Lifebuoy – Jump Pump

India’s mid-day meal scheme feeds millions of hungry school children every day. But eating with unclean hands spreads diseases like diarrhea. Children must wash their hands with soap before eating. Access to soap is easy. But, unfortunately, old & heavy hand-operated pumps are the only way to access water in rural schools. Young children find these pumps almost impossible to operate, thus staying away from washing hands. Our challenge was to make these hand-pumps easier to use. We decided to transform these hand-pumps into a fun activity. A specially crafted rocking horse was installed onto the handles of these hand pumps in schools — turning them into “Jump Pumps”.

Dettol – The Social Distancing Prayer Mat

To help keep Muslims praying in mosques safe from the spread of coronavirus, designers in Pakistan and the UAE have introduced an innovative modification in the ubiquitous personal prayer mat to encourage social distancing.

Traditional prayer mats – or the jaanemaz – are about 70cm wide and used in mosques where Muslims pray next to each other with their shoulders practically touching. To build social distancing, this newly designed prayer mat is 180cm wide with a message imprinted amongst its motif that reminds worshippers to maintain a safe distance.

The newly designed mat, printed on sustainable and cost-efficient non-tearable paper, has been used across Pakistan in some of its largest mosques.

Colgate – Pocket Dentist

‘Pocket Dentist,’ a mobile ring-back service providing dental care information access in rural India, received multiple honors at the India Digital Media Awards (IDMA). Launched by Colgate-Palmolive and Red Fuse Communications and backed by the Indian Dental Association, ‘Pocket Dentist detects multiple dialects and responds to the 30 most common oral health questions to address 91% of rural dwellers’ oral health problems. ‘Pocket Dentist’ is proof of Colgate’s commitment that a healthy smile is the right of every Indian.

Vicks – Care Lives On #TouchOfCare

The past year has been challenging for many, and it is our Doctors who have given the touch of care by selflessly caring for our loved ones and us. This film takes viewers on the inspiring journey of Dr. Bhosale, who left no stone unturned to ensure many less fortunate children received life-saving medical attention before and during the pandemic. Gone too soon, Dr. Bhosale left behind his wife, kids, and dreams of building his pediatric hospital. The film is a solemn reminder that, like Dr. Bhosale, hundreds of doctors lost their lives during the pandemic, leaving their dreams behind.

Omnigel – The unsung heroes of Magh Mela

Geometry Encompass, India’s largest experiential marketing agency and a part of WPP Group, has conceptualized a one-of-a-kind on-ground activation for Omnigel – India’s no.1 pain recovery gel from the House of Cipla Health. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain.

Tags: Integrated Campaign, Health, Dettol, BBDO, Pakistan, CIPLA Health, Healthcare Campaigns, Healthcare Ads, Best Healthcare Ads, Geometry Encompass, Publicis, India, Best Health Campaigns, Red Fuse Communications, Best Public Health Campaigns, Public health Ads, Best Healthcare Marketing Campaigns, Advertising Campaign

Dettol Mother’s Day – New Mother

Dear Baby,
You’re coming home! I can’t wait. I don’t know you so well, but I already know I love you very much. Love, Mom

Dettol Mother’s Day – You’re making friends

Dear Baby, looks like you have got lots of new friends to play with, but don’t worry, I’ll always be around- Love, Mom

Dettol Mother’s Day – You’re going places

Dear Baby, I love it when you run towards me and hug me and when you try to chase me down, I know you are a little explorer now and I’ll be guiding you always- Love, Mom

Dettol Mother’s Day – My little babysaurus

Dear Baby, sometimes all the food I cook is rejected by your curious tongue, but I’ll keep cooking until you are full- Love, Mom

Dettol Mother’s Day – Bringing Baby Home

Dear Baby,
Can’t believe you are finally here. You are everything to me & I will ensure everything to keep you safe. Welcome home! Love, Mom #GetTheWorldReady

Dettol: Get the world ready for your little one. Happy Mother’s Day