The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video to show how overpriced other plans are in their Data in Dollars campaign.

For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

Awards
Clio Awards Silver
Webby Awards Winner
YouTube Works Award
Cannes Lions

Credits
Campaign: Data in Dollars
Holding Company: Omnicom Group
Agency: Goodby Silverstein & Partners, San Francisco
Client: Xfinity Mobile, Philadelphia | Website
Production Company: Thinking Machine, Los Angeles | Website
Production Design: All Valley Yacht Club | Website
Country: United States
Medium: Digital Advertisment | YouTube Works – YouTube Advertising
Category: Digital Innovation

3362 employees opened their own Falabella link.
3362 Employees kept their jobs.
+3M USD in sales thru their links.
3362 Falabella.com

Falabella gave them the chance to open their own Falabella site, and then they opened 3362 Falabella sites, one for each employee, and for every sale made on their link, they earn a 5% commission. They saved their jobs and sold 3M USD in this entirely new way of using their salespeople.

Awards:
Cannes Lions – Shortlist
D&AD Award – Wood Pencil

Credits:
Advertising Agency: Leo Burnett Colombia
Client: Falabella, Colombia
Campaign: 3362 Falabella.com

The creative agency, Happiness Saigon, an FCB alliance, knew that people love to snack while they’re watching their favorite You tubers, but when you’re crunching and munching, it can be hard to hear the audio. And Lays is the crispiest chip of all.

To solve this problem and make the video watching experience better for everyone, Lay’s Crispy Subtitles was the answer.

The team trained an AI on 178 hours of crisp chip crunch sounds gathered worldwide to create a one-of-a-kind plugin that can detect and activate subtitles from the second it hears a crunch, so viewers can snack without missing a single thing.

This revolution in snacking is available for free on the Google Chrome store globally. Try it out here

Credits
Campaign: Lay’s Crispy Subtitles
Client: PepsiCo / Lay’s
Marketing Head: Vu Thi Ngoc Que
Marketing Manager: Yen Le

Agency: Happiness Saigon, an FCB alliance
Executive Creative Management: Alan Cerutti
Chief Creative Officer: Geoffrey Hantson
Executive Creative Director: Gregory Titeca, Marc Richard
Concept Providers: Mathias Lemielle, Thomas Cappelle
Creatives: Mathias Lemielle, Thomas Cappelle, Nick Stillittano
Copy: Loan Anh Huynh, Nghia Tran, Dee Verwaetermeulen
Design: Dries Lauwers, Aldjia Bessalah
Art & Motion: Truc Mai Hoang Anh, Thuy Pham Vuong Bao
Motion & Editing: Trung Thai Thanh, Remke Faber, Seth Michielsen
Head of Performance: Nhat Qui
Performance & Data Planner: Tien Phan Cam
Strategic Planner: Linh Nguyễn
Account: Son Nguyễn, Ngọc Le, An Nguyễn, Giang Ngo
Producer: Bart Vande Maele
Platform Analyst: Loc Nguyen
Community Outreach: Hieu Phan Duc

Production Agency: Bliss Innovative Maker Studio
Head of Technology: Thomas Colliers
Digital PM: Joni Allaert

“We’re in this together is a common refrain in these times,” said Khaled Alghamdi, vice president at Olayan Food Group. “But we wanted to back this up with something more definite. With the ‘Pay Cut Whopper,’ we hope to add some positivity to people’s everyday lives by cutting down the costs of enjoying their favourites from the Home of the Whopper.”

Recently, it has been reported that nearly eight out of 10 companies or employees have faced temporary pay cuts. The realities of the current situation mean that organisations worldwide are reducing employee salaries to cope. This, in turn, has led to many people being wary of their spends. Another behaviour change has been that ordering in is more common than ever before. Marrying these two facts, Burger King UAE chose to launch its new app while making every order a little easier on people’s wallets. In many ways, this is a promotional mechanism with broader positive undertones.

All anyone has to do is download the Burger King Arabia app, add in their pay cut percentage plus duration and avail the equivalent discount right away. The offer is valid on unlimited home delivery orders in the UAE, with the discount and duration capped at 30% and three months respectively.

