emotional ads – Campaigns of the World

‘More to Give’ campaign by Fortis Healthcare

YWwV268TPqrxQUV5 — Fri, 11 Aug 2017 16:23:44 +0000

Fortis Healthcare – More To Give

In India, the current organ donation rate is 0.5 donors per million population as compared to more than 30 donors per million in some western countries. There is a serious shortage of organs and the gap between the number of organs donated and the number people waiting for a transplant is ever increasing. Close to half a million Indians die, failing to get organs on time. We can help save such lives by increasing the Organ Donation rate in the country. This is where you can help by pledging to donate your organs.

Pledge Now

Puneet Prakash, the director of this video says, “We wanted to depict how a selfless act such as organ donation results in solace and satisfaction that a loved one is, in a way, living on and in the process has given the gift of life to someone else as well.”

Director: Puneet Prakash
Brand: Fortis Healthcare
Campaign: #MoreToGive

#StopTrashPlant- An awareness campaign to empower people to become organ donor
Watch Campaign

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FCB Inferno’s Mother’s Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy

YWwV268TPqrxQUV5 — Tue, 16 May 2017 15:14:14 +0000

FCB Inferno’s Mother’s Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US. With 32 million adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy.

You’ve probably got a million reasons to be thankful to your mom, but if you wrote her a card this Mother’s day, you’ve got another one.
Literacy is the single biggest indicator of success in life, and whether your parents can read and write is the biggest predictor of if you will be able to read and write as well.
www.projectliteracy.com/thankyoumom

Credits
Advertising Agency: FCB Inferno
Brand: Project Literacy
Copy Writer: Martin McAllister
Art Director: Julia Ferrier
Senior Account Director: Helena Georghiou
Senior Account Manager: Charlie Griffith
Strategy Director: Julie Lagan
Media/Social: Chloe Belloin and Laura Visick

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Becel – Baking with Heart

YWwV268TPqrxQUV5 — Sat, 13 Feb 2016 02:46:22 +0000

Becel has shifted its focus from heart health to heartstrings.

Sometimes it’s hard to put into words what it is we want to say.
In there first film in the Baking with Heart series, They follow Lucy and her touching story as she finds a way to say thank you to a special person in her life, Jean. Lucy and her daughter, Margot, bake ‘Passion cake’, an old family recipe, and organize an extra special way to show how much Jean has touched their lives…and the lives of others.

CREATIVE AGENCY: MullenLowe London
PRODUCTION COMPANY: Outsider
DIRECTOR: Peter King
CATEGORY: DAIRY , FOOD