In the digital age, social media has become an integral part of the lives of young Americans, offering a platform for self-expression, communication, and community building. However, the online world also harbors a dark side, where cyberbullying thrives, posing serious threats to the mental and emotional well-being of teenagers. Recent research has revealed a chilling correlation between cyberbullying and teen suicide attempts, with every 233 bullying posts online potentially leading to one teenager attempting suicide. To address this alarming issue and raise awareness among parents, Stand for the Silent, a prominent anti-bullying non-profit, teamed up with the Kazoo App to develop “Social Bullets,” an eye-opening experiment aimed at shedding light on the dangers of cyberbullying.

The Birth of Social Bullets
To create Social Bullets, a cutting-edge AI was trained on a vast database of over 2 million human-moderated social media posts and content. Through machine learning, the algorithm effectively identified and captured bullying posts from four major social media platforms frequently used by American students. The experiment collected an astonishing 70,000 toxic comments per day, offering a disturbing glimpse into the sheer magnitude of cyberbullying.

Stand for the Silent’s Virtual Educational Sessions
With this powerful tool in hand, Stand for the Silent set out to educate parents on the tragic reality of cyberbullying. The organization conducted virtual educational sessions that simulated 24 hours in the life of a typical American student on social media. During these sessions, parents were exposed to the chilling prevalence and severity of cyberbullying, revealing the devastating effects it can have on their children’s mental health and well-being.

Kazoo App: A Guardian for Online Safety
The virtual learning sessions not only served to create awareness but also generated qualified leads for the upcoming launch of Stand for the Silent’s main partner, the Kazoo App. Designed to build a safer social media environment, Kazoo is a personal safety app developed to empower families in protecting their loved ones from cyberbullying and other online dangers. By offering features such as real-time monitoring, content filtering, and reporting mechanisms, Kazoo aims to ensure a secure online experience for young users.

Partnership for a Safer Future
Stand for the Silent and Kazoo joined forces to address the problem of cyberbullying and its dire consequences for teenagers. Through special presentations in virtual learning sessions at local Parent Teacher Association (PTA) meetings, they were able to reach out to parents across the nation. These educational sessions were hosted via Zoom and featured Kirk Smalley, the president of Stand for the Silent, who passionately advocated for the cause. Additionally, cyberbullying survivors shared their harrowing experiences, providing valuable insights and guidance for parents to navigate the complexities of the online world with their children.

Conclusion
In a world where social media plays a central role in the lives of teenagers, it is essential for parents to be aware of the dangers of cyberbullying and its potential impact on their children’s well-being. Social Bullets, the brainchild of Stand for the Silent and the Kazoo App, serves as a wake-up call to parents, revealing the staggering prevalence of cyberbullying and its devastating consequences. By building awareness and equipping parents with tools like Kazoo, we can collectively work towards creating a safer online environment for the younger generation, where they can freely express themselves without fear of harm. Together, we can stand against cyberbullying and protect the mental health and happiness of our teens.

Credits
Advertising Agency: Area 23, An IPG Health Company
Client: Kazoo | Stand for the Silent
Campaign: Social Bullets

This campaign is about:
Cyberbullying, Teen suicide, Online safety, Digital wellbeing, Cyberbullying prevention, Teen mental health, Social media dangers, Protecting teens online, Internet safety for teenagers, Cyberbullying awareness, Online bullying, Teenagers, social media, Cyberbullying statistics, Social media impact on teens, Cyberbullying effects, Teen mental health support, Cyberbullying prevention tips, Online harassment, Bullying on social media, Awareness campaign

Why a map?
From redlining to modern urban planning, you don’t have to look far to see ways in which maps have been used to marginalize, divide and oppress communities around the world. Brand want this project to help Black travelers see the country in a way that prioritizes and celebrates the contributions of folks who look like us – and facilitates travel choices that deepen engagement within our community. Repurposing a traditional elevation map is a way for us to weave joy and depth into the story, the experience, and our interpretation of the data.

Where’s the data coming from?
At launch, the Black Elevation Map contains more than 30,000 unique points of interest, plus detailed population data, and Black-travel-related social media activity data. In choosing which data to include in this project, they wanted sources where the Black community had self-identified, versus data collection sources that try to identify without consent.

Source
Yelp and Google, both of which have options for business owners to self-identify as Black-owned. The map also includes data classified as “African American” from The Historical Markers Database.

How does the travel feed work?
The travel feed pulls in Black travel-related social media conversations from Twitter and Insta based on hashtag use. It’s categorized across three main streams, for a total of 1,500 social sources across 53 unique embedded data feeds.

