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	<title>design &#8211; Campaigns of the World</title>
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	<description>Best Advertising Campaigns &#38; Creative Marketing Ideas</description>
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	<title>design &#8211; Campaigns of the World</title>
	<link>https://campaignsoftheworld.com</link>
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	<item>
		<title>Jeep: Nature is in our nature</title>
		<link>https://campaignsoftheworld.com/creative-print-ads/jeep-nature-is-in-our-nature/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Thu, 16 Jun 2022 11:37:41 +0000</pubDate>
				<category><![CDATA[Creative Print Ads]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Automotive campaigns]]></category>
		<category><![CDATA[creative ads]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Jeep]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Nature is in our nature]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[print campaign]]></category>
		<category><![CDATA[Publicis Groupe]]></category>
		<category><![CDATA[Stellantis]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=26260</guid>

					<description><![CDATA[The Jeep brand and Publicis Groupe Middle East have discovered an entire world&#8230;]]></description>
										<content:encoded><![CDATA[<h3>The Jeep brand and Publicis Groupe Middle East have discovered an entire world living inside of the iconic Jeep grille through their campaign &#8216;Nature is in our nature&#8217;.</h3>
<p>The Jeep® brand grille is one of the most distinctive icons in the automotive industry, recognized instantly by adventurous spirits from across the globe. Inspired by this simple icon, which consists of two circles and seven lines (OIIIIIIIO), the Jeep brand and Publicis Groupe Middle East have discovered an entire world living inside of it.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/QQ9DjQ3Voj4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>By simply cropping into the grille from different angles, the shapes and negative spaces began to resemble elements from nature. Lines became trees; circles became moons and arches became icebergs.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2022/06/Jeep_Nature_is_in_our_nature_1.jpeg"><img fetchpriority="high" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2022/06/Jeep_Nature_is_in_our_nature_1.jpeg" alt="Jeep, Nature is in our nature. Campaigns of the world" width="2200" height="1560" class="alignnone size-full wp-image-26261" title="Jeep: Nature is in our nature 4"></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2022/06/Jeep_Nature_is_in_our_nature_2.jpeg"><img decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2022/06/Jeep_Nature_is_in_our_nature_2.jpeg" alt="Jeep, Nature is in our nature. Campaigns of the world" width="2200" height="1560" class="alignnone size-full wp-image-26262" title="Jeep: Nature is in our nature 5"></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2022/06/Jeep_Nature_is_in_our_nature_3.jpeg"><img decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2022/06/Jeep_Nature_is_in_our_nature_3.jpeg" alt="Jeep, Nature is in our nature. Campaigns of the world" width="2200" height="1560" class="alignnone size-full wp-image-26263" title="Jeep: Nature is in our nature 6"></a></p>
<p>&#8220;The more it was explored, the more discoveries we made – squirrel holes, mountain rocks, bat caves and more are all hidden within our icon, waiting to be discovered by our community of adventurers. Using only the Jeep brand&#8217;s iconic grille, Publicis Middle East has found a way of telling stories about the countless places that a Jeep brand vehicle enables you to explore in the wild,&#8221; explains Melhem Najm, Chief Marketing Officer at Stellantis, Middle East &#038; Africa.</p>
<p>Tuki Ghiassi, Executive Creative Director at Publicis Middle East, says, &#8220;What started as a simple print idea became a new visual language that was unique to the Jeep brand – adaptable to the natural habitats of any market around the world. No other automotive brand has a connection to nature like the Jeep brand. Hence, it was very rewarding to create a piece of communication that was authentic and highly relevant to Jeep&#8217;s mission to become the most sustainable automotive brand by 2030.&#8221;</p>
<p>&#8216;Nature is in our nature&#8217; lives across print media, while graphic branding features in Jeep brand showrooms across the United Arab Emirates. These tactical placements transport Jeep brand vehicles from urban showroom environments to where they belong – the wild – reminding showroom visitors that their next unforgettable adventure into the great outdoors is only one Jeep brand journey away.</p>
<p>&#8216;Nature is in our nature&#8217; follows the recent launch of another graphic print campaign created by Publicis Groupe Middle East, which is also inspired by the Jeep brand grille. It features a new design language made up of the Jeep brand grille&#8217;s distinctive dots and dashes called&#8217; <a href="https://www.jeeplifeiscalling.com/" target="_blank" rel="noopener">The Call of Adventure</a>&#8216;.</p>
<p>&#8216;Nature is in our nature&#8217; is now running in the United Arab Emirates and will roll out in other Jeep brand markets globally in 2022.</p>
<p><strong>Credits</strong><br />
Client: Jeep® (Stellantis)<br />
Campaign: Nature is in our nature<br />
Agency: Publicis Groupe Middle East</p>
<p>Tags: Automotive Campaigns, Middle East, Print, Design, Automotive, Creative Ads</p>
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		<item>
		<title>Uber Heetch &#8211; The first Uber service that delivers its competitor&#8217;s ads</title>
		<link>https://campaignsoftheworld.com/ooh-campaigns/uber-heetch/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Wed, 22 Dec 2021 16:39:37 +0000</pubDate>
				<category><![CDATA[OOH Campaigns]]></category>
		<category><![CDATA[Creative Commerce]]></category>
		<category><![CDATA[Creative Strategy]]></category>
		<category><![CDATA[Delivery]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Guerrilla]]></category>
		<category><![CDATA[Heetch]]></category>
		<category><![CDATA[outdoor advertisement]]></category>
		<category><![CDATA[Reframing]]></category>
		<category><![CDATA[ride-hailing app]]></category>
		<category><![CDATA[Stunt]]></category>
		<category><![CDATA[Uber Eats]]></category>
		<category><![CDATA[Uber Heetch]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=25505</guid>

