In India, people love to portray themselves as gurus. Naturally, as a result, they have a plethora of tips to usher on one seeking advice. Though tips come easy and aplenty, the bombardment is bound to leave one baffled. After all, not all tips are right. Regrettably, there isn’t any tip to filter these tips.

So, how does one make a decision to achieve his/her goal? The solution lies in the product we created. TIP (Target Investment Plan) lends a hand in accomplishing investment targets. To communicate the same to our TG, we designed a campaign that clicks with all and sundry. We roped in Mallika Dua – a contemporary comedian with mass appeal, using humour as a tool to break the clutter in the category. Using wordplay, we turned the tables in our favour. We created a digital film featuring Mallika Dua, who very wittingly exploits the futility of unsolicited tips and draws attention to #TheOnlyTIP an individual needs. Quite evidently, it’s the most engaging way to educate consumers about TIP.

Brand Credits:
Brand: Motilal Oswal
Production House & Agency: WATConsult
Vice President – Operations: Sahil Shah
Script Writer – Yash Danak
Assistant Vice President Video: Manu Bhadane
AVP – Operations – Manika Juneja
Lead Account Manager – Manish Jain
Client Servicing: Sumeet Gosh, Ekta Desai, Russel Mykel
Director: Yash Danak
DOP: Varun Sud
1st AC: Tanveer Riyaz
Assistant Directors: Kiran Vijayan & Arunesh Kripal
Production Manager: Apurva Mehta
Line Producer: Aayush Dua
Art Director: Suneel Kharat
Offline Edit: Madhukar Pawar
Online Edit: David Nadar (Lucia Entertainment)
Graphic Design: Ninad Kadam
Hair & Makeup: Simone
Costume: Divya Gupta & Prameet Saini

This Video is related to:
Share Market, Mutual funds, WATConsult, digital film, Mallika Dua, #TheOnlyTIP, campaign, Motilal Oswal, Motilal Oswal Securities, Motilal Oswal app, online trading, Brand Campaigns, Dentsu Aegis Network, financial, Manav Kaul, Target Investment Plan, India, Wat Consult, Dentsu Group, Digital, Digital Advertising, Entertainment, Marketing, Creative, Brand, Digital marketing campaign