Direct Marketing – Campaigns of the World

Self-Exam Filter by Johnson & Johnson

YWwV268TPqrxQUV5 — Sun, 12 Dec 2021 07:49:19 +0000

Self-Exam Filter – An Instagram filter that teaches women how to do a breast self-examination.

A worrying effect of this pandemic is the delay in exams for diagnosis of breast cancer:

6 out of 10 women canceled their doctor’s appointments.
A 30% increase in breast cancer cases is expected over the next decade.
More than 60k new cases this year.

The self-exam does not replace a medical assessment and exams like a mammogram but represents an appropriate step for early diagnosis. The sooner it is discovered and treated, the chances of cure are 95%.

Women are addicted to Instagram beauty filters; that’s a fact. But what if, instead of being used to distort the notion of beauty, filters could be used for something more important: women’s health? (Even more so, this pandemic year).
To contribute to the journey of prevention, J&J, with its Self-Exam Filter, went in the opposite direction of Instagram’s platform, providing an essential service to all women.

J&J had to be modern and popular, so it was decided to use one tool that is always on women’s hands: filters.
But unlike the other filters, the Self-exam Filter is an Instagram filter that teaches women how to do a breast self-exam by learning step-by-step on their bodies. That is, a filter not to be posted but to be used for women’s self-care.
With this technology, the mobile display becomes a mirror where a projected animation guides the right movements on the right spots of the breast.

Credits
Campaign: Self-Exam Filter
Agency: Wunderman Thompson
Holding Company WPP Group
Category: Health & Wellness
Production: Studio Click, São Paulo
Tags: Social Media, Health Awareness & Advocacy, Direct marketing campaigns, Health and wellness campaign, Johnson & Johnson Ads, Digital, technology

Action Against Hunger – Water of Africa

YWwV268TPqrxQUV5 — Sun, 05 Dec 2021 06:19:31 +0000

Water of Africa campaign by Action Against Hunger to raise awareness on the fact that in some parts of Africa water is contaminated with bacteria and viruses, like typhus and cholera.

The water emergency affects 319 million people in the southern hemisphere, mainly in sub-Saharan Africa, and causes the death of 2 million children under five. The water is contaminated with bacteria and viruses, such as typhoid and cholera. Action Against Hunger, a global NGO committed to fighting the world’s hunger and thirst problems, has decided to launch a fundraising campaign to allocate new projects to purify water. But it did so using a different strategy than other NGOs: it decided to make the problem tangible, an issue far removed from the everyday lives of donors. It decided to make the problem tangible, a problem far removed from the daily lives of donors, by bottling the contaminated water and creating the Water of Africa brand. An actual product to touch the problem first hand. Thousands of bottles of dirty water, whose label, instead of showing all its qualities, as other brands do, shows all the diseases contained in the polluted water.

After creating the brand, Action Against Hunger launched it with a clear call to action: donate to make the water drunk by 319 million people the least consumed in the world. The water of Africa was launched in shops, museums, e-commerce, food app delivery, restaurants, and advertised in the press, with product placement, on social networks by influencers, with the sponsorship of sporting events, and above all was promoted by the testimonials who have launched other water brands in Italy, such as Carlo Cracco. The campaign crossed the Italian borders and reached the European Parliament with President Sassoli. Together with other MEPs, launched an appeal to stop the water emergency and make Water of Africa the least drunk water in the world.

Credits
Advertiser: Action Against Hunger
Category: Direct Marketing, Italy, Public Interest Ads, NGO, Awareness Campaign, Outdoor Ads, Outdoor Campaigns, Awareness Ads

Burger King: Forgotten items

YWwV268TPqrxQUV5 — Thu, 10 Jun 2021 18:23:52 +0000

Everybody has already forgotten something behind them after sharing a delicious meal in a restaurant. Usually, it’s no big deal, and you have to go back the next day. But this time, we had to wait for seven months. Can you imagine? All these cold toys, orphan books, and lost keys that are waiting for their owners since then. Fortunately, BURGER KING® Belgium is finally reopening.

