Following the strategy of the campaign created in 2013, Greenpeace has been diligently working to raise awareness about the critical issue of Arctic melting among the Spanish population. With their initial campaign, “Save the Arctic,” they successfully bridged the perceived distance between Spain and the Arctic.

Now, Greenpeace is taking their efforts to the next level with a fresh and compelling concept: “If we lose the Arctic, we all lose.” This new approach aims to actively involve citizens in a crucial moment where an unprecedented opportunity to protect a significant portion of the Arctic arises.

By establishing a powerful connection between a mundane everyday activity like opening the refrigerator and the alarming reality of polar ice melting, Greenpeace seeks to deliver a more direct and impactful message. The organization recognizes the urgency of the situation and acknowledges that now is the time to rally strong support for their cause.

Reaching out to people who reside millions of kilometers away from the Arctic, Greenpeace’s campaign endeavors to penetrate the homes of individuals and motivate them to rise from their couches. Their objective is to evoke a sense of responsibility and prompt immediate action.

The campaign aims to be genuinely effective, capturing the attention and engagement of a broader audience. Greenpeace understands the importance of leveraging this critical moment to garner widespread support, making it crucial for their strategy’s ultimate success.

As the campaign progresses, Greenpeace remains dedicated to spreading awareness about the detrimental consequences of Arctic melting. They believe that by saving the Arctic, humanity safeguards much more than just a remote region—it protects the delicate balance of our planet’s ecosystem and secures a sustainable future for all.

In their unwavering commitment to their cause, Greenpeace strives to inspire individuals to take an active role in protecting the Arctic, emphasizing the significance of each person’s contribution. By encouraging citizens to act now, they hope to make a profound impact and effect real change.

Greenpeace’s campaign represents a vital opportunity to make a difference and prevent further irreversible damage to the Arctic. With their passionate drive and effective outreach, they aim to unite individuals from all walks of life and create a collective force that can protect this invaluable ecosystem.

Together, let us join Greenpeace in their endeavor to safeguard the Arctic and secure a better future for generations to come.

Tags:
Save the Arctic, Greenpeace, Arctic preservation, Environmental activism, Saving the Arctic campaign, Protecting ecosystems, Climate change awareness, Sustainability, Global environmental impact, Greenpeace campaigns, Environmental protection, Ecological balance, Future generations

Credits
Client: Greenpeace
Advertising Agency: Pedro Juan y Diego

Action Against Hunger have been working in the field for 40 years and have witnessed the experiences of the populations they work with.
In recent years, events linked to the climate emergency have pushed populations in the most vulnerable countries into increasingly precarious situations. The climate emergency is threatening production and food supply for the populations they support in the regions where they work. It is one of the main factors behind growing world hunger. Extreme weather phenomena heighten exposure to hunger, malnutrition, and food insecurity, especially among vulnerable people. If nothing changes, our collective ability to feed ourselves in the future is at risk.

Today, raising awareness of the impacts of the climate emergency on hunger is an urgent task.
The impacts of climate change on the environment are already well known, but the public is much less aware of the role of climate in worsening the problem of world hunger. Despite young people’s mass mobilisation around climate, its effect on hunger is an angle that is not talked about enough.

Action Against Hunger recognizes that the impacts of climate change have been disastrous and growing in the last four years. In its role as a humanitarian and development organisation striving to eradicate hunger and malnutrition and to meet the Sustainable Development Goals (SDG), Action Against Hunger is committed to raising awareness of the link between the climate emergency and hunger in 2021. It also promises to promote political changes that improve the humanitarian system, public development aid, international initiatives and national frameworks that tackle climate change.

Credits
Creative Director: Emmanuel François Eugène
Managing Director: Jean-Benoist Werth
Artistic Director: Quentin Delachaux
Writer Designer: Stéphane Le Frapper
Consulting Director: Alexandre Pecard
Project manager: Manon Nion-Guillot
Media Agency: Havas
Campaign: #UnClimatDeFaim (A climate of hunger)
Action Against Hunger
Delphine Marques, Directrice déléguée à la Communication
Lorena Rodriguez Alvarez, Responsable Mobilisation et Campagnes
Marie Tapia, Chargée Mobilisation et Campagnes