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Automotive Marketing Campaigns, Best Automobile Campaigns, Automotive Ad Campaigns

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An advertising campaign launched in newspapers and out of home, scheduled for the last two weeks of June.

All the companies that chose to join the project Rainbow Brands created by Dentsu had the opportunity to be protagonists with their logos in different subjects and media formats.

The creative idea draws its strength from simplicity: a multi-brand rainbow, where each one is associated with a rainbow flag colour.

Thanks to the support of IGPDecaux, Urban Vision and VG Pubblicità, the campaign is out of home in Milan, with maxi-billboard formats in Piazzale Lodi and special positions inside the Cadorna Metro.

But most of all, it has been published in newspapers just below the news of the debate about Italy’s anti-homophobia law between government and Vatican’s with a perfect media placement.

Stefano Morelli, a chief creative officer of Dentsu, says about the initiative: “We are very proud of this campaign because it testifies to the deepest and most authentic sense that Pride tries to teach us: the praise of diversity. Large companies that share the market attention daily now share the same space is a powerful signal. When individualisms are put aside, and small differences are cancelled out, unthinkable goals can really be achieved. In a common victory. A rainbow in which diversity is the key ingredient of a shared message. Because sometimes all it takes is a simple idea and the desire to share a space to send out a great signal”.

Credits
Agency: Dentsu
Campaign: Rainbow Brands
Production: The Story Lab

And yet despite its status as a disaster-prone nation, its people have low awareness of disaster preparedness, with surveys showing that 2/3 of the population can say they are not adequately prepared for disasters.

In particular, those who have never experienced disasters find it difficult to imagine what specifically their circumstances would be like. We saw that this led to low levels of disaster preparedness, and wanted to let everyone know the preparations required for each person in evacuation shelters.

To get across the idea that every individual’s post-disaster needs are unique depending on their characteristics and living environments, we incorporated individual experiences as well as the media, celebrities, government and other public organizations in our message to generate greater awareness among the public. We set up a website that everyone could access, a hands-on event with illustrated cards depicting emergency kit items, and a special elementary school lesson to promote early awareness and understanding. And to symbolize the diversity involved in disaster preparations, we had opinion leaders in celebrity, media, and government promote the project to the population to gain wider reach across social media.

Immediately after an earthquake or other disaster, media coverage and interest among the government, corporations and populace focus on the afflicted area. But few take into consideration the diverse characteristics and living environments of people forced to evacuate. It is a little-known fact that many people in post-disaster shelters suffer from declining health, or even lose their lives. For this reason, we wanted to make it easier for people who have never experienced a disaster to immediately take action by clearly presenting the kinds of emergency kit items that people would need for themselves and their living environments.

The launch of the project was timed to the week before the anniversary of the Great East Japan Earthquake and Tsunami when reporting and awareness about disasters and disaster preparedness are highest in Japan. Our approach was to present a new concept that emergency kits are unique for diverse types of people. We communicated this through a website and hands-on events with illustrated cards that show how different kinds of people should prepare for disasters. These were covered in numerous online articles and TV reports. Participants posted positive comments about the project on social media. This widespread recognition contributed to greater awareness about disaster preparations. Celebrities, government agencies, international NGOs and others saluted our new concept and began promoting it on their own.

The project received widespread media coverage, along with support from Japan’s Cabinet Office, the United Nations Information Centre, UNICEF, and other government and international non-governmental organizations. The Japanese government has begun studying ways to use this project to promote awareness among the public. Participants posted many positive comments about it on social media, and the public started packing their emergency kits with consideration for themselves and those around them.

Campaign: Diversity In Disaster Preparation
Client Yahoo!, Japan
Product / Service: CSR
Category: Corporate Social Responsibility (CSR) / Corporate Image
Entrant: Dentsu Inc.

