If potential signs of diabetes, kidney failure, urinary infection, or dietary imbalance were detected, Purina Street Vet suggested an appropriate Purina ProPlan product and encouraged owners to download the results, which could be brought to a veterinarian. Dogs just had to listen to their natural urges and let our unique billboard do its thing. Thanks to Purina Street Vet, monitoring a dog’s health is as easy as walking in the park.

Credits
Production Company: Craft, Eddy, Digital District
Director: Jefferson Lellouche (Craft), Mario Schiniotakis (Eddy)
Producer: Arnaud Lemens (Tv, Craft), Yaël Guetta (Tv, Craft), Isabelle Crechet (Sound, Craf)
Executive Producer: Jean-François Bourrel (Eddy)
Head Of Production: Yannis Cullaz (Craft)
Post Producer: Caroline De Génis (Craft), Didier Le Fouet (Digital District)
Assistant Producer: Juliette Paille (Craft), Charlotte Goguet (Craft)
Line Producer: Maud Folléa (Eddy)

Other
Pr: Weber Shandwick Paris
Ceo: Eloi Asseline
Strategy: Jean Paoli (Strategic Planner)
Account Director: Emilie Barrail
Public Relations: Dominique Laureau (Integrated Media Relations)
Senior Associate: Claire Rénier

Creative Agency
Creative Agency: Mccann Paris
Executive Creative Director: Riccardo Fregoso (President Creative), Julien Chiapolini
Creative Director: Cédric Astrella, Sébastien Boutebel
Art Director: Lauren Haberfield, Adriana Luzzatto
Copywriter: Clément Le Bars
Senior Art Director: Philippe Puech
Ceo: Bruno Tallent
Global Business Lead: Cédric Vanhoutte (VP)
Strategy: Erik Bertin (Deputy General Manager In Charge Of Strategy)
Strategic Planner: Caitlin Bishop
Motion Designer: Valentin Audubon, Karim Victorin

Client
Advertiser: Nestlé Purina Pet Care
Marketing Manager: Véronique Herman (Specialist)
Business Specialist: Pierre Durand (Business Unit Manager Specialist)

Sound
Sound Company: The Hot Line
Producer: Aline Bernard
Sound Engineer: Adrien Le Blond

This campaign is about:
McCann, Advertising campaign, Nestlé Purina Pet Care, Outdoor, OOH, Billboard, Health, Dogs

The Welfare of Stray Dogs(WSD) has been carrying out mass sterilization programmes for street dogs since 1994, following WHO recommendations on rabies eradication and dog population control. It also conducts on-site first aid and vaccinations, and programmes on education and awareness and pariahs (Indies) for adoption.

WSD pioneered adoptions of Indies in 1995 and was also the first organisation in Mumbai to have adoptathons for getting Indies adopted.

If you wish to adopt an Indie, call WSD on 8976022838 / 9892974973

Source

Tags:
Awareness, Dogs, Vocal for local, Digital Film, Adoption Campaign

For Cesar’s festive campaign, we produced a Doggy Design Studio that let dogs fashion their own series of holiday jumpers. The studio comprises a five-part agility course that converts woofs, walks and tail wags into colours, prints and patterns. In addition to the film and the making-of, we also designed and developed the studio, using the natural behaviours of dogs to give all pooches the power to make their mark. The best doggy-designs were manufactured into matching sweater sets for dogs and their parents to win in a global competition. Try finding a holiday jumper more (heart)warming than this.

Credits
Advertising Agency: AMV BBDO, UK
Creative Directors: Alex Grieve, Adrian Rossi
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Agency Planners: Lola Finney-Neves, Imogen Mead
Agency Account Team: Jonny White, Ella Dolding, Poppy Wilson, Joshua Solana, Nicolas Pignatelli, Emily Frost
Agency Producer: Greg Kates
Production Company: MediaMonks
Director: Tom Rijpert
Production Company Producer: Andy Hopkinson, Rogier Dorant, Lennart Deen
Post-production Company: The Mill
Photographer: Michiel Spijkers

Tags:
CEASER Twinning, AMV BBDO, MediaMonks, Dogs, Sweater Collection for Dogs, Doggy Design Studio, Innovation, Technology, Designed by Dogs

But how does it work? Well, the first step is to visit the Petz e-commerce website and click on the Pet-Commerce section. This will pull up a section of product categories. Now, clicking on the options from toys to bones will open up videos featuring different items. As the dog would watch the product video, the shopper’s webcam will read its reactions to interpret whether it likes the product or not. If the pup responds positively to a product, the site will automatically place that item in the shopping cart. We think it can prove to be a good way of getting our furry friends what they like and bond with them better over shopping.