					<description><![CDATA[Heetch is the best alternative to Uber in France. But how to spread&#8230;]]></description>
										<content:encoded><![CDATA[<h3>Heetch is the best alternative to Uber in France. But how to spread the word when Uber is everywhere? Especially with Uber Eats, the leader in food delivery. Well, the brand transformed Uber Eats into Uber Heetch. The first Uber service that delivers its competitor&#8217;s ads.</h3>
<p>&nbsp;<br />
<a href="https://campaignsoftheworld.com/wp-content/uploads/2021/12/Uber_Heetch.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-25508" src="https://campaignsoftheworld.com/wp-content/uploads/2021/12/Uber_Heetch.jpg" alt="Uber Heetch, Campaigns of the world" width="2500" height="1773" title="Uber Heetch - The first Uber service that delivers its competitor&#039;s ads 8"></a><br />
&nbsp;<br />
Paris-based ride-hailing app Heetch has low awareness in a market dominated by Uber. With a limited budget of €15,000 ($17,000) and no media budget, Heetch wanted to create a campaign to raise awareness of its brand and convince Uber users to choose Heetch instead for their next rides.<br />
&nbsp;</p>
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/858567333?h=5fc113606c&#038;title=0&#038;byline=0&#038;portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe></div>
<p><script type="text/javascript" nonce="5400e82bb7cb40f6b926f8efb6e" src="//local.adguard.org?ts=1693204967522&amp;type=content-script&amp;dmn=vimeo.com&amp;url=https%3A%2F%2Fvimeo.com%2Fembed%3Fwidth%3D640%26height%3D360%26title%3D0%26byline%3D0%26portrait%3D0%26autoplay%3D0%26loop%3D0%26link%3D0%26caption%3D0%26color%3D00adef%26responsive%3D1%26fixed%3D0%26clip_id%3D858567333%26iframe%3Dtrue&amp;app=com.microsoft.edgemac&amp;css=3&amp;js=1&amp;rel=1&amp;rji=1&amp;sbe=1&amp;stealth=1&amp;st-ua=TW96aWxsYS81LjAgKE1hY2ludG9zaDsgSW50ZWwgTWFjIE9TIFggMTBfMTVfNykgQXBwbGVXZWJLaXQvNTM3LjM2IChLSFRNTCwgbGlrZSBHZWNrbykgQ2hyb21lLzExNi4wLjAuMCBTYWZhcmkvNTM3LjM2&amp;st-push&amp;st-loc&amp;st-java&amp;st-ref=aHR0cHM6Ly92aW1lby5jb20v&amp;st-dnt&amp;st-1pcttl=4320"></script><br />
<script type="text/javascript" nonce="5400e82bb7cb40f6b926f8efb6e" src="//local.adguard.org?ts=1693204967522&amp;name=Web%20of%20Trust&amp;name=AdGuard%20Extra&amp;type=user-script"></script><script src="https://player.vimeo.com/api/player.js"></script></p>
<p>&nbsp;<br />
Working with <a href="https://marcelww.com/" target="_blank" rel="noopener">Marcel</a>, Paris, Heetch identified restaurants around Paris that deliver their food to customers using <a href="https://www.ubereats.com/" target="_blank" rel="noopener">Uber Eats</a>. Working with these restaurants, Marcel created 12,000 Heetch-branded meal boxes designed to transport the food made at those restaurants, such as burger boxes and noodle pots.</p>
<p>Each piece of packaging was printed with a message such as ‘We too are hungry, but not for our drivers’ money,’ ‘We won’t make you change your favorite meal. Just your ride-hailing app’, and ‘Your pizzeria pays its taxes in France. Why not your ride-hailing app?’ – all targeted at Uber.</p>
<p>Heetch distributed the packaging for free at its chosen restaurants and the stunt launched on the evening of Sunday 21 March (Sunday night is when Uber Eats most active). When customers ordered a participating restaurant on Uber Eats, they were presented with the custom Heetch packaging.</p>
<p><strong>Credits</strong><br />
Brand: Heetch<br />
Campaign: Uber Heetch<br />
Tags: Guerrilla, Reframing, Creative Strategy, Stunt, Design, Creative Commerce, Creative Solution, France, Europe, Delivery, Food, Award-Winning, Outdoor Advertisement</p>
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		<item>
		<title>Postobón : Bottled Masks &#124; Low-cost face shields worth around 0.5 USD</title>
		<link>https://campaignsoftheworld.com/ooh-campaigns/postobon-bottled-masks/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Sat, 17 Apr 2021 15:03:56 +0000</pubDate>
				<category><![CDATA[OOH Campaigns]]></category>
		<category><![CDATA[BBDO]]></category>
		<category><![CDATA[Bottled Masks]]></category>
		<category><![CDATA[Colombia]]></category>
		<category><![CDATA[COVID-19]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[face shield]]></category>
		<category><![CDATA[Non-alcoholic drinks]]></category>
		<category><![CDATA[PET bottles]]></category>
		<category><![CDATA[Postobón]]></category>
		<category><![CDATA[Postobón Bottled Masks]]></category>
		<category><![CDATA[Sancho BBDO]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=23776</guid>

					<description><![CDATA[While Colombia sought to reactivate its economy to avoid a much more visible&#8230;]]></description>
										<content:encoded><![CDATA[<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2021/04/Postobon_Bottled_Masks.jpeg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2021/04/Postobon_Bottled_Masks.jpeg" alt="Bottled Masks by Postobón" width="2000" height="1418" class="aligncenter size-full wp-image-23779" title="Postobón : Bottled Masks | Low-cost face shields worth around 0.5 USD 10"></a></p>
<p>While Colombia sought to reactivate its economy to avoid a much more visible enemy such as an economic collapse, Colombian workers, far from positions that allowed remote work, were forced again to leave the safety of their home to the uncertainty of the city.​</p>
<p>The problem was while COVID-19 cases kept going up, so did personal protective equipment prices, with items such as face shields rising to average market prices around 20USD. The higher these prices went, the fewer families could afford them in a country with a 1.50 USD average household daily income. </p>
<p>Postobón found out most face shields in the market were made of plastic, just like their PET bottles. To provide an accessible and immediate solution, they redesigned their average family-size bottles into a four-step design to upcycle their 9M bottles, already in the market, into low-cost face shields worth around 0.5 USD.</p>
<p>Postobón launch the Bottled Masks design in the natural platform for DYI tutorials; YouTube, implementing the video at their brand&#8217;s channels and with the support of several recognized sustainability influencer channels with 34K followers each, who showed the step-by-step process or invited to download the printable guideline sheet from a supporting lading page. A sustained effort in parallel to social media posts, stories, printed posters and placements in local newspapers.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/OuAeT8UFJLk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Credits<br />
Brand: Postobón<br />
Campaign: Bottled Masks<br />
Advertising Agency: Sancho BBDO, Bogota, Colombia</p>
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		<item>
		<title>Behind the Source by Hack Your Future</title>
		<link>https://campaignsoftheworld.com/digital-campaigns/behind-the-source-by-hack-your-future/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Sun, 07 Feb 2021 06:42:15 +0000</pubDate>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[72andSunny]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[Awareness campaign]]></category>
		<category><![CDATA[Behind the source]]></category>
		<category><![CDATA[Coding School for Refugees]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Ebay]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Hack Your Future]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[Public interest]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=22916</guid>

