His known work includes Mahindra Commercial Range film Taqdeer Badal de, Cadbury Oreo, HDFC life, Marico Nihar Shanti Amla, Parachute Men and the Dumb Charades Child Abuse film.

Delna Sethna – Chief Creative Officer, L&K Saatchi & Saatchi says:
We’re very happy to have Kumar on board; his enthusiasm for his craft, I’m hoping will spread infectiously through the agency.

Kumar Suryavanshi on Joining L&K Saatchi & Saatchi says:
“I’m thrilled to join L&K Saatchi. It’s a very fertile place with a tremendous potential for cutting edge creative work. When I met Delna, I was very impressed with her vision for the company and I’m eagerly looking forward to working with her to create some really great campaigns across the region.”

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The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for Brand Ideas, consumer strategy and communication plan, including creative mandate.

Blackberrys, India’s leading menswear retail brand has been synonymous with great fit and finish over the last 25 years of operations. With a Pan India footprint covering more than 110 cities, through its robust channel and partner network, the brand aims to tap into the discerning consumer preferences through its enhanced wardrobe solutions proposition.

Commenting on the agency appointment, Delna Sethna – Chief Creative Officer at L&K Saatchi & Saatchi says, “It’s rare in today’s scenario to find Client Partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”

Ramesh Kaushik, VP – Brand Experience, Blackberrys says, “Blackberrys is all about enabling the consumers in their journey of success, always clothed in confidence and style. During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”

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To increase awareness about this topic, the agency created a very creative video spot. The spot is simple but it speaks volumes. It starts with the scene of a classroom and the numbers of girls keep decreasing. Also, the statistics say that every 1 in 5 girls has to drop out school because of their periods.

It is shocking that menstruation, a common part of every female’s life, can lead a girl’s life to illiteracy. What this initiative tells us that there is more to periods than just PMS, bloating and cramps.

The video by Ashok Kurien, kick started the initiative but the initiative saw great support by the social media platforms like Facebook and Twitter. Celebrities like Varun Dhawan and Arjun Kapoor pitched in and pledged to #GiveHer5. The website and the spot urged the viewer to donate 150/- to the organization. By donating this small of an amount, a girl will get one year supply of Saafkins.

Saafkins are a new technology sanitary pads which are hygienic, comfortable and reusable. One napkin can be 60 times before getting. The Saafkins are made of LivingGuard technology which makes the pad hygienic and wearable.

While commenting on the launch, Ashok Kurien, Founder/Executive Trustee – The Ammada Trust said, “80% of Indian women cannot afford Sanitary Napkins – so they use unhygienic cloth. 20% of girls drop out, or miss 5 days of school every month. The Saafkins were invented to put these millions of underprivileged girls back in school and help them complete their education. A Unique World Class Technology Product for just Rs.12 a month! We owe this to our girls!”

Delna Sethna, Chief Creative Officer, Law & Kenneth Saatchi & Saatchi said, “We so have the luxury as urban women to ignore our period. 80% of the female population find their lives coming to a literal standstill for 2-5 of “those” days. We wanted to focus our efforts and impact the lives of the young school going girls, who more often than not drop out of school, rather than deal with the embarrassment (lack of sanitary protection, bathrooms, you name it), of their period. The math, when you put it out there is hard to refute: Rs150. Keeps one girl in school. For one whole year!

Read Saafkins Sanitary Pad Review