This time, they won’t celebrate this event with a picture of a delicious burger. Instead, BURGER KING® chose to make a touching ad. It’s time to reunite with your keys, toys, socks (and even more)! You probably can’t wait to see them again, well BURGER KING® also can’t wait to see you again. So book your June 9 to go to BURGER KING® to reunite with your lost items, and as a bonus, you will have the pleasure of tasting a delicious burger.

Burger King Forgotten items

Credits
Brand: Burger King
Campaign: Burger King Forgotten items
Advertising Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard, Tristan Daltroff
Art Director: Nicolas Boudeau
Copywriter: Caroline Ribemont
Account Director: Xavier Devaux-Landragin
Account Manager: Quentin Seguret
Account Executive Assistant: Romane Bourdier
Social Media Consultant: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of Production: Vanessa Barbel

Responsible Young Drivers: Memorial Tickets

YWwV268TPqrxQUV5 — Thu, 20 May 2021 05:26:36 +0000

1 in 5 drink concertgoers drinks more than the legal limit. Yet 7 out of 10 return home by car. Sadly, not everyone gets home safe as most deadly road accidents happen on the way back from concerts and festivals. Responsible Young Drivers, an organization dedicated to road safety awareness, wanted to point out the dangers of drinking and driving to concertgoers through Memorial Tickets campaign

To point out to young people the dangers of drinking and driving after a night out, De Vloer and Responsible Young Drivers sold the first Memorial Ticket on Ticketswap for Bloc Partyin Forest National. For a remarkably low price, 22 euros. The age of the original ticket owner Maarten when he died in traffic. Along with a catchy appeal to potential buyers. To never get drunk behind the wheel.

The Memorial Ticket was sent out within two hours. But Maarten’s story and the message behind it were eagerly shared on social media and in the press for days. Maarten’s ticket was the first in a whole series. Responsible Young Drivers will be selling Memorial Tickets in the future so that young people never forget the consequences of driving under the influence.

Credits
Client: Responsible Young Drivers
Campaign: Memorial Tickets
Advertising Agency: De Vloer, Belgium
Creative Director: Johan Roelandt, Koen Van Deun
Account Director: Aline Huls
Art Director: Ivo Mertens
Copywriter: Matthias De Smet

Mercado Libre: If you don’t like it, just return it

YWwV268TPqrxQUV5 — Fri, 22 Jan 2021 10:03:52 +0000

From the hand of Sancho BBDO, Mercado Libre presents its new graphic campaign for Colombia. “Just Give It Back” highlights the importance of trusting brands and reviving the economy beginning the year.

2021 arrives, and just after the pandemic has made us much more aware of the value and importance of money, Mercado Libre, seeking to strengthen ties of trust with its customers and show them how important they are to move the economy starting the year, it launches this campaign where it is easy to change or return any product purchased on the platform without waiting forever, just like a boomerang would.

In a statement, the agency highlighted: “The big problem with online shopping in Colombia is that people have to wait an eternity when they ask for a product change or money refund, and even more so now when we are starting this new year, full of illusion and economic activation.” For this reason, as it was emerging from the pandemic, Mercado Libre counted on us to directly face this barrier, showing people how easy it is to change a product or receive a refund without many processes or time standby.

In this way, Mercado Libre will continue to support the reactivation of the economy, demonstrating its specific benefits to generate long-term relationships with current customers, thinking about their comfort, and confirming that the best way to connect with people is through the trust of them.

Absolut Nothing – A campaign to raise awareness to be absolutely safe when driving

YWwV268TPqrxQUV5 — Fri, 15 Jan 2021 14:03:13 +0000

The Absolut Nothing campaign is intended to raise awareness to be absolutely safe when driving. These bottles will be given to journalists, celebrities, influencers, and opinion leaders in the world of motoring and road safety. Some of these bottles will be delivered in bags made from recycled airbag fabric.

“After several months of quarantine, we see that people are slowly coming back out, coming together, and more so now that it is the end of the year. In this context, together with the Answer Seguros team, we believe it’s extremely important to communicate a message of responsible consumption and awareness to remind people not to drink alcohol if they’re going to drive,” explains Federico Petriella, Brand Manager of Absolut Vodka Argentina.