The brand has unequivocally given people the power not just to add their own discounts, but also choosing the duration; letting them truly ‘have it their way’ by just taking their word for it. What this means is that most could end up choosing the maximum discount percentage and duration, even if these are more than their pay cut one. However, BK saw this as an opportunity to transform the typical download-app-for-discount-code model, turning it into a new and more meaningful audience-led medium to support people who are financially constrained.

“We aimed to be innovative while being more relatable and human at the same time,” explained Pablo Maldonado, executive creative director – Wunderman Thompson Dubai, the agency behind this campaign. “People today are ordering in at home to create moments similar to eating out. So this possibility could help them have many more such ‘get-togethers’ with family and friends. Plus, it adds a welcome new format of promo to the famed BK experience!”

Download App Here

Credits
Advertising Agency: Wunderman Thompson Dubai, UAE

Tags:
Food, Fast Food, Burger, United Arab Emirates, Burger King mobile app, Digital Innovation, Digital campaign, Advertising Campaign

This idea was created for and shortlisted at Cannes Young Lions Live 2020.

Credits
Advertised brand: UN World Food Programme
Advert title: Foodie
Advert Type: Digital, Innovation
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala
Copywriter: Palak Kapadia

Tags:
Innovation, Technology, Artificial intelligence, AI, Digital Innovation, Digital Campaign

One of the biggest changes facing the J&K population was the embargo on communications. The calendar is now heading towards the end of December. It has been more than 4 months since the ban. Residents of J&K have been living with limited mobile, landline, and internet connectivity. The average youngster in the state didn’t have access to the country’s as well as the world’s major happenings. After the return of SMS services in the area, Vice Asia came up with the world’s first Teletext news portal on SMS. This new platform called the 8-bit Journo condensed news from the last 4 months into immersive 8-bit news articles. Thereafter, lakhs of Kashmiris received crafted SMS updates. The residents of J&K caught up with all the major events that they missed out on. Moreover, this wasn’t made possible by some new futuristic inventions. Instead, a technology from decades ago brought about the birth of this revolutionary platform.

We feel that Vice’s 8-bit Journo served the residents of J&K with a humanitarian agenda. Our thoughts and prayers lie with our Kashmiri brothers and sisters transitioning into a new world order.

About Vice Media Group:
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE on TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 21 offices around the world. VICE’s content has been recognized by the Academy of Television Arts & Sciences, Peabodys, Golden Globes, Sundance Film Festival, George Polk, Scripps Howard, PEN Center, Cannes Lions, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard and Webbys, among others. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; i-D, a global digital and bimonthly magazine defining fashion and contemporary culture; and Garage, a digital platform and biannual publication converging the worlds of art and design.

Credits
Vice Media Team
Sr. Growth Manager, VICE APAC: Sarvesh Jasuja
Editor-inChief, VICE APAC: Natashya Gutierrez
Audience Growth Manager: Pratik Patra
Associate Editor: Dhvani Solani
Staff Writer: Pallavi Pundir
Staff Writer: Shamani Joshi

Dentsu Webchutney Team
EVP & Branch Head: Nishi Kant
Executive Creative Director: Aalap Desai
Senior Vice President: Harsh Shah
AVP Strategy: Pragati Rana
Creative Director (Copy): Yash Kulshresth
Creative Director (Art): Ananda Sen
Senior Brand Strategist: Rohit Nair
Account Director: Rumi Behramkamdin
Group Head Copy: Sonia Gupta
Group Head Art: Aabhaas Shreshtha
Sr. Copywriter: Anirudh Venugopal
Sr. Visualiser: Devdutt Viz
Sr. Motion Graphic Artist: Sahil Chauhan
Associate Account Manager: Esha Bhivandker

Tags:
Dentsu, Webchutney, Vice Media, Article 370, Dentsu Aegis Network, 8-bit Journo, Jammu & Kashmir, Indian government, Internet, Innovation, Digital Innovation, Award Winning Campaign, Article 35A

Women are known always known for their mental/emotional strength for being the backbone of the family, but rarely for their physical strength. Women’s Horlicks wanted to break this very notion through its latest campaign, ‘Stories of Strength’. The campaign celebrates women who dared to follow their unconventional dreams and showed the world that they are not just mentally but physically strong too. The campaign also urges strong women to take care the very thing that makes them strong from within: their bones. The brand firmly believes that if women become as strong in mind as they are in mind, they can go out and conquer whatever they set their eyes on. Bone health is extremely important, as every 1 out of 2 Indian women are at a risk of low bone mineral density (BMD) which can lead to osteoporosis.