This campaign is about:
Cannes Lions International Festival of Creativity, Social media campaign, Digital campaign

One of the biggest changes facing the J&K population was the embargo on communications. The calendar is now heading towards the end of December. It has been more than 4 months since the ban. Residents of J&K have been living with limited mobile, landline, and internet connectivity. The average youngster in the state didn’t have access to the country’s as well as the world’s major happenings. After the return of SMS services in the area, Vice Asia came up with the world’s first Teletext news portal on SMS. This new platform called the 8-bit Journo condensed news from the last 4 months into immersive 8-bit news articles. Thereafter, lakhs of Kashmiris received crafted SMS updates. The residents of J&K caught up with all the major events that they missed out on. Moreover, this wasn’t made possible by some new futuristic inventions. Instead, a technology from decades ago brought about the birth of this revolutionary platform.

We feel that Vice’s 8-bit Journo served the residents of J&K with a humanitarian agenda. Our thoughts and prayers lie with our Kashmiri brothers and sisters transitioning into a new world order.

About Vice Media Group:
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE on TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 21 offices around the world. VICE’s content has been recognized by the Academy of Television Arts & Sciences, Peabodys, Golden Globes, Sundance Film Festival, George Polk, Scripps Howard, PEN Center, Cannes Lions, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard and Webbys, among others. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; i-D, a global digital and bimonthly magazine defining fashion and contemporary culture; and Garage, a digital platform and biannual publication converging the worlds of art and design.

Credits
Vice Media Team
Sr. Growth Manager, VICE APAC: Sarvesh Jasuja
Editor-inChief, VICE APAC: Natashya Gutierrez
Audience Growth Manager: Pratik Patra
Associate Editor: Dhvani Solani
Staff Writer: Pallavi Pundir
Staff Writer: Shamani Joshi

Dentsu Webchutney Team
EVP & Branch Head: Nishi Kant
Executive Creative Director: Aalap Desai
Senior Vice President: Harsh Shah
AVP Strategy: Pragati Rana
Creative Director (Copy): Yash Kulshresth
Creative Director (Art): Ananda Sen
Senior Brand Strategist: Rohit Nair
Account Director: Rumi Behramkamdin
Group Head Copy: Sonia Gupta
Group Head Art: Aabhaas Shreshtha
Sr. Copywriter: Anirudh Venugopal
Sr. Visualiser: Devdutt Viz
Sr. Motion Graphic Artist: Sahil Chauhan
Associate Account Manager: Esha Bhivandker

Tags:
Dentsu, Webchutney, Vice Media, Article 370, Dentsu Aegis Network, 8-bit Journo, Jammu & Kashmir, Indian government, Internet, Innovation, Digital Innovation, Award Winning Campaign, Article 35A

With over 20 years of experience in the industry, Mahendra has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB, where he created some iconic campaigns for brands like Titan, Britannia, Times of India, Godrej and Unilever. He has been the recipient of many National and International awards including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the Jury of several prestigious Advertising awards.

Additionally, Mahendra parallelly dabbles in various aspects of Art. He has created some intriguing pieces spanning across corporate installations, video and digital art, mixed media, contemporary paintings and sculptures. His work has been widely acclaimed by audiences in several countries.

Commenting on his appointment, Agnello Dias, Creative Chairman, Dentsu Aegis Network India said, “I have worked with Mahendra during my last stint at an agency, and always felt he had a calm, collected, creative mind without the tantrums that some creative people have. He is keen to understand the brand’s point of view and apply his undoubted creative skills to find a solution. He has a keen art and design eye as well. I’m sure Happy McGarryBowen will forge a great partnership with him and their clients. I wish him all the best.”

Soumitra Karnik, Chief Creative Officer, Happy McGarryBowen added, “I am thrilled to have Mahendra in our team as we plan to take Happy McGarryBowen to the next level. He is a rare creative talent who is on top of the game as far as craft is concerned, and who has managed to use the new media platforms really well. Above anything else, he is a lovely person to work with and I am quite certain that we couldn’t have found a better leader than him. Happy McGarryBowen is now happier with him around.”

Speaking on his appointment, Mahendra Bhagat said, “The future of advertising lies in marrying creativity with technology. Instead of relying on traditional mediums, Happy McGarryBowen is constantly in an exploratory mode; finding a new age communication solutions. Being a relatively young agency, it is buzzing with new ideas and energy. I look forward to channelizing that energy in creating some path breaking work for our clients.”