					<description><![CDATA[Behind the Source of some of the websites we use daily, are lines&#8230;]]></description>
										<content:encoded><![CDATA[<p>Behind the Source of some of the websites we use daily, are lines of code by talented developers who’ve had to overcome the hardships of war and political unrest. Here are their stories.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/GSyQayMEID8" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p><strong>Background:</strong><br />
Between 2014 and 2015, tens of thousands of refugees came to the Netherlands, mainly fleeing war in Syria and Eritrea. Even though many of them were given residency permits, today they are still struggling to find work. Hack Your Future, helps them become web-developers through a 7-month program — empowering them by unlocking a career within big names of the tech industry. But even with a shortage of developers in the Netherlands, stereotypes and stigmas are still blinding many recruiters, preventing them from looking outside of their usual pool of talent. The ambition of ‘Behind the Source’ is to address this very issue and to open recruiters’ eyes, one code line at a time.</p>
<h5><em>Being a refugee wasn’t their choice.<br />
Becoming a developer was.</em></h5>
<p><strong>Idea:</strong><br />
‘Behind the Source’ is an <a href="https://campaignsoftheworld.com/?s=awareness%20campaign" target="_blank" rel="noopener">awareness campaign</a> launched by Hack Your Future (a coding school for refugees) that aims to reframe the conversation around refugees and tackles the many misconceptions, stigmas and prejudices that shadow their potential when it comes to applying for a job. It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where Hack Your Future graduates now work. All people have to do is go on these websites — such as Ebay and Accenture — click ‘View Source’ in their browser to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees.</p>
<p>&nbsp;<br />
<a href="https://campaignsoftheworld.com/wp-content/uploads/2021/02/Behind_the_source_-HackYourFuture.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-22922" src="https://campaignsoftheworld.com/wp-content/uploads/2021/02/Behind_the_source_-HackYourFuture.jpg" alt="Behind the source by Hack Your Future" width="1920" height="1353" title="Behind the Source by Hack Your Future 12"></a></p>
<p><strong>Results:</strong><br />
In the end, a potential of +24000 visitors went behind the source, reframing the conversation around refugees in the Netherlands, and beyond — even getting the initiative referenced by the UN Agency as best in class. Thirteen new companies contacted Hack Your Future to hire graduates and sponsor the program, which eventually raised the number of graduates who successfully found a job to 120: 120 individuals who refused to let a label define their future.</p>
<p><strong>Credits</strong><br />
Agency: 72andSunny, Amsterdam<br />
Client: <a href="https://www.hackyourfuture.net/" target="_blank" rel="noopener">Hack Your Future</a><br />
Product: Coding School for Refugees<br />
Campaign: Behind the Source<br />
Category: Experiential marketing</p>
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		<title>Do Black &#8211; The world’s first credit card with a carbon limit</title>
		<link>https://campaignsoftheworld.com/tech-innovations/doconomy-do-black-credit-card/</link>
					<comments>https://campaignsoftheworld.com/tech-innovations/doconomy-do-black-credit-card/#comments</comments>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Tue, 13 Oct 2020 07:58:15 +0000</pubDate>
				<category><![CDATA[Tech Innovations]]></category>
		<category><![CDATA[Air Ink]]></category>
		<category><![CDATA[Award-Winning]]></category>
		<category><![CDATA[Brand Utility]]></category>
		<category><![CDATA[Cannes 2019 winner]]></category>
		<category><![CDATA[CO2 emissions]]></category>
		<category><![CDATA[Creative Commerce]]></category>
		<category><![CDATA[Credit Card]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Do Black]]></category>
		<category><![CDATA[Doconomy]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Global Climate Action]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Mastercard]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[public awareness]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[UN Climate Change secretariat]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=20968</guid>

					<description><![CDATA[Doconomy launch the world’s first credit card with a carbon footprint limit, Do&#8230;]]></description>
										<content:encoded><![CDATA[<p>Doconomy launch the world’s first credit card with a carbon footprint limit, Do Black. The launch of this premium card marks the first milestone in the support that Doconomy provides to the UN Climate Change secretariat (UNFCCC) to encourage global climate action. Do Black not only helps users track and measure CO2 emissions associated with their purchases but also puts a limit to the climate impact of their spending.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/10/Doconomy_Do_Black.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/10/Doconomy_Do_Black.jpg" alt="Do Black - Doconomy" width="1640" height="1640" class="aligncenter size-full wp-image-20969" title="Do Black - The world’s first credit card with a carbon limit 15"></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/10/Doconomy_Do_Black_2.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/10/Doconomy_Do_Black_2.jpg" alt="Do Black - Doconomy" width="2364" height="2292" class="aligncenter size-full wp-image-20972" title="Do Black - The world’s first credit card with a carbon limit 16" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/10/Doconomy_Do_Black_2.jpg 2364w, https://campaignsoftheworld.com/wp-content/uploads/2020/10/Doconomy_Do_Black_2-500x485.jpg 500w" sizes="(max-width: 2364px) 100vw, 2364px" /></a></p>
<p>Doconomy, a Swedish fin-tech startup for everyday climate action, has worked with Mastercard to develop this revolutionary tool for consumers wanting to act against climate change. Do Black also invites the user to offset their carbon footprint through projects meeting the criteria of United Nations certified green projects. Put, the first card ever to prevent consumers from exceeding their limit, not based on credit, but on levels of CO2 emissions caused by their consumption.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/rqlQd-vfOTk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>&#8220;We all need to come to terms with the urgency of the situation and rapidly move towards more responsible consumption,&#8221; said Doconomy CEO Nathalie Green. &#8220;With DO Black there are no more excuses.&#8221;</p>
<p>&#8220;Through our collaboration with the UN Climate Change Secretariat and MasterCard, DO will enable people to do their part to contribute to the carbon-reduction goals of 2030 and onwards,&#8221; added Green.</p>
<p>This campaign is about:<br />
Global Climate Action, MasterCard, Doconomy, Air-Ink, Cannes 2019 winner, Product Design, Brand Utility, Sweden, Europe, Design, Digital, Technology, Financial Services, Public Awareness, Award-Winning, Creative Commerce, Innovation</p>
]]></content:encoded>
					
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		<title>IKEA Soffa Sans Font &#8211; The World&#8217;s Comfiest Font</title>
		<link>https://campaignsoftheworld.com/digital-campaigns/ikea-soffa-sans-font/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Mon, 14 Sep 2020 06:48:19 +0000</pubDate>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital campaign]]></category>
		<category><![CDATA[Font]]></category>
		<category><![CDATA[Furniture]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[IKEA Ads]]></category>
		<category><![CDATA[IKEA Soffa Sans font]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Proximity London]]></category>
		<category><![CDATA[Soffa Sans]]></category>
		<category><![CDATA[typography]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=20644</guid>