Credits
Advertiser: Petz
Creative Agency: Ogilvy Brazil
Copywriter: Guilherme Moreira
Art Director: Eduardo Doss, Diego Wortmann
Producer: Fabiano Beraldo, Ariama Aldore, Juliana Henriques
Executive Creative Director: Márcio Fritzen
Chief Creative Officer: Félix del Valle
Creative Director: Eduardo Doss
Video Editor: Deydson Rocha
Client Approval: Luciano Rocha Sessim, Claudia Villar Montini Cangane, André Luís Marinho
Planning: Thais Frazão, Raphael Zem, Murilo Toda
Account: Denise Caruso, Priscilla Gonçalves
Content Studio: Gustavo Otto, Thiago Frias, Luis Velloso, Rayra Janau, Leonardo Araújo, Thiago Bancaro, Aline Chaves
Chief Executive: Fernando Musa
Media: André Gramorelli, Adeildo Souza, Mirella Battiloro
Project Manager: Priscilla Saikai, Beto Campos, Bruna Lopes

Production Company: Hogarth
Director: Daniel Bontempo
Team: Cláudia Carvalho, Alexandre Sakihara, Márcia Coelho, Cris Almeida, Cris Almeida, Karoline Novais, Ricardo Kertesz, Daniel Amaro, Jéssica Rodrigues, Iuri Tampolski, Juliana Mathias, Cris Almeida
Executive Director: Gabriela Carvalho
Art Director: Rebeca Ukstin
Photography: Gabriel Rinaldi
Post Production / VFX
Post Production Company: Hogarth

Sound Company: Punch Audio
Team: Lili D. Aragoni, Mariano Alvarez, Carol Oliveira, Cristiane Oliveira, Karina Coviello, Cristiano Pinheiro
Other
Tech Team: Diego von Brixen Montzel Trindade, Grégory Frizon Gusberti
Digital Production: Hogarth
Digital Team: Nicole Citton/Martina Nichel/Gustavo Gonçalves e Pedro Avila/Thiago Fredes/Ivan Cavalheiro, Thais Bykoski/Lucas Linhares/Igor Batista, Lucas Lima/Rafael Fonseca/André Telles, Gabriel Matturro/Gabriel Costa/Rhadamez Gindi/João Kuczynski/Michael Mel
Creative Director: Karine Brasil (Digital)
Director: Iuri Andreazza (Digital Production and Technology Director)
Technology/ Digital Production: D2G Tecnologia

Tags:
Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, Digital, Ogilvy, Brazil

In the short film designed by Colenso BBDO, a humorous account on the holidays is presented by the Good Dog. The narrative begins many dinnertimes ago, with the arrival of Good Dog to a human family’s home on one Christmas night. The story spans across several holidays until the arrival of another dog dubbed as Awww. The comedic tale ends with the conclusion that the holiday season is not exclusive to a good dog, but a time of celebration for all good dogs.

We feel that this campaign makes judicious use of humour, and carries the brand’s core identity in a likeable fashion. It is definitely bound to be a holiday-themed campaign that will stand out in this season.

Credits-
Client: Pedigree
Campaign: Season of Good Dog
Advertising Agency: Colenso BBDO, New Zealand
Category: Household, garden & pets
Chief Creative Officer, BBDO Worldwide: David Lubars
Creative Chairman: Nick Worthington
Chief Creative Officer: Levi Slavin
Executive Creative Director: Daniel Wright
Creative Group Head: Beth O’Brien
Creative Group Head: Thomas Darlow
Group Business Director: Ahmad Salim
Business Director: Nico Ainsworth
Account Manager: Arameh Bozorgi
Account Executive: James Baker
Senior TV Producer: Natasha Gill
Integrated Producer: Ashlee Harris
Head of Integrated Production: Scott Chapman
Senior Planner: Philip De Meulemeester
ECD – Pedigree Global: Gianfranco Arena
ECD – Pedigree Global: Peter Kain
Senior Account Director – Pedigree Global: Sally Nathans
Agency Producer: Natasha Gill
DOP: Jeremy Rouse
Production Company: Finch
Production Company Executive Producer: Rob Galluzzo
Production Company Producer: Claire Thompson
Director: Christopher Riggert
Sound: Liquid Studio
Sound Design: Craig Matuschka
Music Composition: Peter van der Fluit
Music / Sound Producer: Tamara O’Neill
Post Production: Blackbird
Online Editor: Nicholas Ponzoni
Editor: Stuart Reeves, Bernard Garry / The Editors