Commenting on Mahendra’s appointment Samarjit Choudhry, President, Happy McGarryBowen said, “Mahendra brings to the table the varied experience that is much needed in today’s world and also the freshness that comes from his being an artist. With him as the NCD I am sure we will become a lot more stronger as a creative solution provider to our clients.”

Tags:
Brand News, Advertising Agency, Advertising News, Agency News

The region of Leh-Ladakh has witnessed an exponential surge in the volume of tourists in recent years, leading to a rise in pollution levels and endless traffic jams. Despite measures by the Green Tribunal, thousands of vehicles still enter the region with valid permits. With more and more vehicles pouring in during season time, the delicate ecosystem of the region is at high risk.

Commenting on the new campaign, Dhananjay Tewari, founder, RocknRoll Riders said, “From June to October, every day thousands of vehicles enter the region. The serene region is suddenly exposed to harmful pollutants as the vehicles make their way in. Plus there are commercial vehicles, running on diesel, that add to the smoke. We have been visiting Ladakh every year, and for us, the change was quite apparent.”

The challenge, however, was to find a solution that would have its effect over such an expansive landscape.

The brand has also made the design an open source to boost its usage among fellow biker groups and tourists in general.

RocknRoll Riders Website

Tags:
RocknRoll Riders, Dentsu, #FlagsOfChange, Leh-Ladakh, Milestone Dentsu, biker, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Most women, after attaining motherhood face a dilemma of whether they should put their career first or family first. If she picks the former, she is judged for not caring enough for her child, and if she chooses the latter, her CV is augmented with a huge gap between jobs.

The job of a mother is the toughest one, it hones her multitasking abilities, patience, time-management, and other skills. However, only 27% of women return to work after a pregnancy hiatus. The primary reason for this is the ruthless nature of the competitive corporate world. New moms are immediately shot down with prejudiced judgment.
With an aim to change this thought, WATConsult, the digital and social media agency from Dentsu Aegis Network launched a new campaign, #FlauntTheGap. The insight was simple, that new moms are often judged by the corporate world and not given a chance to restart their careers after the maternity break. Launched on this Mother’s Day, the campaign leveraged all social media platforms enabling new mothers to apply at moms@watconsult.com for suitable jobs at WATConsult.

The agency also altered their Maternity policies this year by extending a hand towards creating some balance for new mothers in their personal and professional life by granting them 6 months of maternity leave, extended by 6 months of flexible hours. For an agency with 400 employee mark and with a greater female ratio, this initiative is a welcoming step.

Tags:
Mother’s Day campaigns, Mother’s Day 2019, Happy Mother’s Day, Mother’s Day Ads, #FlauntTheGap, Digital, TV, Film, Mother, Best Digital Campaigns, social media campaigns, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

McCann New York has the most finalists this year with 41. Sixteen of their finalists are on behalf of client March for Our Lives, including nine for “Price On Our Lives” and seven for “The Most Vicious Cycle”. The agency also has 12 finalists spots for MGM Resorts International “Universal Love Songs” and eight for National Geographic work (five for “Astronaut Reality Helmet” and three for “Planet or Plastic”).

Ogilvy Chicago is close behind with 40 One Show finalists, including 16 for nine different entries on behalf of Lyric Opera, and 15 for SC Johnson work (10 for Kiwi “First Steps” and five for Lysoform “Last Germ”).

BBDO New York has 38 finalists, including 12 on behalf of AT&T (seven for “The Face of Distracted Driving”), seven for Monica Lewinsky/Anti-Bullying “#DefyTheName” and six for Mars Chocolate North America-Snickers work.

Thirty-four finalists go to Droga5 New York, including 16 for The New York Times (13 for “The Truth is Worth It” and three for “Read More. Learn More”). TBWA\Chiat\Day New York has 30 finalists, including 12 for Adidas (eight of them for “Billie Jean King Your Shoes”), nine for Columbia Journalism Review “The Fake News Stand” and four for Thomson Reuters “Unboxing the Truth”.

Other top agencies for One Show 2019 finalists are DDB Paris with 27, DDB Chicago with 25, Wieden+Kennedy Portland with 23, Serviceplan Munich with 22, TBWA\Media Arts Lab Los Angeles with 21 and Dentsu Tokyo with 20.