					<description><![CDATA[IKEA Soffa Sans Font inspired by the customers who have expressed their creativity&#8230;]]></description>
										<content:encoded><![CDATA[<p>IKEA Soffa Sans Font inspired by the customers who have expressed their creativity when using the furniture brand&#8217;s sofa-building tool.</p>
<p><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/09/IKEA_Soffa_Sans_font_3.webp" alt="IKEA Soffa Sans Font, Campaigns of the world, IKEA Campaign" width="1600" height="1130" class="alignnone size-full wp-image-30741" title="IKEA Soffa Sans Font - The World&#039;s Comfiest Font 20"></p>
<p><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/09/IKEA_Soffa_Sans_font_2.webp" alt="IKEA Soffa Sans Font, Campaigns of the world, IKEA Campaign" width="1600" height="1130" class="alignnone size-full wp-image-30740" title="IKEA Soffa Sans Font - The World&#039;s Comfiest Font 21"></p>
<p><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/09/IKEA_Soffa_Sans_font_1.webp" alt="IKEA Soffa Sans Font, Campaigns of the world, IKEA Campaign" width="1600" height="1132" class="alignnone size-full wp-image-30739" title="IKEA Soffa Sans Font - The World&#039;s Comfiest Font 22"></p>
<p>While on the lookout for ways to expose the hidden creativity in everything IKEA does, Proximity London found a group of people subverting the sofa planning tool for their own amusement; drawing spiral, labyrinthian and phallic sofas. In response they released the Soffa Sans font, built from 38 different sofa configurations using the planning tool. In 48hrs Soffa Sans generated 84.2m impressions and over 13,000 references on social. Organic traffic to the tool increased by 6,695% and the average time spent within the planning tool increased by 1,023%.</p>
<p><strong>Credits</strong><br />
Advertising agency: Proximity London<br />
Client: IKEA</p>
<p>This campaign is about:<br />
Typography, marketing, Font, Soffa Sans, IKEA, Furniture, Creativity, Advertising, Design, Digital Campaign, Creative advertising, IKEA Ads</p>
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		<title>Daughters of the Evolution presents &#8220;Lessons in Herstory&#8221;</title>
		<link>https://campaignsoftheworld.com/tech-innovations/daughters-of-the-evolution-lessons-in-herstory/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Thu, 10 Sep 2020 15:15:12 +0000</pubDate>
				<category><![CDATA[Tech Innovations]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Augmented Reality Education]]></category>
		<category><![CDATA[award-winning campaign]]></category>
		<category><![CDATA[Awards Case Studies]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Daughters of the Evolution]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Goodby Silverstein & Partners]]></category>
		<category><![CDATA[Kate Schatz]]></category>
		<category><![CDATA[Lessons in Herstory]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[World]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=20608</guid>

					<description><![CDATA[Lessons in Herstory is an app that uses AR to bring to life&#8230;]]></description>
										<content:encoded><![CDATA[<p>Lessons in Herstory is an app that uses AR to bring to life the forgotten heroes in U.S. history textbooks—women. By putting a new lens on history, this app has the power to inspire the next generation through the stories of powerful women.</p>
<h4>Did you know that only 11% of the stories in U.S. History Textbooks are about women?</h4>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/09/Lessons_in_Herstory_1.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/09/Lessons_in_Herstory_1.jpg" alt="Lessons in Herstory" width="1500" height="859" class="aligncenter size-full wp-image-20609" title="Daughters of the Evolution presents &quot;Lessons in Herstory&quot; 25"></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/09/Lessons_in_Herstory_2.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/09/Lessons_in_Herstory_2.jpg" alt="Daughters of the Evolution: Lessons in Herstory" width="1500" height="844" class="aligncenter size-full wp-image-20610" title="Daughters of the Evolution presents &quot;Lessons in Herstory&quot; 26" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/09/Lessons_in_Herstory_2.jpg 1500w, https://campaignsoftheworld.com/wp-content/uploads/2020/09/Lessons_in_Herstory_2-500x281.jpg 500w" sizes="(max-width: 1500px) 100vw, 1500px" /></a></p>
<p>Lessons in Herstory rewrites one of the most popular middle school US history textbooks without changing the textbook at all, using AR technology. Less than 11% of stories in US history textbooks are devoted to women, which means children don&#8217;t see the full picture of what&#8217;s possible. Lessons in Herstory tackles the power imbalance between men and women in society by getting to the root of the problem: how we&#8217;re conditioned as kids in school &#8211; which meant illuminating the stories of women in history that have been previously left out.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/-supzJgJWao" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h5>Download the app from App Store</h5>
<p><a href="https://www.lessonsinherstory.com/" rel="noopener noreferrer" target="_blank">Source</a></p>
<p>Credits<br />
Entrant: Goodby Silverstein &#038; Partners<br />
Client: Daughters of the Evolution</p>
<p>This article is about:<br />
Daughters of the Evolution, Lessons in Herstory, Augmented reality, AR, World, Goodby Silverstein &#038; Partners, Awards Case Studies, Creative, Design, Digital, Social Media, Marketing, Kate Schatz, Technology, Award Winning Campaign, Advertising agency, Augmented Reality Education</p>
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		<title>Aura Incense Barricade &#124; A minimal yet powerful solution to Sri-Lanka&#8217;s Elephant problem</title>
		<link>https://campaignsoftheworld.com/ooh-campaigns/aura-incense-barricade/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Wed, 26 Aug 2020 05:41:41 +0000</pubDate>
				<category><![CDATA[OOH Campaigns]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aura Incense Barricade]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Dlas International]]></category>
		<category><![CDATA[Elephant]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[SriLanka]]></category>
		<category><![CDATA[TBWA]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=20390</guid>

					<description><![CDATA[The human-elephant conflict in Sri-Lanka is an alarming affair. Every year, it claims&#8230;]]></description>
										<content:encoded><![CDATA[<p>The human-elephant conflict in Sri-Lanka is an alarming affair. Every year, it claims the lives of around 70 humans and 300 elephants. Understandably so, affected villagers resort to extreme methods to fend elephants away. However, a new discovery by Aura has come to the rescue of both, elephants as well as humans. On the outside, the Aura Incense Barricade looks like any other incense stick. However, it contains natural elements that keep elephants away. Upon experimentation, it has also yielded 100% satisfactory results within a 20m radius. Moreover, incense sticks are already a part of the religious rituals of villagers. Thus, the Aura Incense Barricade acts as the perfect solution to the ongoing problem. The widespread media coverage on its efficacy affirms the same. Moreover, this unique product has also amassed 1.1 million+ social media impressions.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/08/Aura-_ncense_Barricade.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/08/Aura-_ncense_Barricade.jpg" alt="Aura Incense Barricade" width="2000" height="1414" class="aligncenter size-full wp-image-20391" title="Aura Incense Barricade | A minimal yet powerful solution to Sri-Lanka&#039;s Elephant problem 28"></a></p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/dZnyFDDWB2c?si=AJM97I14OWAV0P20" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<p>Credits<br />
Campaign: Aura Incense Barricade<br />
Advertiser: Dlas International </p>
<p>Creative Agency: TBWA\Sri Lanka<br />
Creative Group Head: Shyan Gershon<br />
Chief Creative Officer: Nathasoruban Sivapatham<br />
Former Chief Creative Officer: Sudhash Pinnapola TBWA\Sri Lanka<br />
Managing Director: Renuka Marshall<br />
Art Director: Shyan Gershon<br />
Designer: Shyan Gershon<br />
Senior Art Director: Buddhika Rathnayake<br />
Copywriter: Chaminda Molligoda<br />
Creative Director: Sachithra Gunarathna<br />
Former Client Service Manager: Gayan Perera<br />
Former Client Service Manager: Shermeel Gunaratne<br />
Client Servicing Manager: Gordon White<br />
AV Manager: Mohamed Ikram<br />
Studio Manager: Saminda Rupasinghe<br />
Senior Graphic Designer: Mayura Sesath<br />
Head of Content: Lishanthi De Silva<br />
Head of Strategy: Shalini Rupasinghe </p>
<p>PR<br />
Public Relations: Mercury Public<br />
PR Consultant: Daham Weerawansa<br />
PR Consultant: Sulochana Perera </p>
<p>Production<br />
Production Company: 24 Frames<br />
Line Producer: Harsha Karunarathna<br />
Director: Shyan Gershon<br />
Director of photography: Chamath Hasanka<br />
Sound Designer: Charitha Attalage<br />
Editors: Thilina Rajapaksha / Nipuna Vidarshana / Rivinu Amanda<br />
Graphics: Nipuna Vidarshana / Rivinu Amanda 24 Frames</p>
<p>Tags:<br />
Product design, innovation, Advertising, Design, Illustration, Packaging design</p>
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		<title>SKYY Vodka: Pride Glass</title>
		<link>https://campaignsoftheworld.com/tech-innovations/skyy-vodka-pride-glass/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Sat, 04 Jul 2020 07:25:54 +0000</pubDate>
				<category><![CDATA[Tech Innovations]]></category>
		<category><![CDATA[#Geometry Global]]></category>
		<category><![CDATA[#vodka]]></category>
		<category><![CDATA[Alcoholic Drinks]]></category>
		<category><![CDATA[Awareness campaign]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[LGBT Community]]></category>
		<category><![CDATA[LGBT rights]]></category>
		<category><![CDATA[NYC Pride 2020]]></category>
		<category><![CDATA[Peru]]></category>
		<category><![CDATA[Pride Glass]]></category>
		<category><![CDATA[Product innovation]]></category>
		<category><![CDATA[SKYY]]></category>
		<category><![CDATA[World Pride NYC]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=19801</guid>