Credits
Advertising Agency: WTF?, Argentina
Campaign: Absolut Nothing
D.G.C & Founder: Wally Wallingre
Director General Creativo: Diego Lizewski
Directo General de Cuentas: Alejo Schleimer
Asesor Creativo: Emanuel Aldrey
Redacción creativa: Maxi Zbinden
Dirección de Arte: Nico Corvino, Leo Kettmayer

Renault Zoe: 100% Electric Vehicle Village

YWwV268TPqrxQUV5 — Thu, 08 Oct 2020 07:31:48 +0000

Renault has enabled an entire village 100% Electric Vehicle Village in France with a New ZOE for all of its residents

Renault has helped create the first 100% electric town by giving every household in the town of Appy in the Ariege region of France a New ZOE to experience for three years in a pioneering new scheme to prove electric mobility can be suitable for all.

However, it’s not as straightforward as it first appears. Appy, situated in the Ariege region in the south of France, is one of the most isolated towns in the country. That shouldn’t be an obstacle though, as the New ZOE’s 245-mile range and broad charging capabilities will help demonstrate that it’s easier than ever to move to electric vehicles and that it’s not just the reserve of those living in urban areas.
With New ZOE’s strong sales climbing since its introduction earlier in 2020 and with more than 100,000 models on the road across Europe, it’s already proving to be a hit among a range of buyers. In the remote rural town of Appy, all households receiving a New ZOE will be provided with a home charger – just like all customers in the UK – and there will be a public charger for the town. When plugged into a DC charger, the New ZOE’s 52kWh battery can be charged to 90 miles of range in just 30 minutes.

Appy residents will run the ZOEs for three years, sharing their impressions and experiences with Renault, in a first-time scheme that will likely inform and help understand the way customers interact with and use electric vehicles for daily use. If the inhabitants of one of the country’s most isolated towns can adopt an electric way of life, it’ll prove that everyone can. That also means the myths around buying and running an electric car can be dispelled once and for all.

With the electric vehicle market tripling in the first quarter of 2020, there’s no better time to switch to electric, and the new Renault ZOE delivers an impressive 245-mile range, the latest infotainment technology and DC fast-charging capability, the result of being at the forefront of the electric car market and innovation for the last eight years.

The New ZOE is the culmination of those eight years of EV success, winning multiple awards despite only being on sale for a matter of months, with healthy order banks bucking the trend of the broader market.

Appy residents – along with regular ZOE owners – will be benefitting from a range of advanced features that come as standard on one of the New ZOE’s several attractive trim levels. This includes recycled seat material on selected models, a 10-inch TFT Drivers Instrument Display, intuitive EasyLink touchscreen infotainment systems in a range of screen options up to 9.3 inches in size, and a suite of Advanced Driver Assistance Systems to ensure driving a ZOE is as comfortable and safe as possible.

It’s never been easier to buy a New ZOE. With the Renault Virtual Showroom, customers can research their purchase from the comfort of their home via a one-to-one appointment with a Renault guru. At the same time, the Online Stock Reservation tool enables potential buyers to browse a range of New ZOE models available to drive away in a matter of days. Finally, the Remote eSign Portal enables swift and easy finance agreements and signing, again, all from the comfort of home.

Available online and in Renault retailers, the New ZOE is available until the 30th September with £1,000 off as part of its Switch incentive, meaning the ZOE i Play R110 Z.E.50 can be yours for as little as £279 per month with a £2,250 customer deposit on a 2-year 0% APR PCP plan.

All New ZOE models also come with a free home wallbox for faster home charging, 5-year, 100,000-mile warranty including three years’ roadside assistance and 8-year, 100,000-mile warranty on the battery.

