Diwali Campaigns of 2018 – Lights, Hope, and Social Media Campaigns

COTW — Fri, 09 Nov 2018 05:41:59 +0000

Diwali is undoubtedly the largest festival in India. The celebrations surrounding the festival of light can be witnessed in every corner of the country, with Diya decorations becoming a part of every household. Deepawali symbolizes the auspiciousness of light in our world and celebrates Lord Rama’s return to Ayodhya after a long time span of 14 years. It marks the victory of light over darkness, which is reinforced by brightly decorated cities, and markets that come alive with joy. As our culture is understanding the importance of being eco-friendly, fireworks are losing their significance as one of the staples of Diwali. However, the festive cheer has only become louder. In today’s social media driven world, various brands have posted celebratory content filled with Diwali wishes. Some of the most influential names that have created Diwali Campaigns are SBI Life, SBI Mutual Funds, Panasonic Lumix, Bajaj Allianz General Insurance, Airtel India, Jet Airways, Starbucks, Big Bazaar, and Adani Group.

India looks its brightest every Diwali, and perhaps its happiest as well! The various social media campaigns put forward the same message in different creative ways.

SBI Life – #MainSeHum Real Life Real Stories

SBI Savings Fund – Investment Ka Smart Tareeka (#InvestmentKaSmartTareeka)

Panasonic Lumix presents #GiftOfPassion

Bajaj Allianz | It’s time to Gift a Better Emotion – #GiftABetterEmotion

Airtel India

Starbucks India

Jet Airways

Diwali Aa Rahi Hai | Big Bazaar – #HarTyohaarMeinBigBazaar

Ghadi Detergent – #SaareMaelDhoDaalo

Coca-Cola – Share A Coke this Diwali! (#ShareACoke)

Saregama Carvaan | Diwali Ad | #ShorYaSangeet
Es Diwali, aap apno ke liye kya le jayenge? Shor Ya Sangeet?

Vodafone #LookUp this Diwali

Adani Group | Jugnoo Zindagi Ka – #GrowthWithGoodness #JugnooZindagiKa

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Diwali 2018 campaigns, Diwali Ads, Diwali Campaigns, Diwali Social Media, Social Media Campaign, Creative Ads, Digital Ads, Digital Campaign

Diwali campaign by HP India, ‘Umeed ka diya’ is making people go emotional and #GoLocal

COTW — Wed, 07 Nov 2018 04:15:28 +0000

Diwali is nearing and it’s the time when people get out of their homes or go online to do lots of shopping. So, it’s obvious that brands want to use this period to go all in with their communication strategies and lure their customers to make a purchase. Some brands are choosing direct marketing in their advertisements while some brands are striking a chord with their customers by building an emotional connect. HP’s Diwali campaign, ‘Umeed ka diya’ is one good example of how to make viewers think high of the brand without hard selling the product but subtly asking viewers in the end to #GoLocal. After all, who doesn’t love good stories! HP’s Diwali spot is about a woman who seems to be touting her wares consisting of diyas and other things made of pure mud, but the passers-by just pass by. #TuJashnBan, #GoLocal

As the story unfolds, there’s a background song that plays while the story unfolds, and it becomes evident that many people nowadays consider such things as obsolete and would rather go with more sturdy and reliable items that are not as brittle as mud trinkets. Out of all the people, one little boy sees value in the woman’s work of craftsmanship, but his mother pulls him away with an indifferent shrug. The little boy, however, returns to buy the woman’s diyas and what he later does to help the woman sell all her wares and therefore brighten her Diwali is purely a tear-jerker. #GoLocal truly upholds the fact that small actions go a long way in making a big difference in someone’s life.

Credits:
Brand: Hewlett-Packard (HP)
Campaign: #TuJashnBan #GoLocal
Agency: Autumn Worldwide

This article is about:
Diwali campaign, Diwali 2018 campaigns, Happy Diwali campaign, Diwali ads, Craftsmanship, Go Local, #TuJashnBan, #GoLocal, Direct Marketing, HP India, Umeed ka diya, Inspiring Campaign, HP India, Hewlett-Packard, Digital Campaign

Diwali 2018 campaigns – Campaigns of the World

Diwali Campaigns of 2018 – Lights, Hope, and Social Media Campaigns

Diwali campaign by HP India, ‘Umeed ka diya’ is making people go emotional and #GoLocal