Systemic racism and healthcare inequities negatively impact people of color, leading to worse outcomes including misdiagnoses, untreated conditions and increased mortality rates for skin cancer.

Vaseline® has introduced an innovative initiative called See My Skin as part of their Equitable Skincare for All Program. Developed in collaboration with HUED and VisualDx, this groundbreaking database aims to enhance skin healthcare outcomes for people of color. By addressing the lack of accurate representation and access to information, Vaseline® strives to bridge the gap and connect individuals with dermatologists who understand their unique skin care needs.

Improving Skin Care for People of Color:
When people of color search for skin care information online, they often encounter results that fail to accurately reflect their diverse skin types. Shockingly, research published by the Journal of the American Academy of Dermatology reveals that less than 6% of image-based search results showcase conditions on skin of color. To rectify this disparity, Vaseline® has partnered with HUED and VisualDx to create See My Skin, the only online database designed specifically to search for conditions on skin of color and connect individuals with the appropriate care they deserve.

Empowering Equitable Skin Care:
Vaseline® has been a pioneer in healing and protecting skin for over 150 years. As part of their Equitable Skincare for All Program, Vaseline® is committed to providing equal access to skin health for all individuals. However, achieving this goal is hindered by systemic racism, which impacts medical standards and algorithmic search results. See My Skin is a significant step towards rectifying this imbalance and ensuring proper representation and care for communities that have historically been underserved.

Unlocking the Power of See My Skin:
See My Skin serves as an educational resource, guiding consumers by displaying search results that align with their specific skin conditions. By offering access to a robust database of board-certified dermatologists, the platform facilitates impartial and quality skin care. Additionally, See My Skin provides educational resources, expert recommendations for at-home skin care, guidance on when to seek professional help, and tips on how to prepare for dermatologist appointments. The community is also encouraged to contribute by submitting their own images, continually expanding the representation of skin of color.

Verified Accuracy and Relevance:
All content on the See My Skin platform undergoes independent evaluation for accuracy and relevance by Vaseline’s Dermatology Review Board. Esteemed dermatologists such as Dr. Mona Gohara, Dr. Uchenna Okereke, and Dr. Caroline Robinson ensure the highest standards of information on the platform. Dr. Caroline Robinson, MD, founder of Tone Dermatology, expresses her excitement for the project, highlighting the necessity to address the lack of representation for skin of color in medical resources.

Broadening Equitable Skincare Efforts:
See My Skin is a crucial part of Vaseline’s broader Equitable Skincare for All efforts, which aims to create 15 million more equitable skincare experiences by 2025. To achieve this, Vaseline® focuses on three key areas: providing resources for communities, granting access to care, and offering education for skincare professionals. Collaborations with HUED and VisualDx, as well as partnerships with Direct Relief and Medscape, contribute to these endeavors and ensure comprehensive support for diverse communities.

Celebrate with Vaseline®:
To commemorate the launch of See My Skin, Vaseline’s iconic Healing Jelly packaging features limited-edition artwork. The packaging includes a QR code that directs individuals to resources, including the See My Skin platform, while continuing to provide the renowned moisturizing and healing benefits of Vaseline Original Healing Jelly.

Conclusion
With the introduction of See My Skin, Vaseline® is revolutionizing skin care access and representation for people of color. By addressing the lack of accurate information and proper representation, Vaseline® aims to bridge the gap and connect individuals with dermatologists who understand their specific skin care needs. Through this innovative platform and their Equitable Skincare for All Program, Vaseline® continues to lead the way towards a more inclusive and equitable future in skin care. Visit www.seemyskin.com to explore resources and find the right dermatologist for your skin, and learn more about Vaseline’s commitment to equity in skincare at www.vaseline.com/equitableskincare.

Credits
Brand: Vaseline®
Agency: Edelman

Tags:
Vaseline, See My Skin, Skin care, People of color, Dermatologists, Equitable skincare, Skin conditions, Access to care, Diverse communities, Healthcare disparities, Digital Campaign

Sometimes it’s hard to put into words what it is we want to say.
In there first film in the Baking with Heart series, They follow Lucy and her touching story as she finds a way to say thank you to a special person in her life, Jean. Lucy and her daughter, Margot, bake ‘Passion cake’, an old family recipe, and organize an extra special way to show how much Jean has touched their lives…and the lives of others.

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CREATIVE AGENCY: MullenLowe London
PRODUCTION COMPANY: Outsider
DIRECTOR: Peter King
CATEGORY: DAIRY , FOOD

Someone once said, “the only way not to realize a dream is to abandon it.”
Heineken The Dream Island
Dreams are not meant to be remain Dreams.
Don’t let your dreams die.

Credits:
Advertising Agency: Publicis Italia
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Associative Creative Director / Copywriter: Michele Picci
Creative Supervisor / Art Director: Marco Viganò
Copywriter: Daniele Papa
Digital Creative Director: Massimo Guerci
Graphic Designers: Giorgio Luchetti, Santi Urso
Account Director: Giada Salerno
Project Manager: Vittorio Cafiero
Strategic Planner: Bela Ziemann
Agency Producer: Giulia Atzori
Heineken Communication Manager Global Commerce: Dario Gargiulo
House of production: Filmmaster Productions
Director: Cecilia Verheyden
Executive Producer & CEO: Ada Bonvini
Producer: Lilli Auteri
Director’s Producer: Tatiana Pierre
Music: The Prize by audiotheque
Event Management Agency: Venticento
CEO Venticento: Antonio Lazzaro
Marketing & Communications Manager Venticento: Gabriella Lazzaro
Account Manager Edelman London: Emily Favret
Associate Director Edelman London: Danielle Heximer
Global Sr. Account Executive SMG London: Juliette Hoijtink
Global Account Manager SMG London: Renee Lee