The entry with the most finalists spots is “Broadway The Rainbow” for Mars Wrigley Confectionery by DDB Chicago with 25, followed by Burger King “The Whopper Detour” by FCB New York with 19. Tied for third with 17 finalists each are Nike “Dream Crazy” by Wieden+Kennedy Portland and McDonald’s “The Flip” by We Are Unlimited Chicago with The Marketing Store Chicago, DDB New York and DDB Canada Vancouver.

One Show 2019 juries selected 1,558 finalists representing 40 countries. To download the complete list of The One Show 2019 finalists by discipline, please visit
The-One-Show-2019-finalists

This year’s winners will be announced at two nights of The One Show awards ceremonies on May 8, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St. and May 10, 6:00 pm-2:00 am at Cipriani, 55 Wall St., both in New York.

The awards ceremonies are part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York ). The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards ceremony, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).

In a reflection of the tremendous creative opportunities now possible in today’s outdoor ad market, The One Club for Creativity announced a partnership this year with OUTFRONT Media, Inc (NYSE: OUT), who serve as exclusive sponsor for The One Show 2019 Outdoor category. OUTFRONT Media is one of the largest out-of-home media companies in North America, connecting brands and consumers in the “real world” on giant creative canvases. Their focus on creative, through in-house creative boutique OUTFRONT Studios, has been recognized across the media industry.

Tags:
The One Club for Creativity, OUTFRONT Media, Creative Week, advertising, innovation, ADC 98th Annual Awards, the dynamic Young Ones Education Festival, Serviceplan Group, DDB Chicago, Wieden+Kennedy, DDB Canada Vancouver, McCann New York, Ogilvy Chicago, BBDO New York, MGM Resorts International, FCB, Dentsu, Broadway The Rainbow, Unboxing the Truth, The Most Vicious Cycle, #DefyTheName, Universal Love Songs, The Whopper Detour, Anti-Bullying, Latest Marketing News, Advertising Agency News, Latest Tech News, Brand News, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, The One Show 2019 finalists

But why a beauty rice bottle? You might be wondering. Well, as per our research, we have an interesting fact to share with you all. Rice is not just a healthy food material but is also a traditional beauty aid of Chinese people in the form of rice water. And the inspiration behind the creation of the beauty rice bottle is that using this bottle one can create premium organic rice water and apply it over skin to make it more beautiful. Many Asian women apply rice water to get flawless and glowing skin. Secret revealed!

Zhong He Feng Jing – Beauty Rice Bottle

Another inspiration, we believe, behind the creation of the beauty rice bottle is the fact that even if people in the hindsight want to switch to premium organic rice from the normal grains they don’t see the difference between the two. Why should I pay a premium to switch to organic, what’s the difference between a normal rice grain and a premium rice grain? Zhong He Feng Jing and Beijing Dentsu seem to have the answer by making people perceive the difference through the beauty rice bottle.

Now, with this beauty rice bottle, one can create and apply the premium rice water using Zhong He Feng Jing’s organic premium rice for an unblemished skin as well as relish a healthy meal. Making it easy for one to look good and feel good.

Credits:
Brand: Zhong He Feng Jing
Product: Organic rice
Agency: Beijing Dentsu
Campaign: Beauty Rice Bottle
Chief creative officer: Kazuki Tsuburaku
Executive creative director: KC Aui
Creative director: Hoshino Manabu
Copywriter: Andrew Shee, Meng Qian
Art director: Loo SweeMei, Eric Pang, Moran Kal
Account director: Li Zheng
Strategic planning director: Kenjiro Sese
Project director: Rony Chan
PR company: Vector Inc
Film production company: DNA China
Film director: Taiki Soma
Executive producer: Taiki Soma, Chow Xin Yi
Sound production company: Ghetto-Blaster Audio House

Tags:
Zhong He Feng Jing, organic rice, Beauty Rice Bottle, Food, DNA China, Dentsu, Product Advertising, Brand Marketing

The campaign is anchored around two key assets. A film that shows a jumpy little pup who is making the most of his human’s one hour in the kitchen, with a slightly disastrous but comical consequence. The second, an unique microsite www.onehourmore.in where he gives you tons of fun suggestions on how to use that additional hour. When you find a good tip from Coco, the website even allows you to add it to your calendar instantly, so you actually get around to doing it.