Tags:
Christmas Ads, Christmas Campaigns, Christmas 2018, Christmas commercials, TVC, Dog Adoption, Pedigree, Season of Good Dog, Digital, Holiday

As portrayed in the digital promo developed by BBDO, Brazil, it is common for visually impaired humans to count of guide dogs. Tragically so, it is also common for people to abandon their dogs when they start going blind. Pedigree Human Guides is an educational platform that teaches us how to take care of our dogs that go blind. As part of the campaign, Pedigree even handed out illustrated handbooks to stores and pet shops. The educational material can also be downloaded from www.humanguides.com

We feel that this campaign is a brilliant initiative that enables us to give back to dogs. It is something that needs to be shared as much as possible!

Dealing with obstacles at home

Creating a routine for meals and hydration

Venturing out safely

Developing memory

A different way to play

Credits
CLient: Pedigree
Campaign: Human Guides
Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: Andre Gola, Pernil, Marcelo Nogueira, Keka Morelle
Creatives: Rafael de Miranda, Pedro Reis, João Souza
RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins
Content Producer: Marcelo Pignatari
Production: Bando Studio Produções Cinematográficas
Director: Ale Charro
Second Unit: Lucas Rangel
DP: Wagner Jabour
Editing: Juliana Munhoz
Post-Production: Equipe Bando
Motion: Pedro Gebara
Executive Producer: Marcela Sutter
Audio Production: Cabaret
Client Services: Ingrid Lopes, Vitoria Capelasso
Producer / Audio Post: Gab Scatolin
Teacher: André Henrique
Coordinators: Verusca Garcia, Nicole Bonnet
Illustrators: André Maciel (Black Madre), Estudiorama
Final Art: Carlos Henrique
Graphic Production: Jose Roberto, Marcos Souza
Director of Digital Operations: Rodrigo Falcão
Digital Strategy: Nicole Bortoluzo Cassiano
Project Managers: Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva
Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias
Planning: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media: Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima
BI: Bruno Mosconi, Helio Silva Balbi, Marina Leitão
Approval: David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice

Nothing should prevent you from enjoying your quiet Whopper. But when you have pets it gets a little complicated.
That’s why, during September, get a #Dogpper for free, the first bone flavor grill for your best friend.

This is well known in Burger King thanks to a study carried out on more than 500 people with dogs in our country. The results show that 65% of pets ask when their owner receives food at home and that, at least half, share part of their order with their furry companion. To get their customers to fully enjoy their hamburger, the brand has not thought of anything else but to invent the Dogpper, a dog bone with a grill flavor.

You see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on Social Media every year. But still, nothing changes!
Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. We launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low-level beats and rhythm that has a soothing effect on Dogs.

Celebrating a stress free Diwali for our furry friends!

Campaign Website:

“Diwali is the most difficult time of the year for dogs and especially strays. I have seen them getting anxiety attacks and palpitations. They turn very restless and have no other option than to just bear the mental torture. It often takes weeks for them to come out of this trauma. So when this idea came up, I was elated to bring about some solution to help them. We played this music with over 150 dogs in our facility and it seemed to have a calming effect on most of them. Even some of the most hyperactive dogs became calm after listening to the music. We’ve started playing the music every day in our rehab center and it has shown us great results.” Said Ganesh Nayak, founder of ‘Animals Matter To Me’

“With the insight that music has healing powers, we came about with this solution of specially composed music for our furry friends” said Unmisha Bhatt, Chief Strategy Officer at Tonic Worldwide “This campaign is a great example of how good intent, music, insights and technology can come together to create magic. The power of digital will be used to make this music accessible to anyone and everyone who cares about dogs and this cause”

Ashwin Dutt, Creative Director at Tonic Worldwide said, “The idea was to create something that not just helps dogs during Diwali but also during other occasions. I’m an animal-lover and I’ve seen dogs suffering from separation anxiety or situations such as bad weather. The music can also be used to calm down hyperactive dogs and whimpering puppies. We have also made the music freely available for everyone to download from here www.turnonthewoofer.com.”