Adding more depth to the ‘Stand Strong’ narrative and to celebrate and support physical strength amongst women, Women’s Horlicks collaborated with:
– Dr. Seema Rao – India’s first women commando trainer
– Ratna Singh – India’s first female naturalist
– Uma Das – India’s first woman Dhaki player

These women explain the challenges and difficulties they faced in their unique career choices along with the physical and mental strength it required to fulfil their dreams.

With this campaign, Women’s Horlicks empowers women to breakdown the misconception that women can’t be not physically strong. It also aims to engage, encourage and equip women with the physical strength that is needed to follow their passions.

Women’s Horlicks encouraged women to write their own stories of strength and share them at #StandStrong. Physical strength is displayed by women in various facets of life. But it is not talked about, not encouraged or celebrated. Now it is time we celebrate their stories of physical strength too.

Uma Das

Meet Uma Das as Women’s Horlicks traces her journey of becoming India’s first woman Dhaaki. Listen to her #StoryOfStrength on how she broke age old conventions and followed her heart. She is now an inspiration for many women who want to follow her footsteps.

Ratna Singh

Meet Ratna Singh as Women’s Horlicks traces her journey of becoming India’s first woman naturalist. Listen to her #StoryOfStrength on how she not only beat 500 applicants to get her dream job but also is on the path of teaching and encouraging tribal women to become independent.

Dr. Seema Rao

Meet Dr. Seema Rao as Women’s Horlicks traces her journey of becoming India’s first and only woman commando trainer. Listen to her #StoryOfStrength on how she prepares others for putting up a fight. She wants women to find their inner strength and be self sufficient in life both physically and mentally.

Credits
Client: GSK Consumer Healthcare
Brand: Horlicks
Product: Women’s Horlicks
Campaign: Stories of Strength
Hashtags: #WomensHorlicks #StandStrong #StoryOfStrength
Creative Agency: FCB India
CCO: Swati Bhattacharya
Creative Team: Anusheela Saha, Gayatri Sriram, Sumitra Sengupta, Amna Rahman, Anamika Kumari, Sreya Basu, Swati Singh, Ushna Chowdhuri, Tushar Singh
Account Management: Debarpita Banerjee, Sareesh James Kutty, Swati Mongia, Abhijeet Nagar
Planning: John Thangaraj, Tanvi Arora, Archita Ghosh
Director (of the TVC): Surjo Dutt Executive Producer: Mayuk Hazarika Production House: FuelContent

Tags:
GSK, GlaxoSmithKline, Digital, GSK Consumer Healthcare, Fitness, FCB FuelContent, FCB Ulka, Women Empowerment, Health, FCB India, Digital Campaign, Film, Inspiring, Horlicks campaigns, Horlicks Ads, Best Digital Campaign, Social media Marketing, Digital Innovation

In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. This Valentine, they could also be used outside the digital chat boxes.

Lidl inspired its fans to go for real, tangible and fresh emojis this year. Fresh peaches, eggplants and bananas, straight from Lidl supermarkets. Each of these fresh foods got a new “message box” packaging that was customizable with a personal message.

For those who didn’t make it to the store, Lidl had an extra surprise. The supermarket chain came to train stations and shopping areas and provided commuters with free message boxes filled with fresh emojis.

Thousands came home with a real love message, straight from the heart.

One that, for sure, was fully appreciated.

Credits
Brand: Lidl
Campaign: Keep The Love Fresh
Advertising Agency: BBDO, Belgium
Creative Directors: Sebastien De Valck, Arnaud Pitz
Creative Team: Frederik Clarysse, Gertjan De Smet
Account Team: Isabel Peeters, Michelle Stas, Melissa Fastenaekels, Shi Qi Ji, Lieselot De Fraine
Strategic Planner: Jan Van Brakel
Design: Gertjan De Smet Final
Art: Petra Saelens, Daniela Simons
Production Company / Sound Production Company: BBDO Productions
Packaging Production: Hans Bos
Production Lead: Patricia Van De Kerckhove
Producer: Silke Ricour
DOP: Ilona Vanouplines
Video Editors: Dejvi Vandeveire, Valentin Taminiau
Photographer: Marcel Veelo

