ABInBev: Far Stores

To communicate this year’s ABInBev Ecuador ‘Sales Representatives Recruitment Program’ brand created a campaign using images of actual stores in the country, showing how hard this kind of work is. Still, the sacrifice is worth it because this company is full of opportunities.

Credits
Brand: ABInBev Ecuador
Advertising Agency: Bombai Ecuador

Red Marx: Stronger Than Ideas

RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer. To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink, proving that its taste is stronger than any ideology.

Credits
Brand: Red Marx
Advertising Agency: Binder, Rio de Janeiro, Brazil

Guinness: Drink Responsibly

Credits
Brand: Guinness
Advertising Agency: BBDO West Africa, Lagos, Nigeria

Karsten Brewery: Windows

For those who always see the glass as half full, staying at home is the best option. Karsten Delivery.

Credits
Brand: Karsten Brewery
Advertising Agency: Woop Comunicação, Jaraguá do Sul, Brazil

Bad Boy: Alcohol and Dictatorship

Right before the President’s elections in Ukraine, Kyiv-based creative agency Banda launched a print campaign for Bad Boy wine and spirit store. Now it is a perfect time for Ukrainians to remember what happens if one does not vote responsibly. If only parents knew what the future brings to their cuties, they would probably switch to winemaking instead of raising a monster.
So here’s to responsible voting and responsible drinking.

Credits
Brand: Bad Boy
Advertising Agency: Banda, Ukraine

For the better part of a year, we’ve existed nearly on top of those we love – living and working, exercising and eating, having me-time and we-time – all in the same space. Packed together by pandemic necessity, with lovers or roommates or parents or even alone, many of us have forgotten what it means to be open to others and love with respect and compassion.

Absolut Vodka believes that we are better together and has always stood for inclusion and authentic connections. We also know that alcohol has the power to bring people together and create true connections. But when over-consumed, it can catalyze negative actions, reduce our tolerance for each other and diminish our ability to empathize – problems that can lead to further deterioration of already strained relationships.

When nearly 40% of Americans report that the pandemic has strained their closest loving relationships, Absolut is launching Drink Responsibly, #LoveResponsibly to shine a spotlight on the different ways to love responsibly and acknowledge that being together shouldn’t pull us apart. They will feature snapshots of love in the pandemic era that inspire everyone — no matter who they love and how they love — to love responsibly.

“True love is a true story. What’s yours?” the campaign asks, prompting individuals to join the conversation and share their pandemic-era relationship stories across Absolut Vodka’s social media channels. The 15-second commercial spot, broadcast during Hollywood’s big night, flashes a montage of images of friends, couples, pets and singles celebrating their relationships and displaying what the #LoveResponsibly hashtag means to them.

Credits
Advertised Brand: Absolut Vodka
Campaign: Drink Responsibly, Love Responsibly
Agency: Young Hero, Brooklyn, USA (https://younghero.us/)
Co-Founder & Executive Creative Director: Nick Panayotopoulos
Co-Founder & President: Roberto Max Salas
Co-Founder & Managing Partner: Zoë Bunyard
Executive Producer: Jason Puris
Post Producer: Kelly Zdanowicz
Copywriter: Adam Van Dusen
Art Director: Benson Rong
Jr. Designer: Corey Lynch
Motion Designer: Dara Hamidi
Designer: Nate Cepis
Production: Young Hero

Heineken Czech Republic
Face the consequences or drink responsibly.

Credits:
Advertising Agency: WMC/GREY, Prague, Czech Republic
Creative Director / Photographer: David Suda
Art Director: Richard Axell
Copywriter: Miky Karas
Graphic designer: Kata Hlavkova

Steinlager Beer: Be the artist not the canvas. Drink Responsibly

Credits:
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Gavin Siakimotu
Copywriter: Natalie Knight
Account Director: Susie Darling
Photographer: Troy Goodall
Account manager: Jonathan Rea
Photographer Producer: Michele Richards

Advertising Agency: Heads, Brazil
Creative Director: Fabio Miraglia
Copywriter: Bruno Leite
Art Directors: Sergio Takahata, Ricardo Madeira Peroza
Photographer: Francisco de Deus
Illustrator: Fuze Images