Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation, invites the world to help fight climate change in a 24-hour fundraising campaign, Melting Point, which draws attention to the perils of our warming planet.

Ahead of this weekend’s Formula E London E-Prix, Genpact’s campaign sees a sustainably sourced three-tonne ice replica of an Envision Virgin Racing Formula E car installed by Tower Bridge in Potters Field Park, with people invited to predict the percentage of total ice melt as it is exposed to the elements for 24 hours.

The ice replica is made using recycled rainwater, and for every entry, Genpact will donate $1 to the Arctic Ice Project. This non-profit organization aims to slow climate change by restoring ice in the Arctic in a bid to raise a total of $10,000.

To bring awareness to the critical issue of climate change and leverage the same AI-powered algorithms that have helped Envision Virgin Racing predict the number of laps in a race, Genpact will forecast the percentage of the ice car that will melt over this period and provide real-time updates on temperature, wind speed, rainfall, and local footfall.

“Digital innovation helps our clients around the world tackle their most complex business issues – but it doesn’t stop there. That same innovation can and must be applied to addressing the world’s most pressing social and environmental issues,” said Sanjay Srivastava, chief digital officer, Genpact. “Tackling climate change is fundamentally about large-scale transformation. And like other large transformation projects we take on, at its core this is a data and insights problem. We look to connect complex systems, work with vast amounts of data, and create insights that enable action. Whether in the boardroom, on the racetrack, or in the race against climate change, digital innovation is at the core of enabling meaningful progress.”

“With our season heading to a nail-biting finish, where the difference between winning and losing is measured in milliseconds, the ability to drive innovation that leverages data, and turn real-time insights into action, is critical to our success. At the same time, the race against climate change is the one race we must all win,” said Sylvain Filippi, managing director, and chief technology officer, Envision Virgin Racing. “Genpact has been integral to streamlining data collection to support the team’s carbon-neutral certification and together, we are taking yet another step in tackling climate change. The Melting Point challenge enables us to bring Formula E fans – who are among the most engaged, passionate, and socially conscious audiences – directly into the fight against climate change.”

Credits
Advertising Agency: The 10 Group, London, United Kingdom of Great Britain and Northern Ireland
Professional Services Firm: Genpact

Credits
Brand: Greenlands
Campaign: Earth Day
Advertising Agency: Greenhonchos Solutions, Noida, India
Designer: Abhinav Garga
Brand Marketer: Abhishek Yadav

By highlighting remarkable women and their stories.

Katherine Johnson

The NASA mathematician responsible for the calculations resulting in Apollo 11’s safe return to earth.

Lise Meitner

Discoverer of nuclear fission who male partner was awarded with the Nobel Prize.

Edith Wilson

The First Lady who assumed her husband’s presidential responsibilities after he was paralyzed by a stroke.

Credits-
Brand: Stabilo Boss
Campaign: Highlight the Remarkable
Advertising Agency: DDB Group, Düsseldorf, Germany
Chief Creative Officer: Dennis May
Executive Creative Directors: Kristine Holzhausen , Stefan Rehne
Art Director: Vera Ickert
Copywriter: Teresa Berude
Graphic Design: Kathrin Stenger
Post-Production: Stefan Kranefeld Imaging
Planning Director: Christian Bihn
Account Director: Philipp Starck
Junior Account Manager: Malte Kraft

This Print Advertising is about :
Katherine Johnson, Lise Meitner, Edith Wilson, NASA, Nuclear Fission, Earth, Stabilo Boss, Highlight the Remarkable, Creative Ads