This is why Pink October is the most important month on their calendar. A time when they work hard to remind women everywhere to check their breasts! Horizon FCB Dubai wanted to find a way to support FOCP and use Pink October to launch an initiative that would act as a constant year-round reminder for women to do self-exams. This is when something caught their eye, an emoji waving out of the keyboard. But was the emoji waving or doing something else? They asked the question, “Have you ever wondered why this emoji has her arm in the air? It’s because she’s doing a breast cancer self-exam.”

“Having a creative ‘self-examination’ tool using an Emoji will help spread the word about Breast cancer, creating dialogue and much-needed awareness” – Dr. Sawsan Al Madhi, Director General, Friends of Cancer Patients. The emoji is a reminder to every woman who sees it or sends it to do their self-exam, and the hashtag quickly spread around the world.”

Credits
Advertising Agency: Horizon FCB Dubai, UAE

This campaign is about:
Breast Cancer Awareness Month, Digital Campaign, Emoji

In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. This Valentine, they could also be used outside the digital chat boxes.

Lidl inspired its fans to go for real, tangible and fresh emojis this year. Fresh peaches, eggplants and bananas, straight from Lidl supermarkets. Each of these fresh foods got a new “message box” packaging that was customizable with a personal message.

For those who didn’t make it to the store, Lidl had an extra surprise. The supermarket chain came to train stations and shopping areas and provided commuters with free message boxes filled with fresh emojis.

Thousands came home with a real love message, straight from the heart.

One that, for sure, was fully appreciated.

Credits
Brand: Lidl
Campaign: Keep The Love Fresh
Advertising Agency: BBDO, Belgium
Creative Directors: Sebastien De Valck, Arnaud Pitz
Creative Team: Frederik Clarysse, Gertjan De Smet
Account Team: Isabel Peeters, Michelle Stas, Melissa Fastenaekels, Shi Qi Ji, Lieselot De Fraine
Strategic Planner: Jan Van Brakel
Design: Gertjan De Smet Final
Art: Petra Saelens, Daniela Simons
Production Company / Sound Production Company: BBDO Productions
Packaging Production: Hans Bos
Production Lead: Patricia Van De Kerckhove
Producer: Silke Ricour
DOP: Ilona Vanouplines
Video Editors: Dejvi Vandeveire, Valentin Taminiau
Photographer: Marcel Veelo

Tags:
Film, Belgium, Retail Services, Lidl, BBDO, Digital Campaigns, Best Valentines Day campaigns, Digital Innovation, Creative Product Packaging

They may seem small, but emojis are more than just funny faces. They’ve become how girls express themselves in text and online. But do emojis truly represent girls? Always asked, and it turns out even emojis limit girls to stereotypes. Let’s make girl emojis as unstoppable as the girls they represent. Tell us yours with #LikeAGirl.

Join Always in their epic battle to stop the drop in confidence girls experience at puberty. For more than three decades, they’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. Let’s champion all girls to be Unstoppable #LikeAGirl. They’re on a roll and making great change happen, together. Don’t stop!

Girls send over a billion emojis daily—and 67 percent of those girls agree that the way women are portrayed in available emojis implies that girls are limited to what they can do, and 54 percent of girls believe that female emojis are stereotypical. Whether it’s a bride, a princess or a random tango dancer in a red dress, current female emojis lean heavily into gender stereotypes, and #LikeAGirl is back to ask girls how they want to see that change.

Credits:
Client: Always
Agency: Leo Burnett Chicago
ECD: Nancy Hannon
Creative directors: Natalie Taylor, Isabela Ferreira
Creatives: Jin Yoo, Amanda Mearsheimer, Garrett Vernon
Production company: Pulse Films
Director: Lucy Walker