‘With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love.’, said Ninad Gawhankar, Associate Creative Director at Dentsu Webchutney, Bangalore.

In the campaign, which we think will be willingly carried forward by Swiggy, Coco (on behalf of all pets) shows us that how angry it can get when ignored and how much it wants your attention and how much it loves you. Awwww. Swiggy is here to give you that #OneHourMore to spend time with Coco or your wife or your boyfriend or your favourite book while leaving the task of filling your tummy with delicious food on them.

We think that it’s obvious that most of us are short on time thanks to the fast-paced working lives (even at home) that we live. In this scenario, if someone can lend a hand to do the dishes without having us do the dishes (you know what I mean, pun intended there, well because we have more time now), he or she is welcome. In this case, it’s Swiggy. Do let us know in the comments as to what would you love to do with that #OneHourMore?

Credits-
Client: Swiggy
Campaign: One Hour More
Client team: Ashish Lingamneni, Lohith Ramachandra, Vaishali Sain
Creative agency: Dentsu Webchutney
Production: Dentsu Webchutney in association with Catnip Productions
Dentsu Webchutney Business: GD Prasad, Keerthi Kumar, Phani Kumar
Creative: Ninad Gawhankar, Angad Dutta, Pragya Sarin, Alisha Pereira
Production: Meharunnisa Sahib (Dentsu Webchutney)

Tags:
One Hour More, Swiggy Ads, Dentsu, Webchutney, Digital campaign, Digital Agency, Food

Tanushree Dutta, who in a recent interview, allegedly said that actor Nana Patekar behaved badly with her on the set while doing a song of a film sparked conversations around the well-known #MeToo movement in India. This movement gained a huge momentum on social media after the actor Alyssa Milano took to the social media in 2017 as one of Harvey Weinstein’s most vocal criticizers with the following tweet, “If all the women who have been sexually harassed or assaulted wrote ‘Me too’ as a status, we might give people a sense of the magnitude of the problem.”

The various sexual assault and harassment allegations against Hollywood producer Harvey Weinstein’s along with the hashtag #MeToo became a rallying cry for women to raise their voice on social media who suffered sexual misconduct at some point in their lives. However, not many may know this but it was Tarana Burke, an African-American civil rights activist who founded the Me Too movement 10 years ago. She has been using the #MeToo slogan for more than 10 years and doing the necessary work, too.

And today, after Tanushree Dutta’s scathing polemic against the actor’s alleged misbehaviour, several women are again taking to the social media to reveal the dirty doings by men of high status in the foyers of advertising. The list contains high-profile names from the advertising industry. Their doings are now no more curtained-off but brought to the fore as allegations and testimonies continue to spread like wildfire on social media.
May men who have been called out on social media for shameless acts of sexual indecorum are on the verge of getting ousted from agencies. Also, many of them have stepped down from their coveted seats or designations after the #MeToo movement has publicized their sexually transgressive behaviour. For instance, 4 of the well-known men in the advertising fraternity have stepped down after many women told them off on social media for sexual misconduct while riding the sweeping #MeToo movement. Dentsu Aegis’s Bodhisatwa Dasgupta, Kartik Iyer and Praveen Das were some of the big names to have relinquished their positions as creative barons from Happy Creative Services (owned by Dentsu). Further reports also confirmed a fourth big name that made it to the sexual harassment list, Dinesh Swamy of iProspect India, who also had to call it quits.

Dasgupta, the senior creative director at Happy Creative Services was well-known around his bro-code industry circle as a good creative mind. Now, he is allegedly reported to have been a crude sexual predator by at least four women. Similarly, there are allegations against the agency’s Chief Executive Officer, Kartik Iyer and Managing Director, Praveen Das.

Several Twitter users have tweeted about the various horrors of sexual impropriety that they have had experienced at the hands of some coveted names in the industry, and are leaving no stone unturned to call out their names on social media and also launch a tirade against agencies that have still not taken any action against the reported offenders. We have listed some of them below. (Twitter handles and tweets)

Growing up in India, casual creepiness is considered very okay. But it’s not. And the first person we need to tell that to is ourselves. One such incident happened to me when i was starting off in advertising and constantly brushed aside thinking it was okay.

