It comes with supporting educational material that helps students reflect on the history, impact, and devastating realities of how border walls divide people.

Experience the walls and the learning material at www.teardownwalls.org
A joint initiative between VIRTUE Worldwide, No Sleep, and DDR Museum.

Credits
Client: DDR Museum
Campaign: teAR down this WALL
Agency: VIRTUE Worldwide

The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist because some children do have a reason to be afraid of the dark.

Credits
Campaign: Children’s Welfare
Director: Toke Blicher Møller
DoP: Peter Riis
Executive Producer: Christian Juliussen
Producer: Daniel Finn Varto
Steadicam: Flemming Laybourn
1. AC: Mads Hoppe
2. AC: Christian Lightbody
2nd Unit: Alexander Lisalde
Gaffer: Thomas Bekker
Best boy: Bertil Bekker
Best boy: Malik Thomas
Production Designer: Nanna Rosenfeldt
Stylist: Trine Cordes
Production assistant: Christoffer Salling
Production assistant: Marie Bertelsen
VFX: Jacob Lindemann Lange
Score: Emil Friis
Colorgrading: Nurali Kushkov/Cameo
Sound Design: Nis Nørgaard/ThirtySoundsGood

Child: Chloé
Dad: Jakob

Agency: Pong
Creative Director: Mikkel Elung
Client Director: Mette Hørdum
Project lead: Stine Gregersen
Art Director: Rasmus Zepernick

Client: Børns Vilkår

This campaign is about:
Denmark, Alcohol, Creative consultancy, Creative Agency in Denmark

The film focuses on women’ reviews of prostitutes and is based on men who read real reviews from a site similar to what we know from, for example, TrustPilot. But they do it through a bunch of undressed women, who appear vulnerable and voiceless. It gives us an insight into a cold and offensive view on women and into what women in prostitution must tolerate.

On the dark web, closed prostitution forums flourish, and men share reviews of sexual encounters with trafficked women, with no legal repercussion. NEWLIVES wanted to be a mouthpiece for these women by using the reviews of their abusers. It went undercover on the dark web and extracted hundreds of reviews and the names of authors, then had actors and real sex workers lip-sync them un-edited in a very explicit film that exposed both words and usernames of each reviewer for the world to see.

About NEWLIVES
NEWLIVES ‘aim is, through career coaching, empowerment tools and other activities to strengthen both foreign and Danish prostitutes to get out of prostitution. We do this by focusing on the women’s personal skills and potentials in new ways.

NEWLIVES also aims to increase awareness through innovative campaigns that prostitution and human trafficking also takes place in Denmark, create debate and get more help to prostitutes and victims of human trafficking.

Credits
Advertiser Brand: NEWLIVES, Unseen Uk, Sohoptimist,
Entrant Company: No Sleep
Production Company (additional): Uitch Iscratch
Executive Creative Director: Martin Nørgaard Furze, Jacob Salling
Director: Martin Nørgaard Furze
Art Director: Camilla Ploug
Art Director: Martin Nørgaard Furze
Copywriter: Camilla Ploug
Director: Mette Carla Albrechsen
Producer: Kate Kagawa, Oliver Raben
Cinematographer: Jacob Møller
Editor: Jens Høll, Andreas Krogh Rasmussen
Grader: Hanibal Lang
Composer: Esben Valløe, Tim Panduro, Simun Mohr
Sound Designer Nis Nørgaard
Voice Over Talent: Emilia jasmin
Production Design: Freja-Ulla Krebz

Source

This campaign is about:
Health, Wellness, Lifestyle, Anti trafficking, Copenhagen, Denmark, Awareness Campaign, NGO, Cannes Lions International Festival of Creativity, Non-profit, Public Interest, EU International Anti-trafficking day, The One Show, NEWLIVES, Human Trafficking

Anti-smoking campaigns don’t usually thank smokers for smoking. But the Danish Cancer Society, philanthropic foundation TrygFonden and creative agency &Co are doing just that in their latest campaign for a Smoke-Free Future.

The new initiative is a unique take on the anti-smoking message which has been propagated for decades all over the world. Creative agency &Co has honed in on the insight that today, even smokers themselves want a smoke-free future. This is why this campaign underlines the fact that most Danes – also the parts of the population that smoke – don’t want children and young people to start smoking. The campaign shows adult smokers using various creative ways to hide their cigarettes from the younger generation. This is because making sure that kids don’t witness it can ultimately help them not to start smoking themselves.
&Co worked closely with the Danish production company, Bacon and director Martin Werner, to bring the idea to life.