					<description><![CDATA[Inspired by the meaning of the original rainbow flag, Skyy Vodka wanted to&#8230;]]></description>
										<content:encoded><![CDATA[<p>Inspired by the meaning of the original rainbow flag, Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for <a href="https://campaignsoftheworld.com/tag/lgbt-rights/" rel="noopener noreferrer" target="_blank">LGBT+ Rights</a>. By redesigning it&#8217;s Vodka Glasses they showed that their commitment goes far beyond a date, a month or event a celebration. Because from the years to come we will continue to drink from this vodka glasses.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/07/SKYY_Vodka_Pride_Glass.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/07/SKYY_Vodka_Pride_Glass.jpg" alt="SKYY Vodka: Pride Glass" width="2000" height="1271" class="aligncenter size-full wp-image-19804" title="SKYY Vodka: Pride Glass 30"></a></p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/hdoxIpySmVc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<p>Credits<br />
Brand: SKYY Vodka<br />
Campaign: Pride Glass<br />
Advertising Agency: Geometry Global Peru, Lima, Peru<br />
Ceo: Santiago Cortés<br />
CCO Regional: Juan José Posada<br />
Gerente De Operaciones: Inés Sologuren<br />
Director General Creativo: Adriano Lombardi<br />
Director Creativo: Daniel Martínez<br />
Planning Lead: Alejandra Ibarcena<br />
Supervisora De Cuentas: Ingrid Villón<br />
Social Media: Luisa Seminario<br />
Motion Graphics: Jonnatan Trinidad, Oscar Gonzales<br />
Ejecutivo De Cuentas: Mauricio Chavez Taffur<br />
Casa Realizadora: High End<br />
Director De Cine: Jeff Carrera<br />
Diseño Industrial: Ernesto Rosales<br />
Producción: Amadeo Rossano, José García</p>
<p>Tags:<br />
Design, Peru, <a href="https://campaignsoftheworld.com/tag/alcoholic-drinks/" rel="noopener noreferrer" target="_blank">Alcoholic Drinks</a>, SKYY, Geometry Global, World Pride NYC, <a href="https://www.nycpride.org/" rel="noopener noreferrer" target="_blank">NYC Pride 2020</a>, <a href="https://campaignsoftheworld.com/tag/lgbt-community/" rel="noopener noreferrer" target="_blank">LGBT Community</a>, Awareness Campaign, <a href="https://campaignsoftheworld.com/tag/innovation/" rel="noopener noreferrer" target="_blank">Innovation</a>, Product Innovation</p>
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		<title>GQ Apparel presents GQ Limited Distance Edition &#124; GQWhite™ mask</title>
		<link>https://campaignsoftheworld.com/creative-print-ads/gq-apparel-presents-gq-limited-distance-edition-gqwhite-mask/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Sat, 18 Apr 2020 09:06:53 +0000</pubDate>
				<category><![CDATA[Creative Print Ads]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[antibacterial]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[COVID 19 Ads]]></category>
		<category><![CDATA[COVID-19]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[GQ Apparel]]></category>
		<category><![CDATA[GQ Limited Distance Edition]]></category>
		<category><![CDATA[GQWhite™]]></category>
		<category><![CDATA[GQWhite™ mask]]></category>
		<category><![CDATA[Liquid-repellent technology]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[Physical Distancing]]></category>
		<category><![CDATA[Public interest]]></category>
		<category><![CDATA[Rabbit Digital Group]]></category>
		<category><![CDATA[Thailand]]></category>
		<category><![CDATA[WHO]]></category>
		<category><![CDATA[World Health Organisation]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=18852</guid>

