The creative idea by Verve was to help combat the spread of the COVID–19 pandemic and share the message of hand hygiene with the main goal of this campaign always being to raise awareness about the importance of clean hands.

Handwashing is something that we do every day without giving it a second thought, but during a global pandemic, it could also be the one thing that saves our lives – if it’s done correctly. Research has shown that only 5% of us are washing our hands for the 20 seconds that it takes to get them thoroughly clean.

“To help actively change behaviour and create awareness about the importance of hand-washing, our team at Verve invented a unique product; the first bar of soap that lasts for exactly 20 seconds. The 20 Second Soap helped to train people how to wash their hands correctly and was distributed from an online store for free as a tangible way to teach people new habits, with hundreds of little soaps making their way across the country.

After this phase, we then decided to put the power into the people’s hands; literally. We are now in the process of teaching people how to make their own 20 Second Soap bars, starting a whole ‘Clean hand movement’. The plucky little designs of our mini soaps also help to put a smile on people’s faces at a time when smiles are needed. Proof that big messages can come in small packages.”

Health officials have said that hand washing is one of the best ways to prevent the spread of COVID-19, slowing a pandemic by 24%.

Credits
Campaign: 20 Second Soap
Advertising Agency: Verve Live Agency, Dublin , Ireland
Managing Director: Ronan Traynor
Creative Director: John OShaughnessy
Senior Art Director: Bryan Minton
Senior Copywriter: Niamh Clohosey
Head Of Digital: John Kilcullen
Lead Digital Designer: Nikki Kennedy
Graphic Designer: Kev Rooney
Graphic Designer: Holly Montell
Graphic Designer: Seán Flanagan
Senior Account Manager: Lisa Carmody
Account Manager: Amy Masterson
Digital Account Manager: Emma Magill
Media Account Manager: Jomarie De La Fuente

Tags:
Hand wash, Ireland, Agency, Self-Promo, Health, Public Interest, NGO, Verve, Digital video, Verve 20-Second Soap, 20-Second Soap, Clean hand movement, 20 Second Soap, Innovation, Product design

They did this to check if anyone could detect or spot the lump on Molly Malone’s breast while striking a pose for a click. But to their surprise, no one was able to notice it. None of the visitors, citizens or tourists who had touched Molly’s breasts could detect anything malicious. It’s a brilliantly planned and subtly executed campaign that drives the message to “be breast aware” home.

Credits:
Advertiser: Marie Keating Foundation
Campaign: Take Notice
Category: Outdoor Campaign | Awareness campaign
Advertising Agency: ROTHCO|Accenture Interactive, Dublin, Ireland
Executive Creative Director: Alan Kelly
Creative Director: Stephen Rogers
Creative Team: Stephen Rogers, Anthony Ortuso
Head of Production: Margaret Levingstone
Head of Marketing: Jill Byrne
Project Director: Barbara-Ann Chaney
Agency Producer: Laura Cahill
Head of Strategy: Kathy Troy
Digital Strategy: Colm Cusack, Eadaoin Coyle
Design Director: Shane O’Riordan
Production Designer: Joe Fallover
Photographer: Chris Lindhorst
Music: Imelda May
DoP: Burschi Wojnar
Post House: Screen Scene
Editor: Juniper Calder
Post Production Supervisor: Anne-Marie Downs
Colourist: Donal O’Kane
Sound: Will Farrell