About Animal Matters To Me

An NGO working for the welfare of strays & abandoned pets. All species are accepted for emergencies and care. AMTM caters to all speechless animal, birds or reptiles. For more information visit website

About Tonic Worldwide

Tonic Worldwide is one of the most awarded independent digital agencies in India with offices in India and the Middle East. Tonic believes in digital experiences for people and has been recognized for work that stays true to its human-centric philosophy and is effective at the same time. With over a decade of experience, Tonic has worked with brands across verticals that includes Sony Pictures
Network, Aditya Birla Group, Blackstone Private Equity, Zydus, Radio Mirchi, Dubai
Maritime City Authority, Sennheiser Middle East, Dainik Bhaskar, Paypal,
Sony PlayStation, Tata Value Homes amongst others.
For more information, visit www.tonicworldwide.com

Credits:
Advertising Agency: Tonic Worldwide, India, Mumbai
Chief Executive Officer: Chetan Asher
Chief Operating Officer: Samir Asher
Chief Strategy Officer: Unmisha Bhatt
Business Director: Sudish Balan
Creative Director: Ashwin Dutt
Senior Manager / New Initiatives and Strategy: Pratik Hatankar
Manager / New Initiative and Strategy: Avni Kanakia
Account Director: Sneha Keni
Creative Strategist: Vaishali Sharma
Group Account Manager: Priyanka Kumblekar
Creative Supervisor: Parth Joshi
Art Director: Deepak Shinde
Art Supervisor: Shaikh Shamshulakh
Head – Films: Snehal Sakpal
Creative Associate – Films: Pravin Singh
Creative Editor – Films: Ryan P Dsouza
Senior Project Manager: Rahul Singh
Senior Frontend Developers: Arunraj Tamilselvan, Nilesh Pandya
Frontend Developer: Nilesh Chachle
Senior Backened Developer: Pankaj Rajput
Social Outreach: Ruhi Patel

The Article is related to:
Digital agencies in India, tonic worldwide, Animal Matters to Me, #TurnOnTheWoofer, Diwali Campaign, Diwali Ads, Social Media campaign, Sony Mix, Music, Siddharth Basrur, Dogs, Ganesh Nayak, rehab center, Creative Director, NGO, abandoned pets, digital experiences, therapeutic music, Pets, Animals, Creative website, Dog Lovers, Pet lovers, Advertising, Technology, Diwali campaigns 2017, Best use of technology, Innovative technology, Future Innovation

South African dog lovers and outdoor enthusiasts have taken to social media en masse to share their love for Journey, the new Bobtail dog food Ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey.

Filmed along South Africa’s ridiculously beautiful Wild Coast, it’s the story of a man’s journey to find himself – with his Staffie.

“It feels like a lifetime ago we were hiking 20kms carrying gear, shoulder deep in water, chomping down on strawberry whirls and Camilla’s delicious evening meals,” laughs Jason. He thanks everyone who made the job such a success, especially lead actor Chris Fisher; Mortimer Harvey’s Christopher Potter and Karolin Steenkamp; RCL Foods’ Aamina Shaik and Geran Moodliar; and Benson the Staffie, who Jason says deserves “a gigantic shout out and head rub.”

About Egg Films
The most internationally awarded South African production company in 2017, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Jason Fialkov, Lebogang Rasethaba, Slim, Sunu, and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit Eggfilms

Credits:
client: Bobtail
agency: Mortimer Harvey Group
city & country: Johannesburg 011 996 2833
agency producer: Karolin Steenekamp
executive creative director: Andrew Ambrogioni
creative director: Chris Potter
copywriter: Mark Stoner
art director: Tommy Rintoul
director: Jason Fialkov
director of photography: Jason Fialkov
production co producer: Martina Schieder
executive producer: Colin Howard
editing company & city: Upstairs Ludus, Cape Town
editor: Xander van der Westhuizen
post production co & city: Upstairs Ludus, Cape Town
music & music publisher: Lorens Persson @ Sterling Sound
account management Geoff Gibson, Dean Harrison
chief creative officer: Gerald Harvey

The video is related to:
Dogs, Dog lovers, best dogs, Ad campaign, advertising, latest Ad, Bobtail, Johannesburg, South Africa, South African dog lovers, Pets Lover, Dog Food, Best Dog Food, travel, dog food brand in South Africa

Secret Life of Dogs.
Narrated by Martin Clunes.