					<description><![CDATA[GQ Limited Distance Edition: A collection to fight COVID-19 with more accurate physical&#8230;]]></description>
										<content:encoded><![CDATA[<p>GQ Limited Distance Edition: A collection to fight COVID-19 with more accurate physical distancing.</p>
<p>According to the &#8220;physical distancing” concept by the World Health Organization (WHO), GQ Apparel and Rabbit Digital Group designed GQ Limited Distance Edition Collection to encourage people to maintain a two meters distance from one another.</p>
<p>The collection includes a t-shirt and GQWhite™ mask printed with a special message that is readable under two meters to warns those who can read it to move further until they cannot. Translated into four languages, the letter size has been certified as visible within two meters for average eyesight by The Association of Thai Optometrists.</p>
<p>Besides the optical signal warning, the GQWhite™ Mask can also protect wearers with seven protective features: liquid-repellent technology, antibacterial 99.9% interior, and custom-fit adjustable strap.</p>
<p>Moreover, to remind the wearer to keep themselves safe from COVID-19, the T-shirt label also comes with care instruction on how to stay safe from the virus.</p>
<p>Together with the intention of the design to prevent the virus from spreading, the collection also aims to help to reinforce the medical support as all proceeds from the group will be donated to Ramathibodi Foundation to purchase respirators and medical equipment needed for the treatment of COVID-19 patients.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_2.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_2.jpg" alt="GQWhite mask - GQ Limited Distance Edition" width="2400" height="1600" class="aligncenter size-full wp-image-18861" title="GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask 40"></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_3.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_3.jpg" alt="GQWhite mask" width="2400" height="1598" class="aligncenter size-full wp-image-18860" title="GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask 41" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_3.jpg 2400w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_3-500x333.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_3-1024x682.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_3-768x511.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_3-1536x1023.jpg 1536w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_3-2048x1364.jpg 2048w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_3-950x633.jpg 950w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_8.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_8.jpg" alt="GQ Limited Distance Edition - GQWhite mask" width="2400" height="1598" class="aligncenter size-full wp-image-18859" title="GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask 42" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_8.jpg 2400w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_8-500x333.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_8-1024x682.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_8-768x511.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_8-1536x1023.jpg 1536w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_8-2048x1364.jpg 2048w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_8-950x633.jpg 950w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_7.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_7.jpg" alt="GQ Limited Distance Edition" width="2400" height="1598" class="aligncenter size-full wp-image-18858" title="GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask 43" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_7.jpg 2400w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_7-500x333.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_7-1024x682.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_7-768x511.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_7-1536x1023.jpg 1536w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_7-2048x1364.jpg 2048w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_7-950x633.jpg 950w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_5.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_5.jpg" alt="GQ Limited Distance Edition" width="2400" height="1598" class="aligncenter size-full wp-image-18857" title="GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask 44" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_5.jpg 2400w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_5-500x333.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_5-1024x682.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_5-768x511.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_5-1536x1023.jpg 1536w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_5-2048x1364.jpg 2048w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_5-950x633.jpg 950w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_4.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_4.jpg" alt="GQ Limited Distance Edition" width="2400" height="1598" class="aligncenter size-full wp-image-18856" title="GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask 45" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_4.jpg 2400w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_4-500x333.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_4-1024x682.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_4-768x511.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_4-1536x1023.jpg 1536w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_4-2048x1364.jpg 2048w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_4-950x633.jpg 950w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/04/prshot-eng-06_resized.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/04/prshot-eng-06_resized.jpg" alt="GQ Limited Distance Edition" width="2400" height="1600" class="aligncenter size-full wp-image-18855" title="GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask 46" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/04/prshot-eng-06_resized.jpg 2400w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/prshot-eng-06_resized-500x333.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/prshot-eng-06_resized-1024x683.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/prshot-eng-06_resized-768x512.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/prshot-eng-06_resized-1536x1024.jpg 1536w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/prshot-eng-06_resized-2048x1365.jpg 2048w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/prshot-eng-06_resized-950x633.jpg 950w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_6.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_6.jpg" alt="GQ Limited Distance Edition" width="2400" height="1600" class="aligncenter size-full wp-image-18854" title="GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask 47" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_6.jpg 2400w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_6-500x333.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_6-1024x683.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_6-768x512.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_6-1536x1024.jpg 1536w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_6-2048x1365.jpg 2048w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_6-950x633.jpg 950w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_1.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_1.jpg" alt="GQ Limited Distance Edition" width="2400" height="1600" class="aligncenter size-full wp-image-18853" title="GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask 48" srcset="https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_1.jpg 2400w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_1-500x333.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_1-1024x683.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_1-768x512.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_1-1536x1024.jpg 1536w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_1-2048x1365.jpg 2048w, https://campaignsoftheworld.com/wp-content/uploads/2020/04/GQ_Limited_Distance_Edition_GQWhite_mask_1-950x633.jpg 950w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></p>
<p>Credits<br />
Advertising Agency: Rabbit Digital Group, Thailand<br />
CEO: Sunard Thanasanaksorn<br />
CCO: Noranit Yasopa<br />
Deputy ECD: Papop Chaowanapreecha<br />
Managing Director (PR): Jakrapong Kongmalai<br />
Senior Art Director: Kajohnchai Rodklongtan<br />
Graphic Designer: Benjaluk Deeyai<br />
Producer: Potrawee Wichien<br />
Photographer: Kanawat Jaiprom<br />
Assistant Photographer: Pichayaporn Ritthidej<br />
Post Production Team: Chris Junior Drabik, Naphat Saksitphiphat, Natnicha Chalermsingha<br />
Media Buyer: Prattana Sridach</p>
<p>Tags:<br />
GQ Limited Distance Edition, Design, Thailand, Fashion, Public Interest, NGO, GQ Apparel, Rabbit Digital Group, COVID-19, GQWhite™ Mask, Liquid-repellent technology, antibacterial, Coronavirus, COVID-19 Ads</p>
]]></content:encoded>
					
		
		
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		<title>Pride Of Africa Flag campaign which represents the diversity of Africa’s LGBTQ+ME community</title>
		<link>https://campaignsoftheworld.com/film-and-video/pride-of-africa-flag-johannesburg-pride/</link>
					<comments>https://campaignsoftheworld.com/film-and-video/pride-of-africa-flag-johannesburg-pride/#respond</comments>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Wed, 20 Nov 2019 10:05:43 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Joe Public]]></category>
		<category><![CDATA[Johannesburg Pride]]></category>
		<category><![CDATA[LGBT]]></category>
		<category><![CDATA[LGBTQ+ME community]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[Pride of Africa]]></category>
		<category><![CDATA[Pride Of Africa Flag]]></category>
		<category><![CDATA[Public interest]]></category>
		<category><![CDATA[South Africa]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=17986</guid>

