Al-Futtaim IKEA, a leading Swedish home furnishing retailer in the United Arab Emirates region, has partnered with its creative and strategic agency partner, GREY Dubai, to launch a new campaign that focuses on creating memorable moments for families during Ramadan while showcasing the functionality of its home furnishing range. The campaign was introduced through an emotional and heartwarming film that highlights the importance of family bonds and traditions during the holy month.

The film tells the story of Sami, a young boy who wants to feel like a part of the occasion as his family celebrates Ramadan. While waiting to break his fast, Sami helps his mother set up the Iftar table by gathering home furnishing accessories from around the house that add to the comfort of the family members. The film showcases Sami’s efforts in bringing a smile to his family members’ faces by adding a personal touch to where they sit. The campaign includes social, out-of-home, radio, on-ground activations, and more.

According to Carla Klumpenaar, General Manager of Marketing, Communication, HF, and Retail Design at Al-Futtaim IKEA in UAE, Qatar, Egypt, and Oman, Ramadan is an essential occasion for the brand’s customers in these regions. She added that this year, they highlighted the importance of assembling togetherness, creating an emotional connection with their customers. They also aimed to showcase that their products are functional, accessible, and affordable to all, no matter how big or small their dream of refreshing their home is.

Al-Futtaim IKEA promises to showcase its commitment to creating smart and affordable solutions and assembling meaningful moments for families by using its deep understanding of the region. Pablo Maldonado, Executive Creative Director at Grey, said that the Ramadan film makes a powerful statement on the importance of every family member during the holy month. The campaign aims to enhance the meaning of assembling furniture by showcasing how togetherness can help a family assemble moments instead.

New Ramadan film is now available on the brand’s social media channels, with the rest of the campaign set to launch soon. The campaign promises to offer consumers a fresh and innovative take on one of the most important events in the Islamic calendar. The brand aims to continue creating meaningful and effective ideas that make the brand even more famous.

Credits
Campaign: Togetherness Assembled
Advertiser: Al-Futtaim & IKEA
Agency: Grey Dubai
Production House: Big Kahuna
Producers: Rajaa Chami, Rana Gebran
Director: Hadi Siryani
Music: Vox Haus Music

The International Committee of the Red Cross (ICRC) has served the people of Afghanistan for 30 years. And it’s not stopping now. The NGO remains operational across the country but urgently needs people to donate and support its cause.

55% of people who engage with non-profits on social media take action. 59% of them donate money. And in the face of this humanitarian crisis, these are the people who could be encouraged and convinced to donate.

To generate much-needed support for the organization, we created a data-led film, ‘React For Real’. Inspired by the timeless expression, ‘If I had a dollar for every time…’, the film demonstrates the potential monetary value of people’s reactions on social media.
To do this, Agency conducted an intensive data analysis of social media reactions and research on real-time needs in Afghanistan for ICRC.

“Millions of people turned to social media to show their solidarity and support to the Afghan people. We wanted to show how powerful that collective concern could be on the lives of Afghans if we had a dollar for every social media post. We hope this film encourages people to support our work in Afghanistan as winter sets in and families are struggling to have the basics they need to survive,” stated Ewan Watson, head of campaigns, media relations, and content at the ICRC.

Faysal Abdul Malak, managing director of Wunderman Thompson UAE, added, “The urgency of the cause meant that the film had to be created in record time and with a bare minimum budget. However, despite the low production costs, the team used powerful imagery and statements to make a lasting impression on the viewer. We’ve proved that emotional appeal does not always have to rely on a high spend – you need a good idea, a passionate team, and a brilliant client, all of which we have in droves.”

Credits
Campaign: React For Real
Advertising Agency: Wunderman Thompson, Dubai, United Arab Emirates
Tags: Non Profit Organisation, Violence, Best nonprofit campaigns 2021, NGO, Social Media Campaign

Fine Hygienic Holding campaign ‘Waste Can Mask Our Future’

Credits
Client: Fine Hygienic Holding
Advertising Agency: Horizon FCB, Dubai, United Arab Emirates

With the groundbreaking solution, autistic people worldwide can now access www.etisalat.ae and activate for free the ‘Etisalat Wider Web’ extension, which instantly transforms a standard web page into an autistic-friendly one.

Download Extension

Credits
Advertiser: Etisalat
Campaign: Etisalat Wider Web
Advertising Agency: Impact BBDO, Dubai, United Arab Emirates

At Nissan Middle East, it has always been of utmost importance to develop mobility technology that allows people to drive safer and smarter, encouraging everyone to take the wheel and enjoy an innovative and unparalleled driving experience. But today, with the COVID-19 pandemic taking the world by storm and completely changing our global environment, the brand has decided it is more important for drivers to stay home and be safe.

