dog – Campaigns of the World

KNGF Geleidehonden: The World of Rose

YWwV268TPqrxQUV5 — Wed, 13 Jan 2021 07:56:35 +0000

KNGF Geleidehonden, the Royal Dutch Guide Dog Foundation, is mainly known for helping visually-impaired people. But there are people with other disabilities whose lives can benefit from a professionally-trained dog, which is why the new brand strategy was developed: ‘KNGF opens worlds’.

This led to a new campaign, including a series of films showing the positive impact of a guide dog on the lives of people with a physical disability or specific conditions, such as PTSS.

In the first film, we open the world of Rose, who uses a wheelchair. The story shows how dynamics between a husband and wife can change when one has to deal with a disability. And how an assistance dog can be of help.

KNGF presents: The world of Rose from Colorbleed Studios on Vimeo.

The films are animated stories. A carefully-considered choice is designed to get the viewer as engaged as possible with the main character’s world. A world that’s different from most people’s daily reality. The film is part of a series that will be released in early 2021.

Jakko Achterberg, Creative Partner Selmore: “Over the upcoming period, we will continue to open new worlds together with KNGF Geleidehonden. By using animation, we make those worlds visible and tangible.”

The films are being created in collaboration with 3D-animation studio Colorbleed. Tom Hankins, owner/art director, Colorbleed: “It was important for us to emphasize the human aspect in the films. We managed to do so by focussing on the natural mimics in character animation and the sympathy in the faces. This, along with the hand-crafted style and guiding vocal music, ensure the films have a big impact on the viewer.”

SoundCircus was in charge of sound, while Dutch band HAEVN provided the music, writing the song `Finding Our Way’ especially for this first film.

Credits
Client: KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation)
Campaign: KNGF opens worlds
Creative directors: Jakko Achterberg, Niels Westra
Creatives: Sam De Greef, Sanne Lemmen
Producer: Hanneke Kampschreur
Animation studio: Colorbleed
Music: HAEVN (Jorrit Kleijnen, Marijn van der Meer) 
Sound: Soundcircus

Puppo – Every Dog Has Its Ad

YWwV268TPqrxQUV5 — Tue, 01 Sep 2020 07:14:28 +0000

Puppo personalises meals for dogs. So to introduce Puppo to New York City, they created Every dog has its ad (personalised ads) for all 100,729 registered dogs.

An algorithm extracted data from the NYC Dog Licensing Dataset, linked each dog to a Puppo health benefit, and used a modular copy and art direction system to generate a unique ad for every dog.

Owners were targeted by ZIP Code with posters, digital OOH and digital display. Each ad started a shopping experience tailored to their dog.

In one week, the personalised ads saw an increase in website users of 68%, of which 28% came directly from our posters. There was also a 144% increase in organic searches for Puppo.

Kimberley Ragan, Colenso BBDO creative director, explained, “We all love our dogs, and having your dog, with all his or her unique personality quirks, pigeon-holed into small, medium or large breed, isn’t always what’s best for the dog.

“Straying from the typical one-ad-for-100,000 consumers format, instead creating one ad for each of the 100,000+ dogs who live in New York City, allowed us to connect with owners in a more meaningful way, and help them find the right diet for their pup.”

Puppo – Every dog has its ad from Colenso BBDO on Vimeo.

Credits
Client: Puppo
Leonid Sudakov – President, Kinship
Winson Wong – Head of Kinship Labs
Adelyn Zhou – Head of Marketing, Puppo
Carrie Deverell – Head of Corporate Affairs, Kinship

Lead Creative Agency: Colenso BBDO Auckland
Media Agency: Mediacom US & Milk Money
Consumer PR Agency: DKC
Social Agency: SocialFly

Source

Tags:
Innovation, QR Code, petcare, OOH Campaign, digital display, Out of home advertising, Technology, Health, Dog

Cepêra Extra Strong Pepper Sauce

YWwV268TPqrxQUV5 — Wed, 13 Apr 2016 04:12:58 +0000

Makes your barbecue deliciously hot.
Extra strong pepper sauce.

Credits
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Client Team Director: Decio Augusto da Costa Filho
Agency Producers: Monica Beretta, Stephanie Wang
Photographer: Seth Casteel, Monique Barros
Print Producers: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Account manager: Evandro Soares
Media team: Gustavo Gaion, Inaja Ramos
Published: June 2012

Sometimes we’d rather be treated like animals.

YWwV268TPqrxQUV5 — Fri, 04 Dec 2015 07:26:42 +0000

Depaul France and Publicis Conseil both wanted to test out for real their feeling that, when out on the street, we tend to pay more attention to abandoned animals than we do to homeless people.
For a whole day, a homeless person and a dog stayed seated in the same street, a few meters apart from each other. A hidden camera counted the number of times passers-by looked at one or the other.

Sometimes we’d rather be treated like animals.
Help us change the way we see homeless people.

Credits:
Advertising Agency: Publicis Conseil, Paris, France
CoExecutive Creative Directors: Fabrice Delacourt, Olivier Desmettre
Creative Directors: Fabrice Delacourt, Olivier Desmettre
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Ad Assistant: Sacha Martiretti
Account managers:Caroline Darmon, Lou Leproux
Director: Côme Le Quilleuc
Montage: Clément Martin
Production: Cyril Faïa et Valentin Pétrou, Collek agency
Art Buyer: Jean-Luc Chirio

For beautiful city. Clean after your dog.

YWwV268TPqrxQUV5 — Fri, 11 Sep 2015 08:12:36 +0000

Credits:
For beautiful city. Clean after your dog.
Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
New business manager: Milos Stankovic