					<description><![CDATA[Johannesburg Pride &#8211; Pride Of Africa Flag. At the forefront of this new&#8230;]]></description>
										<content:encoded><![CDATA[<p>Johannesburg Pride &#8211; Pride Of Africa Flag. At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries. This new flag represents the diversity of Africa’s LGBTQ+ME community – a rainbow flag that says you are accepted, you are welcome, and you are safe as it celebrates both communities and individuals without borders.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Pride_Of_Africa_Flag.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Pride_Of_Africa_Flag.jpg" alt="Johannesburg Pride - Pride Of Africa Flag" width="1300" height="580" class="aligncenter size-full wp-image-17987" title="Pride Of Africa Flag campaign which represents the diversity of Africa’s LGBTQ+ME community 50"></a></p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/ftVS4ayuZCA" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Credits<br />
Advertising Agency: Joe Public United, South Africa<br />
Campaign: Pride Of Africa Flag<br />
Group Chief Creative Officer: Pepe Marais<br />
Strategic Director: Mike dos Santos<br />
Executive Creative Director: Simone Rossum<br />
Creative Directors: Christo Krüger, Daryn Drake<br />
Senior Designer: Emarie Gouws<br />
Digital Designer: Andre Lopion<br />
Animators: Andre Lopion, Gareth O&#8217;Callaghan, Jiri Miovsky, Maxene Booysen<br />
Senior Copywriters: Jared Milne, Cameron Fraser<br />
Business Unit Director: Emma Dougherty<br />
Senior Consultant: Neela Bamberger<br />
Photographers: Johan Venter, Mike Bets, Manuel Lopes, Tshepo Mogorosi<br />
Videographers: Matt Bouch, O&#8217;Brien Manana / Soulfilter Productions</p>
<p>Tags:<br />
Design, South Africa, Public Interest, NGO, Johannesburg Pride, Joe Public, LGBTQ+ME community, <a href="https://campaignsoftheworld.com/tag/lgbt/" rel="noopener noreferrer" target="_blank">LGBT</a>, Pride of Africa</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<title>WildAid &#038; Change Vietnam: Be Their Bodhisattva</title>
		<link>https://campaignsoftheworld.com/film-and-video/wildaid-change-vietnam-be-their-bodhisattva/</link>
					<comments>https://campaignsoftheworld.com/film-and-video/wildaid-change-vietnam-be-their-bodhisattva/#respond</comments>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Sun, 25 Aug 2019 04:22:40 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[awareness campaigns]]></category>
		<category><![CDATA[Be Their Bodhisattva]]></category>
		<category><![CDATA[Change Vietnam]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Dinosaur]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public interest]]></category>
		<category><![CDATA[Tv ads]]></category>
		<category><![CDATA[TV spot]]></category>
		<category><![CDATA[Vietnam]]></category>
		<category><![CDATA[WildAid x]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=17115</guid>

					<description><![CDATA[In celebration of the Lunar New Year, WildAid, CHANGE and Dinosaur Agency along&#8230;]]></description>
										<content:encoded><![CDATA[<p>In celebration of the Lunar New Year, WildAid, CHANGE and Dinosaur Agency along with several prominent Buddhist temples are urging Vietnamese citizens to make an auspicious start by protecting rhinos, pangolins, and elephants in a new campaign called, &#8220;Be Their Bodhisattva,&#8221; or, be their saviour.</p>
<p>Every year, over 1,000 rhinos, 33,000 elephants, and 100,000 pangolins are poached for their horns, tusks, scales, and meat due to unfounded rumours. Such practices have been sanctioned by these invaluable species to the brink of extinction.</p>
<p>Following the spirit of Life Release Day and Righteousness during the Lunar New Year, when most Vietnamese people would sincerely look up to and pray Buddha for protection and a peaceful life, we want to give these endangered animals a chance to do the same.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/08/WildAid-Be-Their-Bodhisattva.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/08/WildAid-Be-Their-Bodhisattva.jpg" alt="WildAid Be Their Bodhisattva" width="750" height="1000" class="aligncenter size-full wp-image-17116" title="WildAid &amp; Change Vietnam: Be Their Bodhisattva 52"></a></p>
<p>#BeTheirBodhisattva </p>
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/351867463?title=0&#038;byline=0&#038;portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe></div>
<p><script src="https://player.vimeo.com/api/player.js"></script></p>
<p>Credits<br />
Brand: WildAid &#038; Change Vietnam<br />
Campaign: Be Their Bodhisattva<br />
Advertising Agency:Dinosaur, Vietnam<br />
Chief Creative Officer:Sumesh Peringeth<br />
Creative Director:Trong Nguyen<br />
Copywriter:Thanh Ngo, Trang Ha<br />
Junior Copywriter:Quynh Tran<br />
Art Director:Ly Sei<br />
Agency Producer:Adrian Nguyen<br />
Account Director:Brandy Vu<br />
Account Manager:Lam Nguyen<br />
Account Supervisor:Tri Tran<br />
Designer:Chi Vo<br />
Junior Designer:Quyen Tu, Thai Le<br />
Animator:Nguyen Tran, Quoc Le<br />
Design and Fabrication:Linh Phan &#8211; Cinemagic Studio</p>
<p><a href="https://www.lysei.net/be-their-bodhisattva" rel="noopener noreferrer" target="_blank">Source</a></p>
<p>Tags:<br />
PR, design, Outdoor, media, Public Interest, NGO, Dinosaur, Vietnam, WildAid x, Change Vietnam, TV Spot, Digital, Tv Ads, Awareness Campaigns</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<title>Durex Poppin &#124; specially designed pop-sockets that discreetly hold condoms inside them</title>
		<link>https://campaignsoftheworld.com/tech-innovations/durex-poppin-pop-sockets/</link>
					<comments>https://campaignsoftheworld.com/tech-innovations/durex-poppin-pop-sockets/#respond</comments>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Mon, 22 Jul 2019 04:28:51 +0000</pubDate>
				<category><![CDATA[Tech Innovations]]></category>
		<category><![CDATA[Condom]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Durex]]></category>
		<category><![CDATA[Durex Poppin]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Miami Ad School]]></category>
		<category><![CDATA[Poppin by Durex]]></category>
		<category><![CDATA[Product innovation]]></category>
		<category><![CDATA[Sex]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[United States]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=16815</guid>

					<description><![CDATA[Problem: STIs are at an all-time high, and GenZ isn’t using condoms. Keep&#8230;]]></description>
										<content:encoded><![CDATA[<p>Problem: STIs are at an all-time high, and GenZ isn’t using condoms. Keep it Poppin: Most teens don’t carry condoms because they’re too ashamed of being caught with a condom by someone they’re interested in. Because there isn’t a worse turn off than someone “expecting” sex. We will hack GenZ’s habit of always carrying their phones everywhere by giving them specially designed pop-sockets that discreetly hold condoms inside of them. This simple idea adds value to the already widely used pop-sockets by further equipping them to hide condoms in plain sight. The Durex Poppin pop-sockets will save teens from potential embarrassment, as well as STIs by ensuring they always have condoms on hand. Literally.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Poppin-by-Durex.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Poppin-by-Durex.jpg" alt="Durex Poppin" width="2200" height="1551" class="aligncenter size-full wp-image-16816" title="Durex Poppin | specially designed pop-sockets that discreetly hold condoms inside them 54"></a></p>
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/348447659?title=0&#038;byline=0&#038;portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe></div>
<p><script src="https://player.vimeo.com/api/player.js"></script></p>
<p>Credits<br />
Brand: <a href="https://campaignsoftheworld.com/tv/kama-sutra-durex-japans-real-love/" rel="noopener noreferrer" target="_blank">Durex</a><br />
Campaign: Durex Poppin<br />
Advertising School: Miami Ad School, Miami, United States of America<br />
Art Director: Matias Cachiquis<br />
Art Director: Ashutosh Thakkar<br />
Art Director: Leonardo Fonseca<br />
Copywriter: Tuhin Parhi</p>
<p>Tags:<br />
Design, United States, Health, Miami Ad School, Poppin by Durex, Durex Poppin, Technology, Innovation, Product Innovation</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<title>Seminar Hotel Hof de Planis, campaign to draw the attention of entrepreneurs and managers</title>
		<link>https://campaignsoftheworld.com/digital-campaigns/seminar-hotel-hof-de-planis/</link>
					<comments>https://campaignsoftheworld.com/digital-campaigns/seminar-hotel-hof-de-planis/#respond</comments>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Tue, 16 Jul 2019 07:13:20 +0000</pubDate>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Best digital campaigns]]></category>
		<category><![CDATA[Best Online marketing strategies]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[Hof de Planis]]></category>
		<category><![CDATA[Microsoft PowerPoint]]></category>
		<category><![CDATA[Ruf Lanz]]></category>
		<category><![CDATA[Seminar Hotel]]></category>
		<category><![CDATA[Seminar Hotel Hof de Planis]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[transport]]></category>
		<category><![CDATA[Zurich]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=16771</guid>