Shot with a drone “Ode to Empty Roads” depicts beautiful scenes of empty streets, conveying a message of solidarity and support and encouraging drivers to stay home, stay safe and leave the roads empty.

Credits
Advertising Agency: TBWA\RAAD Dubai, UAE

This campaign is about:
United Arab Emirates, Automotive

To make this happen, 1.2 million pixels went up for sale on a website. Each pixel represented a light on the Burj Khalifa. The website also provided the option to choose variable donation amounts for different light clusters. As a result, the initiative gathered 1 million donations in 7 days. Moreover, the world’s tallest donation box became the cover story of several major media outlets across the globe. All in all, this wonderful venture gained 4.6 billion in media reach and amassed $4.7 million worth of earned media.

We believe that such campaigns reflect the true spirit of humanity. In a way, they light up the world!

This campaign is about:
Burj Khalifa, Mohammed Bin Rashid, Non-profit organisation, Mohammed Bin Rashid Al Maktoum Global Initiatives, 10 million meals, United Arab Emirates, UAE, Dubai

Home to two of the globe’s most visited airports and renowned airlines, the UAE has established its reputation of being one of the most connected travel hubs in the world. With traveling comes luggage, loads of it, and airlines mislay 25 million of those per year (BBC News, 2019). With so many flights departing from UAE airports, the risk of offloading and losing luggage is at an even higher risk. Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.

Credits
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates

Tags:
Mashreq credit card, Luggage, Insurance, Travel, Airport, Print Advertisement, Print Advertising, Print Ad, Creative Ad, Travel Ads

From a spare bedroom to a thriving studio in Dubai Design District, Pallavi Dean has been successfully running an interior design studio – ROAR. From a dining table to offices in 5 countries, Sarah Jones founder of Sprii.com has grown her business from 5 to 3000+ brands.

Credits
Campaign: She Means Business
Client: RAKBANK, UAE
Producer: Dan Aranha
Director: Hassan Kiyany
DOP/Cinematographer: Leo James, Bipin Mathew,
Production House: Kiyany Media
Assistant Producer: Jackson V.George
Editor: Hassan Kiyany

Tags:
United Arab Emirates, Startups, Banking, Public Interest, SME, Dubai Police, Kiyany, Pallavi Dean, Roar, Women, Small Medium Business, Fashion, e-commerce Campaign, Empowerment, Dubai, AbuDhabi, Film, She Means Business, RAKBANK, Sarah Jones

A one-of-a-kind art exhibition where the masterpieces are created by deadly germs. Each piece gives vital information about these germs, the diseases they cause, and how to prevent them. Turning the easily overlooked healthcare posters into ones that cannot be missed.

#InfectiousArt

Credits
Agency: The Classic Partnership
Client: Medcare Hospitals & Medical Centres
Campaign: Infectious Art
Alok Gadkar – Executive Creative Director
Mangesh Zemse – Group Head – Design
Anshuman Bhattacharya – Creative Group Head – Copy
Tarek Chebaro – Account Director
Mangesh Zemse – Art Director
Vishal Vinekar – Art Director
Vitthal Deshmukh – Head of Production
Zohra Ameen – Production executive
Ink Art Illustration – Floss Creatives
Victor Portella – Artist
Vishal Munge – Editor
Crispin Kennedy (Action Films) – Videographer

Tags:
Education, The Classic Partnership, Medcare Hospitals & Medical Centres, Hospital, Dubai, Infectious Art, Art exhibition, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

After watching this animated film, we can’t resist from saying that this is a treat to watch. The storytelling just keeps you hooked and the animated characters keep you entertained throughout the film; yet in the end also leave you with a message about how dedicating your time to help someone can make a big difference through a positive chain reaction.

Emirates NBD’s primary objective through this film has been to encourage and urge people of UAE to ‘give in to giving’ by offering their time and dedication to help social initiatives flourish around the country. Many may not know this, but this animated film got its inspiration from the Year of Zayed initiatives which have supported social initiatives across UAE. Emirates NBD wants more and more citizens of UAE to make some time to help their community thrive via volunteering in social causes such as the ones conducted by Dubai Volunteer Center and Volunteers.ae.

