, DDB Mudra, Medulla India, Tum Nahi Samjhoge, Digital Campaign, MuscleBlaze, Fitness

‘Suede Gully’ is a promising step towards the same direction – to bridge the gap between the people and the street art form.

Debosmita Majumder, head – marketing, Puma (India), said, “Today’s youth have taken to modern forms of self-expression, giving rise to a new generation of creators. They use the streets as a canvas to express themselves through various forms of art, music and dance. For the first time in India, Puma is bringing these diverse art forms on a single platform – Suede Gully. Suede Gully is our attempt to bring to the forefront the true essence of Indian street culture.”

Vishnu Srivatsav, creative head, DDB Mudra South, said, “Puma’s Suede has always been a voice of street culture and Suede Gully looks to bring to life the incredibly unique and diverse culture and expression of our very own gullies. It’s art, its music, its culture and it’s fashion. So many people, folks who live for their art, from different corners of the country, bringing their awesome talents to collaborate on this platform, that’s really special.”

This Article is related to:
Puma, HipHop, Rappers, Dancers, Street Artists, India, Culture, DDB Mudra, Suede Gully, Bollywood, India’s street culture, hip hop artist Divine, Mukti Mohan
voice of street, Incredible India, street art, Digital campaign, Brand Advertising, Brand film, Puma campaigns

Class Never Goes Out Of Style

What does the video depict?
1. The videos show that style, when performed in the best manner, can make reach anyone to any height.
2. The video is a part representation of a Bond movie in which the actor portrayed the role itself.
3. With some smart moves, the actor turned agent, Pierce Brosnan attacks the place of the enemy and wins the heart of all the females present there.
4. The voice of the artist reveals the new tagline or the punch line of the product at the end where he gets to sit n the throne-like the seat, post winning at everything.

This step of Pan Bahar is also a noteworthy and shows that how much profit this company is making. Also, it showcases its presence in the market, thus, claiming to be one among the main leaders of the market. Furthermore, this will encourage other Indian companies to go and hire international actors or artists to help in creating a new style for their respective products.

Credits
Agency: DDB Mudra

Keep feeling the love and using the hate – in the end it’s the #game that matters #FeelLoveUseHate pic.twitter.com/x1uuuKucqc

— adidas Cricket (@adidascricket) March 18, 2016

Love is the fuel, hate is a driver.
Love picks a side, hate picks on a side.
Love keeps you interested, hate keeps you invested.
Love keeps no scores, hate settles scores.
Love gives all, hate takes everything.
Love puts you in their hearts, hate gets you in their face.
Love spreads, hate focuses.
Love conquers, hate destroys.
#FeelLoveUseHate

Brand: Adidas