— Elisha (@e_lisha) October 5, 2018

If you’re working in advertising and come across this man, run. Run for your fucking life. Saying this out of personal experience.#TimesUphttps://t.co/KHQ6yhz2Io

— ???????? (@Kalamwali_Bai) October 5, 2018

Four women at Happy (an ad firm in Bangalore) on email.

Vile vile. pic.twitter.com/gkLA1F5ZOT

— Sandhya Menon (@TheRestlessQuil) October 10, 2018

Last but not the least; we would like to conclude this article with the official press releases from some of the big advertising agencies.

Happy Mcgarrybowen

“Dentsu Aegis Network has always believed in providing a safe environment at our workplaces which is free from any kind of harassments. We have an internal committee constituted as per the rules prescribed under the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 to look into any complaints in this regard. Certain incidents have just come to our notice involving senior members of Happy that allegedly took place few years ago, when Happy was not a part of DAN (Dentsu Aegis Network).

“An inquiry into these alleged incidents has already been initiated. Dentsu Aegis Network does not and will not accept anything but professional behaviour at our workplaces. We have a zero tolerance policy towards any kind of harassment at our workplaces and we are committed to speedy redressal of any complaints raised in this context after following due process, as advised by the internal committee.”

iProspect India

“With more than 50 percent of our staff being female employees including the agency CEO, iProspect has always believed in providing a safe working environment for all. We have an internal committee adhering to Vishakha Guidelines. It is unfortunate that one of our recently recruited employees has been named in the #MeToo movement for an incident which is alleged to have happened a few years ago during his tenure with his previous employer. We have a zero tolerance policy towards sexual harassment at workplace and we will immediately be conducting an inquiry regarding this.”

Dentsu Webchutney

“Omkar Sane worked with us at Dentsu Webchutney between 2014-2015. During his time here, we received official complaints about his behaviour from two employees. Post the investigation which started the next day, he was let go from his position and the office immediately. And the company hasn’t worked with him in any capacity since then.”

DDB Mudra Group

“On Sunday, an accusation of behaviors and actions that violate our code of conduct was levied against an individual at our agency, anonymously via a public post on a social media site. The accusation stands in stark contrast to our values and standards at 22feet Tribal Worldwide and at the DDB Mudra Group more broadly, where it is our primary responsibility and commitment to provide our associates with a safe, fair and dignified workplace. Within hours of being notified yesterday, we initiated the process of verifying the allegations and getting them investigated.”

Publicis Communications

We have taken note of the incidences reported in the tweets. We are deeply concerned by the seriousness of these allegations and are investigating them on priority. We will ascertain facts of the matter and see that the outcome is fair and just, and appropriate actions are taken as per the Company’s policy. We re-iterate that Publicis India has a zero-tolerance policy towards any type of workplace misconduct or abuse of power or harassment.

Creativeland Asia

“We have seen some of the rumors spread by certain individuals in anonymity linking the agency with events. CLA has a great gender diverse working culture, we are one of the most secure and coveted creative agencies to work for. CLA has a robust system completely independent of the management to redress, assist and support, complainants having the employees interest at its heart.”

Medulla Communications

“On Friday, one of our employees was accused on social media of misconduct that is against our policies. As an organisation, we have a majority of women employees and are extremely conscious of and against the issues brought alive under #MeToo. Yesterday itself we initiated a conversation with our female employees (through other senior women employees) to see if any of them have faced any such issues in any way. None of them so far have raised any issues with any of our male or female employees. We are also investigating these particular complaints on social media but so far none of the women who have complained are working or have worked with WYP and Medulla or our affiliates in any way.”

Having said it all, the #MeToo movement continues to set the alarm bells ringing among the advertising folks in and around the country.