Source

Credits
Brand: Renault
Product: Renault Zoe
Advertising Agency: Publicis Conseil, Paris, France
President overseeing the creativity: Marco Venturelli
Executive Creative Director: Marcelo Vergara
Copywriter: Guillaume Sabbagh, Corentin Salignat
Art Direction : Corentin Salignat, Guillaume Sabbagh, Marine Badel
Account Director: Guillaume Foskolos
Account Managers: Gaëlle Morvan, Laurent Enet, Margot Zandonella
Strategic Planning: Didier Tavares
Digital Manager : Jérôme Goldman, Laura Ceylan
TV Producer: Nelly Cohen
Process Manager: Claire Diot
Director: Emmanuel Le Ber
Chief Operator/DOP: Emmanuel Bernard
Production Company: BIG
Producer: Pierre Rambaldi
Production Director: Nicolas Avram
Post-Production Director: Natacha Dolard
Account Director: Vincent Renonciat
Managing Director Fuse France: Bertrand Nadeau
Account Manager: Barbara Fleury

This campaign is about:
Publicis, France, Renault, Automotive, Wallbox, Smart electric car charging stations, Electric car chargers, Electric vehicle, Electric Car, OOH, Marketing, Direct Marketing, Experiential campaign, Electric vehicle village, Appy

Durex: Sex Against Humanity | How a funny deck of cards serves as activism

YWwV268TPqrxQUV5 — Thu, 27 Aug 2020 13:28:38 +0000

Over the years, the world has become way more inclusive than it once was. Today’s good samaritans do their best to empower disadvantaged communities. However, goodwill can sometimes become a divide between the typical and the atypical. In a recent campaign, Durex highlights a striking example of this divide. Yes! We’re talking about society’s perception of the sex life of specially-abled persons. Titled Sex Against Humanity, the campaign calls out society for its double standards.

Understandably, the intent behind feeling sorry for disabled individuals is not malicious. Nonetheless, it still has a negative effect. So, we need to do better than labelling people unlucky for what they cannot change. We need to remind them that life’s opportunities are open for all. Irrevocably, fulfilling sex life is part of the promise. Sex Against Humanity acts as a case-in-point here. It uses the creative brainpower of the minds at EFAP, Paris, and deploys humour to foster inclusiveness. How exactly? Well, by simply using a deck of cards that makes jokes about disability and sex. Though simplistic, Durex’s intervention helps society to love and laugh together. Thus, we’re more than happy to spread the word about it.

Tags:
Sex and disability, Health, Sexual Health, Wellness, Digital Film, Creative campaign, Direct Marketing, Advertising Campaign, Durex Ads, Best Durex Ads

QIT.AM – The Eyes Are Mom’s, The Nose is Dr. Gevorg Yeghiazaryan’s

YWwV268TPqrxQUV5 — Sun, 26 Apr 2020 08:35:26 +0000

Rhinoplasty is one of the most advanced and demanded branches of plastic surgery in Armenia. Every year thousands of foreigners come from all over the world to perform nose surgery in Armenia. Dr. Gevorg Yeghiazaryan is one of the market leaders with his QIT.AM brand, for whom the OOH awareness campaign was made, which covered whole Yerevan. In the city, on dozens of billboards and scrollers a series of posters with photos of real patients were posted with “The eyes are mom’s, the nose is Gevorg Yeghiazaryan’s” comedic tagline. In two days, it has gone viral on the Internet, and the posters touched upon almost all the news, celebrities and a mass of citizens.

Credits
Advertising Agency: Zuck&Berg Creative Agency, Yerevan, Armenia
Creative Director: Ashot Hovakimyan
Art Director: Arman Ghazaryan
Copywriters: Mane Mkrtchyan, Suren Asryan
Illustrator: Harut Sargsyan, Diana Ghazaryan
Photographers: Alyona Veselyovskaya, Artyom Danilov
Sketch Maker: Gagik Petrosyan
Account Director: Davit Kostanyan
Project Manager: Aida Zakharyan
Head of Digital: Tigran Parseghyan

Tags:
Rhinoplasty, Plastic surgery, Armenia, Dr. Gevorg Yeghiazaryan, OOH awareness campaign, Nose Job, Film, Awareness Campaign, Direct Marketing

Mahindra’s Sound Map XUV500 campaign took people on an incredible journey

YWwV268TPqrxQUV5 — Tue, 21 Jan 2020 13:50:18 +0000

Mahindra launches new audience engagement campaign “Sound Map XUV500” in states of South India – Karnataka, Tamil Nadu, Andhra Pradesh and Telangana.

