No matter what new challenges we may be facing, they can’t – and won’t – hold us back for long. We’re here to celebrate women getting active, no matter how they choose to do it.

Kate Dale, Campaign Lead for This Girl Can, said: “At the beginning of lockdown there was a sense there was a right way to do it. A feeling like we should all be starting new hobbies and getting very fit. But the reality for a lot of women is that we have more demands on our time and more financial and mental wellbeing challenges.

“We’re back with This Girl Can celebrating the fact that there’s no right way to get active – there never was. Like there’s no right way to do lockdown. We’re celebrating all the women getting active in the ways that work for them, no matter what life throws in their way. Saying it’s okay to do it when you want, how you want. The pandemic has given many of us a renewed appreciation for the benefits of mental and physical health, and we hope the film will inspire other women to want to feel that joy of moving, whether they’re jogging with their kids, squeezing in a HIIT session in between meetings or trying to walk instead of getting the bus to get their steps up.”

Sharon Jiggins, Chief Marketing Officer at FCB Inferno, said, “It has been remarkable hearing the inspiring stories that the This Girl Can community have been sharing about how they are managing to stay active despite lockdown throwing up a myriad more barriers. This film celebrates this and acts as a reminder that the barriers that were there before lockdown are still very much present during a lockdown and as we emerge from it. That’s why it is so important we keep talking about those topics such as menstruation and menopause to normalise the conversations around them.”
The stars of the This Girl Can film will also be appearing on the Instagram feeds of leading social influencers and commentators, including popular fitness YouTubers Lucy Wyndham-Read and Tally Rye, journalists Poorna Bell and Bryony Gordon, and comedienne and TV presenter Judi love, who have all given space within their channels to share the women’s stories and drive conversations around women’s experiences of keeping active during a lockdown.

Credits
Sharon Jiggins – Chief Marketing Officer
Emily Whiteaway – Senior Account Director
Laura Pirkis – Strategy Partner
Tom Lindo – Senior Strategist
Nikki Chapman – Director of Production
Hanna Davis – Broadcast Producer
Russ Mallows – Creative Producer
Owen Lee – Chief Creative Officer
Al Young – Creative Partner
Sarah Lefkowith – Senior Copywriter
Nicole Chen – Senior Art Director
Jude Moore – Senior Editor
Richard Bagley – Head of Artwork
Sarni Strachan – Joint Design Lead
Max Fox – Designer Production
Partizan Director – Ali Kurr
Producer – Rosie Litterick
Production Manager – Charlie Scannell
DOP – Ula Pontikos
Editing – Matt Nee @ Metal Edit
Post Production – Unit
Colourist – Nick Dalby Flame
VFX – Ian Baker and Rob Ellis
Audio – Chris Southwell
Producer – Tania De Sousa
Exec Producer – Darryl Bolton

This campaign is about:
Exercise, Workout, Fitness, Health, Girl, This Girl Can, Sport England, Coronavirus, Covid-19, Pandemic, The National Lottery

Today, people live to eat. In such times where there is widespread obesity and the number of diseases increase with people’s age, we decided to sensitize people about their unhealthy eating habits. We showed people the unhealthy parts of their regular diet and replaced them with more wholesome food options that they could move to.

VLCC print campaign

Credits:
Brand: VLCC
Campaign: Eat Right
Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director / Senior Vice President: Amit Shankar
National Creative Director: Sambit Mohanty
Creative Director / Art Director / Illustrator: Prakash
Copywriter: Avinash Bajaj

The Print Ad related to:
VLCC, good health, Fitness, Exercise, diet plans, Eat Right, JWT, VLCC beauty parlour, VLCC Institute, VLCC products, Print campaign, print advert, creative ads, creative print campaigns, beauty, unhealthy eating habits, VLCC Diet Plans, VLCC print campaign

Credits
Brand: Sport Life Fitness Club
Advertising Agency: Geometry Global Ukraine, Kyiv, Ukraine
Creative Director: Nadia Trikoz
Creative: Sergey Yaroslavtsev
Junior Art Director / Illustrator: Valentyn Bielienkov

Ad Campaign created by London agency AMV BBDO, it’s part of Bodyform’s Red.fit campaign educating people about how menstruation affects the body at different points in the monthly cycle and giving advice on nutrition and exercise.

Nicola Coronado Bodyform marketing director said “Menstruation really is “the last taboo” for women in sport, simply because we lack knowledge and understanding of this subject area. Using our partnership with St. Mary’s University, Twickenham and UCL will help us to challenge these category stereotypes and transform the consumer mindset when it comes to the perceived barriers around periods and exercise.”

Bodyform has created the Red.Fit hub which provides consumers with direct access to these research findings in an engaging, practical and easy-to-digest medium. Split into four phases, the hub brings together inspirational exercise videos, nutritional information and motivational podcasts brought to life through partnerships with Frame gyms, Leon and an Olympic coach. This content has been designed to be digested at various phases during the menstrual cycle for ultimate benefit. Once finalised, all of the PhD research will be made publically available.
Directed by acclaimed Jones + Tino through Stink, the campaign goes live with a provocative 70” film ‘Blood’, showing women bleeding in different sports, but not letting it stop them.

Credits & Description:
FROM UPPERSELFIE TO FRONTSELFIE IN 2 MONTHS
Media: Print
Category: Entertainment & leisure
Client: VIM
Agency: M&C SAATCHI TEL AVIV
Country: Israel
Executive Creative Director: Tzur Golan
Art Director: Yam Sasson
Copywriter: Alisa Mil
Account Director: Idit Zemmer
Account Executive: Michal Nachum

“Anybody who thinks its a challenge, take it from me.” – Parineeti Chopra

“THIS IS MY BODY and I’m proud of it! Took me 9 months to look this way. But I’m still work in progress!! Will look better with time” – Parineeti Chopra

Credits:
Photography: Abhay Singh
Concept & Creative: YRF Talent
Styled by: Sanjana Batra
Hair: Sangeeta Hegde
Make up: Vardan Nayak
Other: Tejal Shetty

Rio 2016 – The Mindchanger Workout

Campaign:
This Girl Can. Any Girl Can!