This article is about:
MeToo Movement, Tanushree Dutta, Nana Patekar, film, Alyssa Milano, Harvey Weinstein, Sexual Harassment, Advertising, Sexual Assault, Bodhisatwa Dasgupta, Kartik Iyer, Praveen Das, Dentsu, Dinesh Swamy, iProspect India, Happy Creative Services, Happy mcgarrybowen, Dentsu Aegis Network, Medulla Communications, Creativeland Asia, DDB Mudra Group, 22feet Tribal Worldwide, Dentsu Webchutney, Advertising Agency, Digital campaign, Awareness campaign

Brief received from the Client: For over 20 years, the Honda City has consistently built relevance for sedan intenders. The task for this campaign, therefore, was to appeal to the desires and ambitions of the younger, progressive, more assertive Indian.

Approach: When we observed and understood young sedan intenders, we found that they aren’t swayed by mere style and glamour. Gravitas sans personality isn’t an option either. They aspire to have a point of view that’s decidedly worlds ahead, they aren’t content to follow but want to assert their leadership and are more confident than ever about demonstrating that stance and presence to the rest of the world.

The idea, therefore, was to pitch the Honda City as the sedan of choice for this customer. Given the rich legacy of leadership in the category, the unmistakable stamp of credibility, substance and style that comes with a Honda, the City stands tall as the perfect companion for our customer to assert his/her identity.

The campaign, ‘Forget the Toys’ is a statement that’s reflective of not being swayed by superficial pomp and making choices that are truly in keeping with one’s ambitions – and that make one stand head and shoulders above the rest. The campaign is led by a film that shows the protagonist looking down at the cars below from his high office.

We hear the man’s voice saying, From here, they all seem like toys… they watch you, they copy you and pretend to be you… but you know, deep down they all know, they can never be you.

The campaign was initiated by impactful OOH advertising across India and the TVC is On Air from 15th Sep along with a full Digital marketing plan.

Rajesh Goel, Sr VP and Director, Sales and Marketing, Honda Cars India said, “The new campaign of Honda City has been rolled out during the peak festival buying season. The campaign celebrates the aura of the Honda City being the most aspirational car brand with a 20 year legacy, over 7.35 lakh customers and has been an epitome of quality. It resonates aptly with the City buyer who makes his smart choices and is more direct and assertive about them.”

Titus Upputuru, National Creative Director, Dentsu One said, “I was standing in my office by the window when this idea struck me. When you look at the world below, you see that everything is so tiny. The ad then sort of wrote by itself. It’s a bold stance and we thought it’s time the brand had a clear perspective on the world around. Only Honda City could say ‘Forget the Toys”

Abhinav Kaushik, Executive Vice President, Dentsu One said, “The Honda City is a true legend that needs no introduction. It is one of the longest running brands in India and therefore keeping the client brief in mind we looked at the brand truth and played on its unique rich legacy, thereby clearly asserting its leadership position. There is a lot of pride in owning a Honda City among the consumers and this pride has been well reflected in the campaign.”

This article is about:
Honda City, Dentsu, Honda, Cars, Automotive, Digital marketing, Forget The Toys, OOH advertising

This digital campaign features three short and three long digital videos that throw light on what it means to be Friends First with your better half. The films are inspired by real-life stories from couples who share moments of honesty, vulnerability, companionship and mutual respect, representing how friendship is an extension of the love you share.

Talking about the campaign, Sujala Martis, Director, Consumer Marketing (PGI) said, “Our research has shown that ‘friendship’ is extremely aspirational in a couples’ relationship, both before and after marriage. Finding a best friend in your partner is rare, retaining friendship in your relationship even rarer. With this campaign, we aim to encourage couples to remember and aspire to be #FriendsFirst and mark this friendship day as your Platinum Day of Love.”

Commenting on this partnership, Pravin Sutar, Executive Creative Director, Dentsu Webchutney said, “Friendship should outlast other emotions in a couple’s relationship, but more often than not, it takes a backseat. Through #FriendsFirst, we are starting a conversation that highlights the importance of friendship in a relationship through highly relatable and alluring scenarios. We are asking viewers to ponder and eventually revisit this rare bond that once was the initiator of their relationship.”

