Directional billboard – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sun, 28 Feb 2016 00:41:29 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Directional billboard – Campaigns of the World https://campaignsoftheworld.com 32 32 McDonald’s McDrives: The Directional billboard #McDriveKing https://campaignsoftheworld.com/ooh-campaigns/mcdonalds-mcdrives-the-directional-billboard-mcdriveking/ https://campaignsoftheworld.com/ooh-campaigns/mcdonalds-mcdrives-the-directional-billboard-mcdriveking/#respond Sun, 28 Feb 2016 00:38:31 +0000 https://campaignsoftheworld.com/?p=8059 McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…

McDonald’s McDrives: The Directional billboard #McDriveKing
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Credits
Client: McDonald’s France
Advertising Agency:TBWA, Paris, France
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Director:Philippe Taroux
Copywriter:Benoit Leroux
General Manager:Luc Bourgery
Account Director:Matthéo Pressmar
Account Executive:Gaël D’Oliveira
Production:Else, Maxime Boiron, Jennifer Bauche
Production Designer:Eddy Penot
Film Director:Olivier Corre
Photographer:Yoann Stoeckel
SVP Chief Marketing Officer:Xavier Royaux
Trade Marketing Director:José Jacinto
Trade Marketing Manager:Bérangère Dubuc

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