Credits
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Chief Creative Officer: Bechara Mouzannar
Regional Executive Creative Director: Andre Nassar
Creative Directors: Akhilesh Bagri, Sidney Araujo
Copywriter: Akhilesh Bagri
Regional Communication Director: Ramzi Sleiman
Account Director: Hafsa Qureshi
Communication Executives: Fabienne Naggear, Lama Mosallem, Aciel Awada
Agency Producer: Ralph Matar
Production House: Hanzo
Executive Producer: Hijaz Moosa
Director: Aryasb Feiz
EVP, Head of Group Marketing & Customer Experience: Vikram Krishna
VP, Head of Brand & Corporate Responsibility: Elena C. Cruz
Associate Vice President, Corporate Responsibility: Michele Wong
VP, Group Social Media: Mai Cheblak
Digital Marketing: Elizabeth John
Web Design and Development: Hakan Uzunoglu
Social Media: Hazem Bagh
Media: Sapna Kalati
Associate Vice President, Brand: Mazen Hawa
Manager, Corporate Responsibility: Jawaher Khalil Esmaeel AlShehhi

Tags:
Film, United Arab, Emirates, Finance, Emirates NBD, Leo Burnett, Give In To Giving, Emirates NBD, Dubai, Exchanger Volunteer Programme, Dubai Volunteer Center, World Kindness Day

They looked at the one thing that every customer wants – the desire to get their order delivered not just in time but having the food being piping hot and fresh. A strong delivery network ideally should ensure just that. But, the very concept of delivery service means that time and therefore, the freshness, can often tend to be lost, due to the logistics of bikers managing multiple deliveries at the same time. McDonald’s treats every order as an individual delivery. Literally. Every trip gets its own order. A living testament of its strong delivery network. They wanted to show that advantage.

The one thing that people are so used to seeing on UAE’s roads are the iconic McDelivery bikes cruising and wiggling ahead, be it highways or traffic jams. The back shot of the box on a bike driven by a McDelivery biker is something that everyone recognizes across the UAE. So, to demonstrate McDonald’s philosophy of treating every order as an individual delivery for each customer, they created graphic posters that used the boxes behind the bikes as the medium. Each box was designed into an iconic and recognizable food item from the McDonald’s menu; a visual depiction of an individual order getting its own exclusive trip.

Credits:
Advertising Agency: FP7/DXB, Dubai, United Arab Emirates
Creative Director: Kartik Aiyar
Senior Art Director: Wayne Esslemont
Regional Head of Strategic Planning: Tahaab Rais
General Manager – Business Unit: Tarek Ali Ahmad
Senior Account Executive: Faissal Shaar
Executive Creative Director: Oliver Robinson
Account Manager: Yara Berjawi
Strategic Planning Manager: Moushami Bhattacharya
Senior Retoucher: Amit Borawake
3D Designer: Imran Ahmed

This Print Ad is related to:
Dubai, United Arab Emirates, Print campaign, Advertising, Food, Burger, McDonald’s

60 condoms for 60 minutes of planet-saving love making.

Credits: 
Brand: Care Condoms
Brand Website: http://carelatex.com
Advertising Agency: The Classic Partnership, Dubai, UAE
Agency Website: http://partnershipme.com
Executive Creative Director: Alok Gadkar
Creative Directors: Leslie Paul, Alok Gadkar
Senior Art Director: Thomas Varghese
Art Directors: Vishal Vinekar, Alok Gadkar
Senior Copywriter: Anshuman Bhattacharya
Copywriter: Leslie Paul
Associate Account Director: Sneha Iyer
Head of Production: Vitthal Deshmukh
Production Manager: Shankar Chidambaram
Retouching Artist: Devraj Shriyan
Photographer: Nasir Rauf
DOP: Prasad Paniker
Producer: Ace Wong

The Article related to:
Care Condoms, Earth Hour, Malaysia, Design advertisement, Classic Partnership, United Arab Emirates, Health, Creative campaign, Earth Hour Campaigns, Condom campaign, Environment, Digital, illustration, best illustration campaign, best condom ads, Care for Earth Hour, Dubai

Credits:
Client: Johnson & Johnson
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Fadi Yaish
Art Director: Enrico Motti
Copywriter: Simone Milani

Image Related to:
The United Arab Emirates, Johnson & Johnson, Impact BBDO, Dubai, Health, Creative Print campaign, Creative advertisements, Creative design ideas, Creative Print Ads, Print Ads, Print Adverts

Credits
Brand: Loto Libanais
Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Executive Creative Director:Fadi Yaish
Creative Director:Aunindo Sen, Gautam Wadher
Executive Integrated Producer:Clarisse Mar Wai May
Art Buyer:Clarisse Mar Wai May
General Manager:Karim Khouri
Account Supervisor:Karim Khouri
Advertisers Supervisor:Jihad Saade

Credits
Agency: The Classic Partnership Advertising, Dubai
Brand name: Aster Clinics
Country: United Arab Emirates
Category: Hospitals, Healthcare facilities & Medical Services
Executive Creative Director: Alok Gadkar
Associate Creative Director: Prakash Elumalai
Art Director: Unnati Malhotra, Alok Gadkar
Copywriter: Prakash Elumalai
Account Director: Pulkit Vasisht
Production Head: Vitthal Deshmukh
Production Manager: Shankar Chidambaram
Film: RGB Art Productions