The strategy is backed up by research: 77% of Danish smokers want a smoke-free Denmark for children and young people by 2030, according to a study from 2018 titled “The Dane’s view on tobacco”
“In my view, we’re simply dividing the roles” says Johan Køhler, copywriter and Partner at & Co. “Because you might be a smoker, but you’re more than that. You could also be a parent, grandparent, aunt, and so many other things that are more important than simply being a smoker. When 3 out of 4 say they regret taking that first drag, they say so because they now know the effects of tobacco. They are expert witnesses that are worth listening to. And we agree with them in this case – the 77%, in any case: we don’t want to pass the tobacco on to our children and grandchildren.”

Close to a political breakthrough

“We are incredibly close to a milestone in Denmark. When Smoke-Free Future was founded four years ago, only 13% of Danes believed that we’d be able to stop passing on our bad habits to our children and grandchildren. Even though we’ve known all along what it requires to achieve this.” Says Susanne Bjærge, Campaign Manager at Smoke-Free Future.

“First and foremost, it requires smoke-free school hours, neutral design on cigarette packaging and that tobacco is hidden from plain sight in shops. All these measures are included in the government’s plan against the use of tobacco that politicians are currently debating, and that we hope will become everyday practice in Denmark in a matter of time. And it’s absolutely crucial that they remember the most effective measure: a significant increase in price.”

Politically, there’s been signs of a majority for the government’s action against tobacco. And there’s support from the people of Denmark – even smokers.

“That is why we say thank you” says Morten Fabricius, Account Executive and Partner at & Co. “We’re at a tipping point in halting the passing on of tobacco to the next generation. We need to show that we’re many who want the same thing for the future.”

Credits:
Agency: & Co. / NoA
Creative director: Robert Cerkez
Art Director: Rune Petersen og Jon Goldtche
Copy writer: Johan Køhler og Kristel Krøier
Account Director: Morten Fabricius
Account Manager: Anders Antvorskov og Mette Riis Kruse
Planner: Lone Tvedergaard Bach
Social Media Planner: Nynne Sille Hansen
Graphic Designer: Anders Martin Jensen

Main production company: Bacon CPH
Executive producer: Mette Jermiin
Producer: Ditte Odgaard Glass
Director: Martin Werner
In-house production company: Andy
Agency producer: Filippa Borg von Bülow
DOP: Rasmus Videbæk
Focus puller: Daniel Parmo
Gaffer: Morten Kildegaard
Best boy: Casper Bülow
Grip: Christian Brøndum
Production manager: Mads Jokum
Production designer: Wonderland productions, Christian Rathmann
Propsmaster: Klara Sofia Bengtsson
Stylist: Pernille Holm
Make-up: Lis Kasper
Extra coordinator: Anya Heen
Production coordinator: Laura Valentiner-Bohse
Sound recordist: Stefan Garfield
Casting: ArtCast, Ditte Kiel
Postproduction: Bacon X
Editor: Nicolaj Monberg
Colourist: Miriam Latif
VFX: Bacon X
Sound design: Kevin Koch
Music title: “Kid in you”
Music composer: Hasan Ozsu

Tags:
Smoke-Free Future, Anti-smoking campaign, Smoking Campaign, Danish Cancer Society, Public Interest, Health, Awareness Campaign, Digital, Film, Short Film

Take the pledge and reduce your plastic use at www.theplasticissue.com

Credits
Brand: Plastic Change
Campaign: The Plastic Issue
Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Cheif Creative Officer: Nicolai Stahl
Executive Creative Director: Simon Engstrøm
Creative Director: Lasse Vintersbølle
Creative Director: Jabali Ravn
Senior Art Director: Nicolai Dimon
Account Director: Pernille Tramp
Strategic Planner: Katrine Mehl
Senior Influencer Consultant: Robert Preuss
Social Business Director: Jacob Benzon
Social Business Assistant: Stine Feddersen
Design Director: Dennis Lynge
Photographer: Dennis Stenild
Model: Solveig Mørk
Producer: Kristoffer Kosloff
Video Edit: Mark Alexander Pilegaard
Video Edit: Morten Pelch
Sound Design: Johan Høyer
Sound Design: Jason Luke
Web Developer: Stephan Friedli
Assistant Web Design: Morten Bak
Data & Insight Consultant: Linda Gomez
Make-up Artist: Gudrun Kosloff

Tags:
Denmark, Public Interest, NGO, Plastic Change, The Plastic Issue, Hjaltelin Stahl, Plastic Pollution, World Oceans Day, Awareness Campaign, Film, Outdoor, Print Magazine

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About momondo:
An inspirational travel search site comparing billions of cheap flights, hotels and car rentals. Our vision is of a world where our differences are a source of inspiration and development, not intolerance and prejudice. Visit us at http://www.momondo.com.

