The new team under the able leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business.

United by the “ Nothing is impossible” spirit, the new Global Leadership Team represents Saatchi & Saatchi’s major offices and clients. All within the Publicis Groupe’s crucial path of transformation under the PubCom Umbrella, and focus on being the most valued partner for clients.

Praveen Kenneth, Co – Owner, Chairman and Managing Director L&K Saatchi & Saatchi said ” Am extremely pleased and proud of L&K Saatchi & Saatchi being among the top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil Nair on the Global Leadership Team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil Nair will be the worthy flag bearer going forward, of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future.

He is also an integral part of PubCom India. He carries well the aggressive entrepreneurial zeal of Law & Kenneth and the magic of Saatchi’s Creative Mystique. This also marks the resounding success of the merged entity- L&K | Saatchi & Saatchi. It’s spectacular contribution to the Global Creative lead board by winning at Cannes, two years in a row, besides its continued growth and importantly being the most loved agency partner of our clients”.

Commenting on this appointment, Magnus Djaba – Global President Saatchi & Saatchi, said “The Indian market is crucial to our business and Anil represents the next generation of leadership for our network. I’m really looking forward to working more closely with him”

Reacting to his appointment, Anil Nair stated “For me, this invitation is a huge validation and recognition of the team at L&K Saatchi & Saatchi India and their hard work. It’s an honor to be a part of the leadership team that shapes the future of an iconic network like Saatchi & Saatchi.

Website: http://lksaatchi.com/

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This Independence day saw advertisers do what they normally do on this day – flood media with one-day patriotism, bundle special offers into this day and recycle slogans that weren’t originally part of any advertising campaign. In the midst of this, there are always a few unique pieces that try and wake the nation up to something special. One such message has been trending on the internet, conceptualised by Digital L&K Saatchi & Saatchi in association with Mumbai based NGO, Free A Billion.

Simply titled The Boy Who Will Not Stand For The National Anthem, this simple video caught attention first with it’s unique title and then, as we watched it, with it’s unique message. It was the touching story of Prakash, the young 16 year-old who lost his life last year because of a pothole.

The aim of Free A Billion is to turn India’s commercial capital into the city it should be. The NGO aims to mobilise the Municipal Corporation, the State Government and the Central Government into taking action to halt the rapid decay of the city.

Free A Billion’s strategy to rebuild the broken system is the Swatantra vote bank, and the film ends with urging citizens to unite and vote and therefore take the first step towards bringing positive change to Mumbai and its infrastructure.

#StandUpForTheBoy

Take a Pledge

Aarti Samant, Associate Director – Planning & Strategy, Digital L&K | Saatchi & Saatchi said, “Free A Billion approached us with a clearly defined problem that of basic civil rights. We all face these issues in our day to day lives but more often then not fail to pay heed. We wanted this to become a peoples movement and therefore it was imperative to tell a true story. The campaign is not just meant for shares and hits but to give every mumbaikar a reality check. A reality check that would appeal to his conscience and drive him to take action.”

For this purpose, the two organisations got in touch with Mr. and Mrs. Bilhore, the parents of Prakash. Via a simple, but hard hitting video, Digital L&K Saatchi & Saatchi along with Free A Billion decided to tell the story of how he will not stand up for the National Anthem this year along with the rest of us.

Anoorupa Bose, Associate Creative Director, Digital L&K | Saatchi & Saatchi said, “This Independence Day, when people stand up for the national anthem, we wanted them to remember victims like Prakash who would not be standing with us. To realise that it’s not just government inefficiency, but our indifference that contributes to our broken system.”

The video hits you in the gut with the story of Prakash.

Charles Victor, National Creative Director, Digital L&K | Saatchi & Saatchi said, “We were very clear that we needed to be sensitive, not sensational. With communication like this, it’s easy to make it unecessarily dramatic and emotional. We didn’t need to. The theme and the story of Prakash were emotional enough. We were glad his parents actually held themselves together on this emotional shoot without breaking down like they did the previous day. In the end, we do hope we’ve helped in some small way to move people into action.”