Digital Commercial – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 26 May 2022 06:22:20 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Digital Commercial – Campaigns of the World https://campaignsoftheworld.com 32 32 #HairHasNoGender by Pantene in collaboration with the LGBTQ2+ community https://campaignsoftheworld.com/film-and-video/hair-has-no-gender-by-pantene/ Thu, 26 May 2022 06:21:03 +0000 https://campaignsoftheworld.com/?p=26235 Created in collaboration with the LGBTQ2+ community, the Pantene #HairHasNoGender campaign explores the true power of hair to express identity and the power of support from those around us to enable that self-expression.

Did you know that 53% of LGBTQ2+ feel the need to hide their identity at work?
Let’s all become visible allies to the LGBTQ2+ community and create a more inclusive workplace for all.

#HairHasNoGender, Pantene

“12 members of the LGBTQ2+ community from around the world – Joppe, Katy, Yaroslav, Charlie, Vivek, Angela, Eduardo, Strify, Camilla, Erika, Cathy and Silvano – tell their stories about what their hair means to their identity and the power of support from their colleagues to express their true selves in the workplace. Our support goes beyond giving the community a platform to share their stories; we partner with TheDressCodeProject & Out Leadership and local associations to provide tips and tricks for a more inclusive workplace, safe spaces, and job opportunities for the LGBTQ2+ community. Pantene’s ultimate mission is to create more allies for the LGBTQ+ community, provide safe spaces for those who do not have them and give more great hair days for everyone. Let’s all become visible allies.”

Credits
Client: Pantene
Campaign: #HairHasNoGender | Workplace: Re-imagined
Creative & production: Valtech Radon
DOP: Tommy Olsson
Stills: Sara Dehlin, Joel Ekström
Gaffer: Kent Kentää
Set designer: Matilda Beckman
Stylist: Evelina Ulvinen
Make up & hair: Johanna Nomiey

Tags: Hair Has No Gender, LGBT, LGBTQ2+, Digital Commercial, TV Commercial, LGBTQIA+, LGBT+

]]> SBI Life Insurance launches ‘Main Se Hum’ a digital video campaign this Navratri https://campaignsoftheworld.com/digital-campaigns/sbi-life-insurance-main-se-hum-digital-campaign-featuring-pabiben-rabari/ https://campaignsoftheworld.com/digital-campaigns/sbi-life-insurance-main-se-hum-digital-campaign-featuring-pabiben-rabari/#respond Wed, 17 Oct 2018 12:23:58 +0000 https://campaignsoftheworld.com/?p=14438 WATConsult and SBI Life Insurance have launched a new digital video commercial (Main Se Hum) to mark the occasion of Navratri, a festival full joy and togetherness. The video showcases the journey of Pabiben Rabari, a handicraft businesswoman and artist from a small town of Kutch. The commercial highlights her real-life struggle of gathering like-minded women from in and around her village and encouraging them on starting a business, ensuring a new lease of life and self-sufficiency among them.

Credits:
Brand: SBI Life Insurance
Artist: Pabiben Rabari
Artist website: http://www.pabiben.com/
Agency: WATConsult
Campaign: Main Se Hum
Hashtag: #MainSeHum
Director: Rushil Byala
Assistant Director: Shara Ahmed
Script: Vedansh Shrivastava & Rushil Byala
Executive Producer: Aayush Dua
Production Manager: Ayub
D.O.P: Amogh Deshpande
Chief AC: Dinesh Acharya
2nd OP: Siddharth Sathyajit
Gaffer: Shantanu
Art Director: Nikita Verma
Costume: Meher Ahmed
Assistant 1: Vishwa Hemani
Assistant 2: Neha K Sharma
Makeup: Billy Manik and team
Sound Recordist: Mangesh
Offline Editor: Divyashree Samantaray
Colorist: Sebastian

This Navratri campaign is about:
SBI Life Insurance, WATConsult, Digital Commercial, Handicraft, Inspiring Campaign, Digital campaign, Advertising campaign, Embroidery, Hari Jari, Pabi Bag

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