					<description><![CDATA[The Seminar Hotel Hof de Planis is located at 1280 meters in the&#8230;]]></description>
										<content:encoded><![CDATA[<p>The Seminar Hotel Hof de Planis is located at 1280 meters in the middle of the Swiss mountains. It offers generously designed rooms, a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars, conferences and workshops. The campaign was intended to draw the attention of entrepreneurs and managers.</p>
<p>Countless presentations take place daily in the business world. The most popular program for this is Microsoft PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. The target group was invited surprisingly: Plan your business seminars in the Swiss mountains.</p>
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/328156509?title=0&#038;byline=0&#038;portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe></div>
<p><script src="https://player.vimeo.com/api/player.js"></script></p>
<p>Entrepreneurs and managers love to use arrows, curves, tables and all kinds of diagrams in their PowerPoint presentations: pie diagrams, line diagrams, bar diagrams, etc.</p>
<p>From the most popular PowerPoint elements, we created a whole new world: arrows turned into trees or alpine huts, curves into mountain panoramas, tables into fences and signposts, various diagrams into bales of hay, lakes, clouds and the sun. </p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-3.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-3.jpg" alt="Seminar Hotel Hof de Planis" width="1920" height="1358" class="aligncenter size-full wp-image-16774" title="Seminar Hotel Hof de Planis, campaign to draw the attention of entrepreneurs and managers 58"></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-2.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-2.jpg" alt="Seminar Hotel - Hof de Planis" width="1920" height="1358" class="aligncenter size-full wp-image-16773" title="Seminar Hotel Hof de Planis, campaign to draw the attention of entrepreneurs and managers 59" srcset="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-2.jpg 1920w, https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-2-300x212.jpg 300w, https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-2-768x543.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-2-1024x724.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-2-950x672.jpg 950w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-1.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-1.jpg" alt="Seminar Hotel - Hof de Planis" width="1920" height="1358" class="aligncenter size-full wp-image-16772" title="Seminar Hotel Hof de Planis, campaign to draw the attention of entrepreneurs and managers 60" srcset="https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-1.jpg 1920w, https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-1-300x212.jpg 300w, https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-1-768x543.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-1-1024x724.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2019/07/Seminar-Hotel-Hof-de-Planis-COTW-1-950x672.jpg 950w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p>
<p>This is how the Swiss mountain world around the seminar hotel was designed. A separate theme was created for each season: One for spring/summer, one for autumn and one for winter.</p>
<p>The campaign was launched in Switzerland on 1 February 2019 with targeted posters at and around business fairs. It quickly attracted the attention of the target group because it surprisingly used a tool from its everyday life in a new way. </p>
<p>First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.)</p>
<p>Credits<br />
Advertising Agency: Ruf Lanz, Zurich, Switzerland<br />
Creative direction: Markus Ruf, Danielle Lanz<br />
Copywriter: Markus Ruf<br />
Art Direction: Isabelle Hauser<br />
Illustrator: Catherine Martin, Isabelle Hauser<br />
Account Executive: Ursula Jaag</p>
<p>Tags:<br />
Design, Switzerland, Transport, Tourism, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, Seminar Hotel Hof de Planis</p>
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		<title>Goodwine shows how a new loyalty program should be launched!</title>
		<link>https://campaignsoftheworld.com/digital-campaigns/goodwine-loyalty-program/</link>
					<comments>https://campaignsoftheworld.com/digital-campaigns/goodwine-loyalty-program/#respond</comments>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Fri, 12 Jul 2019 07:24:40 +0000</pubDate>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Banda]]></category>
		<category><![CDATA[Best digital campaigns]]></category>
		<category><![CDATA[Best Online marketing strategies]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[Goodwine]]></category>
		<category><![CDATA[Goodwine Loyalty Program]]></category>
		<category><![CDATA[Loyalty Program]]></category>
		<category><![CDATA[Retail Services]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[Ukraine]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=16747</guid>

					<description><![CDATA[Goodwine, a local wine and grocery store in Kyiv, Ukraine decided to take&#8230;]]></description>
										<content:encoded><![CDATA[<p>Goodwine, a local wine and grocery store in Kyiv, Ukraine decided to take their loyalty program to another level by personalizing it in a way that no one has done. We feel it was a great example of how a brand’s loyalty program must be – customized for every customer. That’s what Goodwine and Banda literally did! So basically, they gave each customer their own exclusive loyalty program. How? By creating hundreds of different unique identities reflecting a customer’s unique taste, style, and preferences. How did they come up with this idea? Goodwin realized that what really keeps their consumers happy and loyal is not only their shop and the products they sell but their own employees. Each employee is unique and that’s how the idea of creating hundreds of different identities took root. They wanted the launch of their new loyalty program to happen in a completely different manner from the usual boring launch of loyalty programs.</p>
<p><strong>Goodwine New Loyalty Program</strong></p>
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/339747695?title=0&#038;byline=0&#038;portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe></div>
<p><script src="https://player.vimeo.com/api/player.js"></script></p>
<p>The launch was supported by a fresh, unique, naïve visual style and an algorithm that could randomly mix and match elements to create hundreds of different striking designs which were used to make exclusively branded customer personal loyalty cards.</p>
<p>Credits<br />
Brand: Goodwine<br />
Campaign: Loyalty Program<br />
Advertising Agency: Banda, Kyiv, Ukraine<br />
Creative Directors: Pavlo Vrzheshch, Egor Petrov, Yaroslav Serdiuk<br />
Art Director: Illia Anufrienko<br />
Copywriter: Roman Hurbanov<br />
Illustrators: Yuriy Rusovskyi, Ievgen Velychev, Christina Ika<br />
Chief Designer: Anton Ivanov<br />
Designers: Yuriy Rusovskyi, Ievgen Velychev<br />
Motion Designer: Anton Raduchits<br />
Senior Account Manager: Zhenia Dvoretska<br />
Account Manager: Iryna Pikalova<br />
Marketing Director of goodwine: Mariia Oliinyk<br />
Marketing Manager of goodwine: Iryna Tokarchuk</p>
<p>Tags:<br />
Goodwine Loyalty Program, Design, Ukraine, Retail Services, Banda, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns</p>
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