Dominos – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 14 Feb 2025 05:31:15 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Dominos – Campaigns of the World https://campaignsoftheworld.com 32 32 Domino’s RIP Campaign: How Domino’s Revived Sales with a Viral Campaign https://campaignsoftheworld.com/digital-campaigns/dominos-rip-campaign/ Fri, 14 Feb 2025 05:31:15 +0000 https://campaignsoftheworld.com/?p=31073 Domino’s RIP Campaign – How Domino’s “Funeral” for Hawaiian Pizza Brought Sales Back to Life.

Domino’s RIP Campaign, Campaigns of the world, Pineapple Pizza

Domino’s, one of the world’s leading pizza brands, faced a significant challenge as sales began to decline. Amidst the ongoing global debate over whether pineapple belongs on pizza, the brand took a bold and unconventional approach. Through a mix of humor, cultural relevance, and strategic marketing, Domino’s successfully turned the tide with its now-famous RIP Campaign. This marketing masterstroke not only reignited public interest but also reversed sales trends, proving the power of creative storytelling in brand revival.

The Challenge: Declining Sales and a Divisive Topping

Pineapple on pizza has been a long-standing controversy, with passionate opinions on both sides. Domino’s, recognizing the debate’s virality, decided to tap into this cultural phenomenon rather than shy away from it. With sales on a downward trajectory, the company needed a campaign that would both engage consumers and create buzz. The solution? Announce the symbolic “death” of Hawaiian pizza in a way that resonated deeply with the local audience.

A Unique Approach: Merging Humor with Cultural Relevance

Understanding the importance of emotional connection, Domino’s blended humor with Taiwanese funeral traditions to create a memorable marketing event. The brand staged an elaborate memorial service for the Hawaiian pizza, complete with funeral rites and influencer participation. By integrating aspects of Taiwanese culture, the campaign struck a chord with the audience, transforming what could have been a simple product announcement into a nationwide phenomenon.

Social Media and Influencer Power

One of the campaign’s most effective strategies was leveraging the influence of social media personalities. Influencers and internet users were invited to participate in the campaign, sharing content that amplified the message. This organic engagement turned the campaign viral, ensuring that the Hawaiian pizza’s “farewell” became a trending topic across platforms. The humor-infused approach encouraged users to interact, share, and comment, further expanding the campaign’s reach.

The Grand Finale: Relaunching with Local Flavors

Once the audience was fully engaged, Domino’s unveiled its masterstroke—reintroducing Hawaiian pizza with a twist. By using locally sourced pineapples, the brand not only reignited interest in the product but also connected with the growing demand for locally produced ingredients. The relaunch was met with enthusiasm, turning nostalgia into action as consumers flocked back to Domino’s stores to try the reinvented classic.

The Results: A Marketing Success Story

The Domino’s RIP campaign proved to be more than just a publicity stunt—it was a strategic, well-executed marketing plan that successfully reversed declining sales. By blending humor, cultural relevance, and social media engagement, the brand not only won back its customers but also reinforced its position as a market leader. This case study serves as a testament to the power of innovative marketing in driving consumer engagement and brand loyalty.

Final Thoughts

The Domino’s RIP campaign is a perfect example of how brands can turn challenges into opportunities with the right mix of creativity and cultural insight. By embracing humor, leveraging influencer marketing, and tapping into local traditions, Domino’s not only reignited public interest but also revitalized its sales. This marketing success story serves as inspiration for brands looking to connect with their audience in an authentic and impactful way.

Credits
Advertising Agency: Havas Taiwan
Brand: Domino’s
Campaign: Domino’s RIP Campaign

]]> Best Christmas Ads of 2021 https://campaignsoftheworld.com/film-and-video/best-christmas-ads-2021/ Tue, 16 Nov 2021 16:21:24 +0000 https://campaignsoftheworld.com/?p=25165 Watch the best Christmas Ads of 2021 around the world.

Amazon
Kindness, the greatest gift
It’s the small acts of kindness that have the biggest impact.

 

Etsy
Give more than a gift
This year, bring back the festive magic with custom-made, one-of-a-kind decorations.

 

Argos
Baubles to last year! Christmas is ON.
British retailer Argos and its agency of record, The&Partnership, are today releasing their 2021 festive campaign. The ad showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year. With a barrage of festive cheer, the 60-second advert kicks off a multi-media Christmas campaign running through the festive period covering key consumer touchpoints across ATL, OOH and Digital channels.

Appealing to Christmas enthusiasts across the UK, the ‘Baubles to Last Year, Christmas is On!’ campaign reaches out to families that LOVE the festive period; the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at our front doors signifying the arrival of special gifts for loved ones. Christmas 2021 is more poignant than ever before, and people want to make it the most exciting, magical, and memorable Christmas yet – with the help of Argos, it will be.

 

Sainsbury’s
A Christmas to Savour. It’s been a long time coming so let’s savour every heart warming, present opening, roast potato munching moment of it.