Mahindra XUV500 has seen encouraging acceptance in the key markets of South India ever since its inception. The southern part of India is full of amazing places with signature sounds that have become symbols of its rich culture. Today with the launch of the SoundMap campaign, the brand endeavours to capture such sounds & the stories from this region. Together with acclaimed music director, Devi Sri Prasad(DSP), the brand has created three “Just Go” anthems that are first-in-industry music videos, inspired by such signature sounds. This is in line with the XUV500’s brand promise of “May your life be full of stories”.

The contestants discovered their state by following the SoundMap – a list of iconic locations & their signature sounds across these states were shared by the XUV500 brand on www.mahindraXUV500.com/SoundMap. The contest was live from 12th December 2019 to 5th January 2020. Over 500 participants followed a simple registration process wherein their unique sound entries were shared with the brand, over WhatsApp, for evaluation. The 14 winning entries feature in the “Sounds Discovered By” section of the music videos, with their entries serving as inspiration for acclaimed music director Devi Sri Prasad (DSP). DSP used them to created an immersive sound track- the “Just Go” anthem for each of the regions i.e. Tamil Nadu, Karnataka, Andhra Pradesh and Telangana.

#SoundMapXUV500

Tags:
Mahindra XUV500, Sound Map XUV500, Technology, Digital Campaign, Outdoor, India, Automotive, Direct Marketing

Here’s How the Top Brands are Wishing You a Merry Christmas in 2019

YWwV268TPqrxQUV5 — Thu, 26 Dec 2019 08:57:00 +0000

Every year on the 25th of December, the world celebrates the birth of Jesus Christ. Christmas is arguably the world’s biggest festive event. On this auspicious eve, people all around the globe exchange gifts and engage in various social gatherings. The symbolic decoration including the integral Christmas tree creates an aesthetic that instantly elevates the amount of positive emotion in the atmosphere. Families come together for Christmas dinners and sing carols anticipating the advent of the new year. Church services also commemorate the birth of the savior in enchanting ways.
Amidst the festive cheer, famous brand names capitalize on the public attention that flocks towards social media platforms. Numerous Christmas-themed campaigns make their presence felt in the weeks leading up to Christmas eve. In fact, the marketing endeavors keep going on well until the calendar changes years. Here’s a list of the most memorable Christmas Ads & campaigns released this year:-

IKEA – Silence The Critics

Argos – The Book of Dreams

SBI Life Insurance Co. Ltd – Real Life Real Stories (Featuring Murugan Theruvoram)

Coca-Cola

McDonald’s – #NotSoSecretSanta

View this post on Instagram

Psst..we're going to be your #NotSoSecretSanta this year. Let us know who needs some extra Christmas cheer in the comments (while tagging them) because Christmas and McDonald's is all about spreadin' love.❤️ Don't forget to use #NotSoSecretSanta. (Valid only in West & South) #contestalert #contest

A post shared by McDonald's India (@mcdonalds_india) on Dec 20, 2019 at 3:02am PST

CEAT Tyres – #SafetyComesFirst

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We wish you all a #MerryChristmas! ???? . . . . . . . #CreativeSpot #Christmas #CampaignSpot #DriveSafe #HappyHolidays #Santa #safetyfirst #safetycomesfirst #besafe #safedriving #holidayseason #ceattyres #TopicalSpot

A post shared by CEAT TYRES INDIA (@ceat_tyresindia) on Dec 20, 2019 at 8:33am PST

Uber

View this post on Instagram

Santa and his elves are coming to town #MerryChristmas

A post shared by Uber India (@uber_india) on Dec 24, 2019 at 4:36am PST

Ferns N Petals

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Give your workstation a Christmassy and a merry makeover ???? Learn from this video how to. . . #fernsnpetals #christmastime #christmas #christmasdecor #decorations #decoration #snowman #decorating #santaclaus #santa #happiness #joy #celebrate #celebration #onlineshopping #online #onlinestore #onlineshop #christmasshopping

A post shared by Ferns N Petals (@fernsnpetalsindia) on Dec 23, 2019 at 3:02am PST

Zomato

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Have yourself a merry Christmas ????????