Credits
Agency: Performance Art / Toronto
Client: Black & Abroad

Idea
Magical festive greetings with a tool that turns the unique sound waves of voices into a virtual and sharable Christmas tree.
Using 3D design, augmented reality mapping and sound reactive programming The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish.

Impact
More than one million unique visits with a 143% share rate.
Launched across South America, The Treecording helped family and friends connect and share the magic of Christmas wherever they are, with personalised greetings.

Credits
Campaign: Coca-Cola Treecording
Advertising Agency: AKQA, Milan, Italy
Production Co: Happy Finish
Creative Director: Matteo Lazzarini
Creative Director: Massimiliano Degli Uberti
Senior Copywriter: Giorgio Schirripa
Senior Art Director: Pierpaolo Bivio
Copywriter: Lucas Arantes
Art Director: Vinny Couto
Head Of Strategy: Lorenzo Foffani
Strategist: Thaina Bergmann
Client Service Director: Paolo Mussi
Account Director: Angela Azzi
Operation Lead: Davide Sartor
Senior Content Marketing Manager: Carolina Cazzulani
Program Manager: Stefano Girardi
3D Artist: Fabio Taurisano

Tag: Soft Drink, Argentina, Non-Alcoholic Drinks, Digital Campaign, Christmas Ads, Christmas Advert, WebAR experience

Spotify’s engagement levels are 23% higher than any other medium. Yet digital audio advertising earns under 2% of the total media spend. To kick start a conversation amongst key marketing decision-makers, A Song for Every CMO demonstrated Spotify’s targeting capabilities, using original songs written by leveraging Spotify’s data and dedicated to the world’s top CMO’s. It led to unprecedented results: 75% year-on-year growth and $ 1 billion in ad revenue for the first time, making 2021 the best year in Spotify’s Advertising history. It even inspired other CMOs to request songs of their own.

Credits
Agency Network: FCB
Holding Company: Interpublic Group
Production Company: Watt White Music, Maplewood
Advertiser Brand: Spotify/Spotify Advertising, New York

Against nuclear programs, forced labour camps, and an infamous, brutal dictator, thousands of North Koreans escape. Their stories go primarily untold – a cause that people across the globe could affect. So, we needed a new way to break through all the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis.

So, we enlisted the glorious leader, Kim Jong-Un’s help. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea that anyone in the world could apply for.
In case anyone doubted Kim, we populated his LinkedIn profile to include achievements like his sanctioned nuclear plants and child labour programs and a commercial for his recruitment campaign. Kim got on Twitter for his cabinet and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. But, in the end, every applicant was redirected to a landing page for Liberty in North Korea, a non-profit aimed at helping North Korean refugees.

LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427%, with new visitors contributing 42% of the total. Over 50 news outlets picked up the story, further expanding our reach. Best of all, we did it with virtually no spent media.

Credits
Advertiser: LiNK (Liberty in North Korea)
Advertising Agency: Part Time Lab, New York, USA
Campaign: The Greatest Recruit
Creative Director: Tomic Lee
Art Directors: Myeongseok Cheon, Junggle Kim
Copywriters: Jared Powell, James Breakwell, Andrew Kim
Cinematographers: Pierre Pater, Pedro Torres, Diego Pernia, David Torres

YOOX is an online retailer for luxury brands. The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre, beautiful, animated 3D contraptions. There’s no re-watching and no searching on YOOX.com — once it’s gone, it’s gone.

They developed a series of animated templates delivering hundreds of products across four markets, the USA, Japan, Korea and Italy. Everything has been designed with YouTube’s best practices in mind. They used bold, bright colour-blocking and layout sequences to purposefully grab attention in the first few precious pre-roll seconds.

Awards
Silver Award, Bronze Award
2 x Shortlist (Cannes Lions 2018)

Credits
Creative Agency: Stink Studios
Advertiser: Yoox & Google
Campaign: The Most Exclusive Collection

Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com

May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k

The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org/

Download The 54 Seconds Watch face for Wear OS

Credits
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Tags: Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising, The 54-Second Watch

 

 
A worrying effect of this pandemic is the delay in exams for diagnosis of breast cancer:

• 6 out of 10 women canceled their doctor’s appointments.
• A 30% increase in breast cancer cases is expected over the next decade.
• More than 60k new cases this year.

The self-exam does not replace a medical assessment and exams like a mammogram but represents an appropriate step for early diagnosis. The sooner it is discovered and treated, the chances of cure are 95%.

