Credits
Advertising Agency: X3M Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Creative Director: Michael Miller
Deputy Creative Director: Ifeanyi Dibia
Copywriters: Lynda Nwaizu, Ifeanyi Dibia
Illustrator: Peter Elemi-Ecoma

The current pandemic threatens to reverse the progress made to improve the safety, health, and opportunity for women around the world, especially for women of color.

The stakes for gender equality have never been higher. The call for leadership has never been louder.

Together we have the creativity, connections, and resources to champion the cause and lead the change. By closing the funding gap, we can take action to address the systemic and cultural barriers to equality that continue to affect the lives of millions of women globally.

Source

This campaign is about:
Gender Equality, Women Moving Millions, Gender-equal world, Women Rights, Awareness, Public Interest

After 27 years in publication, the last issue was published in March. “The Women’s Issue” does not feature any nude photos or sexist language but aims to spark conversations and raise awareness of key cultural issues such as sexual education, gender portrayal, equal rights, sexism – as well as promote diverse and progressive narratives of femininity. Profits from sales of the final issue will be used to fund equality training at schools.

https://twojweekend.pl/en

Credits
PARTNERS: Gazeta.pl, Bank BNP Paribas, Mastercard, Papaya Films, Wavemaker, VMLY&R, Fundacja Sukcesu Pisanego Szminką
EDITORIAL BOARD: Anna Budyńska, Magda Karpińska, Olga Kołakowska, Bożena Kowalkowska, Michał Rutkowski, Marzena Szkolak, Małgorzata Adamczyk, Joanna Adamkiewicz-Wolniak, Dawid Szczepaniak, Michał Wolniak, Daniel Przygoda, Katarzyna Rychowiecka, Julia Szostak, Dagny Kurdwanowska, Olga Legosz, Joanna Błaszczyk, Dariusz Maciołek, Małgorzata Witkowska, Paweł Kotowski, Anna Marciniak, Małgorzata Szczerbińska
EDITORIAL DIRECTION: Marzena Szkolak, Magda Karpińska
CREATIVE DIRECTION: Dawid Szczepaniak, Maciej Kozina
ART DIRECTION: Ewelina Wojtyczka, Adam Smereczyński
EDITORIAL COORDINATION: Bożena Kowalkowska
AUTHORS: Miłosz Brzeziński, Aleksandra Domagała, Iza Cupiał, Bartek Janiszewski, Paulina Klepacz, Olga Kołakowska, Olga Kozierowska, Rafał Madajczak, Rikha Sharma Rani, Maria Rotkiel, Michał Rusinek, Katarzyna Rychowiecka, Ola Sobieraj, Małgorzata Steciak, Jakub Szestowicki
PHOTOS: Daniel Jaroszek, Weronika Ławniczak, Paula Patocka, Małgorzata Popinigis, Bartosz Bobkowski, Albert Zawada, Zuza Krajewska, Julia Szostak
SESSIONS PRODUCTION: Ewa Kurzawa
ILLUSTRATIONS: Kasia Babis, Anna Nogalska, Beata Sosnowska, Beata Śliwińska
GRAPHIC DESIGN: Ewelina Wojtyczka
TRANSLATION: Jagoda Ratajczak
PROOFREADING: Jacek Bławdziewicz
DTP: Rafał Cieciura
PROJECT COORDINATION: Urszula Mazur, Anna Kwiatkowska
PR AND PROMOTION: Łukasz Majewski, Anna Marciniak, Małgorzata Szczerbińska, Joanna Błaszczyk, Magda Karpińska, Michał Rutkowski, Daniel Przygoda, Maria Jeppson, Edyta Werpachowska, Natalia Makowska
FACEBBOOK CREATIVE SHOP: Claudio Barreto, Edyta Kotowicz, Sunir Nair, Małgorzata Nierodzińska
CREATIVE STRATEGY AND SUPPORT: Saul Betmead, Claire Charuau, Lauren Lafranz, Jaime Mandelbaum, Debbi Vandeven

Tags:
Cannes Lions, Grand Prix, Cannes Lions International Festival of Creativity, The Last Issue Ever, Polish magazine

Ever since the advent of advertising, advocates of social change have called it a tool for corporations to shove their agendas down the throats of commoners. Movies like Fight Club have their entire plot built around the idea that advertising is an evil practice that creates a spiritual war inside society. However, advertising is not just about taking money from the poor to fill the pockets of the rich. It is a medium that enables visionary creative minds to broadcast their ideas onto people from all parts of the social hierarchy.