Sharing his thoughts on the campaign, Senior Creative Director of Dentsu Webchutney, Aalap Desai said, “These films are full of reminiscences of incidents that might have happened in your married life. We are establishing how couples should see the bigger picture always. Friendship is the beginning of a relationship and giving it a lesser priority will open a crevice for unfavourable situations. The stories can’t be more real as we started the campaign with an interesting UGC leg to it. We asked users to share their friendship stories on our social media channels, handpicked the most poignant ones, and wrote the scripts accordingly.”

Bidisha & Anand’s Story

Sumera & Varun’s Story

Riya & Atul’s Story

Priyanka & Atul’s Story:

Arushi & Rohan’s Story

Aditi & Yash’s Story

Campaign Credits:
Brand: Platinum Day of Love
Campaign: Friends First (#FriendsFirst)
Agency: Dentsu Webchutney
Nish Kant: EVP & Branch Head
Pravin Sutar: Executive Director
Aalap Desai: Senior Creative Director
Harsh Shah: VP Client Servicing
Sumera Dewan: Senior Brand Strategist
Amrita Singh: Group Account Manager
Yash Kulshreshth: Associate Creative Director- Copy
Ananda Sen: Associate Creative Director- Art
Niharika Mishra: Art Director
Aabhaas Shrestha: Senior Art Director
Nityasya Belapurkar: Sr. Copywriter
Murli Thatipamula: Sr. Art Director
Deepali Hirwani: Sr. Account Executive
Production House: BubbleWrap Entertainment
Director: Karan Shetty
Executive Producer: Ketaki Surve
Producer: Richa Lal

Celebrating 4 Years – An Ode To Our Delivery Partners

Ashish Lingamneni, AVP- Marketing, Swiggy said, “On our 4th anniversary, we wanted to celebrate and thank our delivery partners whose efforts form a significant part of the Swiggy experience. The film beautifully captures their day-to-day experiences highlighting the hard work and passion put in by our modern-day superheroes.”

Commenting on the film, GD Prasad, Client Services Director, Dentsu Webchutney said, “the delivery partner is an important stakeholder in the Swiggy ecosystem, and our attempt was to make a heart-warming film; one that would put a smile on your face at their relentless spirit.”

In just 4 years, Swiggy has disrupted the food delivery eco-system in India. On its way, Swiggy has changed how India eats, how restaurants design their menus, and how companies can delight consumers. For millions of Indians, ‘Swiggying it’ is a way of life and behind the scenes, Swiggy’s army of delivery partners work tirelessly to make this happen, day in and day out.

The film is conceptualized and produced by Dentsu Webchutney in association with Artisan films.

Film Credits:
Client: Swiggy
Campaign: Swiggy Hunger Saviours
Client team: Ashish Lingamneni, Lohith Ramachandra, Swarnendu Mandal
Creative agency: Dentsu Webchutney
Creative: PG Aditiya, Ninad Gawhankar
Business: GD Prasad, Keerthi Kumar, Rahul Bajaj
Agency Producer: Meharunnisa Sahib
Production house: Dentsu Webchutney + Artisan Films
Director: Bibartan Ghosh
Music Director: Subhajit Mukherjee

Bridge Music Academy, a premier music school in Delhi-NCR has launched an integrated campaign where it has used music to fight the persisting problem of racism in the society. ‘The Racist Cover’

Racism divides, music unites.To show the effects of racism, we set out to create a special keyboard that represents our world marred by racism. Just like our world which has no place for minorities, our keyboard had no place for black keys. Just the white keys. We invited the World’s Fastest Pianist to play ‘My Heart Will Go On’ from Titanic. The Racist Keyboard distorted this beautiful song because Racism = No Harmony. An innovation from Dentsu Webchutney Innovation Lab.

As part of the campaign, kids from age group 10-12 were asked to play a famous song. Unaware that they are playing the racist cover, the kids were asked to identify the song. All of them failed to recognize the song. They were then asked to play the song again, this time the normal version. The kids were shocked to find out the difference the presence of black keys made.

Credits
Agency – Dentsu Webchutney Innovation Lab

This Video is related to:
Bridge Music Academy, Racism, Dentsu, Webchutney Innovation Lab, integrated campaign, Innovative campaign, Digital Campaign, Advertising, Technology, The Racist Keyboard, The Racist Cover, music school, Dr Aman Bathla