Tags:
Film, Belgium, Retail Services, Lidl, BBDO, Digital Campaigns, Best Valentines Day campaigns, Digital Innovation, Creative Product Packaging

Maxxis Tyres

Naturolax – #BowelSeBaatein

 

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Verma can’t stop smiling looking at his New Year’s resolution list. But Bowel Bali doesn’t seem impressed by the list. Will Verma give heed to what Bowel Bali says? Watch the video to find out. Know more at www.naturolax.in #BowelSeBaatein . . . #bowelBali #verma #constipation #newyear #newyearseve #resolutions #december #newyearnewme #2019 #newyearsresolution #piramalhealthcare #piramal #isabgol

A post shared by Naturolax-A (@naturolax) on Dec 29, 2018 at 2:11am PST

Mother dairy – Your mom will always wish the best for you – shots with no hangovers. #NewYearsEve

 

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Your mom will always wish the best for you – shots with no hangovers. #NewYearsEve

A post shared by Mother Dairy (@motherdairy) on Dec 31, 2018 at 4:21am PST

Bajaj Allianz General – Think before you drink, have a safe and memorable New Year’s Eve. #EnjoyResponsibly

 

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Think before you drink, have a safe and memorable New Year’s Eve. #EnjoyResponsibly

A post shared by Bajaj Allianz General (@bajajallianzgeneral) on Dec 29, 2018 at 9:00pm PST

Apollo Tyres – 2018 was an amazing ride! Apollo Tyres wishes you and your family a very blissful New Year. #GoTheDistance

 

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2018 was an amazing ride! Apollo Tyres wishes you and your family a very blissful New Year. #GoTheDistance . . . #HappyNewYear #2019 #newbeginnings #newyearseve #festivities #journeys #newyears #memories #adventure #startafresh #celebration #resolutions

A post shared by Apollo Tyres (@apollotyresltd) on Dec 31, 2018 at 9:01am PST

Tata Motors Group – This New Year’s Eve, Drive Responsibly. #ConnectingAspirations #DriveResponsibly

 

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This New Year’s Eve, Drive Responsibly. #ConnectingAspirations #DriveResponsibly

A post shared by Tata Motors (@tatamotorsgroup) on Dec 29, 2018 at 9:55pm PST

Junglee Pictures – New year resolutions for 2019? We’ve got you covered! ????
Here’s wishing you and all your loved ones a very #HappyNewYear! ????
#HappyNewYear2019

 

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New year resolutions for 2019? We’ve got you covered! ???? Here’s wishing you and all your loved ones a very #HappyNewYear! ???? #HappyNewYear2019

A post shared by Junglee Pictures (@jungleepictures) on Dec 31, 2018 at 11:39am PST

Berger Paints India – New Year 2019 – WeatherCoat AntiDustt

Crompton – Switch On The New Year

Tags:
Happy New year, New year ads, New year campaign, Social media, Print advertising, Creative Print Ads, Digital Innovation, Creativity, Branding

White Rivers Media, one of India’s fastest growing independent digital marketing agency has launched their second e-book on how the digital scenario changed in 365 ways in 365 days, in the year 2018. The e-book showcases how digital players introduced new features that enhanced user experience and some features that enabled brands to target their audiences in a better way.

The e-book has been curated with an aim to help the marketers and digital stakeholders get a better picture of the year that went by, which will in turn help them gear up for 2019. The e-book comprises of all the significant changes, updates and events that happened in the digital world in 2018.

For instance, social media giant Facebook rolled out a new tool to prevent harassment and also developed chatbots with improved conversation skills. The platform also introduced new AR filters to spice up Facebook stories. Snapchat launched its in-app store for company merchandise. Everyone’s favourite, WhatsApp allowed users to delete their sent messages within 8 minutes, which was a relief for so many people!

The latest e-book mentions 365 such updates which affected the industry and ensure that one can indeed keep in touch through the daily evolution of digital media. It is an essential read for any marketer, entrepreneur, journalist and student anywhere in the world.

This book is a part of their series of e-books, which was launched last year, on their 6th Anniversary.

You can download the e-book here.

Tags:
Digital marketing agency, eBook, White Rivers Media, Technology, Advertising Industry, Social media marketing, Digital Innovation, Advertising Agency, Online marketing strategies

The VR experience debuted at Goodwood Festival of Speed, followed by London Waterloo station, where over 10,000 people tried the experience, over 2 million people watch the 360 video, and over 20,000 Google Cardboards were distributed to Jaguar retailers.