Credits:
Campaign: The World Piece
Advertising Agency: &Co., Denmark
Creative Director: Robert Cerkez
Art Directors: Cliff Kagawa, Silas Jansson
Production: &Co Production, Smuggler
Director: Joshua Neale

On June 2018, the Danish parliament announced that starting August 1st wearing Islamic veils in public will be an illegal act. The new law was not only discriminating towards Islamic women in Denmark but it was also a conflicting statement with the Danish constitution which states that “No Person shall by reason of his creed or decent be deprived of access to the full enjoyment of civic and political rights”

The team of Ekstra Bladet, a Danish tabloid newspaper took the matter in their hands and decided to reveal the racist agenda hidden behind the political agenda. The law stated ban on Islamic veils and other garments until there is a recognizable purpose – for example cold weather or a costume party. The news tabloid, with complete compliance to the new law created a fictional event on Facebook called The longest masquerade party. This fictional event started from August 1st till as long as the law exist and was open for anyone to join. Once the user has clicked on “attending” she is exempted from the new law.

Viral impact of the campaign:
The smart move by Ekstra Bladet was supported by print ads and editorial stories in Ekstra Bladet. As a result, thousands of people signed up for the fictional event and huge amount user generated content was created on social media. The initiative became a national as well as international debate attracting various renowned celebrities, businesses, and others to collectively stand again this law.

Highlighting the dark side:
This campaign also draws world’s attention on the biased Western European attitude towards Islam. In last few years many European countries have declared similar laws restricting Islamic women to exercise their religious rights in one way or the other. According to a recent Pew Research Center survey of 15 countries in the region, only 25% of the people agreed that Muslim women should be given freedom to wear religious clothes, whereas rest displayed support for one or the other restriction on women wearing religious clothes. The campaign by Ekstra Bladet highlights that these government laws are hidden weapons targeted towards Islamic religion by limiting religious based activities in public.

We feel that the world is in need of such innovative marketing campaigns that help individuals transform their mindsets. We give thumbs up to Ekstra Bladet news tabloid for their innovative campaign which helps people raise valid question and act fearlessly. This campaign also re-emphasizes the role and contribution of media to society is a big way.

Credits
Advertiser: Ekstra Bladet
Campaign: Unmasking a racist agenda
Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Creative Lead: Kenneth Kaadtmann
Art Directors: Sune Overby, Karl Kristian Krarup Kjaer
Copywriters: Niels Heilberg, Kenneth Kaadtmann
Photographer: Rasmus B Lind

This Article is about:
Digital, Denmark, Media, Ekstra Bladet, Hjaltelin Stahl, Racist, Racism, Social media marketing, Digital Campaign, Social Media, Print Advertising, Print Ads

Credits
Campaign: Reach out to a child in need
Brand: Unicef
Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Art Directors: Henrik Tvilling, Claus Collstrup, Karl Kristian Krarup Kjær
Copywriter: Clara Therese Prior-Knock
Photographer: Peter Funch

Last year Spies Travels launched the ‘Do it for Denmark’-campaign in order to address the historical low birth rates in Denmark. It turned out quite successful, They made the Danes travel more, have more sex and reproduce for their country. Vitus, the baby conceived by the competition-winners was born in January this year. However the Danish welfare system is still under pressure. The birth rate is still too low despite a little progress after last year’s effort. And this affects us all, but those who suffer the most are perhaps those mothers that will never experience having grandchildren. That’s why they are joining forces with elderly women of Denmark who have become grandma-broody. They have a common goal: More babies.

This year they are prescribing active holidays, because studies have proved that couples that sweat together have more sex. This combined with the fact that you have 51% more sex on a sunny holiday will lead to more sex and therefore more babies aka. grandchildren. In order to give potential grandmothers a strong tool, They have developed the Spies Parent Purchase™ product (Spies Forældrekøb™), where they can prepay active holidays for their children and in-laws in order to make the magic happen. To show that they’re in this together, they’ll throw in some discounts as well.

Credits:
Spies Travels: Do it for Denmark. Do it for mom
Advertising Agency:Robert/Boisen & Like-Minded, Denmark
Strategist:Soren Christensen
Creative Director: Heinrich Vejlgaard, Joakim Norman
Art Director:René Sohn Kammersgaard
Account Manager: Gitte Andersen
Film Production: Gobsmack Productions
Producers:Christina Bostofte Erritzoe, Cille Silverwood-Cope
Director:Niels Nørløv
DoP:Bastian Schiøtt
Editor:Simon Borch
Visual Effects:Magnus Sveinn Jonsson
Sound Design:Lars Bo Kjær, Audiolounge
Interactive Developer:Ramiro Espada
Project Manager:Jakob Elm
Nordic Account Manager:Rasmus Mikkelsen
Account Director:Mads Bech Larsen
Consultant:Cecilie Valentin