A post shared by Zomato India (@zomatoin) on Dec 23, 2019 at 8:19pm PST

Swiggy – Plum cake is the new Soan Papdi

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Plum cake is the new Soan Papdi.

A post shared by Swiggy (@swiggyindia) on Dec 23, 2019 at 5:39am PST

Manforce Condoms

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Somebody’s gonna come. #ChristmasEve #Manforce #ManforceCondoms #Christmas

A post shared by Manforce Condoms (@manforceindia) on Dec 24, 2019 at 3:26am PST

Durex

View this post on Instagram

Jingle all the way into the festive season and while you’re at it, don't forget to buy some gifts for your naughty halves! No judging, Santa! #MerryChristmas! ???? To buy, click the link in bio.

A post shared by Durex India (@durex.india) on Dec 24, 2019 at 5:37am PST

Save The Children

Apple – The Surprise

Emirates

Microsoft

Amazon

WWF – Adopt A Better Future

Tags:
Christmas advert 2019, Emirates Christmas 2019, Christmas advert, Digital Campaigns, Print Campaign, Social Media Marketing, Direct Marketing, Topical Spot, Holiday Ads, Festival Ads

Pringles Hunger Hammer | Gaming Headset

YWwV268TPqrxQUV5 — Thu, 28 Nov 2019 16:03:41 +0000

Pringles has unveiled a gaming headset that does double-duty as an automatic chip dispenser. Hungry gamers can stay on their controllers and be fed chips hands-free by the Pringles Hunger Hammer as they play on.

The new invention prototype promotes the brand’s partnership with new “Gears 5” first-person shooter game and connects gamers and their followers on Twitch. Pringles has been growing its presence in the gaming world and more than doubled its investment in eSports in 2019. For its promotion with “Gears 5,” each Pringles can has a code that can be used to unlock a three-day boost in the game.

Pringles has hired Twitch gaming influencers Criken, DexBonus, and Strippin to beta-test the Hunger Hammer playing “Gears 5” during live streams over the next few weeks and is running ads on Twitch to promote its “Gears 5” partnership.

Pringles Hands Free “Hunger Hammer” hands-on

Credits
Advertising Agency: Grey, New York, USA
Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
GCD / Art Director: Leo Barbosa
GCD / Writer: Cuanan Cronwright
ACD / Writer: Tan Erginay
ACD / Art Director: Robert Jencks
Art Director: Shannon Smith
EVP, Global Account Director: Brian Weston
SVP, Account Director: Nicole Nazarenus
Account Supervisor: Amanda Lederman
Executive Strategy Director: Howard Roberts
Senior Planner: Nicolas Pilaprat
Senior Digital Producer: Lakota Crofut
GCD / Creative Technology: Mauricio Ruiz
Senior Print Producer: Chris Miller / Townhouse
VP / Executive Integrated Producer: Kimberly Kietz
Project Manager: Grace Juster
Music Producer: Kurt Steinke

Tags:
Innovation, Technology, Gaming, Direct Marketing, United States, Food, Pringles, Grey

Swiggy driving change on Karva Chauth – More powerful than prayer

YWwV268TPqrxQUV5 — Mon, 28 Oct 2019 15:52:40 +0000

Swiggy is India’s largest food delivery app, employing over 200,000 delivery partners. However, a lot of their delivery partners don’t wear helmets. To change this behaviour, they used the occasion of Karva Chauth – a festival where women fast and pray for the safety and long lives of their husbands. Their delivery partners were invited to the hubs on the pretext of taking home gifts for their wives. The boxes contained items typically associated with the event – henna cones, bindis, bangles, etc. In addition, they also included helmets.