Women are addicted to Instagram beauty filters; that’s a fact. But what if, instead of being used to distort the notion of beauty, filters could be used for something more important: women’s health? (Even more so, this pandemic year).
To contribute to the journey of prevention, J&J, with its Self-Exam Filter, went in the opposite direction of Instagram’s platform, providing an essential service to all women.

J&J had to be modern and popular, so it was decided to use one tool that is always on women’s hands: filters.
But unlike the other filters, the Self-exam Filter is an Instagram filter that teaches women how to do a breast self-exam by learning step-by-step on their bodies. That is, a filter not to be posted but to be used for women’s self-care.
With this technology, the mobile display becomes a mirror where a projected animation guides the right movements on the right spots of the breast.

Credits
Campaign: Self-Exam Filter
Agency: Wunderman Thompson
Holding Company WPP Group
Category: Health & Wellness
Production: Studio Click, São Paulo
Tags: Social Media, Health Awareness & Advocacy, Direct marketing campaigns, Health and wellness campaign, Johnson & Johnson Ads, Digital, technology

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Royal Enfield Himalayan: Home

Going the distance is not about how far away will you get, But from what length you are willing to return.

Tata: Grand Theft Tiago

Maruti Suzuki – People Technology

Everything they do at #MarutiSuzuki is centered around one common factor – you. They are inspired by real people, and they are driven to make relevant solutions that truly make a difference in their lives. That’s why they say they don’t just make cars, they design #PeopleTechnology.

 

Tata Harrier: #LanguageOfHumanity

Salute the power of #LanguageOfHumanity, which is truly #AboveAll.

 

The Land of Land Rovers

Journey to Maneybhanjang, ‘the place where all roads meet’ deep in the Himalayas, and discover why this remote village in the sky is known as the Land of Land Rovers.

 
This Article is about:
Automotive Marketing Campaigns, Best Automobile Campaigns, Automotive Ad Campaigns

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Brand invites you to send a virtual Wildlife Impact gift card to friends and loved ones, which can be used everywhere Debit Mastercard® is accepted.
Each card features a Critically Endangered animal, along with an expiry date that highlights just how short the timeframe is for protecting these animals from extinction. For every card purchased, a $1 donation will go to Conservation International to help protect wildlife and the habitats of many Critically Endangered Species including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey, and the Black-and-White Ruffed Lemur.

The first card offerings launch in the U.S. in partnership with USIO, with virtual prepaid cards available now to be added to any mobile wallet. Coming this summer, these physical cards are made of eco-friendly materials to keep expired cards from contributing to plastic pollution. In the meantime, virtual cards can be used to shop online or can be added to a mobile wallet for in-store purchases.

Many Critically Endangered species may go extinct by the time these cards expire. In partnership with Conservation International, Mastercard is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.

Purchase Now

“As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, Chief Marketing and Communications Officer, MasterCard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact.”

“Every extinction is a tragedy — for the species, for nature, and for people,” said Dr. M.Sanjayan, CEO of Conservation International. “Wildlife is critical to securing benefits like cleaner water and more fertile soils. When we destroy animal habitats, we don’t just put these benefits at risk; we create entirely new challenges to our health and our ability to address climate change. Saving nature has always been about saving ourselves, which is why we are proud to partner with MasterCard to provide a simple way for consumers to take immediate action to help protect wildlife and their habitats.”

Credits
Client: MasterCard
Advertising Agency: McCann XBC, United States of America

For teenagers sending nudes through social media had become so common that it even became part of the slang.
Especially on platforms such as Instagram, snapchat or even messenger. And they felt “safe” because they could always delete them. Or couldn’t they? Little did they know that a picture stays for a moment on your phone but forever on the web. The truth is that online data can not be deleted, and they never become past. So think before sending.

Credits
Brand: Kids@safety by WIND Telecommunications
Campaign: Nude Paintings
Advertising Agency: The Newtons Laboratory, Athens
Creative Directors: Giannis Sorotos
Art Director: Dimitris Vikelis
Copywriter: Daphne Martinou
Account Director: Hara Haritanti
Account Executive: Virginia Kanaki

To point out to young people the dangers of drinking and driving after a night out, De Vloer and Responsible Young Drivers sold the first Memorial Ticket on Ticketswap for Bloc Partyin Forest National. For a remarkably low price, 22 euros. The age of the original ticket owner Maarten when he died in traffic. Along with a catchy appeal to potential buyers. To never get drunk behind the wheel.

The Memorial Ticket was sent out within two hours. But Maarten’s story and the message behind it were eagerly shared on social media and in the press for days. Maarten’s ticket was the first in a whole series. Responsible Young Drivers will be selling Memorial Tickets in the future so that young people never forget the consequences of driving under the influence.