The digital promo for the 360-degree immersive experience has been curated by Mindshare Europe. The promo embeds viewers in the jaw-dropping aura of Andy’s championship point. The voice-over by Andy himself further adds to the realism of the project. Jaguar also draws a comparison between the exhilaration offered by the all-new F-Pace and Andy’s championship point.

We feel that Feel Wimbledon campaign delivers exactly what it promises: splendor!

This campaign is about:
360 campaign, Technology, Jaguar, Andy Murray, #FeelWimbledon, Tennis, Wimbledon, Sports, Creative campaign, Digital Innovation, Latest technology, Virtual reality, VR, Sports Marketing, Sports Campaigns, Feel Wimbledon, Automotive brand, Automotive campaigns, Mindshare, Goodwood Festival of Speed, 360 video, London Waterloo station, Google Cardboard

In a digital infomercial created by Shackleton Group, people associated with the project express elaborate on the device. The infomercial showcases how easy it is to assemble the ONEMI Radio, and how people can use it in their times of need. The fact that radio communication can’t be taken down even in extreme circumstances is also emphasized in the digital promo.

We feel that the ONEMI radio is a device that will essentially make the lives of Chilean citizens better. It is an ideal example of how technology is bettering the world!

Credits:
Client: ONEMI (Oficina Nacional de Emergencia del Ministerio del Interior)
Agency: Shackleton Group

This technology campaign is about:
Digital Innovation, Radio, Radio Campaigns, ONEMI, ONEMI Radio, Chile, Shackleton Group, Technology, Innovative

The Internet of things

The internet of things is a network of devices, sensors, vehicles and other physical appliances that are connected together, and enables them to communicate and share data, which results in the direct integration of physical devices to computer systems and improves efficiency and convenience.

Digital marketing

With the new age technology and the integration of the internet to everyday life, it comes as no surprise that corporations have turned to the internet to market their products. Big flashy signs no longer cut the deal in catering to your target populations. You have to reach them at a more intimate level through their social media interactions while the people are surfing online.

Incorporating Internet Of Things with digital marketing

Although late, experts are now becoming more aware of the applications of the internet of things as a means of improving digital marketing strategies. Now that marketing research has become so complex and so many factors have to be considered in order to personalize marketing strategies to an individual level, it is almost impossible to deploy all that work onto a marketing research team of people alone.

By the time the research team will study through the data available, it would most likely be outdated. This calls for an innovative solution that includes the internet of things.
Having an artillery of devices with sensors and monitors connected to the internet is commonplace in today’s world. Valuable information like recent web search histories or personal preferences or needs are essential in deciphering your target market, and this data is easier to collect through the internet of things and the devices that are connected to the network.

The data collected is then communicated to corporations and processed to help understand what the people want, how services and products can be improved and how best customers can be catered to.

This is done with the help of mapping trends on social media activity, coupled with information collected through devices people own that are connected to the internet. This is a much more efficient and economical alternative to having marketing teams of specialists and analysts drudge through heaps of data to surmise marketing strategies that by the end of the process might be redundant.

Internet of things digital marketing revolutionizes the industry. It anticipates the needs of its customer base by mapping trends in purchasing habits and anticipates gaps and loopholes in what products the customer might require in the future.

The Future

Internet of things in digital marketing could soon be refined to unprecedented levels, where the process of building trust and intimacy with individual customers based off of information about those people would cater to their purchasing needs. The future of marketing is bright in the hands of IOT.

This article is about:
Internet of things, Digital marketing, Latest technology, Digital Innovation, Online marketing, Tech, Marketing strategy, Technology News, Future Innovation

Here are some of the most popular and interesting IGTV brands available today:

National Geographic Channel

With almost 87 million followers, this gripping channel is one ofno openert popular on Instagram. One can find diverse and unique content on their channel, and ever since the launch of IGTV, the Nat Geo channel has elevated their game to the next level. They even shot the first exclusive to IGTV 43 minute vertical documentary which got 1.3 million views and starred Will Smith. National Geographic really knows how to make the most out of its mediums.

Anwar Jibawi

Anwar is primarily a comedian who translated his YouTube success to Instagram, and now he uses the platform to create hilarious content for his followers like bad product reviews and comedy sketches.

