One video has more than 3 million views garnered by this ad. Another has 2.5 million views on YouTube and shows that you are never too old for chasing your passion. The latest ad campaign is another masterpiece that takes their message one step further.

This campaign is a 360 degree integrated crusade that has been given a place on popular social media platforms like Terribly Tiny Tales and Humans of Bombay to make a difference in the lives of as many people as is possible throughout the globe.

The films have garnered a staggering 30.1 million impressions in less than a week across countless digital platforms.
Every mother is special in one way or another. The sacrifices they make for their family is immense. Amazon has done a great deal in getting this notion to the society. Amazon India is spreading smiles every single day through their #MomBeAGirlAgain campaign with a combined viewership of more than 30 million views worldwide.

Campaign credits:

Client: Amazon India
Creative agency: What’s Your Problem Brand Solutions Pvt. Ltd.

Campaign Team Credit:
Apparao Hare, Creative Supervisor
Pawan Kotian, Senior Visualizer
Snehal Shewale, Visualizer
Aditi Laxmanrao, Creative Supervisor
Mihir Chitre, Associate Creative Director
Divya Saxena, Director Creative and Art

Film Credit:
Amit Akali, Managing Partner & Creative Head
Divya Saxena, Director Creative and Art
Aditi Laxmanrao, Creative Supervisor

Account Management & Strategy Team:
Tejas Mehta, Founder Director – Business & Strategy
Karan Sharma, Group Account Manager
Richa Shah, Account Supervisor
Akshay Joijode, Account Executive

Film:
Director: Sainath Choudhury
Production Company: Purple Vishnu Films, Mumbai

Watch last year successful campaign #MomBeAGirlAgain was conceptualised by Ogilvy & Mather Bengaluru

Credits
Title: Mom Be A Girl Again
Agency: Ogilvy & Mather Bangalore
Campaign: #MomBeAGirlAgain
Integrated marketing communications team: Gayatri Makhijani, Satheesh Raman, Vednarayan Srihari Sirdeshpande, Sneha Poddar
Creative team: Azazul Haque, Mahesh Gharat, Sangeetha Sampath
Planning: Sreenesh Bhat, Shreyaa Ranjan
Account Management: Kiran Ramamurthy, Megha Jadhav, Deepa Kalwani, Abhijna E Rao
Producer: Raja Tangudu
Production house: Bloom
Director: Harshavardhan Kulkarni

This article is on:
Last year successful campaign, social media campaign, celebrate mothers, Amazon gifts, creative idea, digital activation, Digital campaigns, social media, influencer programmes, 360-degree integrated campaign, MomBeAGirlAgain campaign, Amazon new campaign, Amazon Latest ads, What’s Your Problem Brand Solutions, Amazon India ads, social media influencer activity, Terribly Tiny Tales, Humans of Bombay, Ogilvy & Mather, Mom Be a Girl Again

Two closely related films compose the activation, offering a unique digital experience for Internet users becoming protagonists in the discovery of the vehicle.

Get ready to get in the new Renault KOLEOS for an exceptional trip!

RENAULT
VP – Global Brand Strategy and Marketing Communications: Bastien Schupp
Content & Media Director: Carine Gailliez
Digital Contact Strategy Manager: Alexandra Charbit-Abergel
Brand Contact Strategy Manager: Antoine Wolf
Project Manager: Carole Hurel

PUBLICIS CONSEIL
Executive Creative Director: Marcelo Vergara
Art Director: Arnaud Jolivel
Copywriter: Yannick Savioz

Account Directors: Patrick Lara, Karim Ben Hamida, Sylvain Michel, Carine de Oliveira
Digital activation Production
Executive Creative Director: Marcelo Vergara
Art Director: Arnaud Jolivel
Copywriter: Yannick Savioz
Account Director: Karim Ben Hamida
Project Manager: Gwladys Woimant
Creative Technologist: Julien Mahe
Production Director: Mathieu Chartier

VR Film Production
Director: Pierre Zandrowicz
Producer: Antoine Cayrol
Production Company: OKIO Studio
Production Manager: Julien Bercy
Chef op : Maëlle Lavillaureix
1er OPV: Nicolas Diaz
2ème OPV: Arnaud Henery
Régisseur: Arthur Baschung
Compositeur: Gabriel Guerin
Production exécutive Espagne: SMILE