Credits
Client: Responsible Young Drivers
Campaign: Memorial Tickets
Advertising Agency: De Vloer, Belgium
Creative Director: Johan Roelandt, Koen Van Deun
Account Director: Aline Huls
Art Director: Ivo Mertens
Copywriter: Matthias De Smet

Relate NI have teamed up with colleagues from across the UK and renowned British photographer, Rankin, to shine a spotlight on the often unseen but important topic of sex and intimacy in our later years, which is integral to our wellbeing as we age, in a new campaign: let’s talk the joy of later life sex.

Shooting five older couples and one woman in their most intimate settings, the team set out to show what sex and intimacy can mean in later life in a way that’s never been done before. The campaign aims to tackle the stigma around this unspoken subject and improve ageing people’s wellbeing as a result.

According to a poll undertaken by 3Gem market research, only 20% of people think society is ok talking about sex and intimacy in people aged over 60.
The majority (60%) of people aged over 65 aren’t comfortable talking openly to anyone about sex and intimacy, citing embarrassment as the top reason at 66%. This was followed by, ‘it just wasn’t talked about when I was younger (64%), not wanting to make others uncomfortable (63%), not knowing when to bring it up (58%) and lack of confidence (57%).

Good quality relationships are the foundation to our health and wellbeing throughout our lives. As we age, the impact of healthy relationships on wellbeing can be even greater, especially for those who spend more time at home.
Evidence demonstrates that people who have good quality relationships have lower blood pressure than those in poorer quality relationships. In contrast, close couple relationships can slow the rate of decline in people with dementia and even delay admission to hospital or care homes.

Sexuality doesn’t diminish as we age. Sex and intimacy remain fundamental to healthy couple relationships and the positive effects these have on our wellbeing. That is why we have launched this campaign to lift the taboo on sex and intimacy in later life.

This campaign champions the importance of sex and intimacy in later life, exploring everything from long-term love to new adventures, tender intimacy to the more risqué. The series of images and videos feature a whole range of older people, from Andrew and Mark, who have been together for 31 years, to Chrissie, who has had a double mastectomy and her partner Roger, to Daphne and Arthur, who still hold hands when they walk. The people featured are of varying ethnicities, sizes, shapes and sexualities, aiming to show that we can all feel empowered to think and talk about sex and intimacy as we grow older.

Credits
Advertiser: Relate
Campaign: The Joy of Later Life Sex
Photographer: Rankin

Since the COVID-19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression; it’s a way of standing up and dealing with the adversities of life.

Credits
Brand: Colgate
Campaign: Smiles Always Find a Way
Advertising Agency: VMLY&R / Red Fuse, Paris, France
Managing Director: Peter Harrison
Global Chief Creative Officer: Fred Saldanha
Chief Creative Officer: Dimitri Guerassimov
Creative Director: Vitor Menezes
Creative Director: Ricardo Dolla
Art Director: Vitor Menezes
Art Director: Melanie Forster
Copywriter: David Dominguez
Business Director: Bruno Toporovschi
Account Director: Sindy Ng
Head Of Strategy: Elizabeth Foord
Producer: Barbara Safarova
Photographer: Mathieu Membré
Retoucher: Julien Paris

Research has long connected the loneliness of older adults living in long-term care to physical decline. But during the global pandemic, the situation has vastly deteriorated. Lockdowns have forced aged residents to experience greater social isolation. Cut off from outside visitors and contact other residents; they’ve suffered increased stress, anxiety, depression, even death.

As a result, millions of residents’ emotional health has seen a significant decline—calling for a new technological solution. But how can we improve people’s emotional well-being in long-term care when we don’t know how they truly feel?

The Mood Modifier from SOLO. The first mobile app that detects emotions and picks a selection of personalized music to help patients get back in the rhythm of life.

• The mobile’s camera utilizes facial recognition to detect emotions
• Then creates a unique data imprint that ranks happiness, calmness, sadness, energy, and mood
• This collection of emotional algorithms triggers the AI-predicting model and selects the right music for their emotional state With a simple user-set up and daily, monthly, and annual tracking, the user and staff keep on top of progress made.

This idea and application give older adults a renewed sense of happiness and joy by enabling them to modify their moods.
 
Credits
Brand: SOLO App
Campaign: The Mood Modifier
Advertising Agency: Saatchi & Saatchi Wellness, New York, United States of America
Agency: Publics Groupe Israel
Technology: Solo
Editorial: Harbor Pictures
Music Composition: JSM Music