Durex Kama Sutra 2.0c – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 25 Aug 2023 12:49:35 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Durex Kama Sutra 2.0c – Campaigns of the World https://campaignsoftheworld.com 32 32 Durex – Kama Sutra 2.0 https://campaignsoftheworld.com/digital-campaigns/durex-kama-sutra-2-0/ Tue, 03 Nov 2020 05:38:57 +0000 https://campaignsoftheworld.com/?p=21195 Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse on representation, excluding 1 billion disabled people worldwide. That changes now. Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners. A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.

Kama Sutra 2.0 by Durex


Credits
Brand: Durex
College: Miami Ad School, Hamburg & Miami Ad School, Sao Paulo
Tutor: Frank Garcia, Giulia Magaldi
Creative Team: Shadab Wajih, Caio Kochenborger

This campaign is about:
Durex Kama Sutra 2.0, Digital campaign, Health, Personal Accessories

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