driver – Campaigns of the World

Bridgestone – Eyes on the Road

YWwV268TPqrxQUV5 — Sun, 22 Dec 2019 06:03:14 +0000

Serviceplan Middle East and Bridgestone worked with the Dubai Police, Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign, designed to offer free health screenings to UAE truck drivers and consequently improve fitness and road safety. The campaign Bridgestone Eyes on the Road is launched with a film directed by Nixon Freire out of Hanzo Films.

The motivation is to encourage 1,000 truck drivers to have a health check-up. The check-up stations will be positioned at truck stops where drivers park up to rest on long journeys, position across major highways of the UAE in Sharjah, Dubai and Abu Dhabi. As well as a health check-up, drivers will be able to play computer games linked to fitness and mobility skills and have refreshments.

Credits
Campaign: Eyes on the Road
Advertising Agency: Serviceplan, UAE
Executive Creative Director: Akhilesh Bagri
Associate Creative Director: Victor Farias
Senior Account Manager: Alba Arteaga
Account Executive: Laith Alemailat
Managing Director: Natalie Shardan
Director/ Dp: Nixon Freire
Hero: Sukhjinder Singh
Production House: Hanzo Films
Executive Producer: Hijaz Moosa
Producer: Yanny Sanchez
Offline Editor: Neda Zag
Online Editor: Shibish Kk
Music/Sound Fx: Sonido Antro
Music And Audio Producer: Lucas Duque
Music: Daniel Lopes
Sound Design: Cuca Cunha
Colour Grading: Cassi Umetsu / The end post
First AD: Faizal Amin
Line Producer: Siyad Kannoth

Tags:
United Arab Emirates, Automotive, Public Interest, NGO, Bridgestone, Dubai Police, Serviceplan, Health, Fitness, Film, Driver, Truck, Health Check Campaign, Eyes on the Road, Road Safety Campaign, Serviceplan Middle East

Saudi Arabia’s historic announcement, allowing women to drive

YWwV268TPqrxQUV5 — Thu, 05 Oct 2017 01:59:16 +0000

Saudi Arabia’s King Salman Bin Abdul-Aziz has signed a Royal Decree allowing women to drive. Saudi Arabia was the only country where women drivers were prohibited. The cultural edict in Saudi Arabia is seen responsible for this long-standing prohibition policy on women drivers. Women who protested paid heavy penalties. Since the 1990s, women’s rights activists in Saudi have been against this ban for their freedom and the right to drive. #SaudiWomenMove #SaudiWomenCanDrive

Crown Prince Mohammed bin Salman issued the decree and said that this is the right time for the right thing and his government considered driving by women as a social matter and not a religious issue. This order will be effective as on June 2018.

The Gulf Region is one of the largest markets for Automobiles and will see a significant rise of potential buyers after this historic announcement. Now, the US car companies like Ford and Jaguar can also jostle the market with Toyota and Hyundai, the current best sellers in Saudi.

Welcome to the driver’s seat | Ford. #SaudiWomenMove #SaudiWomenCanDrive

#Myway | Volkswagen

“2018 GRL” | Nissan Middle East

“The road is yours” | Jaguar

انطلقي، فالطريق لكِ. #السماح_بقيادة_المرأة_للسيارة pic.twitter.com/FPuh8WMy73

— Jaguar MENA (@JaguarMENA) September 27, 2017

See What happens when 99 women from varying walks of life come together to send out one powerful message?

“My Choice” – It starts with you.

Also Read: A Saudi Woman Who Got Behind the Wheel and Never Looked Back

The Article related to:
Saudi Arabia, women, Driver, Salman Bin Abdul-Aziz, women’s rights, Khaled Bin Salman, social, religious, Automobiles, creative Automobiles ads, Best Automobiles campaign, Toyota, Hyundai, Jaguar, Arab, Feminists‏, Creative print ads, latest ads, Muslims, Women’s rights in Saudi Arabia, Ford, car

Snapchat: Responsible Young Drivers

YWwV268TPqrxQUV5 — Tue, 25 Aug 2015 05:19:18 +0000

Twitter has no place on the road. Using the phone while driving is responsible of 1 accident in 10.

Credits:
Snapchat: Responsible Young Drivers

Advertising Agency: ESA Saint Luc Tournai
Art Director / Copywriter: Thibaut Manent