Coca Cola and Ogilvy & Mather created entire advertising campaign called “You Don’t Know Zero ‘Til You’ve Tried it.” that you can actually drink, whether it’s on TV, Magazine, print ads, billboards or even on radio!

A few of the other elements of Coke Zeros Drinkable Campaign included:

Drinkable Stadium HD Video Boards that played video content live in the stadium. The Video Board offered viewers a chance to receive a coupon for a free Coke Zero on their mobile.

Drinkable Flyers. Flyers that became an innovative straw for drinking your Coke Zero at an event. The flyers also featured a coupon for a Coke Zero.

Drinkable Challenge at Coke Zero Countdown Concert which asked opposing fans from the final four teams to compete to see who can finish their bottle of Coke first, competitors had to use the microphone in their smartphone as a straw in order to complete this task. The winner of the competition earned their teams fans a Coke Zero.

Coke Zero: Drinkable billboard

Drinkable advertising behind-the-scenes

What if you could drink a TV commercial? A billboard? A radio spot? More than talking about taste, Coke Zero™ is making advertising you can drink. Because You Don’t Know Zero ’Til You’ve Tried It™.

Drinkable billboard behind-the-scenes

A billboard that doesn’t just talk about Coke Zero™ but actually pours you one. Coming to the NCAA® Final Four® in Indianapolis.

Coca Cola says, “next time you’re thirsty drink an ad!”

Credits
Client: Coca-Cola
Advertising Agency: Ogilvy & Mather, USA
Chief Creative Officer / East Coast: Chris Garbutt
Chief Creative Officer: Corinna Falusi
Creative Directors: Milton Correa, Jones Krahl
Creatives: Andreas Hoff, Abe Baginsky, João Paz
President, Ogilvy & Mather New York: Adam Tucker
Worldwide Head of Planning: Colin Mitchell
Group Planning Director: Kristian Baek
Senior Planner: Ned Sonnenschein
Executive Director of Digital Production: Angela Fung
Executive Producer: Ami Moore
Executive Director of Technology: Jason Wurtzel
Application Developer: Joseph Laquinte
Technical Manager: Jordan Saletan
DevOps: Greg Jones
QA Lead: Raul Morales
Executive Producer: Patti McConnell
Producer: Jenna Gartland
Associate Producer: Kelly Allen
Design and Technical Development: Bossa