82.4 million people worldwide had to leave their homes, families, and lives due to persecution, war, violence, or human rights violations. With this new campaign, Emergency – an Italian NGO that provides free, high-quality healthcare to victims of war, invites each of us to think about the consequences of war through the eyes of those who experienced it. Let’s make 2022 a year of peace, not war.

Credits
Advertising Agency: Ogilvy, Milan, Italy
Production Company: The Family Film
Post Production Company: Iggy Post
Tags: Heartwarming Film, Public Interest Ads

“This family’s trip to the park was totally normal… until their world was turned upside down.
Behind each turn in this film are the real stories of children whose lives have been turned upside down by war or natural disaster.

Children are facing more devastating wars and disasters than ever before. When an emergency hits, children’s worlds are turned upside down. Children are being killed while studying in the classroom. They are being forced to become soldiers. Many have been orphaned by emergencies.

Whilst protecting children from violence is life-saving in emergencies, just like water, shelter and medicine, it isn’t prioritised in the same way.

Ahead of the first ever World Humanitarian Summit in May, we can change how the world responds in emergencies. Please sign the petition telling David Cameron to make protection from violence a priority at the summit. He can do this by committing his Government to protecting children from extreme violence, protecting the schools that keep them safe and protecting children who are torn from their families by wars and disasters.” – UnicefUK

Add your voice here

Advertiser: United Nations
Brand name: Unicef (United Nations International Children’s Emergency Fund)
Agency: Thomas Thomas Films Time Based Arts Don’t Panic London
Country: United Kingdom
Category: Charities, Foundations, Volunteer