 

Domino’s
DOMIN-OH-HOO-HOO

The nation’s favourite pizza company, Domino’s, launched the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first-ever Christmas advert, and in true Domino’s style, it is a campaign that captures the festive spirit with a twist. The integrated campaign drives home the joy of sharing a Domino’s slice amongst friends, family and colleagues, reunions of which many missed out last Christmas. Domino’s invites customers to put a yodel call out to loved ones for a rollover Christmas and introduces ‘The Festive One – Domino’s first foray into a festive menu.

 

Vodafone
Christmas is the most heartwarming holiday for many of us. But for others, Christmas Eve is the saddest moment of the year. For those who spend this night lonely. In Hungary, more than 1 million people live in solitude. This Christmas, Vodafone, in cooperation with ‘Hungarian Charity Service of the Order of Malta’, donates free internet and smart devices to old people’s homes all around the country, so elderly people can connect with their friends and family members living far away. Besides this, the campaign’s goal is to inspire Hungarians to make a step to reduce the number of lonely people. A call or a personal visit makes a huge difference. So this Christmas, no one will be lonely. A huge ambition, but Together we can.

 

McDonald’s UK
Imaginary Iggy
The advertisement shows how the little girl and imaginary friend, Iggy, play around as kids and stick together. But as the girl grows up, she starts to outgrow her imaginary friend.

And one day, when she is a grown-up woman, she confines her childhood friend Iggy inside her cupboard.

It is when she sees another child talking to somebody invisible that she realises her imaginary friend. The girl rushes back to her closet and brings out Iggy.

 

Coca-Cola
This year serves as a reminder that the Real Magic of the holiday does not come from presents and gifts. It comes from special shared moments together. Coca-Cola. Real Magic.

 

Not On The High Street
Gift The Extraordinary’ is the Christmas effort from Notonthehighstreet, a curated online marketplace for small creative businesses in the UK. The creative aims to capture the excitement and anticipation of consumers who want to celebrate Christmas with loved ones for the first time in two years, hero-ing the ‘extraordinary’ qualities of every person in the country.

 

TK Maxx
This is the year to come back with a bang! And boy is little Laurie, the organist returning this Christmas spectacularly. Join us at a local festive concert as Laurie gives the performance of a lifetime inspired by a pair of FABULOUS boots from TK Maxx gifted to him by his proud parents. Brace yourself for a performance to the maxx. And Christmas to the maxx!

This article is about:
Christmas Advert 2021, Christmas advertising, Christmas Ads 2021, Creative Christmas Campaigns

]]> Burger King: Order from McDonald’s https://campaignsoftheworld.com/creative-print-ads/order-from-mcdonalds-by-burger-king/ https://campaignsoftheworld.com/creative-print-ads/order-from-mcdonalds-by-burger-king/#comments Fri, 06 Nov 2020 05:12:13 +0000 https://campaignsoftheworld.com/?p=21239 Burger King: We know, we never thought we’d be saying this either. “Order from McDonald’s”

This is the surprising but united message that Burger King France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.

Order from McDonald's by Burger King

Credits
Campaign: Order from McDonald’s
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Art Director Assistant: Mona Saleh
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau

This campaign is about:
social media, Print Advertisement, Print Ad, Advertising, Marketing, McDonald’s, KFC, Domino’s, Pizza Hut, Taco Bell, Papa John, Five Guys, Greggs, fast-food, coronavirus

]]> https://campaignsoftheworld.com/creative-print-ads/order-from-mcdonalds-by-burger-king/feed/ 1 Some best ads by brands celebrating Children’s Day 2019 https://campaignsoftheworld.com/digital-campaigns/childrens-day-ads-2019/ https://campaignsoftheworld.com/digital-campaigns/childrens-day-ads-2019/#respond Fri, 15 Nov 2019 08:31:30 +0000 https://campaignsoftheworld.com/?p=17943 Children’s Day Ads
Manforce Condoms

Jeep – Children’s Day

Jeep - Children's Day 2019

MuscleTech

As we grow old, priorities change, but some things just remain the same. #HappyChildrensDay #MuscleTechIndia
MuscleTech Children's Day 2019

Hockey India

Swiggy – If you didn’t do this, we should katti.

View this post on Instagram

If you didn't do this, we should katti. #happychildrensday

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Viviana Mall

Fevikwik

DLink – Because children need your full attention

Hoi Foods

You know you want to go back for just one more bite of being mischievous, rebellious, careless and forcefully disciplined.
#HoiFoods #HelloHappyFood #HappyChildrensDay #ChildrensDay #ChildrensDay2019

Red Chillies Entertainment

Nicotex – Give your children a safe hand to hold on to! #WeBelieveYouCan

Dominos India

Goibibo

Aviva Life Insurance

Ixigo

Zomato

Tags:
Happy Children’s Day, Children’s Day Creatives, Children’s Day Ads, Print Campaign, Digital, Print Ad, Zomato, Swiggy, Ixigo, Manforce Condoms, Jeep, Food, Fevikwik, Hoi Foods

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