Swiggy – More powerful than prayer

Credits
Advertising Agency: Swiggy In-house Creative Studio, Bangalore, India
Production House: Charcoal Films
VP Marketing: Srivats TS
AVP Marketing: Ashish L
Creative Director: Shikha Gupta
Director – Delivery Partner Marketing: Arpit Agarwal
Sr. Manager – Delivery Partner Marketing: Swarnendu Mandal
Assistant Manager- Marketing: Prem Akash
Director: Sharad Das
Producer: Ruby Thakur
Additional Credits: Jayant Kedia, Amit Sharma, Arjun Ravisanker

Tags:
Direct Marketing, India, Swiggy, Charcoal Films, Digital, Film, More powerful than prayer, Best Awareness Campaign, TVC

Hotel Honduras Maya: Hotelbnb

YWwV268TPqrxQUV5 — Sat, 27 Jul 2019 06:55:10 +0000

Ogilvy Honduras has created Hotelbnb, renovated rooms inside the Hotel Honduras Maya advertised as ‘Airbnb’ roooms.

Airbnb has dominated the hotel industry, but the Honduras Maya Hotel decided to fight back. We turned the hotel’s rooms into chic apartments, just like the ones people would book on Airbnb. And we turned every hotel employee into a host, putting their rooms up for rent on the service. Guests might have been confused upon arrival, but they soon saw that they got everything they signed up for—and much more.

Credits
Brand: Hotel Honduras Maya
Campaign: Hotelbnb
Advertising Agency: Ogilvy, Honduras
CEO Ogilvy Honduras: Eduardo Ching
General Creative Director: Sebastian Bullorini
Creative Director: Wanda Calix, Cesar Chinchilla
Planning Director: Alan Cruz
Art Director: Andrés Villalobos
Creative: Jorge Morales
Producer Director: Julian Maira

Tags:
Ogilvy Honduras, Media, Direct Marketing, PR, Communication Services, Transport, Tourism and Recreation, Leisure, Sports, Hotelbnb, Hotel Honduras Maya, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

The Skin Color Experiment by Samen Onderwijs Maken

YWwV268TPqrxQUV5 — Mon, 22 Jul 2019 17:53:25 +0000

School network SOM (Samen Onderwijs Maken) in Belgium asked some children to be a part of an experiment (The Skin Color Experiment) with unsettling results. Here, they were told to pick a coloured pencil to use to fill in “skin colour” on a drawing of a person. Every child picked the light pink shade – even children with skin tones much better matched by other pencils in the box picked this pink colour.

This is a problem that agency TBWA Belgium and SOM have been trying to solve with the experiment and short film. Because in the film, we see how the children, at last, are asked to draw themselves. These children all have various skin colours and they pick the pencil colour that is the most representative of how they actually look. But the phrase “skin colour” throws them off, obviously.

It’s a bit like an issue crayon brand Crayola had in the 1960s when changing a crayon name from “flesh” to “peach.” But these pencils aren’t named anything so leading. So SOM and TBWA Belgium have created a box of pencils with seven different shades to redefine what children think of as the right or normal colour for skin. The box is called The Skin Color Collection.

The box of pencils was released on March 21, the International Day Against Racism, with an event where students gathered in the Belgian city of Leuven to colour huge drawings of people in all different shades, from light pink to dark brown. The box was available the following month on the SOM website.

But the children definitely know the colours and different shades. Because when they were told to draw with orange and green pencils, they chose the right colours. So why is it that all of them pick the light pink shade as the “obvious” skin colour?

Credits
Advertising Agency: TBWA\Belgium, Brussels, Belgium
Creative Director: Jeroen Bostoen
Creation: Louise Windels
Creation: Sven Pede
Strategic Director: Kristof Janssens
Account: Allen Marchant
PR: Mieke Vandevyvere
Producer: Lieselot Ral
Design: Jana Keppens
Music: Jan Pollet

Source

Tags:
Direct Marketing, Belgium, Education, Samen Onderwijs Maken, TBWA, Skin Color Experiment, TV, Best TV Ads