Zoella Beauty

One of the biggest YouTube beauty vloggers, Zoella Beauty has garnered over 13 million followers on her Instagram channel. Her account is a stunning patchwork of carefully curated images, that fit her perfect aesthetic, and the beauty reviews and tutorials on her IGTV are interesting and refreshing.

Food Network

A universal language that transcends the boundaries of geography is the language of food. Easily one of the most popular food channels on the internet, the Food Network’s Instagram channel has the most enticing and mesmerizing IGTV broadcasts that leave you wanting more each time. They feature Recipes and quick fixes along with food hotspots from all over the world.

Kingbach

Once the most popular star on Vine, this Canadian-American comedian was one of the reasons for the success of IGTV and essentially helped launch the new feature. The comedian makes short entertaining clips that leave his 16.3 million followers in fits of laughter. His unique comedy style and refreshing attitude are gripping and immersive. He is undoubtedly one of the most popular and entertaining brands on IGTV.

Refinery29

Women’s lifestyle brand Refinery29 is another media publisher worth paying attention to as its Instagram strategy is providing impressive results. Refinery29 currently boasts 1.5 million followers on the photo-sharing platform, a figure which accounts for almost 20% of the brand’s total social reach.

Teen Vogue

With just over 2 million followers on Instagram, Teen Vogue is doing quite well for itself on the photo-sharing platform. Teen Vogue attracts views based on its fashion- and celebrity-based content. On the whole, though, Vogue’s clips tend to be more comedic than those of BuzzFeed and Refinery29’s, with short, meme-style GIFs addressing topics well known to the brand’s readers, such as the joy of shopping and the bond between best friends. Teen Vogue’s most-watched video of all time, however, is a serious clip of 231k views and features Kendall Jenner posing as the woman from the vintage “We Can Do It!” poster to bring attention to the importance of women voting in the 2016 U.S. election.

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RuPaul’s Drag Race winner @SashaVelour takes to Instagram and lets us know which accounts we should all be following. Sasha shows us the account of her favorite designer, Diego Montoya, as well as her own dog's personal account! ????

A post shared by Teen Vogue (@teenvogue) on Sep 28, 2018 at 7:30pm PDT

Source: tubularinsights.com

This article is about:
IGTV Brands, Instagram, Kingbach, Food Network, Zoella Beauty, Anwar Jibawi, National Geographic, Social media marketing, Digital campaigns, Creative campaign, Latest technology news, Digital Innovation, Instagram TV

The ad has managed to create a considerable amount of online buzz for Coca-Cola. The ad is a digital innovation in itself as it shows us how far we can go with marketing and give customers a great brand experience. It has always made the best use of latest technologies and attracted huge users from their social media marketing campaigns that relates Coca Cola to be used at various events/occasions through its creative campaigns.

The advertising agency has depicted a wonderful use of latest technology and background scenes. The advertisement is based on the two scientists who have returned to the planet earth to find out the signs of life and they can be seen searching in various regions from oceanic beaches to deserts and snowy mountains. After efforts of so many days, one of the scientists gets out a fresh flower from the dig-hole and expresses a smile of success but she is stunned with the sound of Coca Cola that is found by the other scientist standing behind her. Definitely, the flower is left and the coca cola fridge is taken to the other planet as a proof for the sign of life on the planet earth. It can be one of the best digital campaigns and a mixture of creativity marketing. Yes, you can live here again.

Credits:
Brand: Coca-Cola
Campaign: Signs of Life
Written & Directed by Daniel Borovkov
Produced by Fabien Colas
Director of Photograpy: Eddie Thomas
Drone Operator: Chris Lethbridge
Editor: Facundo Sanchez & Daniel Borovkov
Sound Design: Facundo Sanchez
Music: Alessandro Sotgiu
Color Grader: Liz Fornango
VFX: Vardan Karapetyan
Costume Design & Props: Philipp Rempesz (Stuph) & Victoria von Hundt
Location Service Iceland: Pétur Bjarnason (Labrador)

Scientists: Emilis Reciuga & Siobhan Antoinette

This article is about:
Coca-Cola, Creative Campaigns, Best Advertising Campaigns, Digital Innovation, Advertising Agency, Film, United States, Non-Alcoholic Drinks