A well-crafted advertisement has the power to capture the attention of its audience in a bid to bring about some intended change. We’re all aware of shimmering billboards, and over-the-top TV ads that sell products and services. However, light needs to be shed on the fact that responsible advertising can advocate for a progressive society by bringing sensitive topics like climate change, human trafficking, racism, identity politics, gender inequality, and more into the limelight. Even though some social ads tend to be commercial in nature, it is great to see corporations talking about issues that the general public deeply cares about. Simply put, a social issue Ad not only allows creatives to use the power of advertising to captivate the masses, but it also helps in bringing about meaningful change in society.

Here are a few examples that reinforce the idea that when used with the right intent, advertisements can be much more money-making machines:-

IAA – Freedom Fighter
Let’s free our nation. One more time. #StopPollution. Issued in public interest by IAA.

NOAH – The fine art of exterminating an entire species.
Rhinos have survived predators, climate change and disease for 50 million years. But it’s Asia’s soaring demand for rhino horn that will doom them: every 14 hours a rhino is killed. Help us save the last rhinos.

Amnesty International – Sexual Abuse
Sometimes imagination is the only way. Every day two girls are victims of sexual abuse. We must denounce.

ActionAid – Non-equal rights
Up to 94% of brazilian women have to work at their jobs and at home. That’s 30 hours a month working more than men. And 24 hours a day of non-equal rights.

Children of the Street Society – Be careful what you agree to.
In Canada, Children of the Street Society reveals a shocking campaign to raise awareness of the danger of sharing intimate photos.

Absolut – Kiss With Pride
In Canada, homosexuality has been decriminalized since 1969 – but it still remains illegal in many countries. Absolut’s Kiss With Pride imagery celebrates people from several of those countries who kiss with pride. The campaign’s goal was to raise awareness of the fact that same-sex relationships are still illegal in 72 countries. We asked individuals from those countries to come together and portray human love and compassion at its most natural state – by uniting for a kiss.

Moms Demand Action For Gun Sense In America Red Riding Hood
We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?

Generations Against Bullying – Speak Up
Be strong and speak up. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.

Tags:
Advertising Agency, RKS BBDO, India, Freedom Fighter, IAA, Polution, Public Interest, Air pollution, Print, Germany, NGO, Noah, Grabarz & Partner, NOAH, Climate Change, Animals, Amnesty International, Sexual Abuse, Havas, Paraguay, ActionAid, Equal Rights, Human trafficking, Racism, Identity Politics, Gender Inequality, 3A Worldwide, Children of the Street Society, Awareness Campaign, Kiss with Pride, BBH Creative, Absolut, Homosexuality, LGBTQ+ community, LGBTQ rights, LGBT Arts Festival, Grey, Moms Demand Action, Anti-Bullying ad, Best Social Issue Ads, bullying print ads, Anti-Bullying ad, Print advertising, Creative Print Ads, Print campaign, Creative Advert

“With your support, we will be able to continue working with the girls of the slums of Bombay and get changes so they can live free and confident, with their rights guaranteed and future opportunities. A transformation in their lives and in their communities.”
#GirlStories

In India, a woman is raped every 20 minutes. Is it necessary to go so far to be respected?

In India, more than 30% women are illiterate. Do we have to come so far to get equal rights?

Verónica Blume has wanted to support the GIRL initiative, which has been launched since Sonrisas de Bombay. It is an initiative that fights against the situation of injustice and inequality in which the girls and young people of India live and that promotes access to their education.

Leticia Dolera

Visit Sonrisas de Bombay Website
Visit Mumbai Smiles website

Credits
Advertising Agency: Caldas Naya, Barcelona, Spain
Creative Director / Copywriter: Gustavo Caldas
Art Director: Mireia Puig
Account Directors: Fabiana Casañas, Aketz Zubia
Photographer: Juan Cruz Durán
Digital Retouching: Rubén Tresseras
Approval from the client: Isabel Luna, Ana Andrés, Jaume Sanllorente

Tags:
Print, Spain, Public Interest, NGO, Sonrisas de Bombay, Caldas Naya, Creative Print Advertising, Mumbai Smiles, Girl Child Education Campaign, Equal Rights, Sexual abuse campaign, Veronica Blume, Leticia Dolera